Social Media Audit Template

A social media audit helps establish a baseline for social performance, branding, new opportunities and more.
In order to use this template, you will need to make a copy of it or download it as an Excel spreadsheet.

- Social channels: Manually fill in applicable fields in each social channel tab to automatically populate the
summary tab. If you have multiple profiles per channel, repeat the process for each profile.

- Tips: Hover over cells with a small black triangle in the corner to view tips providing additional guidance.

- YOY change: If your analytics tool doesn't automatically calculate year-over-year (YoY) change
percentage, use the formula: [(Data from Audit Date Range - Data from Previous Year)/Data from Previous
Year]

- Automatic calculations: Once you've filled in each tab, engagement, impressions, social media messages
sent and followers gained, will be automatically calculated in the Summary tab.

- Notes: Add key findings, action items and other relevant notes at the bottom of the Summary tab.

- SWOT: At the bottom of each social channel tab, complete a SWOT analysis, identifying strengths,
weaknesses, opportunities and threats.
 ew opportunities and more.
as an Excel spreadsheet.

utomatically populate the

h profile.

ding additional guidance.

ar (YoY) change
Year)/Data from Previous

s, social media messages

he Summary tab.

entifying strengths,
Summary
Date Range:
Our Current Social Media Profiles Engagement
Excelerate Total Twitter Engagement #NAME?
excelerate__ Total Facebook Engagement 31209
Profile 3 Total Instagram Engagement 0
Profile 4 Total LinkedIn Engagement 0
Profile 5 Total YouTube Engagement #NAME?
Total TikTok Engagment #NAME?
Total Reddit Engagement #NAME?
Total Engagement #NAME?

New Social Networks to Explore Social Media Messages Sent

Network 1 Tweets Sent #NAME?
Network 2 Facebook Posts Sent 10
Network 3 Instagram Posts Sent 8
LinkedIn Posts Sent 12
YouTube Videos Sent #NAME?
TikTok Posts Sent #NAME?
Reddit Posts Sent #NAME?
Total Messages Sent #NAME?

New Followers Gained

Twitter Followers #NAME?
Facebook Followers 0
Instagram Followers 0
LinkedIn Followers 1170
Youtube Followers #NAME?
TikTok Followers #NAME?
Reddit Community Members #NAME?
Total Followers Gained #NAME?

Impressions
Twitter Impressions #NAME?
Facebook Impressions 3408221
Instagram Impressions 0
LinkedIn Impressions 7077
YouTube Impressions #NAME?
 TikTok Impressions #NAME?
Total Impressions #NAME?

Notes:
Social Media Referral Traffic Sessions
Twitter Traffic
Facebook Traffic
Instagram Traffic
LinkedIn Traffic
TikTok Traffic
Youtube Traffic

Most Visited Pages From Social Media Page Views

URL #1: http://yoursite.com/content
URL #2
URL #3
URL #4
URL #5
Pages Per Session

Avg Session Duration

Facebook
Need help with Facebook analytics? Find everything you need to know here.
Account & Branding
Profile URL Verified?
Excelerate https://www.facebook.com/excelerate.org/N

Engagement
Profile Engagements YOY Change
Excelerate 31209

Publishing
Profile Total New Posts YOY Change
Excelerate 10

Audience
Profile Total Fans YOY Change
Excelerate 561

Top Engaged Posts

Profile Post 1 Post 2
Excelerate https://www.facebook.com/story.php?story_fbid=pfbid02T4mEdBnxESrr6L444YRiA2NtH
https://www.facebook.com/story.php?story_fbid=

Opportunities Threats
What this is: The post with the most reach is greater The disparity between clicks and
A SWOT Analysis helps your than the number of followers showing impressions could lead to reduced
brand
More determine
info here the strengths,
Strengths S-O Strategies S-T Strategies
The page has high engagement Increasing the number of followers will Using A/B testing techniques on
rate
The page has high impressions boost the exposure of content to a wider content that boosts audience
audience organically. engagement will improve
engagement with the content as
well as increased followers.

Weaknesses W-O Strategies W-T Strategies

Interaction with the content Using A/B testing techniques on content Using A/B testing techniques on
compared to the number of that boosts audience engagement will content that boosts audience
improve engagement with the content as engagement will improve
well as increased followers. engagement with the content as
well as increased followers.
Matches Style Guidelines? What Needs to Be Centralized Passwords?
Y Changed? N/A

Link Clicks YOY Change Comments YOY Change

- -

Number of Photos Shared YOY Change Number of Videos YOY Change

10 Shared 0

New Fans YOY Change % Male % Female

- 61.3 38.7

Post 3 Post 4 Post 5

https://www.facebook.com/story.php?story_fbid=pfbid0a8rAXRiqh1jgQ2qe2fAXig9W1nXGmYhWAB4r5UeDz4jpmKMrNN
https://www.facebook.com/story.php?story_fbid=pfbid02SK5ZW7u6tJCdy3BkxXPptPxDoASJ
https://www.facebook.com/story.php?story_fbid=pfbid0rYcbfgEiS1a9a
Shares YOY Change Reactions YOY Change
- 576

Text Posts YOY Change Impressions YOY Change Average Daily Reach
0 3408221

% Nonbinary/Unspecified Primary Age Top Country

Group
18 - 24 India
YOY Change
Instagram
Need help with Instagram analytics? Find everything you need to know here.
Account & Branding
Profile URL
excelerate__ https://www.instagram.com/excelerate__/

Engagement
Profile Engagements
excelerate__ 0

Publishing
Profile Total Posts
excelerate__ 8

Audience
Profile Total Followers
excelerate__ 505

Top Engaged Posts

Profile Post 1
excelerate__ https://www.instagram.com/p/Cty6jCnxneh/?igshid=NjIwNzIyMDk2Mg%3D%3D

Opportunities
What
as wellthis is: observations of
as your The post with the most reach is
competitors to fill out this section. greater than the number of followers
More info here
Strengths S-O
will Strategies
boost the exposure of content to a
Organic reach of posts is relatively wider audience organically.
high

Weaknesses W-O Strategies

There is a huge disparity between the Using A/B testing techniques on
number accounts reached and content that boosts audience
engagement will improve engagement
with the content as well as increased
followers.
here.

Bio
Businesses to their Future Talent URL in Bio Verified?
www.linktr.ee/excelerate__N

YOY Change Likes Received YOY Change

98

YOY Change Number of Photos Shared YOY Change

5

YOY Change New Followers YOY Change

-

Post 2 Post 3 Post 4

https://www.instagram.com/p/Ct0zI07NH1h/?igshid=NjIwNzIyMDk2Mg%3D%3D
https://www.instagram.com/p/Ct0-hymR6Tr/?igshid=NjIwNzIyMDk2Mg%3D%3D
https://www.instagram.com/reel/CuR3QHPOYXh/?igsh

Threats
The number of followers might be limiting
the reach of the content.
S-T Strategies
The high organic reach is limited by the
low number of followers

W-T Strategies
Using A/B testing techniques on content
that boosts audience engagement will
Matches Style Guidelines? What Needs to Be Changed? Centralized Passwords?
Y N/A

Comments Received YOY Change Saves

1 -

Number of Videos Shared YOY Change Impressions

3 -

% Male % Female % Nonbinary/Unspecified

52.7 47.3

Post 5
https://www.instagram.com/p/CuhK7fuxh1e/?igshid=NjIwNzIyMDk2Mg%3D%3D
YOY Change Story Replies YOY Change Most Engaged Hashtags
- #internship #joinourteam

YOY Change Average Daily Reach YOY Change

415.625

Primary Age Group Top Country

18 - 24 Nigeria
Accounts reached Shares
3325 10
LinkedIn

Account & Branding

Profile URL Verified?
Excelerate https://www.linkedin.com/company/4excelerate/?trk=public_profile_topcard-current-comp
N

Engagement
Profile Engagements YOY Change
Excelerate -

Publishing
Profile Total Posts YOY Change
Excelerate 12

Audience
Profile Total Followers YOY Change
Excelerate 2028

Top Engaged Posts

Profile Post 1 Post 2
Excelerate https://www.linkedin.com/feed/update/urn:li:activity:7067791183359410176/
https://www.linkedin.com/feed/update/urn:li:activity:7

Opportunities Threats
What this is: The high growth of followers The disparity between clicks and
A SWOT Analysis helps your shows potential of increased impressions could lead to reduced
brand
More determine
info here the strengths,
Strengths S-O Strategies S-T Strategies
The impression for the content is The high growth rate and Using A/B testing techniques on
high.
The growth rate for followers is impression shows potential for content that boosts audience
also high. increased exposure boosting brand engagement will improve
visibility. engagement with the content as
well as increased followers.

Weaknesses W-O Strategies W-T Strategies

Interaction with the content Using A/B testing techniques on Using A/B testing techniques on
compared to the number of content that boosts audience content that boosts audience
engagement will improve engagement will improve
engagement with the content as engagement with the content as
well as increased followers. well as increased followers.
Matches Style Guidelines? What Needs to Be Changed? Centralized Passwords?
Y N/A

Clicks YOY Change Reactions YOY Change

297 86

Impressions YOY Change Users Reached YOY Change

7077 -

New Followers YOY Change Audience Top Senority Audience Top Position
1170 -Level -

Post 3 Post 4 Post 5

https://www.linkedin.com/feed/update/urn:li:activity:7074367173623787520/
https://www.linkedin.com/feed/update/urn:li:activity:7074762637061832704/
https://www.linkedin.com/feed/update/urn:li:activity:7075454421941
Comments YOY Change Shares YOY Change
2 4