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IDA by Indosat Business

IDA by Indosat Business for F&B Segment

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88 views13 pages

IDA by Indosat Business

IDA by Indosat Business for F&B Segment

Uploaded by

Meimei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Indosat

Digital Analytics

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


IOH Today
Market
Share

#2nd Largest Telco In Indonesia


Active Users
Monthly

105 Mio Monthly Active Users


Market
Leader

Market Leader within Java Island

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


About IDA

Indosat Digital Analytics (iDA) provides big data solutions to


help companies and businesspeople in developing & making
the right business decision. In collaboration with Google, iDA’s
services include digital marketing as well as analytics-based
solutions for market analysis, market research and business
security through data verification and telco scoring.

Unlock Consumer Wide Coverage Seamless Process


Preference Covers a broad spectrum of the Get the job done by seamless
Unlock consumer preferences with population process
detailed analytics on app usage
behaviour.
© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id
The Solutions

Identity On-Demand
Ad- Technology Analytics Solution
Management Data Analytics Training

Smart Digital
DAS Fraud Management
Advertising

Market Insight Location Verification

Mobile Identity
Location Optimizer
Checking

Telco Scoring Account Inquiry


© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id
Smart 1 Profiling Message

Digital
Advertising 2 Location Based Advertising

Smart Digital Advertising


(SDA) is a digital dashboard
that features real time
3 Advance
Location Based Advertising
interactive audience
building, based on IOH’s
big data.
4 Triggered Campaign

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


Ready-to-
Subscription Life Phase
Age Group Device Type
Type & Occupation

Target • < 18 y.o • Tenure >2yrs


• Samsung • School student (<18)
Segmentation • 18-24 y.o • Buy from modern
• Iphone • Higher education
• 25-34 y.o channels
• Oppo • Employee
• 35-44 y.o • Prepaid subs (High,
• Vivo • Informal Workers
• 45-54 y.o medium)
• Xiaomi • Having kids/parents,
• > 54 y.o • Active call plan
• Have Multiple Devices etc
• Moderate to high
Target your most potential balance, etc
audience using IOH’s precise
and granular segmentations
Location Lifestyle Banking
Based & Finance

• Neighbourhood tier • Active on social media • Engagement to


(high, med, low) • Frequently abroad personal loan
• Work location/Home • Beauty/health • Owns bank account
Location enthusiast • Paylater subscriber
• Lives in housing complex • Foodie • Credit Card user
• Lives in industrial area, • Online gamers, etc • Having auto
etc installment, etc

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


Channels Selection

Promo!

Buy 1 Get 1! Untuk kopi


favoritmu, tukar kupon ini
di outlet terdekat!

Whatsapp SMS Flash Message


Business Model

CPD (Cost Per Delivery)


All Purpose, All Industry

CPA (Cost Per Action)


F&B Only

CPC (Cost Per Click)


Subject To Discuss
Example for F&B

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


Rate Card

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


Our Happy
Clients
Trusted by brands from
various industries

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id


Let’s Collaborate
With Us!

© Indosat Ooredoo Hutchison 2024 - www.ioh.co.id

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