ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Business

Unit number and title Unit 34. Digital Marketing

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student names & codes Final scores Signatures

1. Dang Tran Huy – GBH211076 Huy

2. Nguyen Khoi Nguyen – GBH211188 Nguyen

3. Tran Minh Cong – GCH200781 Cong

Group number:
4. Vu Duy Bang – GBH200397 Bang

5. Nguyen Van Thanh – GBH200700 Thanh

6. Nguyen Manh Duc – GBH210130 Duc

7. Nguyen Thuy Linh – GBH200318 Linh

Class GBH1105 Assessor name Vu Dieu Thuy

Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is
a form of malpractice.

P4 P5 P6 M3 M4 D2
 OBSERVATION RECORD
Student 1 Dang Tran Huy

Description of activity undertaken

4.1. Tools & Platform channels

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 2 Nguyen Khoi Nguyen

Description of activity undertaken

2. Objectives

- Fully finish

4.2. Contents Tactics

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 3 Tran Minh Cong

Description of activity undertaken

OVP

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 4 Vu Duy Bang

Description of activity undertaken

4.3. Customer journey map

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 5 Nguyen Van Thanh

Description of activity undertaken

5. Action plans

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 6 Nguyen Manh Duc

Description of activity undertaken

6. Control
- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
Student 7 Nguyen Thuy Linh

Description of activity undertaken

3.1. Target Market

- Fully finish

Assessment & grading criteria

How the activity meets the requirements of the criteria

Student
Date:
signature:

Assessor
Date:
signature:

Assessor
name:
 Summative Feedback:  Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

Contents
1. Introduction ............................................................................................................................................................. 12
2. Objectives ................................................................................................................................................................ 12
3. Strategy.................................................................................................................................................................... 13
3.1 Target market: ................................................................................................................................................... 13
3.2 OVP .................................................................................................................................................................... 15
4. Tactics ...................................................................................................................................................................... 15
4.1 Tools, platforms channels ................................................................................................................................. 15
4.2 Content Tactics .................................................................................................................................................. 18
4.3 Customer journey: ............................................................................................................................................. 20
5. Action plans ............................................................................................................................................................. 21
6. Controls ................................................................................................................................................................... 24
7. Conclusion ............................................................................................................................................................... 25
8. Reference................................................................................................................................................................. 26
1. Introduction
Hadilao Vietnam is a prominent restaurant chain in the domestic market of Vietnam. In light of the Covid-
19 pandemic, the company's Board of Directors has recognized the need for digital transformation. As a
result, the organization has set an objective for the current fiscal year to expand its online presence and
invest more in digital platforms. The ultimate long-term goal is to drive sales both online and offline,
aiming for omni-channel marketing to create an exceptional customer experience.

Hadilao Vietnam's digital marketing team has been designated with the responsibility of developing an
annual digital marketing plan for the brand. This plan will encompass various elements of the SOSTAC
framework, ensuring a comprehensive and effective strategy for the organization's digital marketing
efforts.

2. Objectives

Sell: Display ads and search ads redirecting to the website: Run a campaign to advertise the promotion by
redirecting to the website, and add an online booking system which has not yet available, to the website
with the expectation to increase sale revenue by 15% in 3 months of December 2023, January and
February 2024 in compared to same months last years.

Serve: Website: Enhance UI and UX of website, add live chat with customer service or booking
employees, add a feedback feature on the website. Expecting to reduce bounce rate to 35%

Speak: Social media: Use social media as a communication channel, specifying Tiktok and Facebook to
promote the service, organize campaigns to catch customer’s interests. Expecting to increase interaction
rate by 50%

Save: Optimize display ads and search ads through analytic tools, decrease CPC by 10%

Sizzle: Ensure logo, brand identity through social media, website, graphic, video, etc. Furthermore, the
brand should conduct collaboration with Influencers to build a positive image in customer’s mind.
Expecting to increase brand awareness by 10%

Overall, considering the impact of covid 19 heavily affecting the service industry, growth in terms of sales
might be staggering. Therfore it is realistic to set a growth number goal in a considerable figure of 10-
20%. A duration of 3 months should be enough time for the brands to execute its plan and ends at the last
time of the year. Consequently, it is a good time to reflect on the effectiveness of the campaign and
planning for the next year.
3. Strategy
3.1 Target market:

Demographic (25-35 years old; both male and female): Haidilao customer segment spans all ages from
young to old, all genders. Mainly customers who have worked and have a stable economy (IPos, 2022).
People in this age group, because they are financially stable and usually office workers, should often gather
to eat and drink. Besides, office work takes up a lot of time, so they often have the habit of eating out.

Behavioural: Haidilao focuses on customers who have a liberal and open lifestyle, and at the same time,
have food preferences. Besides, they are people who like to gather to eat and drink, and have a habit of
ordering food online. They also spend much time suffering through social media or e-commerce (IPos,
2022). According to VNIS (2023), the largest number of internet users are from 25 to 34 years old,
accounting for 16.0% of the total population. Besides, the average internet usage time of a person is 6 hours
and 23 minutes (VNIS, 2023). In addition, the average time spent on social media is 2 hours 32 minutes
(VNIS, 2023). Here are some pictures provided by VNIS in 2023:

Figure 1: Vietnam's population by age (VNIS, 2023).

 Figure 2: Internet usage situation in Vietnam in 2023 (VNIS, 2023).

Figure 3: Statistics on the use of social networks in Vietnam in 2023 (VNIS, 2023).

Geographically (focusing on Ha Noi and Ho Chi Minh City): Haidilao mainly focuses on urban areas,
major shopping and tourist centers, as well as areas with people who tend to spend liberally (IPos, 2022).
Because of their generous spending lifestyle, they are willing to shell out large sums of money for a meal.
3.2 OVP
Haidilao's Facebook page is a valuable resource for customers as it regularly shares updates on upcoming
promotions and events. By keeping customers informed, Haidilao ensures that they are aware of exciting
upcoming opportunities and can plan to visit and enjoy these experiences. Furthermore, Haidilao goes
further by providing convenient options for customers to reserve a table in advance, whether it is through
their Instagram link, website or phone number. This level of approach demonstrates Haidilao's
commitment to customer satisfaction and convenience. Additionally, Haidilao posts are customer-centric,
providing valuable information and updates about the brand. This not only demonstrates Haidilao's
dedication to keeping customers up to date, but also creates a sense of concern and consideration for their
needs. Ultimately, these efforts contribute to a more seamless and comfortable experience for Haidilao
customers, ensuring they can easily access the essential information they need.

4. Tactics
4.1 Tools, platforms channels

As customers move down the sales funnel, omnichannel marketing combines branding, message, and
online and offline touchpoints seamlessly to provide a better customer experience. Omnichannel marketing
draws attention to customer-centered marketing strategies. Its objective is to provide users with a perfect,
useful, and immensely satisfying user experience. (marketingevolution.com, 2023).
Digital platform/tools:
Social media platform:
Facebook:
Haidilao is most active and well-known on these social media networks (200k likes and follows).
Additionally, as the majority of Haidilao cliemtele users are young people, who make up the demographic
of the population that is most exposed to social media, these channels have the most potential to grow
traffic. (Wutzke, 2021)
Increase visibility: Social media may help businesses reach a wider audience and increase their visibility.
Businesses can increase their visibility to potential clients by keeping an active online presence through
regular publishing and conversation with followers. (Wutzke, 2021)
Cost-effective: Businesses may rapidly and cheaply reach their target audience by using social media
platforms. Businesses with limited marketing resources have a great option in social media because it
allows them to create and distribute content without incurring significant fees.
Enhance customer relationship: Due to the two-way nature of social media, businesses may interact with
their clients and create enduring relationships with them. Businesses can gain their followers' trust and
loyalty by promptly and helpfully responding to their questions and comments from customers. This will
boost traffic and revenue. (Wutzke, 2021)

Tiktok:
Due to the two-way nature of social media, businesses may interact with their clients and create enduring
relationships with them. Businesses can gain their followers' trust and loyalty by promptly and helpfully
responding to their questions and comments from customers. This will boost traffic and revenue.
Wide reach: With more than 49.86 million monthly active users (VNIS, 2023), Haidilao is one of the
largest social media platforms. Producing and distributing content on Tiktok, which has a large user base,
gives businesses a better chance of being discovered by new customers. (Salamander, n.d.).
Improve search rankings: Short videos on Tiktok have the potential to score highly in search results,
particularly for more specialized long-tail keywords. By optimizing their films for search engines,
businesses can raise their search engine rankings and improve website traffic. (Salamander, n.d.).
Branding: Companies can use Tiktok to share brief movies that highlight their brand's culture and values.
Producing videos that reflect the goal and values of the brand can help businesses get the attention and
loyalty of their key customers. (Salamander, n.d.).

Website:
Currently, the interaction effect on Haidilao's website is not high. The site's bounce rate (the percentage of
visitors who leave after viewing only one page) is quite high, around 58% (SimilarWeb, 2023), indicating
that visitors may not be finding what they're looking for or your content. The website is not attractive
enough to keep visitors on the site. In addition, the effectiveness of sales on the web is not high.
Increased visibility: Websites give businesses online presence and make it simple for prospective clients
to find them. When a website is optimized for search engines, the chances of getting found by clients
looking for your company's goods or services are significantly boosted. (Parachute, n.d.).
Branding and messaging control: A website gives businesses complete control over the voice and tone
of their brand. Companies can then use a website that accurately represents their brand to communicate
with their target population.
24/7 Accessibility: Due to its constant availability, customers can visit your website whenever and from
any location. This suggests that businesses can still gain visibility and leads even if they are not actively
marketing or selling anything..
1. Cost-effective: Compared to conventional advertising and marketing methods, a website can provide
more visitors and leads for less money. Once a website is operational, there is very little continuing
expense involved in keeping it up and promoting it.
2. Analytics and tracking: Websites offer organizations a goldmine of data and analytics for tracking and
analyzing user activity, traffic sources, and conversion rates. With this knowledge, marketers may fine-
tune their strategies for greater effectiveness in attracting customers and increasing sales (Parachute, n.d.).
Overall, using a website to enhance traffic can help businesses become more visible online, provide more
leads, and increase sales. These correspond to Haidilao's objectives. Additionally, Haidilao's website is not
particularly efficient. As a result, brands need to focus more on this platform.
Brands must provide display content that appeals to customers by updating the web interface to be more
modern and eye-catching in light of current concerns. Additionally, the functions associated with online
ordering ought to be more practical.
SEO Tools (Search Engine Optimization)
To optimize the display efficiency of Haidilao's website, news, and channels. Currently, Haidilao uses
SEO on Google. In August 2023, the total number of visits to Haidilao's website was only more than 93
thousand, and the bounce rate was about 58%, which was low. (SimilarWeb, 2023).
Increase Web Visibility and Traffic: Search engine optimization (SEO) increases the likelihood that a
website will be discovered and visited by potential customers. As a result, more people will view your
website, increasing your chances of making a sale (Muthoni, 2021).
Improve User Experience: SEO is the process of enhancing a website's visibility in search engine results
by adjusting the content and architecture of the website to better serve the needs of users. This is likely to
increase user interest and time spent on the site (Muthoni, 2021).
Higher Search Engine Ranking: SEO, or search engine optimization, improves the visibility of the
website in the SERPs and thus the likelihood that visitors will click on the website (Muthoni, 2021).
Cost-effective Marketing: SEO is a long-term investment with a low return on investment. While it may
require some time and effort in the beginning, it can have a positive long-term impact on a site's
discoverability and traffic (Muthoni, 2021).
Increase Credibility And Trust: Customers tend to trust and buy from websites that appear higher in
search engine rankings. This has the potential to increase conversion rates, brand recognition, and
customer loyalty (Muthoni, 2021).

PPC Ads (Pay Per Click)

Launch pay-per-click (PPC) campaigns on search engines and social media platforms to target potential
customers who are actively searching for relevant products like coffee and tea. You should use relevant
keywords, eye-catching ads, and compelling calls-to-action to increase clickthrough and conversion rates.

Immediate results: Once a pay-per-click (PPC) advertising campaign is started, the ad is immediately
presented to the intended audience. This can be especially helpful for companies that need a spike in
website visitors, leads, or sales

Targeted Ads: Businesses can use pay-per-click (PPC) advertising to target specific demographics, such as
schools, locations, and interests, to make it more likely that their ads will be seen by the target market.
This could lead to higher conversion rates and a better ROI.

Measurable results: PPC advertising makes it possible to measure results, making it easier to manage
campaigns and make data-driven decisions. Businesses can measure metrics like click-through rate (CTR),
conversion rate, and cost-per-click (CPC) to improve ROI.

Cost-effective: PPC advertising is a good way for businesses to promote their products and services, as
they only pay when their ads are clicked. Advertising costs can add up quickly, but by setting and sticking
to a budget, businesses can keep their costs under control

Brand awareness: Businesses might benefit from PPC advertising because it targets a particular
demographic with its adverts. Even if they don't click on it, the more times individuals view an
advertisement, the more familiar they will be with the brand.

PPC marketing works similarly to the SEO tool stated above for the current channels and platforms. PPC
enables businesses to enhance the efficiency of their promotion while optimizing their content.
Additionally, the employment of this technology supports the previously established objectives of raising
revenue, raising awareness, raising interaction, and reducing communication expenses.

4.2 Content Tactics

Big idea: Haidilao want to emphasize the important of gathering and seeing your loved one in holidays.
To serve the purpose of the big idea, there will be 3 campaign during the last few month of the year
including, Christmas, New Year Eve, and Tet holiday.

Campaign 1: Christmas: “Anh ơi có khói nè, khói ở Haidilao”

Duration: from 19 to 26 December 2023
Target customer: Young couples
Content: In contrast to the cold and windy weather of Christmas is the image of Haidilao Hotpot, making
the restaurant a perfect place for couples to date at on Christmas holiday. When customer came to
Haidilao, there will be gift boxes given to each table. The box will be hanged above the table, inside there
will be special Haidilao’s Christmas merchandise such as keychain, sticker, or stuffed animals.
In order to spread the message, multiple channels will be used to inform customers of the campaign. Social
media, especially Facebook is where Haidilao has the most number of followers. Therefore, updates and
specification of the campaign will be posted on this platform. On Tiktok, Haidilao will promote the
Christmas campaign through a variety of KOLs in food or lifestyle industry such as Tieu Man Thau, An
Sap Ha Noi, Hoa Hau Via He, Hoang Soi, etc.

Campaign 2: New year eve: “Xả Hơi cùng Haidilao”

Duration: From 27 December 2023 to 20 January 2024
Target customer: Friends and co-workers of customers.
Content: As the year comes to an end, it is the time for customer to have a feast with their social relations
as an eve to meet and relax after a hard working year. Haidilao wanted to be the perfect place for the
gathering of customer at the end of the year. In order to attract customer, the brand will offer a campaign
that will give more discounts based on the number of customers in a table. With each person starting from
the 5th, customer will get 5% off their total bill with a maximum of 20% off. Same as the previous
campaign, Haidilao will use social media as a platform to communicate with its customers, Facebook to
inform customer of the new campaign and Tiktok for viral content. Moreover, on website, Haidilao will
make the promotion appear in the landing page, attracting customers right when they arrived on the
website, live chat bot function will be added to the website to encourages customer booking table.

Campaign 3: Lunar new year: “Haidilao Hân Hoan Hội Họp”

Duration: From 1st February to 20 February
Target customer: Families of customers.
Content: Tet is when people try to come back home and gather with their families. Haidilao will try to
make the restaurant an ideal place to go to on Tet eve. In the Tet campaign, Haidilao will offer a new line
of product “Banh Chung hotpot topping”, the product is a ball of shrimp meat with cheese filling,
modelled into a square cube, resembling the Banh Chung, an iconic food on Tet. Moreover, Haidilao will
upgrade its kids playground, making parents enjoy a worry-free dining experience as looking after kids is a
big issues for families when going out on Tet holidays. For marketing plan, Haidilao will also use social
media platform to keep customers update with the campaign, graphics and videos promoting will be
uploaded weekly. It is recommended that a special video will be produced with its main content stressing
the important of family gathering on Tet holiday. Also a variety of advertisement will also be used in this
campaign, Facebook ads, Tiktok Ads, as well as display and search ads is the main advertising tools that
the marketing team will conduct.

4.3 Customer journey:

Awareness Search Evaluation Purchase Post-purchase
Touch points Facebook, Google, Website / Website Website,
Tiktok, Facebook, Facebook Facebook, Email
Website Tiktok,
Customers Influenced by Search the Decide for Booking table Evaluate their
action ads / information booking table next time based
influencers / related to or purchase on previous
website Haidilao on experience to
display ads / Google, social determined they
search ads media sastify or not
platforms
Company Running ads / SEO, social Website, OVP, Omnichannels Communications
action hiring media influencers via emails,
influencers / hashtags social media,
running hotlines,
website customer
display ads satisfaction
survey
 5. Action plans
N Platfor Timeline Activities P.I.C Budget
o. m/Chan
nel
Awareness

1 Faceboo 19/12/2023- Post program adoption calendars, Social media VND 30

k 20/02/2024 publish on website and social media, and digital millions/ month.
track engagement metrics. Posts that marketing team.
include information of the campaign as
well as Hashtags will be attached. Each
campaign will have posts to run ads
throughout that campaign.
2 Tiktok 19/12/2023- Use social media influencers to Social media VND 40
20/02/2024 communicate for the campaign. They and digital millions/ month
will be invited to experience and then marketing team,
post their experiences on Tiktok with KOLs
the program's Hashtags. Short video
content carries campaign messages, in
addition, there will be short videos
running ads for communication.
3 Website 19/12/2023- The landing page has the image of the Web VND 5
20/02/2024 campaign with the appearance of the management millions/
campaign, along with information month
related to the service, new menu, store
branches.
4 On store 19/12/2023- Image/banners/poster/standee of the
20/02/2024 campaigns, methods of discounts,
preferential programs
Search

5 Website 19/12/2023- Boost the following website features to Digital VND 5

+ SEO 20/02/2024 appear in external search results such as marketing team millions/ month
 location on a map, link to service sites,
etc

6 Website 19/12/2023- Internal site search: menu (price), Digital VND 5

+ 20/02/2024 service (delivering), campaigns and marketing team millions/ month
Faceboo promotions information
k
Online chat (customer service) and
chatbot with automatic frequently asked
questions and recommendations and
automatic answer
Evaluation

7 Website Survey customers about their experience Digital VND 5

marketing team millions/ month
Automatic recommend hotpot flavor
based on customers’s interest

Real-time assistance for customer

service
8 Faceboo Host Facebook and Tiktok reviews and Social Media VND 5
k, comments to engage with customers. team millions/ month
Instagra
m
Purchase

9 Website/ Website optimization for an easy Digital

3rd party experience in finding information and marketing
apps, booking a table. team, customer
hotline support
1 Faceboo Directly advise and introduce customers Social media VND 15
0 k / Social to suitable product options, discount team, customer millions/ month
combos, etc support
 Media
live chat
Post- purchase

1 Website, Build customer relationships through Digital VND 10

1 in-store, rewards and thank you letters. marketing millions/ month
hotline team, customer
support
1 Social Send post-purchase follow-up survey to Social media
2 media gather feedback and resolve issues team, customer
support
Survey and track on customer
satisfaction about the campaign on
facebook

Encourage customers to share campaign

of facebook or social medias, with
hashtags to receive a discount for next
time.

This action plan will help Haidilao in many ways such as increasing brand awareness, brand presence,
customer engagement and revenue. First of all, on Awareness, it is possible to increase brand awareness
and reach a larger audience by investing in digital marketing and influencer partnerships. Through social
networking sites, Haidilao can easily reach the audience targeted by the campaigns, because this is also the
part of the people who use the most social networks. The ads for the campaign will be posted 5-10 days
earlier before deployment so that customers can clearly grasp the program information.

Second, cross-platform Search listing optimization can help Haidilao rank better in search results pages
and increase organic traffic to the Company's website, which will lead to to greater website traffic, more
engagement, and better visibility online. In addition to the Website, social networking sites are also a way
to be able to connect with consumers at multiple touchpoints and create lasting relationships with them by
posting consistently, and implementing activities and strategies at each level on the customer journey map.
Through this, Haidilao can enhance customer loyalty and beneficial word-of-mouth referrals. Last but not
least, Haidilao can increase sales and profits by attracting new consumers and retaining existing customers
through a combination of delicious products and tailored marketing tactics. Promotions for gift vouchers
or loyalty programs can be mentioned on social networks, websites and when customers experience in-
store.

Haidilao is a new and popular restaurant chain imported to Vietnam with a strong brand image and
dedicated customer care, so investing in digital marketing and collaborating with influencers can help
improve brand awareness and consumer engagement. Given the popularity of the brand and the great
demand for dining in Vietnam, Haidilao's ability to attract customers and revenue from these efforts will
be substantial, so the investment is about 100-120 million VND/month on digital marketing and
partnerships with influencers is an acceptable amount. These marketing campaigns, with the right strategy
and execution, can lead to higher sales, repeat business, and favorable word-of-mouth referrals.

6. Controls
Goals:

 Increase the sales revenue by 15% through both online and offline in 3 months compared to last
year
 Reduce bounce rate to 35%
 Increase the interaction rate by 50%
 Decrease CPC by 10%
 Increase the brand awareness by 10%

Measuring performance

Objectives Target KPI Metrics Tools

Sell Increase revenue Revenue: Restaurant
15% increase both (Quantity Sold * Unit Price) - Managing
online and offline in Discounts - Allowance Software
3 months compared
to last year
Serve Reduce bounce rate Bounce rate: Similarweb
in website to 35% Number of one page visitors/ Numbers Google Analytics
of visitors
 Speak Increase interaction Interaction rate: Meta Business
rate by 50% (Reactions+Comments+Shares)/(Posts) Suite
Save Decrease the CPC CPC: Google Ad
10% Advertising cost/ Number of clicks
Sizzle Increase the brand Social media mention: Social Listening
awareness by 10% Number of mention on all social media

Plan for measurements:

When finished measuring the effectiveness of the marketing activities, Haidilao will start analysing the
data to extract needed information to improve. For each metric, the team will analyse and evaluate if it has
reached target KPI or not, the plan is considered successful when all of the targets are acquired in the
bounded time. Else, if some of or all of the targets are not reached, it is critical to reflect on the plan and
judge each step and find out the specific problem. After analysing the data, the company should define the
strengths as well as the weakness in the campaign to improve in the next time. By doing so, the company
can gain experience and has a more comprehensive understanding of their customers.

7. Conclusion
In conclusion, Hadilao Vietnam's decision to prioritize digital transformation reflects its adaptive approach
in response to the Covid-19 pandemic. By investing in online platforms and expanding its online presence,
the company aims to achieve a balance between online and offline sales channels. The ultimate goal of
omni-channel marketing is to provide exceptional customer experiences that cater to the diverse
preferences and habits of today's consumers.

The annual digital marketing plan developed by Hadilao Vietnam's digital marketing team, using the
SOSTAC framework, will serve as a roadmap for the organization's digital marketing initiatives. The plan
will encompass all aspects of the marketing mix, including strategy, objectives, tactics, and
implementation. Through the effective utilization of digital platforms and comprehensive marketing
strategies, Hadilao Vietnam aims to strengthen its position in the competitive market, enhance customer
loyalty, and drive business growth both in the online and offline spheres.
8. Reference
ipos.vn. (2022). Học hỏi cách nâng cao trải nghiệm khách hàng từ ‘bậc thầy chiều khách’ Haidilao -
iPOS. [online] Available at: https://ipos.vn/haidilao-trai-nghiem-khach-
hang/#:~:text=Haidilao%20c%C3%B3%20ph%C3%A2n%20kh%C3%BAc%20kh%C3%A1ch [Accesse
d 22 Aug. 2023].

Marketing Evolution (2023) What is Omnichannel Marketing? Definition, Tips, and Examples, [online]
Available at: https://www.marketingevolution.com/knowledge-center/topic/marketing-
essentials/omnichannel (Accessed 22 August, 2023).

Wutzke, M. (2021) 20 Important Social Media Marketing Benefits You Need, CoSchedule Blog, [online]
Available at: https://coschedule.com/blog/benefits-of-social-media-marketing-for-business (Accessed
August 22, 2023).

VNIS - News. (2023). VNIS - Thống kê Internet Việt Nam 2023. [online] Available at:
https://www.vnis.vn/news/thong-ke-internet-viet-nam-2023/ [Accessed 22 Aug. 2023].

Salamander, G., n.d. 7 Benefits of YouTube for Your Business. [Online] Available at: https://eclincher.com/7-
benefits-of-youtube-for-your-business/ [Accessed 14 August 2023]

SimilarWeb, 2023. Haidilaovietnam.com. [Online] Available at:

https://www.similarweb.com/website/haidilaovietnam.com/#demographics [Accessed 12 August 2023].

Parachute, n.d. Top 10 Benefits of Having a Website. [Online] Available at: https://www.parachute.net/insights/top-
10-benefits-of-having-a-website [Accessed 18 August 2023].

Muthoni, J., 2021. 10 Key Benefits Of SEO For Your Business. [Online] Available at:
https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-
business/?sh=75ec29dc3fd0 [Accessed 15 August 2023].