Republic of the Philippines

Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

Ms, Marian Perez Lasac

OWNER
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

OFFICIAL SITE
www.Deliciouscrunchychurros.com

Facebook: Marian delicious crunchy churros

Instagram: Delicious crunchy churros

Tiktok: Official_Marian delicious crunchy churros

Contact: 09974563466

A. EXECUTIVE SUMMARY
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

Delicious Crunchy Churros is a speciality dessert business offering freshly made,

mouthwatering churros that are crispy on the outside and soft on the in the
inside.Our churros are made from a secret family recipe, using high quality
ingredients to ensure a delightful and authentic taste experience .

Our target market consists of churro enthusiasts, dessert lovers and individuals
seeking a unique and indulgent treat. We will initially focus on establishing a
presence at local events, food fairs, and farmers markets to create brand
awareness and generate customer interest. Additionally, we plan to offer delivery
services and explore partnership with local cafes and restaurants to expand our
reach.

What sets us apart from the competition is our commitment to variety and
customization. We offer a range of flavors, including classic cinnamon sugar,
chocolate-filled and caramel drizzled their churros with various toppings and dips
allowing for a unique and tailored experience.

We have projected steady revenue growth based on our marketing strategy,

which focuses on creating brand awareness and generating customer interest. By
providing exceptional customer service and maintaining a high level of product
excellence we aim to build a loyal customer base and achieve profitability within
the first year of operation.

MISSION AND VISION

 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

➢ VISION

To become the leading provider of igh quality,authentic churros

delighting customer with every bite and spreading joy through our
delicious treats.

 MISSION

Our mission is to craft the finest churros using traditional recipe and premium
ingredients ensuring each customer experience the rich flavors and satisfying
crunch of our beloved Spanish pastry. We committed to delivering exceptional
taste quality and service while fostering a sense of community and celebration
around our churros.
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

. B. INTRODUCTION

Delicious Crunchy Marian Churros are hardcrafted with care, using only the
finest ingredients and a authentic recipe that has been perfected over
generation. Crispy on the inside each churro is a testament to our commitment to
quality and taste our churros promise to tantalize your taste buds and leave you
craving for more.

Churros a beloved Spanish treat are delightful indulgence enjoyed worldwide.

These crispy fried dough pastries often dusted with cinnamon sugar offer a
tantalizing blend of sweetness and crunch whether serve straight or twiste
churros are commonly paired with rich chocolate souce or caramel for dipping
enhancing their irresistible appeal with their orgins dating back to spain churros
have evolved into a versatile snack perfect for any occasion from street fairs to
dessert menus in upscale restaurants.

Our market target for churros products can vary but typically it include
individuals who enjoy indulgent treats such as families, tourist young, adults and
food enthusiasts churros are popular in various cultural contexts so the target
market may also include people with a interest in experiencing different cuisines.
Additionally churros can appeal to consumer looking for portable and convenient
snacks or dessert.

At delicious crunchy churros we believe that every snacking experience should

be memorable. That’s Why we pay meticulous attention to every detail from the
presentation and preparation of our churros to the warm and welcoming
environment we create for our customers. Whether your looking for a
comforting treat to indulge in a unique dessert.
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

C. PRODUCT OR SERVICE DESCRIPTION

With our handy churros catering service , you may enjoy the delight of freshly
cooked churros right at your door perfect for any occasion our churros catering
adds the charm of these delicious pastries to parties events and business
gatherings.

At the location of our event our skiled staff will set up a churro station with
freshly produced fried churros dipping souce and toppings of your choosing
everybody may personalize their churros making it an interactive and
unforgettable experience.

Our churros are crafted using the finest ingredients resulting in a superior flavor
that sets apart each churros is expertly prepared and coated in a sweet cinnamon
sugar mixture delivering a satisfying crunch and a burst of sweetness with every
bite.

But our offering doesn’t stop at traditional churros . We pride ourselves on our
innovative approach to flavors offering a variety of exciting option for our
customer from churros filled with rich creamy chocolate to those drizzled with
decadent caramel and even churros infused with the unique taste of matcha
there’s a Delicious crunchy marian churros to suit every plate.

D. INDUSTRY ANALYSIS
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

A thought examination of the Delivery crunchy marian churros would look at a

number of factors including consumer preferences, distribution networks market
trends competition and prospective growth possibilities important things to think
about could be.

The demand for churros across geographies noting any changes in consumer
inclination and comprehending variables such as cultural norms or health
consciousness that affects consumption patterns.

Analyzing market share and differentiation stratigies by evaluating both direct

competitors.

Delicious crunchy marian churros the elements - taste cost convenience or

novelty that influence consumer decision to buy churros take into account any
new taste you may have such as for organic or gluten free foods .

The various ways that churros are sold including stand alone store food trucks
concessions stand and joint ventures .

The snack industry is a diverse and dynamic market filled with a variety of option
catering to different taste and preference within the industry. Delicious crunchy
marian churros fits well into this trends wit its focus on quality ingredients and
expert preparation.

E. SWOT ANALYSIS

STRENGTHS WEAKNESS
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

 LOCATION  Start up a Small Business

 High Quality ingredients  Small population
 Brand Reputation  Shelf life
 Dependence on suppliers
OPPORTUNITIES THREATS

 Healthier option  Competitors in the location

 Expansion of product line  Competition
 Online sales  Changing consumer preference
 Collaboration and Partnership

F. MARKETING PLAN

Target Audience: determine the age ranges, tastes and geographic areas where
churros are Popular.

Unique Selling Proposition(USP): Emphasize what makes your churros unique

from those of the competition whether it’s the presentation recipe or cultural
authenticity.

Prooduct Placement: Choose the venues for selling of churros such as food
trucks booth at events or physical stores in laylay.

Promotional Strategies: Use social media to interact with potential customer

and display eye catching pictures of churros in order to draw in new clients run
special or discount.

Partnerships collaboration: To cross promote each other product think about

forming partneships with coffee shops, dessert shops or other food vendors.

G. TARGET MARKET
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

Delicious Crunchy marian churros the target market could concentrate on the
following demographics. Age Group because churros are popular in kids may be
the main target and location for place like tourist attraction retail centers or
entertainment districts that see a lot a foot traffic.

Event and festival participate in our support gatherings like food festival fairs or
carnivals where churros are a common snack option.

Online presence: make use of social media channels to connect with younger
audience and provide interesting material that highlights promotions and
churros,

Cultural events focus on neighborhoods where churros are a staple food and
there is a significance admiration for Hispanic or latin American culture.

Health conscious customer to draw in health conscious customer emphasize

churros organic components gluten free alternative and low sugar variants

Schoolsand universities join focus with academic establishment for special

occasion fund raising or as a snack at sporting events or cafeteria.

H. ORGANIZATION PLAN
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

This organizational plan outlines the key departments, roles, and responsibilities
to ensure smooth operations and customer satisfaction.

➢ Owner/CEO:

Ms. Marian perez lasac

CEO/ CHAIRMAN

The business will be led by the owner/ceo who will be responsible for strategic
planning decision making and overseeing all business operations.

MARKET RESEARCH

Identify the target market and understand the preferences

Analyze competitors and identify gaps in the market.

BUSINESS MODEL

Decide whether you operate as a food truck kiosk café or online delivery services

Determine the pricing strategy and revenue streams.

LEGAL AND PERMITS

Obtain necessary permits and licenses to operate a food business

Comply with safety regulations

SUPPLIERS

Source high quality ingredients like flour sugar oil and toppings from reliable
suppliers.
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

MENU DEVELOPMENT

Create a diverse menu offering traditional churros filled churros and specialty
flavors

OPERATION

Establish efficients workflows for dough preparation frying and serving

Implement inventory management system to track ingredients and minimize

waste.

I. FINANCIAL PLAN

 Start up Cost
Lease and Renovation: (7,500pesos)
Equipment (Oven,Slicer, Packaging, Machine,etc): (8,600 Pesos)
Initial Inventory(Sweet potatoes, flavoring,packaging.etc):(16,000 pesos)
Marketing and Promotion(website, launch event,etc): (19,600 pesos)
Licenses and Permits: (8,000pesos)
Total Start-up Costs: (59,700 pesos)
 Operating Expenses (monthly)
 Lease: (5,000 pesos)
 Utilities: (7,000 pesos)
 Salaries: (9,000 pesos)
 Inventory: ( 8,000 pesos)
 Marketing: (19,000 pesos)
 Insurance, maintenance, and miscellaneous: (11,000 pesos)
 Republic of the Philippines
Department of Education
Region IV B – MIMAROPA
Schools Division of Marinduque
District of Boac
MARINDUQUE NATIONAL HIGH SCHOOL
Isok 1, Boac, Marinduque

 Total Operating Expenses:(52,000 pesos)

 Profitability
 Gross Profit (Monthly Revenue- Cost good sold); (65,000 pesos)
 Net Profit (Gross Profit Operating expenses): (50,000 pesos)

This is a simplified and the actual figures and vary based on local costs market
conditions and sales performance. Its recommended to consult with our financial
team to help to improve the sales of delicious Crunchy marian churros