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ScalerMart Case Study

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38 views3 pages

ScalerMart Case Study

Case section

Uploaded by

rvjiji7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ScalerMart

Data Analytics Case Study

Solving this case study will showcase your analytical skills, problem-solving abilities,
and communication expertise, making you a strong contender for any consulting
position.

Tips for Candidates:


● Take your time to understand the business problem before diving into data
analysis.
● Document your thought process and assumptions clearly throughout your
analysis.
● Use clear and concise language in your report, avoiding technical jargon where
possible.
● Focus on actionable insights and data-driven recommendations that can be
implemented to improve user engagement.

Problem Statement

ScalerMart, a leading global electronics retailer, has experienced a significant downturn


in sales, with a nearly 50% decline in revenue in 2020 compared to the previous year.

In response to this challenge, the company is actively seeking a sharp Data Analyst to
join their growing team.

You have been assigned the task of analyzing the customer-level transactional data to
identify potential reasons behind the decline in sales.

Your objective is to recommend data-driven strategies aimed at improving sales


performance.

Data Provided:

● Customers Table: Contains information about customers, including customer


key, demographics (age, gender, location), and last purchase date.
● Products Table: Contains information about products, including product key,
category, unit price, and brand.
● Sales Table: Contains information about orders placed, including order number,
order date, and quantity.

1. Data Exploration and Cleaning:


○ Describe the data cleaning steps you would take to ensure data quality
before analysis. (This assesses understanding of data pre-processing)
○ How would you explore the distribution of customer demographics? What
visualization techniques would you employ? (This assesses proficiency in
data exploration and visualization)

2. User Segmentation:
○ What customer segmentation techniques would you recommend to group
users with similar characteristics? Why is segmentation crucial for this
analysis? (This assesses knowledge of segmentation and its benefits)
○ Segment customers based on factors that might influence purchase
behavior. Analyze purchase patterns within each segment. Are there any
significant differences?

3. Engagement Analysis:
○ Stakeholders have noted that a substantial portion of the company's
revenue is attributed to repeat purchases from our loyal customer base.
Devise a metric to quantify customer loyalty and analyze trends over time?
(This assesses understanding of customer loyalty metrics)
○ Correlate user demographics with purchase behavior. Do you observe any
patterns? Formulate and test hypotheses to identify statistically significant
relationships. (This assesses ability to perform hypothesis testing and
identify correlations)

4. Recommendations:
○ Based on your analysis, what are some potential explanations for the
decline in sales?
○ Recommend specific, data-driven strategies to improve sales across
different customer segments. (This assesses problem-solving skills and
ability to translate insights into actionable recommendations)
Deliverables:

● A well-structured report (slide deck) with clear explanations of your analysis


process, visualizations of key findings, and a concise summary of your
recommendations.
● Code snippets (Python / SQL) used for data exploration and analysis
(demonstrates technical skills).

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