LGBT+ PRIDE 2024

A 26-Country Ipsos Global

Advisor Survey

June 2024

© Ipsos | LGBT+ Pride 2024

CONTENTS This document is interactive,
please click the links to jump to the findings

1 2 3 4
In Summary LGBT+ Attitudes & LGBT+ Rights & Same-sex Marriage
Visibility Protections & Parenting

5 6 7
LGBT+ Celebration Sexual Orientation & Methodology
& Allyship Gender Identity

© Ipsos | LGBT+ Pride 2024 2

In Summary

© Ipsos | LGBT+ Pride 2024

Key findings
Younger people most likely to identify as Gen Z women are more likely than Gen Z Support for same-sex unions varies
LGBT+ men to support several LGBT+ dramatically across 26 countries
Seventeen per cent (on average across rights/protections Eighty-six per cent are in favour of legal
26 countries) of Generation Zers* identify For example, 78% of Gen Z women vs. same-sex marriage/recognition in
as: lesbian, gay, homosexual, bisexual, 63% of Gen Z men agree transgender Sweden vs. 37% in Türkiye. Support for
pansexual, omnisexual, asexual, people should be protected from same-sex couples having the same rights
transgender, non-binary, gender non- discrimination in employment, housing, to adopt children as heterosexual
conforming and/or gender-fluid. That’s in and access to businesses such as couples also varies between countries,
comparison to 11% of Millennials, 6% of restaurants and stores. from 82% in Thailand to 29% in Türkiye.
Generation Xers and 5% of Baby
Boomers.

Older people are significantly less Just over two in five support Less than one in three agree with
enthusiastic about upping LGBT+ companies/brands actively promoting transgender athletes competing based
representation in pop culture equality for LGBT+ people on the gender they identify with
Forty-three per cent of Gen Zers support Support has dipped five percentage Support in 2024 for transgender athletes
seeing more LGBT characters on TV, in points to 44% since our inaugural global competing based on the gender they
films and in advertising vs. 27% of Pride polling in 2021), on average across identify with rather the sex they were
Boomers. 23 countries** for this marketing assigned at birth is down somewhat, to
strategy. 27% (-5 pp from 2021, on average across
23 countries).

*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).

**Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls.

© Ipsos | LGBT+ Pride 2024 4

 Living in colour

The Stonewall Uprising in 1969 was a influencers online to their parents IRL
turning point in starting to change the impacting their views on sexuality and
reality of being openly part of the LGBT+ gender.
(lesbian, gay, bisexual, transgender, plus)
This significant societal shift looks to be
community.
reflected in our global polling, which finds
Even so, the reality is many Boomers* and Gen Zers (17% on average across 26
Gen Xers still grew up in a time when countries) are the most likely generation to
staying in the closet was often the more identify as part of the LGBT+ community,
practical, and safer, choice. The younger followed by Millennials at 11%. Whether
generations, Gen Zers and to a lesser younger generations will continue to
degree Millennials, in some countries now identify as LGBT+ as they age and more
live in a time when being out is joyfully settle into long-term romantic
celebrated annually during Pride Month. relationships remains to be seen.
Though, that’s certainly not the case
The older generations are significantly less
everywhere and in some countries being
likely than Gen Zers to identify as part of
openly LGBT+ can still get you jailed or
the LGBT+ community — with just 6% of
even killed.
Gen X and 5% of Boomers saying they
But, even in conservative countries as our identify as: lesbian, gay, homosexual,
new Generations Report notes Gen Zers bisexual, pansexual, omnisexual, asexual,
are likely the first truly global generation transgender, non-binary, gender non-
and have grown up with everyone from conforming and/or gender-fluid.

*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between
1966-1979) and Baby Boomers (born between 1945-1965).

© Ipsos | LGBT+ Pride 2024 5

No race for change

Almost half (49% on average across 23 32% support in 2021.

countries**) say they support openly
Across 23 countries, support among
lesbian, gay and bisexual athletes in
women fell nine points from 2021 to
sports teams in 2024 (-5 pp from 2021).
30% in 2024 and three points to 23%
There continues to be significantly less among men. In some countries support
support for transgender athletes, who dropped dramatically in the past three
are set to face stricter rules at the 2024 years, including Argentina (30% -18pp),
Summer Olympics this July and August Spain (37%,-13pp), the Netherlands
in Paris. (24%, -13pp) and Canada (21%, -12pp).
A framework for determining which Meanwhile, support in the Olympic host
gender category trans athletes can country now sits at 32% among the
compete in was rolled out in 2021. French, barely budging from 30% in
2021. And Thailand (new to the Pride
The new framework looks to be
survey since 2021) is the only country
generally in line with global sentiment
out of 26 polled in 2024 where more
on this issue as our new polling finds
than half (53%) support trans athletes
one in four (27% on average across 23
competing based on the gender they
countries) support trans athletes
currently identify with.
competing based on the gender they
**Change for 23-country average is based on
identify with rather than the sex they
the countries which were in both the 2024 and
were assigned at birth, down a bit from 2021 polls.

© Ipsos | LGBT+ Pride 2024 6

 Mind the gaps
Young men and women are coming of finds Gen Z women and men far apart
age alongside each other but their on several topics.
views are sharply diverging on some
Meanwhile, there’s division between
societal topics.
younger women and other cohorts on
Two in three (65% on average across 26 whether with parental consent,
countries) Gen Z* women think same- transgender teenagers should be
sex couples should be allowed to marry allowed to receive gender-affirming
legally vs. 45% of Gen Z men. There’s a care, with 63% of Gen Z women and
similar difference when it comes to 62% of Millennial women supporting
adoption, with 74% of Gen Z women vs. this vs. 51% of both Gen Z and Gen X
59% of Gen Z men supporting same- men,
sex couples having the same rights to
There are also some differences
adopt children as heterosexual couples
between younger women and everyone
do.
else when it comes to the question of
And 78% of Gen Z women vs. 63% of whether transgender people should be
Gen Z men agree transgender people allowed to use single-sex facilities
should be protected from (e.g., public restrooms) that
discrimination in employment, housing, correspond to the gender they identify
and access to businesses such as with, as almost three in five (59% of
restaurants and stores. Gen Z women and Millennial women)
younger females supporting this vs.
Of note, our new Equalities Index also
50% on average overall.
*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between
1966-1979) and Baby Boomers (born between 1945-1965).

© Ipsos | LGBT+ Pride 2024 7

Social media reality vs.
actual reality
During Pride Month advertising in several oppose brands promoting equality for
countries is awash in rainbows in the LGBT+ community, while 9% say
support of the LGBT+ community. they “tend to oppose” and just 10%
saying they “strongly oppose” this
If you spend any amount of time scrolling
marketing move.
social media or tabloid news sites you
may be under the impression that most On the flipside, it may seem like most
people are really up in arms about this. younger people are constantly calling
This doesn’t appear to actually be the others out for not being woke enough.
case.
But the reality is more nuanced: only
Support for companies and brands 37% of all Gen Zers* and 31% of
actively promoting equality for LGBT+ Millennials in 2024 say they’ve ever
people did dip down at a global level over spoken out against someone who was
the past few years (currently sitting at being prejudiced against LGBT people,
44% on average across 23 countries** in with Gen Z women (45%) by far the most
2024 vs. 49% in 2021) but it hasn’t fallen likely cohort to say they’ve done so.
off a cliff. And in 2024 slightly more than *Generation Z (born between 1996-2012), Millennials (born
one in three are neutral on the topic, between 1980-1995), Generation X (born between 1966-
1979) and Baby Boomers (born between 1945-1965).
with 36% saying they neither support or
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 polls.

© Ipsos | LGBT+ Pride 2024 8

What this means for…

Governments
Bright and cheerful events celebrating However, an undercurrent of gender they identify with, almost one in
Pride Month are now the norm in discomfort remains with less than half three (35%) oppose this. And half (49%,
liberal towns and cities in many (39%, no change since 2021) -4pp) agree government-issued
countries. supporting LGBT people displaying documents such as passports should
affection, such as kissing or holding include an option other than "male" and
But, a surge of multi-coloured flags for
hands, in public while almost one in "female" for people who do not identify
one month once a year doesn’t mean
four (24%) oppose this. And while 50% as either, while 36% oppose this.
the fight for true equal rights for the
(-5pp) agree with LGBT people being
LGBT+ community has been won. **Change for 23-country average is based on the
open about their sexual orientation or countries which were in both the 2024 and 2021
On the one hand, we find a strong gender identity with everyone, 15% polls.
majority (71% across 23 countries**, - oppose this.
3pp since 2021) agree same-sex
Transgender issues tend to encounter
couples should be allowed to
more opposition.
marry/legalize their relationship and
62% (-2pp) think same-sex couples While half (50%, -5pp) agree
should have the same right to adopt transgender people should be allowed
children as heterosexual couples do. to use single-sex facilities (e.g., public
restrooms) that correspond to the

© Ipsos | LGBT+ Pride 2024 9

What this means for…

Brands
Should brands be advocates for social the U.S.) companies and brands actively And while the accepted wisdom is that all
change? promoting equality for LGBT people in young people really want more diversity on
2024; but there isn’t an overwhelming their screens our polling finds Gen Z* men
In recent years some have slammed
appetite either. and women diverge on this topic, too.
companies for focusing on a range of
diversity, equity and inclusion (DEI) issues, Close to half (45% on average across 26 While 61% of Gen Z women support
from racism to transgender rights countries) currently are in support of companies and brands actively promoting
companies and brands actively promoting equality for LGBT people, only 46% of Gen
The ‘wokelash’ appeared to reach a fever
equality for LGBT people, ranging from just Z men agree. The same goes with having
pitch last year after a boycott of an iconic
22% in Türkiye to 71% in Thailand. And more LGBT characters on TV, in films and
American beer brand in response to a
there’s currently only two countries, in advertising, with 58% of Gen Z women in
social media post by a transgender
Türkiye and South Korea, where more support vs. just 37% of Gen Z men.
influencer hired to reach a younger
people oppose than support companies
audience. The stock price and sales of that Sometimes gaining new customers means
and brands actively promoting equality for
beer company took significant, and losing old customers — clearly this is a
LGBT people.
unintended, hits. calculation companies need to put more
There’s even less desire for more LGBT data-driven thought into before
But that’s one extreme example and the
characters on TV, in films and in intertwining their brand with a particular
numbers show there isn’t an overwhelming
advertising, with a mere 34%, on average social issue.
proportion who strongly oppose (only 10%
across 26 countries, currently wanting
on average across 26 countries and 13% in
*Generation Z (born between 1996-2012), Millennials (born more.
between 1980-1995), Generation X (born between 1966-
1979) and Baby Boomers (born between 1945-1965).

© Ipsos | LGBT+ Pride 2024 10

LGBT+ Attitudes &
Visibility

© Ipsos | LGBT+ Pride 2024

 Change / 21**
Country Yes No (% yes)

LGBT+
23-Country Average 48% 42% +1
Brazil 68% 24% +2

Visibility by
Colombia 67% 26% +7
Ireland 64% 28% N/A

Country
Spain 63% 30% +6
Great Britain 60% 33% +3
Chile 57% 33% -7
Sweden 56% 33% +6
Q. Do you have a relative,
South Africa 56% 39% =
friend or work colleague who
Mexico 55% 35% -9
is: Netherlands 55% 37% +1
Germany 55% 36% +15
Lesbian/gay/homosexual United States 54% 39% -3
Belgium 53% 41% -4
Australia 53% 37% -2
Canada 52% 37% -8
Base: 18,515 adults aged 18-74 in Canada, Republic Argentina 51% 36% -4
of Ireland, South Africa, Türkiye, and the United Peru 49% 41% -10
States, 20-74 in Thailand, 21-74 in Singapore, and
France 49% 42% +6
16-74 in all other countries, polled between Feb. 23
– March 8, 2024. Italy 46% 42% +3

**Change for 23-country average is based on the

Thailand 45% 38% N/A
countries which were in both the 2024 and 2021 Singapore 38% 47% N/A
polls. 16,015 people polled between Feb. 23 –
Poland 36% 51% +5
March 8, 2024 and 15,569 polled from April 23 –
May 7, 2021 across 23 countries. Hungary 35% 49% +9
Türkiye 16% 73% +1
South Korea 9% 77% +2
Japan 5% 70% -2

© Ipsos | LGBT+ Pride 2024 12

 Change / 21**
Country Yes No (% yes)

LGBT+
23-Country Average 27% 54% +1
Brazil 46% 37% -4

Visibility by
Colombia 40% 45% +8
Sweden 36% 38% +4

Country
South Africa 35% 53% -2
United States 34% 50% +4
Spain 34% 50% +4
Mexico 32% 51% -6
Q. Do you have a relative,
Australia 31% 48% -1
friend or work colleague who
Chile 30% 49% -3
is: Germany 30% 53% +13
Bisexual Great Britain 29% 51% +1
Ireland 29% 50% N/A
Thailand 29% 46% N/A
Canada 29% 48% -3
Peru 29% 56% -4
Argentina 28% 51% -6
Netherlands 27% 57% +1
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Belgium 23% 57% -4
States, 20-74 in Thailand, 21-74 in Singapore, and Singapore 23% 52% N/A
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Italy 22% 58% +1
France 22% 56% +2
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Hungary 19% 57% +2
polls. 16,015 people polled between Feb. 23 – Poland 18% 61% -3
March 8, 2024 and 15,569 polled from April 23 –
Türkiye 13% 70% +1
May 7, 2021 across 23 countries.
South Korea 7% 77% +1
Japan 4% 68% =

© Ipsos | LGBT+ Pride 2024 13

 Change / 21**
Country Yes No (% yes)

LGBT+
23-Country Average 12% 76% +2
Thailand 46% 39% N/A

Visibility by
Great Britain 19% 73% +6
Canada 18% 69% =

Country
Brazil 18% 66% +3
United States 17% 71% +3
Australia 17% 70% -1
Chile 16% 71% +3
Q. Do you have a relative,
Sweden 16% 68% +2
friend or work colleague who
South Africa 16% 74% +6
is: Netherlands 16% 78% +2
Germany 16% 73% +9
Transgender Singapore 14% 72% N/A
Colombia 14% 73% +1
Mexico 14% 71% -2
Ireland 13% 75% N/A
Belgium 13% 80% +3
Peru 12% 76% =
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Spain 12% 79% +2
States, 20-74 in Thailand, 21-74 in Singapore, and Argentina 10% 78% -2
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
France 8% 83% +4
Poland 8% 79% +1
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Türkiye 7% 82% +3
polls. 16,015 people polled between Feb. 23 – Italy 7% 83% =
March 8, 2024 and 15,569 polled from April 23 –
Hungary 5% 82% +3
May 7, 2021 across 23 countries.
Japan 4% 70% =
South Korea 2% 87% =

© Ipsos | LGBT+ Pride 2024 14

 Change / 21**
Country Yes No (% yes)

LGBT+
23-Country Average 11% 70% +1
Thailand 32% 46% N/A

Visibility by
Canada 18% 64% +2
Great Britain 16% 70% +4

Country
Sweden 16% 63% +3
South Africa 16% 67% +2
Brazil 15% 61% +3
United States 15% 65% +1
Q. Do you have a relative,
Australia 15% 66% -1
friend or work colleague who
Singapore 15% 62% N/A
is: Mexico 13% 63% +1
Ireland 13% 69% N/A
Non-binary, gender non- Colombia 13% 64% +4
conforming or gender-fluid Argentina 12% 67% =
Netherlands 12% 76% +6
Chile 11% 67% -2
Germany 11% 74% +7
Italy 10% 72% +2
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Spain 10% 76% +2
States, 20-74 in Thailand, 21-74 in Singapore, and Poland 10% 76% +3
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Peru 9% 70% -6
France 9% 75% +2
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Türkiye 8% 78% +2
polls. 16,015 people polled between Feb. 23 – Belgium 7% 77% -2
March 8, 2024 and 15,569 polled from April 23 –
Hungary 4% 71% +1
May 7, 2021 across 23 countries.
South Korea 3% 80% =
Japan 2% 65% -1

© Ipsos | LGBT+ Pride 2024 15

 Change / 21**
Country Support Oppose (% support)

LGBT+
23-Country Average 50% 35% 15% -5
Thailand 68% 24% 7% N/A

Attitudes by
Spain 68% 25% 7% -5
Chile 63% 26% 11% -5

Country
South Africa 61% 25% 14% -5
Argentina 60% 32% 9% -9
Italy 58% 30% 12% +1
Q. To what extent do you Sweden 58% 31% 12% -3
Colombia 57% 31% 12% +2
support or oppose the
Ireland 57% 28% 15% N/A
following: Netherlands 57% 31% 13% -9

LGBT people being open about Great Britain 56% 33% 11% -7
Australia 54% 34% 13% -3
their sexual orientation or
Brazil 54% 33% 13% -1
gender identity with everyone Mexico 53% 37% 10% -13
Belgium 52% 33% 15% -10
France 51% 32% 18% +1
Peru 50% 38% 12% -8
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Canada 49% 36% 15% -12
States, 20-74 in Thailand, 21-74 in Singapore, and Germany 47% 40% 13% +1
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Poland 47% 32% 21% +3
United States 47% 36% 18% -9
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 45% 40% 15% N/A
polls. 16,015 people polled between Feb. 23 – Hungary 34% 41% 25% +1
March 8, 2024 and 15,569 polled from April 23 –
Japan 29% 63% 9% -5
May 7, 2021 across 23 countries.
South Korea 26% 48% 25% =
Türkiye 21% 38% 41% -11

© Ipsos | LGBT+ Pride 2024 16

 Change / 21**
Country Support Oppose (% support)

LGBT+
23-Country Average 39% 37% 24% =
Spain 65% 26% 9% +1

Attitudes by
Sweden 59% 28% 13% +3
Ireland 54% 29% 17% N/A

Country
Great Britain 48% 36% 15% =
Italy 48% 34% 17% -4
Belgium 47% 34% 18% -3
Q. To what extent do you Netherlands 47% 36% 16% -5
Chile 47% 33% 21% +3
support or oppose the
Thailand 45% 42% 13% N/A
following: Argentina 44% 40% 16% -5

LGBT people displaying Australia 44% 39% 18% -4

South Africa 43% 33% 24% -2
affection in public (e.g.,
France 43% 36% 21% +3
kissing or holding hands) Germany 43% 40% 17% +4
Canada 40% 42% 19% -8
Brazil 39% 35% 26% -3
United States 37% 37% 26% -4
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Mexico 37% 42% 21% -1
States, 20-74 in Thailand, 21-74 in Singapore, and Poland 33% 34% 33% +8
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Colombia 32% 39% 29% +4
Peru 28% 37% 35% +4
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 27% 43% 30% N/A
polls. 16,015 people polled between Feb. 23 – Japan 25% 62% 13% -2
March 8, 2024 and 15,569 polled from April 23 –
Hungary 21% 41% 38% -2
May 7, 2021 across 23 countries.
Türkiye 16% 33% 51% +1
South Korea 14% 40% 46% +2

© Ipsos | LGBT+ Pride 2024 17

 Change / 21**
Country Support Oppose (% support)

LGBT+
23-Country Average 49% 35% 16% -5
Spain 68% 25% 7% -5

Attitudes by
Thailand 67% 24% 9% N/A
Sweden 66% 25% 9% -1

Country
Great Britain 60% 29% 11% -1
Italy 59% 30% 11% -6
Netherlands 59% 33% 8% -11
Q. To what extent do you South Africa 59% 26% 16% -2
Ireland 58% 27% 16% N/A
support or oppose the
Chile 57% 29% 13% -6
following: Brazil 57% 31% 13% -3

Openly lesbian, gay and Belgium 54% 31% 14% -8

Australia 54% 33% 13% -2
bisexual athletes in sports
France 52% 35% 13% =
teams Argentina 51% 37% 12% -14
Canada 50% 36% 15% -11
Germany 47% 41% 12% =
Colombia 47% 37% 16% -5
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Mexico 46% 39% 16% -13
States, 20-74 in Thailand, 21-74 in Singapore, and Poland 44% 35% 21% +5
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
United States 43% 36% 21% -10
Peru 43% 40% 17% -4
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 38% 42% 20% N/A
polls. 16,015 people polled between Feb. 23 – Japan 30% 60% 10% -5
March 8, 2024 and 15,569 polled from April 23 –
Hungary 28% 47% 25% =
May 7, 2021 across 23 countries.
Türkiye 23% 38% 40% -9
South Korea 22% 44% 34% -4

© Ipsos | LGBT+ Pride 2024 18

 Baby Boomers Gen X Millennials Gen Z
LGBT+
Attitudes by
Generation*
Q. To what extent do you
support or oppose the 61%
following: (% support) 56% Female
51%
Openly lesbian, gay and 48%
bisexual athletes in sports 42%
teams 47% Male
45%
42%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 19

 Change / 21**
Country Support Oppose (% support)

LGBT+
23-Country Average 33% 41% 26% -3
Thailand 60% 31% 10% N/A

Visibility by
South Africa 48% 27% 26% +1
Spain 47% 38% 15% -3

Country
Ireland 46% 36% 19% N/A
Brazil 43% 35% 23% -3
Sweden 42% 37% 21% +4
Q. To what extent do you Chile 42% 34% 24% -2
Italy 39% 40% 21% +2
support or oppose the
Great Britain 39% 39% 23% -2
following: Australia 37% 40% 23% -5

More LGBT characters on TV, Netherlands 35% 41% 24% -9

Argentina 34% 46% 20% -15
in films and in advertising
Mexico 34% 43% 23% -7
Canada 34% 44% 22% -10
Germany 33% 44% 24% -1
Belgium 32% 43% 25% -11
France 32% 43% 25% +1
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United United States 31% 38% 31% -8
States, 20-74 in Thailand, 21-74 in Singapore, and Singapore 31% 42% 27% N/A
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Poland 29% 35% 36% +5
Colombia 29% 46% 26% -6
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Peru 27% 49% 24% =
polls. 16,015 people polled between Feb. 23 – South Korea 19% 42% 39% +1
March 8, 2024 and 15,569 polled from April 23 –
Japan 18% 65% 17% -5
May 7, 2021 across 23 countries.
Türkiye 17% 35% 49% -6
Hungary 13% 43% 44% -4

© Ipsos | LGBT+ Pride 2024 20

 Baby Boomers Gen X Millennials Gen Z
LGBT+
Visibility by
Generation*
Q. To what extent do you
support or oppose the
following: (% support) 51%
Female
More LGBT characters on TV, 43%
in films and in advertising
33% 33%
30%
Male
33%
28%
23%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 21

 Change / 21**
Country Support Oppose (% support)

LGBT+
23-Country Average 44% 36% 20% -5
Thailand 71% 20% 9% N/A

Visibility by
Spain 60% 29% 11% -3
Sweden 57% 31% 12% =

Country
South Africa 57% 26% 17% =
Italy 55% 32% 14% -6
Brazil 53% 34% 13% -5
Q. To what extent do you Ireland 52% 31% 17% N/A
Chile 50% 29% 21% -6
support or oppose the
Netherlands 50% 32% 18% -14
following: Argentina 48% 36% 17% -11

Companies and brands Great Britain 47% 37% 17% -5

Mexico 46% 38% 16% -15
actively promoting equality
Belgium 45% 35% 20% -11
for LGBT people Australia 45% 36% 20% -4
Germany 43% 42% 15% +1
Canada 42% 40% 19% -11
Colombia 41% 38% 21% -6
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Peru 41% 41% 19% +1
States, 20-74 in Thailand, 21-74 in Singapore, and United States 40% 36% 24% -8
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
France 39% 37% 24% -2
Poland 39% 31% 31% +4
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 37% 42% 21% N/A
polls. 16,015 people polled between Feb. 23 – Japan 36% 54% 10% -9
March 8, 2024 and 15,569 polled from April 23 –
Hungary 30% 42% 28% -1
May 7, 2021 across 23 countries.
South Korea 24% 45% 31% =
Türkiye 22% 36% 42% -14

© Ipsos | LGBT+ Pride 2024 22

 Baby Boomers Gen X Millennials Gen Z
LGBT+
Visibility by
Generation*
Q. To what extent do you
58%
support or oppose the Female
53%
following: (% support)
47%
Companies and brands 44%
actively promoting equality 37%
for LGBT people 42% Male
39%
37%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 23

LGBT+ Rights
& Protections

© Ipsos | LGBT+ Pride 2024

 Country Agree Disagree

74% 9% 17%
Views on LGB
26-Country Average
Thailand 84% 6% 11%

Rights and South Africa

Spain
83%
82%
7%
6%
10%
12%
Protection Sweden 81% 7% 12%

By Country
Ireland 80% 6% 14%
Australia 79% 7% 14%
Mexico 78% 6% 16%
Q. How much do you agree Argentina 77% 6% 17%
or disagree with the Peru 77% 6% 17%
following? Canada 77% 11% 12%
France 77% 10% 13%
Lesbian, gay and bisexual Brazil 77% 8% 16%
people should be Great Britain 77% 10% 13%
protected from Italy 76% 8% 15%
Colombia 76% 6% 17%
discrimination in
Netherlands 76% 9% 16%
employment, housing, and United States 75% 11% 14%
access to businesses such Belgium 75% 10% 16%
as restaurants and stores Singapore 73% 12% 15%
Germany 73% 12% 16%
Chile 73% 6% 22%
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Japan 66% 19% 16%
States, 20-74 in Thailand, 21-74 in Singapore, and Hungary 65% 11% 24%
16-74 in all other countries, polled between Feb. 23
Poland 61% 14% 24%
– March 8, 2024.
South Korea 60% 11% 29%
Türkiye 52% 13% 36%

© Ipsos | LGBT+ Pride 2024 25

 Country A great deal/ fair amount Not much/ not at all

Perceived
26-Country Average 66% 14% 19%
Peru 78% 10% 12%

Transgender
Colombia 77% 11% 13%
Brazil 76% 10% 14%

Discrimination
Mexico 75% 9% 16%
Chile 74% 11% 15%

By Country Italy
South Africa
73%
73%
9%
12%
18%
16%
Spain 72% 9% 19%
Q. In your opinion, Ireland 71% 11% 18%
Thailand 71% 6% 23%
how much discrimination do Argentina 70% 11% 19%
transgender people face in South Korea 69% 13% 19%
our society today? Hungary 68% 16% 16%
Netherlands 68% 16% 17%
United States 67% 16% 17%
Singapore 67% 16% 18%
Great Britain 65% 16% 19%
Belgium 61% 18% 21%
Poland 61% 17% 23%
Türkiye 60% 18% 22%
Australia 60% 15% 26%
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United France 60% 21% 20%
States, 20-74 in Thailand, 21-74 in Singapore, and Sweden 59% 23% 18%
16-74 in all other countries, polled between Feb. 23
Canada 59% 19% 22%
– March 8, 2024.
Germany 50% 18% 32%
Japan 42% 28% 30%

© Ipsos | LGBT+ Pride 2024 26

 Baby Boomers Gen X Millennials Gen Z
Perceived
Transgender
Discrimination 79%

By Generation* 69%
73% Female

66%
64%
Q. In your opinion, Male
how much discrimination do
62%
transgender people face in 59% 60%
our society today? (% a great
deal or fair amount)

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 27

 Change / 21**
Country Support Oppose (% support)

Views on LGBT
23-Country Average 53% 29% 17% -4
Thailand 73% 18% 9% N/A

Rights and
Spain 69% 19% 12% -1
Sweden 64% 20% 16% -7

Protection
Italy 64% 24% 13% -2
France 61% 26% 13% -1

By Country Chile
Great Britain
61%
61%
22%
26%
18%
14%
-9
-7
Ireland 60% 24% 16% N/A
Q. To what extent do you support or
Argentina 60% 28% 12% -6
oppose the following:
South Africa 59% 21% 21% +5
Laws banning discrimination Australia 58% 28% 14% =
against LGBT people when it comes Brazil 58% 26% 16% -7
to employment, access to Netherlands 57% 26% 17% -11
education, housing and social Mexico 56% 30% 15% -6
services, etc. Colombia 55% 28% 17% +1
Belgium 54% 29% 17% -5
Canada 54% 29% 17% -9
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Peru 51% 33% 16% -2
States, 20-74 in Thailand, 21-74 in Singapore, and Poland 51% 29% 20% +4
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
United States 51% 27% 22% -9
Germany 47% 35% 18% -3
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Japan 42% 48% 10% -10
polls. 16,015 people polled between Feb. 23 – Singapore 40% 39% 20% N/A
March 8, 2024 and 15,569 polled from April 23 –
Hungary 36% 39% 25% +5
May 7, 2021 across 23 countries.
South Korea 33% 41% 26% -5
Türkiye 29% 36% 35% -4

© Ipsos | LGBT+ Pride 2024 28

 Country Agree Disagree

72% 17%
Views on
26-Country Average
Thailand 89% 7%

Transgender South Africa

Ireland
82%
79%
11%
14%
Discrimination Peru 79% 16%

Protection
Australia 78% 14%
Sweden 78% 14%

By Country Italy
Mexico
78%
78%
13%
16%
Argentina 76% 17%
Q. How much do you agree
Brazil 76% 16%
or disagree with the
Colombia 76% 17%
following? Spain 75% 17%
France 75% 14%
Transgender people
Netherlands 74% 15%
should be protected from Canada 74% 16%
discrimination in Singapore 73% 16%
employment, housing, and Great Britain 73% 15%
access to businesses such Chile 72% 21%
United States 71% 17%
as restaurants and stores
Belgium 70% 18%
Germany 70% 18%
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Japan 65% 16%
States, 20-74 in Thailand, 21-74 in Singapore, and Poland 63% 23%
16-74 in all other countries, , polled between Feb.
South Korea 62% 28%
23 – March 8, 2024.
Hungary 61% 27%
Türkiye 52% 34%

© Ipsos | LGBT+ Pride 2024 29

 Baby Boomers Gen X Millennials Gen Z
Views on
Transgender
Discrimination
79%
Protection 78% 77% 78%
Female
By Generation*
73% 63%
Q. How much do you agree or
68% 68% Male
disagree with the following?
(% agree)
Transgender people should
be protected from
discrimination in
employment, housing, and
access to businesses such
as restaurants and stores

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 30

 Country Agree Disagree

55% 30%
Views on Teens’
26-Country Average
Thailand 81% 11%

Access to Italy
Chile
67%
67%
21%
27%
Gender-Affirming Singapore 66% 20%

Care By Country
South Africa 65% 25%
Spain 63% 25%
Japan 62% 17%
Q. How much do you agree or Argentina 62% 26%
disagree with the following? Netherlands 60% 24%
Mexico 59% 31%
With parental consent, South Korea 57% 30%
transgender teenagers should Australia 56% 32%
be allowed to receive gender- Brazil 56% 30%
Colombia 56% 33%
affirming care (e.g.,
Germany 55% 26%
counselling and hormone Poland 55% 27%
replacement treatment) Belgium 55% 29%
Ireland 52% 35%
Peru 51% 39%
France 49% 31%
Türkiye 49% 34%
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Canada 48% 36%
States, 20-74 in Thailand, 21-74 in Singapore, and Great Britain 44% 38%
16-74 in all other countries, polled between Feb. 23
United States 43% 43%
– March 8, 2024.
Sweden 40% 42%
Hungary 37% 45%

© Ipsos | LGBT+ Pride 2024 31

 Baby Boomers Gen X Millennials Gen Z
Views on Teens’
Access to
Gender-Affirming
Care By
Generations*
Q. How much do you agree or 62% 63%
disagree with the following? 57% Female
55%
(% agree) 51%
With parental consent, 54% Male
53%
transgender teenagers 51%
should be allowed to receive
gender-affirming care (e.g.,
counseling and hormone
replacement treatment)

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 32

 Country Agree Disagree

50% 35%
Views on Access
26-Country Average
Thailand 82% 10%

to Facilities Italy
Germany
63%
59%
23%
24%
Matching Gender Netherlands 58% 28%

Identity
Spain 57% 27%
Chile 57% 35%

By Country Argentina
Sweden
56%
56%
30%
30%
South Africa 55% 34%
Q. How much do you agree or
Brazil 53% 34%
disagree with the following? Mexico 53% 40%
Singapore 53% 29%
Transgender people should be
Australia 51% 33%
allowed to use single-sex Colombia 50% 39%
facilities (e.g., public France 50% 30%
restrooms) that correspond Belgium 49% 33%
to the gender they identify Ireland 46% 39%

with Poland 46% 31%

Peru 45% 47%
Canada 45% 37%
South Korea 44% 42%
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Japan 43% 35%
States, 20-74 in Thailand, 21-74 in Singapore, and Türkiye 41% 40%
16-74 in all other countries, polled between Feb. 23
United States 41% 43%
– March 8, 2024.
Great Britain 38% 43%
Hungary 38% 42%

© Ipsos | LGBT+ Pride 2024 33

 Baby Boomers Gen X Millennials Gen Z
Views on Access
to Facilities
Matching Gender
Identity
By Generation*
Q. How much do you agree or
58% 59%
disagree with the following?
(% agree) Female
51% 52%

Transgender people should 47%

be allowed to use single-sex 50%
Male
facilities (e.g., public 45% 46%
restrooms) that correspond
to the gender they identify
with

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 34

 Country Agree Disagree

49% 36%
Views on Other-
26-Country Average
Thailand 77% 15%

Gender Option Chile

Argentina
59%
57%
32%
31%
on Official South Africa 57% 32%

Documents
Japan 56% 23%
Italy 56% 29%

By Country Spain
Brazil
56%
54%
28%
33%
Mexico 52% 39%
Q. How much do you agree or
Netherlands 51% 38%
disagree with the following?
Australia 51% 36%
Government-issued documents Ireland 50% 37%
such as passports should include Germany 50% 34%
an option other than "male" and Colombia 50% 39%
"female" for people who do not Singapore 50% 33%
identify as either South Korea 47% 38%
Belgium 47% 38%
Peru 45% 45%
Base: 18,515 adults aged 18-74 in Canada, Republic United States 44% 40%
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
Türkiye 43% 42%
16-74 in all other countries, polled between Feb. 23 Great Britain 43% 39%
– March 8, 2024.
Sweden 42% 41%
***Change for 26-country average is based on the Poland 42% 35%
countries which were in both the 2024 and 2023
France 40% 40%
polls.
Canada 40% 41%
Hungary 40% 43%

© Ipsos | LGBT+ Pride 2024 35

 Country Agree Disagree

44% 40%
Views on
26-Country Average
Thailand 70% 22%

Insurance Chile
Italy
60%
58%
33%
28%
Coverage of South Africa 54% 34%

Gender Transition
Netherlands 54% 34%
Spain 53% 34%

Costs By Country Brazil

Singapore
53%
52%
34%
30%
Argentina 51% 38%
Q. How much do you agree or
Germany 48% 36%
disagree with the following? Ireland 46% 39%
Mexico 45% 45%
Health insurance systems
Australia 44% 42%
should cover the costs of Belgium 44% 40%
gender transition no Japan 42% 33%
differently than the costs of Poland 41% 38%
other medical procedures France 41% 42%
Colombia 41% 50%
Peru 40% 51%
United States 39% 47%
Türkiye 39% 41%
Base: 18,515 adults aged 18-74 in Canada, Republic Sweden 36% 44%
of Ireland, South Africa, Türkiye, and the United Canada 36% 48%
States, 20-74 in Thailand, 21-74 in Singapore, and
Great Britain 34% 47%
16-74 in all other countries.
South Korea 26% 60%
Hungary 25% 61%

© Ipsos | LGBT+ Pride 2024 36

 Change / 21**
Country Support Oppose (% support)

Views About
23-Country Average 27% 33% 40% -5
Thailand 53% 27% 20% N/A

Transgender
South Africa 38% 28% 34% +3
Chile 37% 24% 40% -6

Athletes by
Spain 37% 29% 35% -13
Brazil 36% 29% 34% -4

Country Italy
France
36%
32% 32%
34% 30%
36%
+2
-2
Germany 31% 41% 28% -1
Q. To what extent do you support or Colombia 30% 30% 41% -3
oppose the following: Argentina 30% 31% 40% -18
Belgium 29% 36% 35% -8
Transgender athletes competing
Sweden 28% 27% 45% -3
based on the gender they identify
Singapore 27% 42% 32% N/A
with rather the sex they were
Mexico 26% 33% 41% -9
assigned at birth
Poland 26% 34% 41% +3
Ireland 25% 29% 46% N/A
Türkiye 25% 36% 40% -3
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Peru 24% 36% 40% -5
States, 20-74 in Thailand, 21-74 in Singapore, and Netherlands 24% 36% 41% -13
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Australia 23% 30% 47% -4
United States 21% 27% 52% -6
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Canada 21% 31% 48% -12
polls. 16,015 people polled between Feb. 23 – Japan 19% 51% 30% -7
March 8, 2024 and 15,569 polled from April 23 –
Great Britain 19% 28% 54% -5
May 7, 2021 across 23 countries.
Hungary 17% 37% 46% -3
South Korea 14% 42% 44% -4

© Ipsos | LGBT+ Pride 2024 37

 Baby Boomers Gen X Millennials Gen Z
Views About
LGBT Equality
and Visibility
By Generation*
Q. To what extent do you
support or oppose the 37%
following: (% support) 34% Female
Transgender athletes 29% 28%
27%
competing based on the Male
gender they identify with 28%
rather the sex they were
22%
assigned at birth 19%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries.

© Ipsos | LGBT+ Pride 2024 38

Same-Sex Marriage &
Parenting

© Ipsos | LGBT+ Pride 2024

 2024 Allow marriage Change / 21**
or legal recognition Allow marriage or legal
Country (net) recognition (net)

55% 16% 13% 16%

Views on Same-
23-Country Average 71% -3
Sweden 78% 8% 7% 7% 86% -3

Sex Marriage by Netherlands

Spain
77%
73%
8%
13%
8%
9%
7%
6%
85%
86%
-4
+2
Country Germany 71% 10% 12% 8% 81% =
Belgium 69% 9% 12% 10% 78% -6
Q. When you think about the rights of Argentina 69% 9% 15% 7% 78% -4
same-sex couples, which of the Ireland 68% 8% 10% 13% 76% N/A
following comes closest to your
Great Britain 66% 11% 10% 13% 77% -5
personal opinion?
Canada 65% 10% 13% 12% 75% -7
Same-sex couples should be Chile 65% 16% 10% 10% 81% -1
allowed to marry legally Australia 64% 13% 12% 12% 77% +1
France 62% 16% 12% 10% 78% +4
Same-sex couples should be Italy 58% 19% 12% 10% 77% -6
allowed to obtain some kind of
Thailand 58% 20% 12% 9% 78% N/A
legal recognition, but not to marry
Mexico 55% 16% 17% 13% 71% -5
Not Sure South Africa 53% 14% 13% 19% 67% -4
Brazil 51% 17% 18% 14% 68% =
Same-sex couples should not be United States 51% 14% 18% 18% 65% -7
allowed to marry or obtain any kind Colombia 46% 19% 21% 14% 65% -2
of legal recognition Hungary 44% 18% 21% 17% 62% -4
Japan 42% 25% 28% 6% 67% -2
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Poland 39% 28% 13% 20% 67% +1
States, 20-74 in Thailand, 21-74 in Singapore, and Peru 36% 30% 20% 14% 66% -2
16-74 in all other countries, polled between Feb. 23
South Korea 36% 16% 27% 21% 52% -2
– March 8, 2024.
Singapore 33% 21% 21% 25% 54% N/A
Türkiye 18% 19% 30% 33% 37% -6

**Change for 23-country average is based on the countries which were in both the 2024 and 2021 polls. 16,015 people polled between Feb. 23 – March 8, 2024 and 15,569 polled from April 23 – May 7, 2021 across 23 countries.

© Ipsos | LGBT+ Pride 2024 40

 Change / 21**
Country Agree Disagree (% agree)

Views about
23-Country Average 62% 9% 29% -2
Thailand 82% 8% 10% N/A

Same-Sex
Sweden 78% 5% 17% -1
Netherlands 74% 5% 21% -9

Couples’ Right
Spain 74% 7% 19% -3
Germany 73% 7% 20% +4

to Adopt By Belgium
Great Britain
73%
72%
7%
10%
20%
18%
+1
=

Country Australia
Canada
71%
70%
8%
9%
21%
21%
=
-11

Q. Still thinking about same-sex Ireland 69% 8% 23% N/A

marriage, to what extent do you South Africa 69% 7% 24% =

Brazil 68% 8% 24% -1
agree or disagree that:
Argentina 68% 7% 25% -5
Same-sex couples should have United States 66% 10% 24% -6
the same rights to adopt children Chile 66% 6% 29% -1
as heterosexual couples do France 65% 8% 28% +3
Japan 64% 18% 18% -4
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Italy 63% 7% 30% +4
States, 20-74 in Thailand, 21-74 in Singapore, and Mexico 57% 7% 35% -2
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Singapore 57% 13% 30% N/A
Colombia 53% 7% 40% +5
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Hungary 50% 12% 38% -9
polls. 16,015 people polled between Feb. 23 – Peru 49% 10% 42% +8
March 8, 2024 and 15,569 polled from April 23 –
South Korea 45% 11% 44% -1
May 7, 2021 across 23 countries.
Poland 41% 15% 44% +8
Türkiye 29% 14% 57% -10

© Ipsos | LGBT+ Pride 2024 41

 Change / 21**
Country Agree Disagree (% agree)

Views about
23-Country Average 63% 27% -2
Sweden 81% 15% -1

Same-Sex
Thailand 81% 11% N/A
Great Britain 74% 15% -2

Couples’
Germany 74% 19% +4
Ireland 74% 19% N/A

Parenting Netherlands
Spain
74%
73%
21%
20%
-11
-6

By Country Australia
Canada
72%
71%
20%
20%
-2
-13

Q. Still thinking about same-sex Belgium 71% 22% -4

marriage, to what extent do you Argentina 71% 23% -3

Chile 70% 23% +3
agree or disagree that:
France 69% 22% +1
Same-sex couples are just as Brazil 69% 24% =
likely as other parents to South Africa 68% 24% -2
successfully raise children Italy 68% 26% +5
United States 67% 23% -6
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Mexico 59% 34% -1
States, 20-74 in Thailand, 21-74 in Singapore, and Japan 58% 20% -3
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Hungary 58% 34% -4
Singapore 56% 29% N/A
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Colombia 53% 41% +5
polls. 16,015 people polled between Feb. 23 – Peru 50% 40% +6
March 8, 2024 and 15,569 polled from April 23 –
Poland 44% 43% +5
May 7, 2021 across 23 countries.
South Korea 38% 46% -1
Türkiye 29% 55% -9

© Ipsos | LGBT+ Pride 2024 42

 26-country average (% support) Female Gen Zers Male Gen Zers Gap

Gen Z* 65%
Spotlight:
Same-sex couples should be allowed to marry
legally
45% 20
Views on LGBT LGBT people being open about their sexual 63%
Rights & orientation or gender identity with everyone
45% 18

Protections Laws banning discrimination against LGBT 61%

people when it comes to employment, access to
education, housing and social services, etc. 46% 15

Openly lesbian, gay and bisexual athletes in 61%

sports teams
42% 19

Companies and brands actively promoting 58%

equality for LGBT people
37% 21

LGBT people displaying affection in public (e.g., 54%

kissing or holding hands)
Base: 18,515 adults aged 18-74 in Canada, Republic 36% 18
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23 More LGBT characters on TV, in films and in 51%
– March 8, 2024. advertising
33% 18

© Ipsos | LGBT+ Pride 2024 43

 26-country average (% agree) Female Gen Zers Male Gen Zers Gap

Gen Z* Transgender people should be protected from

Spotlight: discrimination in employment, housing, and

access to businesses such as restaurants and
63%
78%
15
Views on
stores

With parental consent, transgender teenagers

Transgender should be allowed to receive gender-affirming
care (e.g., counselling and hormone
63%
51% 12
Rights & replacement treatment)

Protections Transgender people should be allowed to use

single-sex facilities (e.g., public restrooms) that
59%
correspond to the gender they identify with 47% 12

Government-issued documents such as

passports should include an option other than 57%
"male" and "female" for people who do not
identify as either
45% 12

Health insurance systems should cover the 51%

costs of gender transition no differently than
the costs of other medical procedures 42% 9
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and Transgender athletes competing based on the 37%
16-74 in all other countries, polled between Feb. 23 gender they identify with rather the sex they
– March 8, 2024.
were assigned at birth 28% 9

© Ipsos | LGBT+ Pride 2024 44

LGBT+ Celebration &
Allyship

© Ipsos | LGBT+ Pride 2024

 Change / 21**
Country Yes No (% yes)

LGBT
23-Country Average 15% 8% 75% +1
Thailand 33% 13% 51% N/A

Celebration &
South Africa 29% 5% 64% +8
Sweden 24% 6% 70% +7

Allyship
Spain 23% 4% 71% +1
Ireland 21% 6% 71% N/A
Chile 20% 11% 68% =
Q. Have you ever Great Britain 19% 5% 74% +3
Mexico 19% 8% 71% -2
Attended a public event in Australia 19% 8% 71% -2
support of LGBT people (e.g., Colombia 19% 9% 70% +5

a Pride march) Canada 18% 8% 72% =

Netherlands 17% 4% 77% -1
United States 17% 7% 74% +1
Argentina 17% 11% 70% +1
Brazil 16% 7% 76% +1
Italy 16% 4% 78% +3
Germany 15% 8% 74% +3
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United France 15% 7% 77% +7
States, 20-74 in Thailand, 21-74 in Singapore, and Peru 14% 10% 74% +1
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Belgium 12% 6% 80% -1
Singapore 12% 10% 76% N/A
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Poland 12% 7% 79% +3
polls. 16,015 people polled between Feb. 23 – Türkiye 5% 10% 81% +2
March 8, 2024 and 15,569 polled from April 23 –
Hungary 5% 3% 90% +1
May 7, 2021 across 23 countries.
South Korea 4% 11% 82% +1
Japan 3% 9% 88% +2

© Ipsos | LGBT+ Pride 2024 46

 Change / 21**
Country Yes No (% yes)

LGBT
23-Country Average 14% 78% +2
Thailand 36% 49% N/A

Celebration &
Argentina 23% 68% +3
Ireland 23% 71% N/A

Allyship
South Africa 22% 72% +4
Chile 22% 69% +5
Spain 22% 74% +6
Q. Have you ever Belgium 21% 72% +1
Mexico 21% 71% =
Attended the wedding of a United States 18% 73% +4
same-sex couple Colombia 18% 72% +4
Netherlands 17% 78% -1
France 17% 76% +5
Great Britain 17% 79% +2
Australia 16% 76% -1
Peru 16% 74% +3
Brazil 16% 78% +5
Germany 15% 75% +4
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Canada 13% 79% =
States, 20-74 in Thailand, 21-74 in Singapore, and Singapore 13% 77% N/A
16-74 in all other countries, polled between Feb. 23
Italy 10% 84% +3
– March 8, 2024.
Poland 8% 86% +2
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021
Sweden 8% 87% =
polls. 16,015 people polled between Feb. 23 – South Korea 5% 83% +2
March 8, 2024 and 15,569 polled from April 23 – Türkiye 4% 85% +2
May 7, 2021 across 23 countries.
Hungary 3% 92% +1
Japan 1% 91% =

© Ipsos | LGBT+ Pride 2024 47

 Change / 21**
Country Yes No (% yes)

LGBT
23-Country Average 22% 68% +2
Ireland 35% 54% N/A

Celebration &
Great Britain 35% 58% =
Spain 32% 59% +4

Allyship
Sweden 30% 62% +10
Chile 30% 59% +2
Australia 30% 59% -4
Q. Have you ever Argentina 29% 59% +2
South Africa 28% 65% +2
Visited a bar or a night-club Colombia 28% 61% +6
that caters primarily to LGBT Mexico 27% 62% -1

people Brazil 26% 66% +5

Thailand 25% 56% N/A
Canada 24% 66% =
Peru 23% 64% =
Netherlands 23% 70% -3
United States 23% 67% =
France 22% 70% +3
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Belgium 21% 69% -5
States, 20-74 in Thailand, 21-74 in Singapore, and Germany 21% 66% =
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Italy 20% 71% +1
Poland 14% 77% +5
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 13% 75% N/A
polls. 16,015 people polled between Feb. 23 – Hungary 9% 82% +2
March 8, 2024 and 15,569 polled from April 23 –
South Korea 7% 82% +2
May 7, 2021 across 23 countries.
Türkiye 6% 82% -2
Japan 4% 87% =

© Ipsos | LGBT+ Pride 2024 48

 Change / 21**
Country Yes No (% yes)

LGBT Allyship
23-Country Average 30% 56% -2
Chile 47% 35% -3
Argentina 42% 41% -11
Brazil 41% 49% -2
South Africa 40% 45% +2
Peru 38% 50% -6
Colombia 37% 46% -2
Q. Have you ever Mexico 37% 47% -7
Netherlands 37% 50% -2
Spoken out against someone France 36% 53% +2
who was being prejudiced Ireland 33% 52% N/A

against LGBT people Sweden 33% 48% -3

Belgium 32% 56% -11
Australia 30% 54% -6
United States 29% 57% =
Thailand 29% 53% N/A
Canada 29% 55% -7
Germany 29% 52% +1
Base: 18,515 adults aged 18-74 in Canada, Republic
of Ireland, South Africa, Türkiye, and the United Great Britain 28% 60% =
States, 20-74 in Thailand, 21-74 in Singapore, and Italy 26% 64% =
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.
Türkiye 25% 57% -9
Poland 23% 61% +4
**Change for 23-country average is based on the
countries which were in both the 2024 and 2021 Singapore 18% 66% N/A
polls. 16,015 people polled between Feb. 23 – Hungary 17% 72% +1
March 8, 2024 and 15,569 polled from April 23 –
South Korea 14% 65% -5
May 7, 2021 across 23 countries.
Spain 9% 85% +4
Japan 4% 83% -3

© Ipsos | LGBT+ Pride 2024 49

 Baby Boomers Gen X Millennials Gen Z
LGBT Allyship
by Generations

Q. Have you ever

Spoken out against someone 45%
who was being prejudiced Female
against LGBT people
35%
(% yes)
31%
27%
23% Male
28%
24%
22%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 50

Sexual Orientation &
Gender Identity

© Ipsos | LGBT+ Pride 2024

 Country

9%
Sexual
26-Country Average
Netherlands 14%

Orientation
Brazil 13%
Canada 11%

By Country
Chile 11%
Germany 11%
Great Britain 11%
Belgium 10%
Q. And which of the following,
Thailand 10%
if any, do you identify as? Argentina 10%
Any of: Australia 10%
Spain 10%
• Lesbian/gay/homosexual Sweden 10%
United States 10%
• Bisexual Colombia 9%
France 9%
• Pansexual/omnisexual
Poland 9%
• Asexual Turkey 8%
Ireland 8%
Italy 6%
Mexico 6%
Singapore 5%
Base: 18,515 adults aged 18-74 in Canada, Republic
Hungary 4%
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and Japan 4%
16-74 in all other countries, polled between Feb. 23 Peru 4%
– March 8, 2024.
South Africa 4%
South Korea 4%

© Ipsos | LGBT+ Pride 2024 52

 Baby Boomers Gen X Millennials Gen Z
Sexual
Orientation
By Generations
Q. And which of the following,
if any, do you identify as?
Any of:
• Lesbian/gay/homosexual 14%

• Bisexual
• Pansexual/omnisexual 9%
• Asexual
6%
5%

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 53

 Country

11%
Net % of
26-Country Average
Netherlands 17%

LGBT+ Adults
Thailand 15%
Brazil 14%

By Country
Canada 13%
Great Britain 13%
Australia 12%
United States 12%
Any of:
Chile 12%
• Lesbian/gay/homosexual Germany 12%
Belgium 11%
• Bisexual
Spain 11%
• Pansexual/omnisexual Sweden 11%
Argentina 10%
• Asexual
Colombia 10%
• Transgender France 10%
Poland 10%
• Non-binary/gender non-
Turkey 9%
conforming/gender-fluid
Ireland 9%
• Other than male or female Italy 7%
Mexico 7%
Singapore 6%
Base: 18,515 adults aged 18-74 in Canada, Republic
Hungary 5%
of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and Japan 5%
16-74 in all other countries, polled between Feb. 23 Peru 5%
– March 8, 2024.
South Africa 5%
South Korea 5%

© Ipsos | LGBT+ Pride 2024 54

 Baby Boomers Gen X Millennials Gen Z
Net % of
LGBT+ Adults
By Generations
Any of:

• Lesbian/gay/homosexual
17%
• Bisexual

• Pansexual/omnisexual

• Asexual
11%
• Transgender

• Non-binary/gender non-
6%
conforming/gender-fluid
5%
• Other than male or female

Base: 18,515 adults aged 18-74 in Canada, Republic

of Ireland, South Africa, Türkiye, and the United
States, 20-74 in Thailand, 21-74 in Singapore, and
16-74 in all other countries, polled between Feb. 23
– March 8, 2024.

© Ipsos | LGBT+ Pride 2024 55

Methodology

© Ipsos | LGBT+ Pride 2024

METHODOLOGY
These are the results of a 26-country Samples in Argentina, Australia, of the adult population according to the and of where N=500 being accurate to
survey conducted by Ipsos on its Global Belgium, Canada, France, Germany, most recent census data. "The Global +/- 5.0 percentage points. For more
Advisor online platform between Great Britain, Hungary, Italy, Japan, the Country Average" reflects the average information on Ipsos' use of credibility
Friday, February 23 and Friday, March 8, Netherlands, Poland, South Korea, result for all the countries and markets intervals, please visit the Ipsos website.
2024. For this survey, Ipsos interviewed Spain, Sweden, and the U.S. can be in which the survey was conducted. It
a total of 18,515 adults aged 18-74 in considered representative of their has not been adjusted to the population
Canada, Republic of Ireland, South general adult populations under the age size of each country or market and is
Africa, Türkiye, and the United States, of 75. Samples in Brazil, Chile, not intended to suggest a total result.
20-74 in Thailand, 21-74 in Singapore, Colombia, Ireland, Mexico, Peru,
When percentages do not sum up to
and 16-74 in all other countries. Singapore, South Africa, Thailand, and
100 or the 'difference' appears to be +/-
Türkiye are more urban, more
The sample consists of approximately 1 percentage point more/less than the
educated, and/or more affluent than
1,000 individuals each in Australia, actual result, this may be due to
the general population. The survey
Brazil, Canada, France, Germany, Great rounding, multiple responses, or the
results for these countries should be
Britain, Italy, Japan, Mexico, Spain, and exclusion of "don't know" or not stated
viewed as reflecting the views of the
the U.S., and 500 individuals each in responses.
more "connected" segment of their
Argentina, Belgium, Chile, Colombia,
population. The precision of Ipsos online polls is
Hungary, Ireland, the Netherlands,
calculated using a credibility interval
Peru, Poland, Singapore, South Africa, The data is weighted so that the
with a poll where N=1,000 being
South Korea, Sweden, Thailand, and composition of each country's sample
accurate to +/- 3.5 percentage points
Türkiye. best reflects the demographic profile

© Ipsos | LGBT+ Pride 2024 57

For More Information

Melissa Dunne
Senior Data Journalist
Ipsos Knowledge Centre
Melissa.Dunne@ipsos.com

58 ‒ © Ipsos | LGBT+ Pride 2024