Faculty of Commerce, Human Sciences and Education

Department of Governance and Management Sciences

COURSE OUTLINE: INNOVATION, CREATIVITY AND

ENTREPRENEURSHIP (ICE712s)
STATEMENT ABOUT ACADEMIC HONESTY AND INTEGRITY
All staff and students of the Namibia University of Science and Technology (NUST), upon signing their employment
contracts and registration forms, commit themselves to abide by the policies and rules of the institution. The core
activity of NUST is learning and in this respect academic honesty and integrity is very important to ensure that learning
is valid, reliable and credible.

NUST therefore does not condone any form of academic dishonesty, including plagiarism and cheating on tests and
assessments, amongst other such practices. NUST requires students to always do their own assignments and to
produce their own academic work, unless given a group assignment.

Academic Dishonesty includes, but is not limited to:

• Using the ideas, words, works or inventions of someone else as if it is your own work.
• Using the direct words of someone else without quotation marks, even if it is referenced.
• Copying from writings (books, articles, webpages, other students’ assignments, etc.), published or
unpublished, without referencing.
• Syndication of a piece of work, all or part of an assignment, by a group of students, unle ss the assignment
was a legitimate group assignment.
• The borrowing and use of another person’s assignment, with or without their knowledge or permission.
• Infringing copyright, including documents copied or cut and pasted from the internet.
• Asking someone else to prepare an assignment for you or to write or sit an assessment for you, whether this
is against payment or not.
• Re-submitting work done already for another course or programme as new work, so-called self-plagiarism.
• Bringing notes into an examination or test venue, regardless of whether the notes were used to copy or not.
• Receiving any outside assistance in any form or shape during an examination or test.

All forms of academic dishonesty are viewed as misconduct under NUST Student Rules and Regulations. Students who
make themselves guilty of academic dishonesty will be brought before a Disciplinary Committee and may be
suspended from studying for a certain time or may be expelled. All students who are found guilty of academic
dishonesty shall have an appropriate endorsement on their academic record, which will never be erased.

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 COURSE INFORMATION

LECTURERS INFORMATION
Full Time and Part-time Modes
Lecturer’s name: Ms Bernice Ndungaua Lecturer’s name: Ms. Cynthia Kauami
Email: BNdungaua@nust.na Email: ckauami@nust.na
Office phone: +26461207 2773 Office phone: 207 2242
Office location: Room 203, Polyheights Office location: Room 106, Polyheights
Office hours: 7.30 – 12.30h and 14.00 – 16.30h Office hours: 7.30 – 12.30h and 14.00 – 16.30h
Consultation hours: 7.30 – 12.30h and 14.00 – Consultation hours: 7.30 – 12.30h and 14.00
16.30h (Mondays to Fridays; weekends exceptions – 16.30h (Mondays to Fridays; weekends
when tests are written) exceptions when tests are written)

COURSE CODE AND TITLE:

ICE712s Innovation, Creativity & Entrepreneurship

DEPARTMENT:
Management

PROGRAMME:
Business Management

CONTACT HOURS:
Fulltime: 4 hours per week. Part-time: 3 hours per week. Business Simulation 16 hours contact
(two full days), in the Business Simulation Labs (Office Building, Ground Floor).

NQF LEVEL AND CREDIT:

Level 7; 15 credits

COURSE DESCRIPTION:
Creating innovative and feasible business ideas to be used in developing an elaborate functional
business plan necessary for starting and sustaining an entrepreneurial business.

PRE-REQUISITES:
None

COURSE EQUIVALENCIES:
None

COURSE DELIVERY METHODS:

The following communication tools will be used in this course:
Distance through e-learning/study guide/ assisted by a tutor. Computer laboratory (simulation)
during mid-semester breaks
The following communication tools will be used in this course:
ALL MODES OF STUDY: lectures (MS TEAMS); e-learning platform (Moodle); computer simulation
in laboratory

Course Format:
All modes of study: Contact through online lectures & computer laboratory for Business Simulation

EFFECTIVE DATE:
17 July 2024

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STUDENT READINESS
Technology & Equipment Readiness:
Computer literacy is essential. [(e.g. Computer – minimum hardware and software requirements,
plug-ins, Internet, VHS or DVD player, other)]
Student Commitments and Contact Times:
[Classes attendance is compulsory during daytime for FM mode of study and evening for PM mode
of study]
Course Resources:
Libraries, Moodle for uploaded documents and lecturer consultations (according to lecturer
timetable).

Prescribed Reading:
• Nieman, G. & Nieuwenhuizen, C. Eds. (2019) Entrepreneurship. A South African perspective, 4th
Ed. Van Schaik: Pretoria.

Recommended Reading:
• Nieman, G. & Nieuwenhuizen, C. Eds. (2014) Entrepreneurship. A South African perspective, Van
Schaik: Pretoria.
• Nieman, G. & Pretorius, M. (2004) Managing Growth. A Guide for Entrepreneurs, Juta Academic:
Cape Town.
• Entrepreneur® Magazine (monthly). www.entrepreneurmag.co.za
• Moore, C.W., Petty, J.W., Palich, L.E. & Longenecker, J.G. (2008) Managing Small Business. An
Entrepreneurial Emphasis. 14th Ed. South-Western Cengage Learning: Mason.
• Moodle – uploaded documents relevant to this course for registered students
• Study guide: https://online.fliphtml5.com/beddy/yivp/

STUDENT LEARNING
Learning Outcomes:
• Apply the concept of entrepreneurship to starting your own business.
• Search for, identify and develop innovative ideas using different entrepreneurial models.
• Design and evaluate a winning business plan which includes a feasibility report.
• Research the best idea to venture into using surrounding information.
• Structure and manage successful business strategies for your venture.
• Plan and develop your own business from scratch.
• Integrate the course contents within the Namibian market context.
• Attend and successfully the business simultion

The following scale is used to govern similarities scores on submitted work

• No marks will be deducted for a similarity score of 20% similarity or less.

• Marks will be deducted for similarity scores between 21 and 59%. A similarity above 21% is multiplied
by 0.5 and deducted accordingly. Example: with a similarity of 25% → 25%-21% = 4%. Then 4% x 0.5
= 2%. Therefore, 2% will be deducted from the awarded mark.

• A zero mark will be awarded for work with a similarity score of 60% and above. There will be no
resubmissions.

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 COURSE SCHEDULE
NOTE: This course comprises of a total of four (4) assessments. The fourth assessment is the Business Simulation, a once off, 2-day practical
experience of starting and running a business!! You will be grouped and scheduled accordingly throughout the course of the semester. Be alert!
Participation is compulsory.

Week Topics Learning Outcome Activities

15 – 19 July Course orientation
2024
22- July – 2 The Nature and • Identify the contribution of entrepreneurs to the economy Lectures presented via: MSTeams
Aug 2024 Development of • Describe the development of entrepreneurship theory
Entrepreneurship • Identify the research trends in entrepreneurship
and The • Determine what is involve in the orientation of entrepreneurs The following YouTube Videos will complement
Entrepreneur • Discuss and define the concept entrepreneurship this chapter:
• Differentiate between entrepreneurial and small business venture
• Describe the entrepreneurial process https://www.youtube.com/watch?v=1LMloT7kaxM
• Explain the domains of entrepreneurship, leadership and management https://www.youtube.com/watch?v=SLPMBWFcROY
• Analyze the entrepreneurial and managerial success factors that https://www.youtube.com/watch?v=ozMC6-Fwdb4
contribute to the successful entrepreneurship https://www.youtube.com/watch?v=m9w75RAXMgU
• Evaluate the impetus of entrepreneurship in the economy https://www.youtube.com/watch?v=92ZmzD70sOU
• Understand the effects of entrepreneurship on the economy
• Appreciate that entrepreneurs can conduct business at various levels
based on their entrepreneurial activities
• Understand that there are challenges that entrepreneurs and SMMEs
must overcome
• Acknowledge women and emerging entrepreneurs
• and the role they play in the economy
• Differentiate between opportunity and necessity entrepreneurship
• Understand the relationship between entrepreneurship and other
upcoming industries
• Understand that entrepreneurship must be initiated in schools and
universities to make the youth more aware of entrepreneurship as a
career option
•

Learning Materials
Lecture slides to be uploaded to MyNust

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05-09 Aug. Sustainability and • Understand the various sustainable development goals (SDGs) Lectures presented via: MSTeams
2024 Social • Apply social entrepreneurship principles to solving social issues
entrepreneurship • Understand the importance of impactful entrepreneurship

12 - 16 Aug Creativity and the • Understand the basic theory behind creativity and innovation Lectures presented via: MSTeams
2024 business opportunity • Create an awareness of your creative abilities
• Remove all possible obstacles to creative thinking The following YouTube Videos will complement this
• Develop and improve creativity within yourself to excel in the expected chapter:
fields of entrepreneurial venturing and small business management
• Generate new ideas https://www.youtube.com/watch?v=bPMyUQoGJms
• Create new feasible products, services or processes, and thus https://www.youtube.com/watch?v=s7nO19BKNDA
innovative
• Assess the likely commercial success of your innovation

Learning Materials
Lecture slides to be uploaded to MyNust

19- – 23 Aug Market researching: • Identify the elements of interest in researching a market for a new Lectures presented via: MSTeams
2024 Industry and entrant
Competitor analysis • Explain the elements of interest in researching a market for a new The following YouTube Videos will complement this
entrant chapter:
• Identify the competitor analysis frameworks
• Explain the competitor analysis frameworks
• Conduct a market research https://www.youtube.com/watch?v=Yi1N_fd_N7k

Learning Materials
Lecture slides to be uploaded to MyNust

27-30 Aug. The window of • Differentiate between idea and opportunity Lectures presented via: MSTeams
2024 opportunity • Define and understand the concept window of opportunity
• Understand the integrated approach to opportunity evaluation The following YouTube Videos will complement this
• chapter:

Learning Materials
• Lecture slides to be uploaded to MyNust https://www.youtube.com/watch?v=Yi1N_fd_N7k

TEST 1: Tuesday, 3rd Sept. 2024

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2 – 6 Sept. The business plan • Define a business plan Lectures presented via: MSTeams
2024 • Explain the reasons why a business plan is needed
• Use the layout to draw up a business plan
• Differentiate between a business plan for obtaining a loan and a
business plan for strategic planning The following YouTube Videos will complement this
chapter:
Learning Materials
Lecture slides to be uploaded to MyNust https://www.youtube.com/watch?v=ej4Y2TdRqfI

Submit part A: Market Research, Monday 9th September 2024

16 – 21 Resource • Determine the various resources you will need to start a small Lectures presented via: MSTeams
Sept. 2024 requirements and business and indicate how you would acquire it
legal and related • Examine the different legal forms a small business can take and
aspects identify a suitable form for new small business
• Describe the process and conditions for registering with receiver
of revenue
• Explain the purpose of Usury Act

Learning Materials
Lecture slides to be uploaded to MyNust

23 – 27 • Determine the various resources you will need to start a small Lectures presented via: MSTeams
Sept. 2024 Financing an business and indicate how you would acquire it
entrepreneurial • Examine the different legal forms a small business can take and The following YouTube Videos will complement this
venture identify a suitable form for new small business chapter:
• Describe the process and conditions for registering with receiver
of revenue https://www.youtube.com/watch?v=H2CzYi97uH8
• Explain the purpose of Usury Act

Learning Materials
Lecture slides to be uploaded to MyNust

Submit part B: Business Plan, 23 September 2024

7 minutes Group presentations on the Business concept commence from 30th September. Group dates will be communicated in class.
01 – 04 Oct. Getting started • Demonstrate an understanding of the countdown to the start-up Lectures presented via: MSTeams
2024 of a new business venture
• Meet various requirements necessary for starting a business The following YouTube Videos will complement this
• Consider the various factors involved locating a new business chapter:
venture
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 • Understand the necessity of keeping record, accounting systems
and internal control https://www.youtube.com/watch?v=ARoGZIN5oC4

Learning Materials
Lecture slides to be uploaded to MyNust
Test 2: Tuesday, 08 October 2024
07 – 11 Oct. Networking and • Understand the value of networking and networks The following YouTube Videos will complement this
2024 support • Understand business counselling chapter:
• Understand business mentoring
• Understand business incubation https://www.youtube.com/watch?v=OOK1FWGVyxQ
• Define the enabling small business environment etc.

Learning Materials
• Lecture slides to be uploaded to MyNust
Make-up Test : Monday, 31 October 2024
Business Simulation Seminars will run until 15 November 2024

END OF SEMESTER

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 IMPORTANT DATES:
NOTE: The following dates are subject to change based on the needs of the students at the lecturer’s prerogative.
Students will be notified ahead of time of any changes.

Date Important Information: Assessment type

rd
Tuesday, 3 Sept. 2024 Test 1 – Online
17h30 (Duration: 1 Hour)
Monday, 9th Sept. 2024 Part A – Idea description and Market Research (before or by
23h59) via ELearning/Turnitin.
Monday, 23rd Sept. 2024 Part B – Business Plan
(before or by 23h59) via ELearning/Turnitin.
Tuesday, 8th Oct. 2024 Test 2 – Online
17h30 (Duration: 1 Hour)
Thursday, 31st Oct. 2024 Make-up Test – Online
Test opens: 17h30 (Duration: 1 Hour)
Please Note: There will be NO further special or make-up tests or assignments!!

ASSESSMENT AND EVALUATION:

Assessment criteria Weight

Test 1 - Online 25%

Test 2 - Online 25%

Group Assignment 25%

Part A – Market analysis report → 10%
Part B – Business Plan → 10%
Part C – Business plan presentation → 5%
Business Simulation – In person, IN WINDHOEK 25%

Total 100%
• Minimum pass requirement for this course: Both tests must be taken, one group assignment to be submitted via
Turnitin and simulation participation. All accounts for the term mark. Students are required to obtain 50% for the
semester mark to pass the course.

BUSINESS SIMULATION:
Please note that all ICE 712S students regardless of mode of study need attend the COMPULSORY BUSINESS
SIMULATION. This will be face to face, in the Business Simulation Labs, located in the OFFICE BUILDING, GROUND
FLOOR.

Students will be grouped and the list of names circulated and posted on E-Learning.

Alternatively, students may liaise with the Business Simulation coordinator, Ms. Martha Tchikwambi at Tel: 264 61 207
2688. Please note that the Business Simulation will count for 25% towards your semester mark.

Please make the necessary arrangements to attend the Business Simulation sessions.

The Facilitators for the Business Simulation Seminars are:

1. Ms. Martha Tchikwambi mtchikwambi@nust.na

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 GROUP ASSIGNMENT INSTRUCTIONS

1. The group assignment is split into three parts (Part A, Part B and Part C ). Students are required to
form one group that will complete all three tasks. Changing or starting new groups in between is
highly discouraged.

2. Allowed group sizes is 7-9 members per group.

3. Do not mix modes of studies. I.E. Full-time students should form groups with full time students etc.

Part A :
Market Analysis Report

• In your group:
STEP1: Come up with a business idea. This idea should be based/focus on any one or a combination of the following
sustainable Development Goals/themes:

- Health and related (SDG 3)

- Sustainable cities and communities – alternative sustainable construction/building solutions (SDG 11)
- Education (SDG 4)
- Clean water and sanitation (SDG 6)
- Sustainable tourism and hospitality
- Clean energy (SDG 7)
- Industry innovation – incl. technology (SDG 9)
- Decent work and employment (SDG 8)

STEP 2 & 3: Describe the group’s selected business idea and write a narrated report on the conducted a market research
analysis using the template on page 11-12 of this document.
• Note: These are only templates, use your notes and read wide to fully complete this task.
Submission method: Via eLearning – Turnitin
Submission deadline: 09/Sept/2024
Assessment weight: 10% towards the Assignment weight of 25% for the course.
Use Calibri font, size 11 with 1.5 spacing and left & right margins justified.
Maximum pages: 5.
Group leader makes the submission on behalf of all members.

Part B:
The Business Plan – Based on the idea used in Part A.
NOTE: This task will be evaluated against the Creativity Measurement Model – see attachment on page 13
and assessed based on assessment model on page 14.

• Using the information generated in the market analysis report (part 1), compile a comprehensive business plan
for the said business idea.
• Any late submission will result in a 10% deduction per day and submissions after 25th Sept. 2024 will not be
accepted.
• Assignment needs to be submitted via Turnitin to the relevant lecturer.
• Any Turnitin score (percentage) above 60% will not be considered.
• Clearly indicate your group members names and your respective lecturer on cover page.
• Only names on the cover page will receive marks.
• Use Calibri font, size 11 with 1.5 spacing and left & right margins justified.
Due date: 23 Sept. 2024
Submission method: eLearning – Turnitin
Maximum pages: 15,
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Group leader makes the submission on behalf of all members.
Assessment weight: 10% towards the Assignment weight of 25% for the course.

PART C
Group presentations
Do a 7 minutes group presentation on the business plan which will explain to audience why you think the selected
business idea will be successful in the marketplace. The presentation should highlight the following:
• The product or service description
• The market
• The team
• The financial requirements and financial projects
• Your most impressive slide

Presentations commencement date: Your lecturer will announce when presentations will commence.
Mode of presentations: Online
Assessment weight: 5% towards the Assignment weight of 25% for the course.

NOTE: Please note that all assessments are compulsory. A minimum of 50% semester mark (SM) is required to pass
the course.

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 Business Idea Description and Market Research TEMPALTE

A Guide to Writing a Business Idea

▪ The business idea description should be short. The purpose is to make sure your idea is viable before you invest
a lot of effort and time in writing a business plan for an idea that might have no chance in the market.
▪ The text in RED is instructional, delete it once done.

The Business Idea

▪ What is your idea? Provide a clear description in three sentences or less.

▪ Innovativeness
▪ What is new or different about your business idea?
▪ How does it improve an existing product or service?
▪ Which Sustainable Development Goals (SDGs) is your idea addressing?

▪ Usefulness
▪ Who are the target users / customers of your idea?
▪ How does it help them / why would they use it?

▪ Viability
▪ How realistic is your idea?
▪ Can it be implemented with reasonable means? – Many ideas never make it because they make a
product too expensive compared to the value they offer, or because you would need 20 years of
research to find a solution.

▪ Growth Potential & Sustainability

▪ What big an impact could your idea have?
▪ Does it help only people in a small community solve a specific problem or would it help people across
all of Africa and/or globally?
Would your customers buy only once or would they come back regularly? – E.g. an indestructible
fridge would be a great idea – but each customer would buy only one in her/his lifetime and you
probably could not build a sustainable business.

▪ Market Research information – Provide a summary of the information gathered

regarding the following:
▪ Market size and growth projections
▪ Customer trends and needs

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▪ Customer preferences
▪ Competitive landscape
▪ Pricing landscape
▪ Growth inhibitors
▪ Cost of inputs required to get started

Use the separately provided template titled “ Market Research information

Template” uploaded on eLearning saved under Assessments information.

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 PART B: Business Plan Assessment Model

Name: Student Number:

Marks
Performanc Subtotal Total Achieve
e Factor s s d
1 Cover Sheet 5%
Names; addresses; contact details; date of plan; general lay-out; 1st
impression 5.00% 0.00%
2 Table of Contents 5%
Main headlines listed and page numbers perfectly aligned 2.50% 0.00%
Figures/Graphs; Tables; Charts listed separately with page numbers
perfectly aligned 2.50% 0.00%
3 Executive Summary 5%
Highlights of all-important aspects of the plan 5.00% 0.00%
4 Product/Service description 25%
Description of the customer needs that will be satisfied with this
idea/solution 10.00% 0.00%
Description of the unique features of this service/product 5.00% 0.00%
Creative value of this service/product (see Creativity Measurement
Model) 10.00% 0.00%
5 Marketing Plan 15%
Is the industry/market properly described? Competition; Market value 5.00% 0.00%
Is the market segmentation properly described? Customers; Market
size 5.00% 0.00%
Does the plan describe the other 3 P’s? Place; Promotion & Distribution 5.00% 0.00%
6 Management Plan 5%
Are the CV's of the management team presented & discussed (SWOT
type)? 5.00% 0.00%
7 Operations Plan 10%
Description of facilities; manufacturing; capability & equipment 5.00% 0.00%
Description of the steps taken to bring business into full production 5.00% 0.00%
8 Financial Plan 25%
Description of start-up capital: 5W1H 5.00% 0.00%
Projected income statement 5.00% 0.00%
Projected balance sheet 5.00% 0.00%
Projected cash-flow statement 5.00% 0.00%
Projected capital equipment 5.00% 0.00%
9 General & overall technical quality of document 5%
Language - syntax & grammar; lay-out; neatness; logical arguments;
appendices 5.00% 0.00%
100.00% 100% 0.00%

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 Creativity measurement model:
Student Number:

Name:
Performance Marks
Factor Subtotals Totals Achieved
1 New ideas, approaches & actions 25%
Evidence of purpose & intension to create new solutions/ideas 5.00% 0.00%
Are these solutions/ideas extraordinary? 10.00% 0.00%
Is this idea/solution different but functional compared to previous
ones? 10.00% 0.00%
2 Expertise: technical, procedural 20%
Use of new procedures to create new solutions/ideas 10.00% 0.00%
Use of technology in new solution/idea 10.00% 0.00%
3 Thinking skills 20%
Does the thinking process reflect imagination? 7.50% 0.00%
Evidence of intellectual thinking & expertise in solutions/ideas 5.00% 0.00%
Does the thinking pattern demonstrate knowledge &
understanding? 7.50% 0.00%
4 Motivation 10%
Is there evidence of intrinsic motivation to find new
solutions/ideas? 2.50% 0.00%
Is there evidence of confidence in the new solution/idea? 2.50% 0.00%
Is this idea/solution a proactive approach to finding the best
options? 5.00% 0.00%
5 Creative destruction & recombination of resources or concepts 25%
Break down existing solutions & build new ones 5.00% 0.00%
Is there evidence of any risks that were taken to find new
outcomes? 5.00% 0.00%
Taking new combinations of (new or existing) resources to form
new solutions 15.00% 0.00%
100% 0.00%

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COURSE POLICIES
General Academic Policies:
It is the student's responsibility to be familiar with and adhere to NUST’s Policies. These Policies can be found in
NUST Prospectus or online at www.nust.na/prospectus

Supplementary Policies:
• Classes start on time
• Please note lecturer consultation hours; weekends are not permitted except when tests are written

DATE REVISED: 17 July 2024

FAILURE TO PAY FEES:

A student who fails to pay his/her fees may not be allowed to write the examination and if allowed, the results will be
withheld until all outstanding fees are paid in full.

IMPORTANT STUDENT SERVICES AT NUST

There are a variety of services which you can use at the NUST. These services are to your advantage – Use them!!!
They include the following:

• Student Counselling and Career Development – Department: Students Services

• Writing Centre and student academic problems –Teaching and Learning Unit (CTL)
• Campus Health and Wellness Centre (CHWC) - Student Services’/ NUST Clinic

AUTHORISATION:
This course is authorised for use by:

Head of Department Date

ACKNOWLEDGEMENT BY STUDENT

I, ………………………………………………………………….., (Std no: ………………………………….), hereby acknowledge that I have

received this course outline for Innovation, Creativity and Entrepreneurship( ICE712s), and that I have familiarised
myself with its content, in particular the statement about academic honesty and integrity. I agree to abide by the
Policies and arrangements spelt out in this course outline.

Signature of Student Date

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