STRENGTH &

MOVEMENT

COACHING 101

The Secret to Building Badass Movers

 VIK HAWKSLEY IS THE FOUNDER OF ANATOMY IN MOTION,

SYDNEY & AIM ACADEMY ONLINE COACHES' EDUCATION

Hey Coach! To be a great coach, you need

Starting out in the industry I knew
to see the big picture.
something was missing from my education.

I felt so exposed, programming initially was To see the big picture, you need to meet
really tricky. the client where they’re currently at.

Each time I started a new client I was re- You might have the best programming, if
inventing the wheel: writing a new program you don't understand the person in front of
up on the board time after time. Really I you, their wants and needs, learning style
was repeating the same old stuff all over and physically capability. Your
again. programming doesn’t get you very far.
They're likely not to see the gains they
I knew there needed to be a better way to want and they leave.
connect with, assess and educate clients.
In the Strength & Movement Coaching 101 I
That’s what led me to design the AIM pull the curtain back on the AIM Method
Foundations Program, the training all new and give you the onboarding framework
AIM Tribesters take starting their strength my coaching team uses to build badass
and movement journey at Anatomy In movers from scratch.
Motion.
I share the secrets to the next level
Working with coaches for the last five strength, mobility and skills gains the AIM
years I could see they had the same Tribe get every day.
problems building their clients to badass
strength & movement gains. This is the education most coaches missed
and the blueprint every coach needs to
build clients to high level strength,
Problem #1: Lack a consistent
awesome mobility and work up to the
approach to assess, connect and kickass handstands, muscle ups and
educate clients. calisthenics movements your ideal client is
You re-invent the wheel with every new thirsty for.
client.
So strap yourself in, hope you get loads out
Problem #2: Unsure how to build of this to take back and implement with
your own clients.
up and progress clients to work on
high level modalities Vik
You lack a pathway to build strong, bendy
skilful humans.

INTRODUCTION
INTRODUCTION
Page 1 Learn. Play. Grow.
 WHAT'S
WHAT'S

INSIDE!
INSIDE!

Why you need a consistent onboarding approach

4 Key Principles coaches miss in their education

Foundation Movements: How They Came About &

Why They're Essential To Build Badass Movers

The difference between Foundation &

Fundamental movement patterns

Fundamental Movements: What, Why & How we

progress to, once Foundations are laid

AIM Onboarding framework: Coaches' Blueprint

to Connect, Assess & Educate clients

23 Movements to build a Foundation in quality

strength & movement

Page 2 Learn. Play. Grow.

 WHY
WHY YOU
YOU

NEED
NEED THIS
THIS!
WHY YOU NEED A CONSISTENT ONBOARDING
APPROACH

'We don’t know what we don’t know!' - is probably my

favourite saying for us coaches!

We run a four week Foundations program at AIM. It helps us map out

the personalised journey for the individual beyond the Foundations
program because we get to know them deeply through this process.

The program has three intentions;

01 CONNECTION
The heart of what we do as coaches. We take this time to better
understand the client’s needs and wants – a deeper connection with
the person when they start leads to better retention beyond the
program.

02 ASSESSMENT
A structured way to understand the client’s learning style, how they
move/co-ordinate and physical context. This can not be done in an
hour!

Page 3 Learn. Play. Grow.

 WHY YOU NEED A CONSISTENT ONBOARDING
APPROACH

03 EDUCATION

AIM Foundations Program: Layers the Knowledge

To Build Up To High Level Skills & Strength

We layer clients' knowledge starting with the 23 Foundation

movements I discovered through my own training which are crucial to
build the baseline needed to work up to badass strength and skills.

From there, we use this base knowledge of the Foundations

movements to stack further knowledge;

1) We teach the Foundation and Fundamental movements

and their differences.

2) Four Key principles we use across the modalities we train.

3) Terminologies & cues we use throughout our wider program.

Page 4 Learn. Play. Grow.
 4 KEY PRINCIPLES
MOST COACHES' ARE NOT
TEACHING AND SHOULD BE!!

1 HIP & SPINE

INTEGRITY 2 SHOULDER STABILITY
One of the first things we teach is
Being able to assess, teach & work on
creating awareness & control around scapula control is a non-negotiable for
pelvic tilts. This includes the role upper body strength & health. This means
within movement patterns; in both the 1) Being able to work the shoulder joint in
training and everyday life setting. This various positions and through large
helps us teach the HIP HINGE more ranges of motion, and
effectively. 2) Understanding hand positioning and
how it effects shoulder stability.

3 SINGLE LEG
STABILITY 4 BREATHE & BRACE
Taking the time to understand &
strategically work with various context How well you breathe dictates how well
(strength, range, stability & motor control) you move. A tonne of people aren't aware
unilaterally allows us to build individuals of where & how to breathe. We educate
more powerfully in the future. Progress individuals early on what adaptive
here has a huge carry over to the big breathing means which starts by utilising
movements: Squat & Deadlift. breath/brace principle to create tension in
various movement patterns.
Page 5 Learn. Play. Grow.
 I want to provide some insight into the thinking behind the
Foundation & Fundamental movements, what, why & how they
were chosen.

Plus, share the role of the four key principles underpinning the
program.

FOUNDATION: WHAT,
WHY & HOW
WATCH ON YOUTUBE (5 MIN)

Insight into the thinking behind foundational

movements. Why is this high on the priority list
for the AIM method when we initially start helping
LEFT CLICK HERE TO PLAY individuals.

FUNDAMENTALS:
WHAT, WHY & HOW
WATCH ON YOUTUBE (8 MIN)

Insight into the thinking behind fundamental

movements.How & why it's integral for us to
spend time here with individuals. The
LEFT CLICK HERE TO PLAY concepts/principles we play with for different
context to build better moving humans

FOUNDATIONS
FOUNDATIONS V
V

FUNDAMENTALS
FUNDAMENTALS
Page 6 Learn. Play. Grow.
FOUNDATION
FOUNDATION

PROGRAM
PROGRAM

WHY CONNECT ASSESS EDUCATE

HOW ASSESS NAIL THE PROGRES TO

THE CLIENT FOUNDATION FUNDAMENTAL
MOVEMENTS MOVEMENTS

WHAT GENERAL MOBILITY UPPER BODY UPPER BODY

CARS (SH/HIPS) HANG VARIATIONS SCAP PUSH UPS
90/90 SHOULDER TAPS ACTIVE ARCH HANG
SHOULDER DEADBUGS PUSH UP
The 23 movements
FUNDAMENTALS BAR/BAND LATS ROW
critical to building SUPPORT HOLD
badass movers LOWER BODY LOWER BODY
HINGE WALK SLDL
COSSACKS STEP UPS
KB MARCH SPLIT SQUAT
CRAB WALK & HOTLINE RDL
BLING
TIB RAISES
LONG SPLIT SQUATS

PRINCIPLES BREATHE
+ BRACE
HIP & SPINE SHOULDER SINGLE LEG
INTEGRITY STABILITY STABILITY

Page 7 Learn. Play. Grow.

Level Up Your Coaching With My
Coaches Development Program
I've created an online group coaching program that builds coaches from the
ground up in strength & movement.

You train the AIM Method to improve the way you move AND the way you coach.

I personally guarantee it will build your strength, flexibility and give you the
coaching tools to build your clients from scratch training strength and
movement.

If you don't leave the program stoked with what you've learnt and more
confident building badass movers from scratch, I'll gladly give your money back.

So here's what you get:

Personalised Program training the Foundations & Fundamentals

in Strength & Movement x3 days/week for 8 weeks.

Weekly Live group coaching calls

Educational seminars on Programming,

Periodisation & deeper insights into the evolution of the
AIM Method's Foundation movements.

BONUS: 6 months access to the AIM Foundations

program in my online platform, including video tutorials
for all 23 Foundation Movements

Plus you get online coaching and personalised

feedback on your workout videos in our online

Vik
community.

Vik Hawksley

Click Here To Apply Founder

Anatomy In Motion
For The Next Intake