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D. The Primary Technological Underpinnings of The New Platform Are An Application Server

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16 views2 pages

D. The Primary Technological Underpinnings of The New Platform Are An Application Server

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baoquanbaoquan9088
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their mobile phones.

The "getting the audience involved" experience lets viewers


interact with one another or with content associated with reality shows, regular shows,
or advertisements by sending in messages that are displayed or accumulated on the
television screen. They can answer questions, cast votes or predict what's about to
happen on screen. The voting and response services utilize the mobile phone of the TV
viewer to interactively and directly participate in what's happening on TV-simply by
sending his vote or SMS message to a premium number during the broadcast of the TV
programme. The solution can analyze up to 6,000 SMS per second and provides an easy-
to , p p y use web-based administration tool to track and manage the SMS and MMS
traffic. It also generates graphical results that bring value to the show and act as a
compulsive element for audience participation.

D. The primary technological underpinnings of the new platform are an application server,
located in the service provider's computer center, and a broadcasting system installed at
the broadcaster's central control station. The application server provides web-based
tools for the moderation and selection of SMS and MMS messages, and its graphical user
interface (GUI) enables screen design and control of the programme. In addition, the
server provides all the interface connections with SMS and MMS gateways, as well as
with mobile operators' billing systems. The broadcasting system, meanwhile, creates the
video signals for TV broadcast, and otters interfaces with programme planning tools,
video servers, and text and graphics generators.

E. Whereas the market was previously characterized by closed, proprietary platforms that
offered broadcasters only one limited alternative and necessitated using different
platforms for different applications, the new platform, differentiated in the marketplace
by p , p y its open and modular approach, enables numerous applications, and provides
interfaces for the seamless integration of games and TV formats from third- party
providers. The differences between mobile interactive TV platform and other
technologies in the market add up to this; fast and easy creation, delivery, integration,
and management of rich media interactive TV applications into live or prerecorded
programs. The Mobile Interactive TV Platform allows broadcasters to integrate
interactive services into their TV programme. Broadcasters merely have to select the
desired services from the platform. Applications, like SMS2TV. MMS2TV, games, chats or
votings, can be used in any combination. The production phase of interactive TV
applications should not require costly programming and specialist technical knowledge.
The TV programme can be arranged individually by means of a userfriendly graphical user
interface. A suite of software and hardware is available that delivers multimode
applications for broadcasters and other application service providers.

F. The mobile platform offers convenience and a cost-effective solution to the broadcaster,
while putting great emphasis on reliability. Its key features include a provisioning
environment, synchronization of diverse media while supporting mass interactions by
many viewers supporting mass interactions by many viewers to the same TV application
in a real-time mode, enabling the easy creation of TV applications, the production of very
low-cost TV applications, and a high degree of connectivity to external interfaces. These
features are ideal for media owners who want to reach users regardless of their public
network provider. They give a fast and reliable platform for processing high volume
traffic, seamless connections to communication networks and to the broadcast control
room, an "invisible" dynamic and flexible billing system and an interactive "back channel"
(an immediate, "always-on" channel through which users can respond or receive
messages in any format: SMS, MMS, ringtones, icons, etc.).

G. This is a real end-to-end solution tying all the knots needed to create a show that gather
information from a magnitude of diverse media, while handling aspects of accounting,

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