VOLUME 35, ISSUE 1 › March 2011

TABLE OF CONTENTS
EDITOR'S COMMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii

ISSUES AND OPINIONS

Profiling the Research Productivity of Tenured Information Systems Faculty at U.S. Institutions
Douglas L. Dean, Paul Benjamin Lowry, and Sean Humpherys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

RESEARCH ESSAYS

A Set of Principles for Conducting Critical Research in Information Systems

Michael D. Myers and Heinz K. Klein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Action Design Research

Maung K. Sein, Ola Henfridsson, Sandeep Purao, Matti Rossi, and Rikard Lindgren . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

RESEARCH ARTICLES

Do Ontological Deficiencies in Modeling Grammars Matter?

Jan Recker, Michael Rosemann, Peter Green, and Marta Indulska . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets

Oliver Hinz, Il-Horn Hann, and Martin Spann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

The Effects of Tree-View Based Presentation Adaptation on Model Web Browsing

Boonlit Adipat, Dongsong Zhang, and Lina Zhou . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

Stuck in the Conflicted Middle: A Role-Theoretic Perspective on B2B E-Marketplaces

Hope Koch and Ulrike Schultze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

When Flexible Routines Meet Flexible Technologies: Affordance, Constraint, and the Imbrication of
Human and Material Agencies
Paul M. Leonardi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

THEORY AND REVIEW

Product-Related Deception in E-Commerce: A Theoretical Perspective

Bo Xiao and Izak Benbasat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

Transdisciplinary Perspectives on Environmental Sustainability: A Resource Base and Framework for IT-Enabled
Business Transformation
Steve Elliot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

RESEARCH NOTE

How Information Management Capability Influences Firm Performance

Sunil Mithas, Narayan Ramasubbu, and V. Sambamurthy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237

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MIS Quarterly Vol. 35 No. 1/March 2011 i

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ii MIS Quarterly Vol. 35 No. 1/March 2011