Campus Journ Module 3
Campus Journ Module 3
Campus
Journalism
(Module 3)
Name: _______________________________
Grade & Section: _______________________
LESSON 1 The News Article
What is a news?
News is an oral or written report of the past, the present and the future. It is something that is
truthful, factual, unbiased and interesting.
What are the elements of a good news?
1. Conflict- a good news is like a short story where you find a conflict-physical or mental.
2. Significance- a good news article is something that leaves importance to the reader;
something they can relate with which they find interest to read it through.
3. Immediacy and timelessness- a good news article is something that seems fresh and
new though it happened in the distant past. The more resent the story, the more it
becomes interesting.
4. Proximity and nearness- a good news article is something that has a geographical touch
and importance to the target reader.
5. Names- popular and important names make a good news story.
6. Oddity and Unusualness- strange and unusual events, objects, persons, and places bring
interest to readers.
7. Drama- life is full of drama and this adds to our interest to live.
8. Progress- readers always follow the next events in a story. A progressive story adds
more to the interest of the readers.
9. Animals- like humans, animals can also be a good topic in a news article especially when
the story tackles the unusual animals, talents, and many more.
10. Emotion- this refers to the possible response of readers after reading a news article such
as innate desire for food, clothing, shelter, and other universal needs.
11. Number- we always believe in luck. Stories of numbers like that of winning in lotto or
sweepstakes are appealing to readers.
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Activity 1
Name: _________________________________________ Score: __________________
Direction: Cut a news article that has at least 3 of the elements of a good news story article. Be
sure to defend it. Paste it on the space provided. Write your explanation below the article. (15
points)
LESSON 2 Types of News Stories
News articles may fall under these types:
1. Scope and origin
a. Local news- stories that happened within the immediate locality
b. National news- stories that happened within the country
c. Foreign news- stories that happened outside the country
d. Dateline news- stories that are preceded by the date and place or origin
2. Chronology or Sequence
a. Advanced or anticipated- stories that foretell events that are expected to
happen in the future.
b. Spot news- stories that are gathered on the spot.
c. Coverage news- like spot news, these stories are written from a given beat.
d. Follow-up news- these are continuations or sequels of previously written news
articles.
3. Structure
a. Straight news- stories that consist of fact without any elaborative descriptions.
b. News feature- stories based on facts, but the aim is more on giving entertainment
than information.
4. Treatment
a. Fact story- it is a story that informs based on a situation or series of closely
related facts.
b. Action story- these are fact stories that involve dramatic events, perhaps
testimony of witnesses from sports games, accidents, completions and war.
c. Speech report- stories written from public address, talks, and speeches.
d. Quote story- stories quoted from speeches, letters and statements, and to some
extent interviews are examples of quote stories.
e. Interview story- stories written from mere interviews.
5. Content
a. Routine story- these are stories written year in and year out like celebrations,
enrollments, election, and graduation.
b. Police report- stories lifted from accidents, crimes, calamities, and fire.
c. Science news- devoted to short articles about new scientific and technical
developments, typically gleaned from recent scientific and technical journals.
d. Developmental news- is an article which presents a development of a story that
happened sometime in the past where new and added events are given.
e. Sports news- this page contains news about sports events in and out of the
country.
6. Minor news
a. News brief- short items of interest like telegrams just giving the main results and
details
b. News bulletin- this gives gist and is similar to the lead of straight news
c. News featurette- short news feature used as fillers
d. Flash- bulletin that conveys the first word of an event
Activity 2
Name: ____________________________________________ Score: ____________
A. Direction: Go out of your room and do some observation. Be sure to record your
observation and get ready to write a simple news story. (15 points)
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B. Direction: Enumerate the types of news stories. Write your answer on the space provided
below. (12 points)
1. __________________________
2. __________________________
3. __________________________
4. __________________________
5. __________________________
6. __________________________
C. Direction: Classify the following by the types of news stories. Write SO (scope and
origin), CS (chronological or sequence), S (structure), T (treatment), C (content), MN
(minor news) on the space provided. (15 points)
1. News feature - ____________ 11. Dateline news- ________
2. News bulletin- ____________ 12. Speech report- ________
3. Local news- ____________ 13. News brief- ________
4. Fact story- _____________ 14. News feature- ________
5. Sports news- ___________ 15. Science news- ________
6. Flash- ____________
7. Spot news- __________
8. Quote story- _________
9. Police report- ________
10. Follow-up news- _______
LESSON 3 The Lead and Its Kinds
What is a lead?
It is the capsule of the whole news article. It usually answers the 5 W’s (who, what,
where, when, and why) and 1 H (how).
What are the different kinds of lead?
1. Conventional lead
a. WHO lead- used when a person is more prominent than what he does or what
happened.
b. WHAT lead- used when the event or what took place is more important than
anything else.
c. WHERE lead- used when the place of event is more important and unique than
any other things. ‘
d. WHEN lead- used when the story is very timely that the writer gives emphasis
to the time when it happened.
e. WHY lead- used when the reason why the story happened is the most
important.
f. HOW lead- used when the manner, mode, means, or method of achieving the
story is the unnatural way.
2. Grammatical beginning lead
a. Prepositional phrase lead- the initial statement uses a prepositional phrase.
b. Infinitive phrase lead- the initial statement uses an infinitive phrase.
c. Gerundial phrase lead- it is introduced with a gerund phrase.
d. Clause lead- the lead starts with a dependent or independent clause.
3. Novelty lead
a. Astonisher lead- uses interjections or exclamatory statements
b. Contrast lead- it describes two contrasting events for emphasis
c. Epigram lead- opens with a quotation, verse, or epigram that is unfamiliar to
the locality of the readers
d. Picture lead- creating a mental picture through the description of a person, a
place, and an event
e. Background lead- like the picture lead, this also describes but puts more
emphasis to the setting of the story
f. Descriptive lead- uses a few descriptive words that can vividly create imagery
g. Parody lead- uses well-known lines from songs, poems, and the like
h. Punch lead- a short yet forceful expression
i. One word lead- single yet catching
j. Quotation lead- uses direct lines or words from a speaker on a speech, public
address, or interviews
k. Question lead- uses a question as the basis of the whole story
Activity 3
Name: ___________________________________________ Score: __________________
A. Direction: Given the details below, write a sample lead. (10 points)
What: JS Promenade celebration
Where: Manila Hotel
When: February 14, 6:00 to 11:00 pm
Who: Juniors and Seniors of Holy Trinity Academy
Motif: Royalties
What to expect: Awarding and turnover ceremonies
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B. Direction: Give a sample lead of the following: PUNCH LEAD and QUOTATION
LEAD. Search it on the internet. (10 points each) Write your sample leads below.
LESSON 4 The Editorial
What is an editorial?
An editorial is the official stand of the paper on the hottest issue at hand. It is a
commentary about the various aspects of the issue which is of significance to the whole public. It
is sometimes the critical interpretations of the editor.
What are the characteristics of a good editorial?
According to Reddick, these are the three qualities:
1. Interest
2. Brevity
3. Force
In the same way, Spears and Lawshe gave too their qualities:
1. It must have clearness of style.
2. It has a moral purpose.
3. It has sound reasoning.
4. It has the power to influence public opinion.
It can also be said that a good editorial must:
1. Lead logically to conclusion;
2. Present one idea;
3. Avoid wordiness; and
4. Present facts, not merely opinion.
How can one write an editorial?
1. Organize your editorial in three parts: introduction, body, and conclusion.
2. Support the introduction through the body which may present your justifications of the
introduction.
3. The ending or the conclusion summarizes your stand.
How can one write a good introduction?
1. A simple statement that gives enough of the situation, problem, or news.
2. A question that calls the attention of the readers.
3. A striking statement that arouses the interest of the readers.
4. A quotation related or relevant to the issue.
5. A narrative that gives a vivid illustration of the issue.
Activity 4
Name: ____________________________________________ Score: ____________
Direction: Cut out a sample editorial article from a newspaper or print a sample editorial article.
Then, write your stand/reflection about the issue raised by the editor.
LESSON 5 The Feature
What is a feature?
A feature article is something that entertains. It may also instruct, advise, and
inform. Not like a news article, a feature may be of any length. They may or may not be timely.
Topics for feature stories:
For campus journalism, feature stories may cover anything under the sun from A to
Z. The following topics may be considered:
1. Personalities
2. Experience
3. Description
4. Narratives
5. Backgrounders
6. Developmental feature articles
7. What to do and how to do articles
How can one introduce a feature article?
1. Rhetoric question
2. Startling statement
3. Narrative opening
4. Quoted remarks
5. An old maxim
6. History or background of the topic
How can one end a feature article?
1. Summary of the whole article
2. A question for the reader to ponder and answer
3. A possible result or significance
4. A forecast or prophecy
5. A repetition of the introduction
6. A quotation
7. A slogan related
Activity 5
Name: ___________________________________________ Score: ________________
Direction: A topic for feature article is below. Write your own feature story.
TOPIC: Write a feature story about your most unforgettable moment or experience in
your life. Make your own title. (25 points)
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Title