FOR BURCCYDUG 2021 1/16

Facebook Ads 01

Report

By RS Digital Marketing Agency

2021 FACEBOOK ADS REPORT 2/16

Key
Get to Know
Social Strategy
Know Your Customer
Adset Framework

Presentation Content
Audience Set
02

Objective & KPI

Points Measure & Evaluation

What we have lined up for this year

 2021 FACEBOOK ADS REPORT 3/16

We started with a humble

recipe...
Mother Gothel always said,
"Mother knows best." and it was
a gaslighting advice for Rapunzel
but Burccydug is rooting for our
Ah-mas dan mamas recipe:
03
Chinese-style porridge where the
porridge is clean and smooth,
easy to digest. Paired with
excuisite side dish such as
shreded, steamed cemani
chicken, century egg, 24-carat
gold-plated belinjo chips, and our
secret sauce: chicken curry
sauce with truffle oil.
2021 CONTENT STRATEGY PLANNING 4/16

A perfect comfort food

Those with compromised digestion and/or selective
eater would love this kind of porridge! It warms the
cockles of our hearts.

Get to know
Enriched with anti-hangover cure spices
more about Burccydug penetrates 5 secret spices and beef mallow
extract to reduce your hangover in the morning.

Burccydug
Accessible and Affordable
Located in the center of business location, Burccydug is
open 24/7 and accessible up to 20km with our
partnership with GoFood and GrabFood. Burccydug
costs Rp40.000 per bowl.
2021 FACEBOOK ADS REPORT 5/16

Burccydug's Instagram account Burccydug's Facebook account

We do believe that online present are as much We also create online present in facebook because
important as our secret recipe and sauce! We we do believe most Gen Z and gen Y are still using
definitely put our max effort on socials! Meet and Facebook on daily basis. So creating Facebook page
greet our Minccy (Mimin Burccy) to get Burccy with will give you more of a trustworthy vibe towards our
one click away! audience.
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Get Ready for

14
Facebook Ads
Planned activities in support of initiative
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Sponsored Content
Content Reference 11/16
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Main target Support target

Party goers who working in Sudirman Center Health conscious people who doing
Business District (SCBD) and need to eat activities around SCBD and searching for
something before going to the party! healthy comfort food for quick power-lunch.
Gender: Female/Male
Gender: Male/Female
Age: 25-34 yo
Age: 22-32 yo
SES A/B
SES A/B
Spending more on food, especially healthy food and
Spending more time in SCBD or South Jakarta area
organic food. Thinking quality and health come first
Interest: Nightlife, Electronic music, indie music, food
before price, willingly to spend more on quality
hopping, party, clubbing, house music, comfort food,
instead of quantity.
hangover cure, luxury
Interest: healthy food, comfort food, organic food,
hangout place, power lunch, easy to digest breakfast
2021 FACEBOOK ADS REPORT 13/16

Key
01 Reach

10.000

Performance 02 Impression

Indicator 15.000

With Rp30.000 and within 2 days on

brand awareness focused ads, we 03 Ad Recall
promised you that we will get...
100
2021 FACEBOOK ADS REPORT
Content
Measure Ads Result Numbers
2021 FACEBOOK ADS REPORT 10/16

Result (Ad Recall): 290

Reach: 12.140
Impression: 16.071

Numbers CPR: Rp97,-

Amount Spend: Rp28.182,- 10

from Estimated ARL Rate: 2.39%

Link Clicks: 43
Post Reaction: 4
Placement Post Engagement: 607
Page Engagement: 608
Measure Demographic (Gender & Age) for
REACH
Measure Placement Result
2021 FACEBOOK ADS REPORT 11/16

Evaluation

KPI achieved We spend less, get more We missed something...

Our ads achieve both reach, We spend less for an ad Video is indeed a fun way to
impression, and ad recall! Kudos to (Rp97/head) rather than attract attention but most people
us! conventional promotion and take attention span only last 3-second.
up less markdown So video is better for engagement,
and picture is better for brand
awareness.
2021 FACEBOOK ADS REPORT 10/16

Our ads are attract more males than

females
This is surprising for me at the moment because I

But at the
thought females are more party goers than males :))
Differentiate the content is a must!
10
other hand... Wondering in Age...
Our ads were shown to 25-34 yo and surprisingly get
lots of numbers on 18-24 yo. So we can use wide
range of age next time.

Facebook works wonder

Surprise, surprise, we get more reach and impression
from Facebook ads rather than instagram ads alone.
Differentiate the platforms is a must! Create lots of
sizes to get more reach!
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Untapped Channels:
Platforms to Explore
08

Instagram Story Instagram TV

2021 FACEBOOK ADS REPORT 9/16

Our offline team was counting that on 15 April

and 16 April, Burccydug is getting 20 customer
rather than 4 customers in a day.

We can conclude that Burccydug is getting

traffic more than 400% just with Rp30.000 or
Rp1.875 per conversion
Another 1 Porridge: Rp40.000 (Cost of Goods Sold:

surprise result
Rp20.000), it means Burccydug only spend less
than 10% for advertising with a powerfull result.

We will continue to put placement for

Burccydug in 4 different content: Still pictures
for Brand Awareness, more masculine video for
male customer - engagement, more feminine
video for female customer - engagement, and
Instagram focused content ads.
2021 CONTENT STRATEGY PLANNING 16/16

Thank you!
Together we can make BURCCYDUG as #1 Hangover Preventive and
Cure in Jakarta!