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Carl Messina III

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59 views3 pages

Carl Messina III

Uploaded by

abhinand.itachi
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CARL MESSINA III

Product Management | Product Development | Lead Generation


Cambridge, MA 02139
y997xqdj7z@privaterelay.appleid.com
+1 508 527 0690

GLOBAL PRODUCT MANAGEMENT & MARKETING Leader


A driven, analytical business leader with a multi-disciplinary perspective, and proven ability to develop
winning strategies to drive above-market revenue growth through strategically aligned product and
market development.

Authorized to work in the US for any employer

Work Experience

Senior Manager, Technical Product Management


Beckman Coulter Life Sciences-Cambridge, MA
January 2022 to Present
· Responsible for translating strategy for growth into technology and product roadmaps for $340M
portfolio of laboratory instruments. Rationalized / prioritized project roadmap impacting two development
sites and 100+ development staff. Reduce development timeline of key projects by 30%.
· Lead cross-functional team to standardize internal development processes; identified “best in class”
approach, aligned with stakeholders, and rolled out process across the organization.

Senior Manager, Product Management


Beckman Coulter Life Sciences-San Jose, CA
September 2019 to December 2021
· Built a new marketing team at a recently acquired company. Restructured product management and
recruited five upstream and downstream product managers to drive sales growth of a $150M portfolio
of laboratory automation equipment; achieved revenue growth above market growth (2.5x).
· Upstream: implemented a new stage gate process for innovation. Rationalized project roadmap around
“critical few” priorities to advance strategy for growth.
Achieved project milestones on time.
· Downstream: defined market development plan to expand market footprint in Drug
Discovery and Genomics/SynBio markets; defined product messaging and content strategy; leverage
external partnerships for content generation; rolled out activities across Commercial Marketing and
global Sales teams; achieved lead-gen targets across five campaigns in 2021.
· Site leader for the Diversity and Inclusion program.

Senior Manager, Global Strategic Marketing


Beckman Coulter Life Sciences-Indianapolis, IN
February 2017 to August 2019
· Achieved sustained above-market growth for a $100M portfolio of laboratory automation systems and
software. Lead a team of two product managers responsible for upstream and down-stream marketing
activities.
· Co-developed new growth strategy for laboratory automation in Drug Discovery; delivering $23M in
incremental annual revenue by year two.
· Defined a product roadmap for modular innovation on a new liquid handling platform. Launched first
two products in early 2018; annual sales targets achieved.
· Established new internal process for management of OEM sales opportunities, defining new model for
sales and service. Partnered with Sales to win $1M/year OEM opportunity on new instrument platform.
· Lead the development and sustainment of an internal product life cycle management process for the
business unit. First year impact: SKU reduction of 20%, orphaned inventory reduced by $1.6M.

PRODUCT LINE MANAGER, Cell Culture


Corning Life Science-Tewksbury, MA
July 2016 to February 2017
· Managed Corning’s $100M portfolio of benchtop cell culture products; responsible for driving sales
growth for a mature core portfolio as well as newly launched technologies.
· Defined global product line strategy and aligned resources around critical activities to support growth:
innovation, product pricing, operations, portfolio life cycle management.

GLOBAL PRODUCT MANAGER, Analytical Sample Preparation


MilliporeSigma-Danvers, MA
January 2010 to July 2016
· Managed MiliporeSigma’s $65M portfolio of HPLC/MS sample prep products and related hardware; set
business priorities and developed annual operating plan to support business goals. Strong record of
performance relative to targets with healthy growth in a highly competitive market.
· Developed portfolio strategy and subsequent product roadmap; used voice of customer to direct
product development; identified and translated customer needs into product specifications; responsible
for financial modeling, product positioning, product launches, and sales training.
· Represented the interests of the business across a matrixed organization; regularly interfaced with
partners in Sales, Operations, Supply Chain, and Quality to eliminate barriers to growth.
· Maintained market competitiveness and profitability through annual pricing reviews and discounting
guidelines. Maintained awareness of market dynamics, competitive landscape, shifting technology
trends, and developing opportunities.
· Translated near-term Business Field goals into tactical plans by aligning market opportunities, strategic
pricing, and clear go-to-market plans of action.

MARKET SALES MANAGER, Food and Beverage


Pall Corporation-Port Washington, NY
January 2006 to December 2009
· Managed wine market related sales activities through direct and distributor channels; directed thirteen
sales representatives at four distributors in the
Eastern and Midwestern United States; managed a direct sales territory in Upstate
NY; exceeded territory’s new business goal of 15% growth in 2007. Responsibilities expanded to include
Spirits market in 2008.
· Analyzed regional market dynamics; translated business unit strategy and goals into market-specific
tactics including channel strategies, marketing communication tactics, and pricing plans.
· Managed in-territory lead generation pipeline; designed tactical marketing campaigns including direct
mailers, customer training seminars, tradeshows, and online promotions.
· Profiled competitive landscape for products and services on an annual basis; adapted sales strategy,
tools, and discounting / pricing guidelines to strengthen competitive position.
Applications Engineer
Millipore Corporation-Bedford, MA
January 2002 to December 2006

Development Engineer
Millipore Corporation-Bedford, MA
January 2000 to December 2002

Education

MBA
Boston University School of Management - Boston, MA
September 2005 to May 2009

BS in Mechanical Engineering
Worcester Polytechnic Institute - Worcester, MA
September 1996 to May 2000

Skills
• Product Launches
• Product Management
• Portfolio Strategy
• Lead Generation
• Product Marketing
• Process optimization
• Talent Development
• Product positioning
• Product Messaging
• Analysis skills
• Campaign Development

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