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Logo Design Questionary 1 Editable

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0% found this document useful (0 votes)
28 views5 pages

Logo Design Questionary 1 Editable

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BEFORE WE BEGIN A LOGO DESIGN

There are certain questions we like to ask a client prior to beginning


the logo design process. It may seem like a long list but it helps us to
know what our client needs and expects from their finished
logo/branding. It also helps to clarify our client's vision for their
business branding.
z

Date: Client:

Due date: Contact Info:

YOUR BUSINESS

BACKGROUND INFO

What are your products and services?


What is the name of your business?

What is your business’ value proposition? Who are your ideal customers?

BRAND PRESENTATION

Who are your competitors? What sets you apart from your competitors?

Is there anything you dislike from your top competitor’s branding choices?
THE VISUALS
VISUAL PREFERENCES
Are there any elements that you would like to see
Do you have an idea for your new logo? included in your logo design?

Do you want your logo to include text-only, text and graphic,


Do you have any visual preferences or constraints? or graphic only?

Does your logo have a tagline?

LOGO STYLE

Do you have current brand guidelines?

Not yet, but expect a style guide soon.


Yes, they’re attached/available here:
Not yet, and I need help with them.

A style guide would be irrelevant for this project.

Are there any well-known logos you like? What emotions or meanings do you want your logo to convey?

Which type of logos do you believe best represents your brand?

Monogram / Lettermark Wordmark Logo Abstract Logo

Pictoral Logo Mascot Logo Emblem Logo

Pictoral-Wordmark Logo Letterform Logo Adaptive Logo

Other:
COLORS

Do you have an existing color palette for your brand and would you like to use it in your logo?

What colors would you like in your logo?

Red Orange Yellow Green Blue

Strenght Safety Cheer Nature Trust


Excitement Success Happiness Healing Peace
Power Confidence Creativity Freshness Competence
Love Bravery Warmth Quality Loyalty

Pink Purple Brown Black White

Sweet Spirituality Trust Formality Clean


Compassion Royalty Rugged Dramatic Simplicity
Sincerity Modern Simple Sophistication Innocence
Sophistication Luxury Dependable Security Honest

FONTS

Is there a particular font you want for your logo?

What style of font do you feel best represents your brand?

Serif Script
Slab Serif Bladletter
Sans Serif Handwritten
Monospaced Typewriter
Display Novelty

Other:

PROJECT DETAILS

What is your timeframe? What is your budget?


How do you plan to use your logo?

Online: Website, Email Marketing, Social Media

Brand Identity: Business cards, envelopes, letterheads, stationery

Product Packaging: Promotional products, mugs, t-shirts

Other:

Would you like additional brand design services with the logo such as business cards,
envelopes, letterheads, promotional products, etc?

Additional notes, comments, requests, or concerns.

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