10 most popular US

Facebook pages 2024

With more than three billion monthly

active users, Facebook is the largest
social media platform in the world. It is a
sizable community – over one-third of the
global population – for people to connect,
share ideas, and engage with content.

Many brands have already found success

navigating Facebook and driving social
media engagement with its significant
audience base. The success of other
brands can offer a fascinating glimpse into
the interests and trends of Facebook
users, and what matters to them.

In this article, we’ve listed the most

popular Facebook pages in the U.S. by
category — specifically Likes, Comments,
and Shares — along with brands that
gained the most fans and saw the fastest
increase in fans in the last year.

Let’s unlock the secrets of social media

management success by discovering how
the top-performing Facebook pages like
Netflix have cracked the code, and take
away some lessons that could help make
your brand’s Facebook strategy a success
this year.

Brands with the most likes

Brands with the most comments

Brands with the most shares

Brands with the biggest fan

growth

Brands with the fastest fan growth

Brands with the most likes

on Facebook
For a few years now, Netflix has held the
spot for the most like reactions on
Facebook. With over 100 million followers
on the social platform, the page has
established a massive following,
connecting with audiences all over the
world. From exclusive trailers to behind-
the-scenes footage and interactive posts,
Netflix has mastered the art of creating
content that not only entertains but also
creates a sense of community among its
fans. This ultimately builds excitement and
anticipation around their platform, keeping
their followers engaged.

Large brands, such as Netflix, effectively

increase their like count on their Facebook
pages by staying on top of trends and
customer preferences. They leverage data
analytics to pinpoint popular content and
continuously monitor social media for
emerging topics and viral moments.
Innovative marketing strategies paired with
relatable and timely content can help
brands foster a loyal community, and elicit
positive reactions on their social platforms.

Brands with the most

comments on Facebook
Taking a look at the Facebook profiles with
the highest comment count, Netflix again
holds the No. 1 spot, but let's take a look
at FanDuel, which also has a high
comment count, coming in second.

The rise of online gambling nationally in

the United States has created an
opportunity for online platforms like
FanDuel to quickly grow their audience.
The sports betting industry manages a
flood of content around live sporting
events, customer care, and even breaking
news.

FanDuel rides this wave through more

than one million likes and 1.3 million
followers by posting activity around the
sports calendar and sharing topical
content that fuels its very passionate
audience. Tempers flare when “sure-thing
bets” lose, and users celebrate together
during live moments within games,
meaning the sports calendar becomes
FanDuel’s social calendar. All of this is the
ideal mix to create high social media
engagement and comments on a
Facebook page like FanDuel has done this
past year.

Brands with the most

shares on Facebook
Again, Netflix leads in this category for the
most shares on Facebook, followed by
Cute n’Country, a page dedicated to the
country lifestyle with quotes, questions for
followers, and a publishing model focused
on speaking directly to its audience.

While your brand doesn’t necessarily have

the same themes or vibes as pages like
Cute n’Country and last year’s No. 2 A
Mighty Girl, it’s fair to say that
understanding your Facebook followers
and focusing engagement on topical
content works wonders for performance.

If you expect to generate comments and

shares, your page must fully understand
your audience and definite content types
that apply to it, and then share formats that
are worth engagement, comments, or
shares.

Brands with the biggest

fan growth on Facebook
This chart doesn’t necessarily focus on
what brands are currently dominating
Facebook pages, but more so showcases
which brands have seen the biggest boost
in followers over the last year.

Coming in at number one, UFC Fight

Pass succeeds due to a constant flow of
engaging video content that highlights
exciting moments from 200-plus events
hosted by the product’s parent company.
The sports league, UFC, has its own
successful channel with more than 29
million likes and 44 million followers, but
the brand smartly identified the potential
around a product-specific page.

The lesson here is that your brand’s

approach to Facebook shouldn’t be limited
to just considering a company page with
broad messaging. There’s value and
creativity in nurturing an audience and
community around one theme or product.
UFC Fight Pass’s rapid growth in 2023
shows what is possible when those align.

Brands with the fastest

fan growth on Facebook
The fastest growth in fans provides insight
into how smaller brands can increase their
fan base exponentially in a short amount
of time.

Odd Sox significantly grew its followers in

2023 by tapping into a single product with
sizable potential for expression on social
media. The sock producer sells its variety
of themed clothing with videos that engage
normal people through trivia, new style
launches, and video content that is tailored
to engagement, reaction, and shares. The
brand deploys Reels more than static
images, but it keeps all visual content
engaging and interesting for its audience.

This is why connection is the key for a

Facebook page to grow. It may not fit what
your brand is doing on other platforms – or
it could fit perfectly – but the key is to find
what connects for the audience you have
on Facebook.

Coming in at No. 10, PPG consistently

posts the same types of content between
channels like Facebook and X/Twitter,
while No. 5 Breeo, a smokeless fire pit
brand, posts fairly consistently the same
content on Facebook and Instagram, while
altering schedule and content types on
X/Twitter.

This distinction can come down to the

audience you have on Facebook or simple
efficiency in publishing. Whatever your
brand does, it must work to consistently
connect with your followers, or you
won’t see this type of growth.

The takeaway
In today's digital age, having a strong
Facebook presence remains crucial for
businesses looking to thrive in this market.
However, simply having a Facebook page
isn’t enough. A strong social media
marketing strategy that focuses on
creating engaging content, building
relationships with customers, and
leveraging the power of social media can
help boost your brand and increase your
following on the platform.

So, don't miss out on the opportunity to

connect with your audience and stand out
from the competition.

Editor's note: While Emplifi has one the

biggest samples of social media pages in
the industry, only brands included in
Emplifi's database were included in our
rankings.

BY: EMPLIFI - LEADING CUSTOMER

ENGAGEMENT PLATFORM
ARTICLE PUBLISHED: FEBRUARY 29, 2024

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