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Module 4

TECHNOLOGICAL ENVIRONMENT

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mercuriojohnjohn1998
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18 views

Module 4

TECHNOLOGICAL ENVIRONMENT

Uploaded by

mercuriojohnjohn1998
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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international business and trade

Republic of the Philippines


President Ramon Magsaysay State University
(Formerly Ramon Magsaysay Technological University)
College of Accountancy and Business Administration
Iba, Zambales, Philippines
Tel/Fax No.: (047) 811-1683

College/Department College of Accountancy and Business Administration


Course Code AE 5
Course Title INTERNATIONAL BUSINESS AND TRADE
Semester & Academic
First Semester AY 2021-2022
Year
Author JOHN REY MERCURIO

CHAPTER IV
TECHNOLOGICAL ENVIRONMENT
OBJECTIVES
After studying this unit, you should be able to:
 Define technology environment
 Describe the benefits of technology
 Explain the technology cycle
DISCUSSION
INTRODUCTION
Technology has played a major role in the life of people, right from snail
mail to e-mail the way we live has dramatically changed from the past decade.
Technology has removed the global barriers like distance, time etc thanks to the
latest technological developments like Internet, e-mail, video conferencing, cell
phone etc that plays a major role in international business.

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international business and trade

Benefits of Technology in Management Decision-making


Decision Support System:
- It is an information system which collects the information from various
sources like government, customers and suppliers and global market and
competitors and helps the manager to interact with the mathematical
decision models to make decision.
Group Decision Support System:
- An expert system with set of hardware, software and procedures that support
a group of people engaged in a decision-related meeting.
Office Automation System:
- An office automation system uses computers or networks to carry out
various office operations.
Transaction Processing System:
- A system that handles the processing and tracking of transactions is called
TPS.
Management Information System:
- MIS is a set of software tools that enables managers to gather, organize, and
evaluate information about a workgroup, department or entire organization.
Expert System:
- Expert system is a specialized application that performs tasks that would
normally be done by a human.
Communication Tools used in International Business
1. Video Conferencing
2. E-mail
3. Internet
4. Laptop
5. Cell Phone

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international business and trade

Effect of Technology on Strategy and Competition


Creating Barriers to Entry:
- The cutting-edge technology used by MNCs has created barriers for the new
entrants into the industry and also caused a major threat to the domestic
industries this has given rise to the increase in competition and importance
for companies to invest in research and development.
Generating New Products:
- Technology has always created new to the world products and modified new
products; there is a greater need for the business organizations to invest in
large volumes in research and development to bring out new products. Some
minor changes in features of the product with the same technology has given
rise to new products.
Changing Relationships with Suppliers:
- The relationships maintained by the suppliers have dramatically changed
from traditional procurement to e-procurement, e-supply chain management,
global integration etc. which has given rise to quality, efficiency, of
production in less time.
Changing the Basis for Competition:
- Technology has formed as a main basis for competition, the superior
technology used by the business firms has resulted in improved quality of
producing goods, improved efficiency by automation and mechanization,
Total Quality Management (TQM).
Features of Technology
The following are the features of technology:
Technology Brings Change:
- Technology brings change in every walk of life, like the way we cook, the
way we commute, the way we communicate etc. technology has brought lot
of changes in business from barter system to e-business.

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international business and trade

Technology Reduces Time:


- Technology has drastically reduced time between conceiving an idea and
implementing that idea. The world has become a global village, which has
no barriers by the invention of internet technologies which has reduced time
of transferring information in no time.
Technology Reduces Distance:
- With the invention of advanced transportation systems which has reduced
the time to travel e.g., by the invention of supersonic jets etc.
Technology Improves Quality of Life:
- The quality of life of people has definitely improved, the advancements of
medical technology the life expectancy rate are increased and the control of
various diseases is possible.
Technological Cycle
The technological cycle is an organized way to develop technology:
Phase 1 – Need Analysis:
- Defining the problem and deciding whether to proceed and analyzing the
current system in depth and developing possible solutions to the problem
and selecting the best solution and defining its function.
Phase 2 – Designing Technology:
- The project team describes how the selected solution will work. Each system
activity is identified.
Phase 3 – Development of Technology:
- It includes creating or customizing the technology for various parts of the
system.
Phase 4 – Implementation of Technology:
- The technology is installed in the user environment
Phase 5 – Maintenance of Technology:

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international business and trade

- Training and support to the users of technology, improvements to the


technology are made regularly during the remaining cycle.
Business Implications of Technology
1. Launch new products and services to your sales force without taking them out of
the field.
2. Highlight introductions and product releases to employees, shareholders, and
clients.
3. Provide certification programs to geographically dispersed audiences.

johnreymercurio 5

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