The Customer Relationship Management Market size is estimated at USD 72.95 billion in 2024, and is expected to reach USD 105.91 billion by 2029, growing at a CAGR of 7.74% during 2024-2029. This growth is primarily due to the number of businesses adopting CRM to boost their customer retention and drive sales is seeing a continuous surge. With its multiple deployment modes, easy mobile access, and scalability as top features, CRM tools see increasing applications globally. Salesforce, Inc. is a cloud-based software company headquartered in San Francisco, California It is the world's leading CRM, trusted by approximately 150,000 customers. Founded in 1999, Salesforce provides essential services to many of the world’s biggest and most critical businesses, governments, and organizations. Our offering is focused around customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Salesforce has been recognised as a Leader in more than 12 categories of Analytics, Marketing, Commerce and CRM Automation by Gartner. The exhibit below depicts Salesforce as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for the 14th year in a row, in 2023, Gartner Magic Quadrant for the CRM Customer Engagement Center 2023During the COVID-19 pandemic, businesses faced challenges, such as reduced consumer spending, shifting market dynamics, and changing customer preferences. As a result, there was a heightened focus on customer retention and loyalty, driving increased demand for customer relationship management software to help businesses maintain and strengthen relationships with existing customers. Industries, including retail and consumer goods, BFSI, and healthcare, made extensive use of these technologies. Based on application, the CRM market is categorized into marketing and sales automation, customer management, lead generation & customer retention, customer support and contact center, customer relationship management analytics, and social media management. There will be tremendous growth opportunities with the help of an integrated CRM solution which links all the customer touchpoints and helps improve their interactions with a company. Partners Marketing Inausteios commerce Net Zero Tableaw sue sso The above exhibit is a depiction of the capabilities offered by Salesforce for a Customer 360 experience.Indian CRM Industry In India, revenue in the Customer Relationship Management Software market is projected to reach US$1.23bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.85%, resulting in a market volume of US$2.68bn by 2029. The Customer Relationship Management Software market has been growing steadily in India over the past few years, driven by a growing demand for digital solutions in the business sector. Indian businesses have been increasingly adopting digital solutions to streamline their operations and improve their customer service. Companies are looking for ways to manage their customer data more efficiently and provide personalized experiences to their customers. Customer Relationship Management Software (CRM) has emerged as a popular solution to address these needs. One of the key trends in the Indian CRM market is the shift towards cloud-based solutions. Cloud-based CRM software offers several advantages over traditional on-premises solutions, including lower costs, greater flexibility, and easier scalability. As a result, many Indian businesses are now opting for cloud-based CRM solutions. Another trend in the Indian CRM market is the growing importance of mobile compatibility, to manage their business on-the-go.Indian CRM market offers a very unique set of local special circumstances and opportunities. India has a large and diverse business landscape, with a mix of small, medium, and large enterprises across various sectors. As a result, there is a growing demand for CRM solutions that can be customized to meet the specific needs of different businesses. Many Indian CRM vendors are now offering tailored solutions that can be customized based on the size and requirements of the business. The fast paced economic growth in India has created a favorable environment for businesses to invest in digital solutions, including CRM solutions. Salesforce in India Salesforce India is one of the fastest growing operating units for the company. Salesforce India registered 50% growth in revenue in 2023-24. As a GTM Strategy, it has deeply verticalized into an industry-led motion, to be better advisors for industry specific needs. It is also leading the path for innovation through trusted Al solutions as a CRM+Al+Data company. Deliverables: 1. Present a thorough competitor analysis for Salesforce in the Indian context - for the SMB space and large enterprises space. Include how it is placed wrt other competitors. Guidelines: criteria for analysis should include (but not be limited to) pricing, depth of solutions, value, scalability, product robustness, innovation, positioning + branding 2. In continuation to our strategy of industry verticalization, prepare an innovative GTM strategy for any of the following industries: High Tech, Manufacturing, Financial Services, Public Sector, Healthcare, Retail & Consumer Goods. Guidelines: analysis must include the unique challenges of the industry, structure of the industry (sectors and subsectors), how can Salesforce support them, which solutions does Salesforce provide for the industry, any branding/marketing initiatives Resources: 1, What is Salesforce? Salesforce Explained 2, Salesforce 2030: A Glimpse of the Al Future