BOTTLE WATER

PRODUCTION
 Executive summary
Sim Bottle Water Production Firm is a licensed and standard bottled water
production company that will be located in an industrial area in Gwale Local
Government Area of Kano State, Nigeria. We have been able to secure a long term
lease for a facility in a strategic location with an option of a long term renewal on
an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of business we want to run and it
is easily accessible and we are deliberate about that to facilitate easy movement of
raw materials (plastics and bottles et al) and finished products (bottled waters).

We are in the bottled water production business to engage in purifying and bottling
water, purifying and bottling carbonated water, labeling bottled water products,
promoting bottled water brands, production bottled still water, production of
bottled flavored water, production of bottled sparkling water and manufacturing ice
et al.

We are also in business to make profits at the same to give our customers value for
their money; we want to give people and businesses who patronize our bottled
water the opportunity to be part of the success story of Sim Bottle Water
Production Firm.

We are aware that there are several big scale and small scale bottled water
production companies scattered all around the Kano and Nigeria in general whose
products can be found in every nooks and of the country.

This is why we spent time and resources to conduct our feasibility studies and
market survey so as to enable us locate the business in an area that will support the
growth of the business and also for us to be able offer much more than our
competitors will be offering.

We ensured that our facility is easy to locate and we have mapped out plans to
develop a wide distribution network for wholesalers all around Gwale Industrial
Area.

Much more than producing healthy, portable and well packaged bottled water, our
customer care is going to be second to none. We know that our customers are the
reason why we are in business which is why we will go the extra mile to get them
satisfied when they visit purchase any of our bottled water and also to become our
loyal customers and ambassadors.

Sim Bottle Water Production Firm will ensure that all our customers (wholesale
distributors) are given first class treatment whenever they visit our Depot / Plant.
We have a CRM software that will enable us manage a one on one relationship
with our customers (wholesale distributors) no matter how large the numbers of
our customer base may grow to. We will ensure that we get our customers involved
when making some business decisions that will directly or indirectly affect them.
 SECTION ONE

BUSINESS AND PRODUCT DESCRIPTION

Business Description and Overview

Water they say is life. Water no doubt is an essential part of human life, existence
and sustenance on earth. Research shows that about 71% of the earth surface is
covered with water and similarly 50-65% if the total human mass is also made up
of water. Also the brain is mostly made up of water, bringing us to the conclusion
that we cannot survive without water.

There is hardly anything we can do independent of water, water plays a pivotal role
in the existence of all human life on earth, so investing in water business as one of
the most consumed commodity is paramount.

Water is the most consumed natural resources but research also shows that 1 out of
10 people in the world lack access to clean and portable water. So investing in the
production of clean and portable water on the go for any average Nigerian is the
purpose coming up with this lofty business idea.

Sachet or bottled water as the case maybe is one commodity that is consumed in all
parts of the world and of course those that are in the business of producing sachet
or bottled water, are known to generate sales year in year out if the business is well
managed. As a matter of fact, economic downturn hardly affects the consumption
of sachet or bottled water because water is as important as the air we breathe.

Production companies in the sachet and bottled water industry basically purify and
bottle water into plastic and glass bottles for consumption. The bottled and sachet
water are properly packaged (sealed or capped) and labeled accordingly before
being sold to the general public.

Companies in this industry usually have an assortment of water offerings such as

spring water, mineral water, sparkling water and flavored water in a range of sizes
and prizes. Players in this industry are also involved in ice manufacturing. It is
common to find big corporations who are into production of soft drinks, food and
beverages engage in the production of bottled water.

Despite the fact that there are big corporations who are into the production of
bottled water, the fact remains that starting a small – scale sachet water production
business has minimal barriers to entry, with low startup capital. Most players in the
sachet water production industry are small to medium size establishments that cater
to the local community.

Over and above, the bottled water production industry that sachet water is a part of
is indeed a profitable industry and it is open for any aspiring entrepreneur to come
in and establish his or her business.

Our Products and Services

Sim Bottle Water Production Firm is going to operate a standard and licensed
bottled water production company whose products will not only be sold in in
Kano State, but also throughout Nigeria. We are in the bottled water production
business to make profits and also to give our customers value for their money.

These are some of the products that we will be offering;

 Purifying and bottling water

 Purifying and bottling carbonated water
 Labeling bottled water products
  Promoting bottled water brands
 Manufacturing ice
 Still water
 Flavored water
 Sparkling water

Our Vision Statement

Our vision is to establish standard bottled water Production Company whose

products will be not only be sold in Gwale Area of Kano, but also throughout
Nigeria and in other parts of the world.

Our Mission Statement

Our mission is to establish a standard and world class bottled water Production
Company that in our own capacity will favorably compete with leaders in the
industry . We want to build a bottled water production business that will be listed
amongst the top 20 water brands in the country in the nearest future.
Business Objective

We decided to go into the bottling water business because of the following:

1. To produce qualitative and hygienic water.

2. To meet the increasing demand for good water by the members of the public
3. To create direct and indirect jobs.
 SECTION THREE

MARKET ANALYSIS

Market Trends

If you are conversant with the trend in the bottled water production industry, you
will quite agree that despite the fact that there are competitions in different stages
of the industry. That is competitions amongst bigger corporations such as Nestle
Foods, H20, Cway, Spring water, et al and also competitions amongst smaller and
medium scale bottled water production companies.

Most bottled water companies are leveraging on creativity in terms of packaging

and marketing to continue to stay afloat in the industry. One creativity approach
that is common is ensuring that their bottled water conforms to the appropriate PH
– level.

As a matter of fact it is common to find bottled water production companies

especially medium scale and small scale bottled water companies specially
labeling their bottled water for specific occasions to meet the demand of their
clients. For example, a client that is celebrating his or her birthday may strike an
agreement with a bottled water company to specially label the bottled water that
will be served in the occasion to conform with the occasion.

Lastly, another trend in the bottled water production industry is the adoption of eco
– friendly approach towards the production and packaging of bottled water. As a
matter of fact, the industry’s adoption of eco-friendly practices will likely persuade
environmentally conscious consumers to buy its products, while increasing
operators’ efficiency.

Our Target Market

When it comes to selling bottled water, there is indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of
people, but all those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what
our target market would be expecting from us. We are in business to engage in
wholesale distribution and to retail bottled water to the following groups of people;

 Hotels
 Restaurants and Canteens
 Event Planners, Parties and Corporate Functions
 Corporate Executives
 Government Officials
 Business People
 Celebrities
 Military Men and Women
 Sports Men and Women
 Students
 Tourists
 Everybody in our target market location

Our Competitive Advantage

A close study of the bottled water production industry reveals that the market has
become much more intensely competitive over the last decade. As a matter of fact,
you have to be highly creative, customer centric and proactive if you must survive
in this industry.

We are aware of the stiffer competition and we are well prepared to compete
favorably with other bottled water production Kano and throughout Nigeria.

Sim Bottle Water Production Firm is launching a standard bottled water brand
that will indeed become the preferred choice of residence of City and every city
where our bottled water will be retailed.
Part of what is going to count as competitive advantage for Sim Bottle Water
Production Firm is the vast experience of our management team, we have people
on board who are highly experienced and understands how to grow business from
the scratch to becoming a national phenomenon.

So also, the wide varieties of bottled water in terms of flavor, packaging and size et
al that we produce, our large national distribution network and of course our
excellent customer service culture will definitely count as a strong strength for the
business.

Lastly, our employees will be well taken care of, and their welfare package will be
among the best within our category (startups bottled water companies) in the
bottled water industry, meaning that they will be more than willing to build the
business with us and help deliver our set goals and achieve all our aims and
objectives. We will also give good working conditions and commissions to
freelance sales agents that we will recruit from time to time.
SWOT Analysis

We know that if a proper SWOT analysis is conducted for our business, we will be
able to position our business to maximize our strength, leverage on the
opportunities that will be available to us, mitigate our risks and be welled equipped
to confront our threats.

Sim Bottle Water Production Firm employed the services of an expert HR and
Business Analyst with bias in start – up business to help us conduct a thorough
SWOT analysis and to help us create a business model that will help us achieve our
business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Sim Bottle
Water Production Firm;

Strength:

Part of what is going to count as positives for Sim Bottle Water Production Firm
is the vast experience of our management team, we have people on board who are
highly experienced and understands how to grow business from the scratch to
becoming a national phenomenon.

So also, the wide varieties of bottled water in terms of flavor, packaging and size et
al that we produce, our large national distribution network and of course our
excellent customer service culture will definitely count as a strong strength for the
business.

Weakness:

A major weakness that may count against us is the fact that we are a new bottled
water production company and we don’t have the financial capacity to engage in
the kind of publicity that we intend giving the business especially when big names
like Nestle Foods, H20, Cway, Spring water, Co et al are already determining the
direction of the market in Kano and Nigeria.

Opportunities:

The opportunities for bottled water production companies with a wide range of
bottled water products are enormous. This is due to the fact that almost all
Americans and people from all over the world can afford bottled water and they
drink it regularly.

As a result of that, we were able to conduct a thorough market survey and

feasibility studies so as to position our business to take advantage of the existing
market for bottled water and also to create our own new market. We know that it is
going to requires hard work, and we are determined to achieve it.

Threat:

We are quite aware that just like any other business, one of the major threats that
we are likely going to face is economic downturn and unfavorable government
policies. It is a fact that economic downturn affects purchasing power. Another
threat that may likely confront us is the arrival of a new bottled water production
company in same location where ours is located.
 SECTION THREE

MANAGEMENT AND ORGANISATIONAL STRUCTURE

Our Business Structure

Sim Bottle Water Production Firm is a business that is established with the aim
of competing favorably with other leading bottled water brands in the industry.
This is why we will ensure that we put the right structure in place that will support
the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking,
customer centric and are ready to work to help us build a prosperous business that
will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our

senior management staff and it will be based on their performance for a period of
five years or more depending how fast we meet our set target. In view of that, we
have decided to hire qualified and competent hands to occupy the following
positions;

 Chief Executive Officer (Owner)

 Plant Manager
 Human Resources and Admin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Information Technologist
 Accountants / Cashiers
 Cleaners
Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

 Increases management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counseling, and disciplining managers; communicating
values, strategies, and objectives; assigning accountabilities; planning,
monitoring, and appraising job results; developing incentives; developing a
climate for offering information and opinions; providing educational
opportunities.
 Creates, communicates, and implements the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of
the overall organization’s strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of

the overall organization’s strategy.

 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
Plant Manager

 Responsible for overseeing the smooth running of the bottled water

production plant
 Part of the team that determines the quantity of bottled water that are to be
produced
 Map out strategy that will lead to efficiency amongst workers in the plant
 Responsible for training, evaluation and assessment of plant workers
 Ensures that the steady flow of both raw materials to the plant and easy flow
of finished products through wholesale distributors to the market
 Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
 Ensures that the plant meets the expected safety and health standard at all
times.

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative

tasks for the organization
 Updates job knowledge by participating in educational opportunities;
reading professional publications; maintaining personal networks;
participating in professional organizations.
 Enhances department and organization reputation by accepting ownership
for accomplishing new and different requests; exploring opportunities to add
value to job accomplishments.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversee the smooth running of the daily office and factory activities.

Merchandize Manager

 Manages vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams
 Helps to ensure consistent quality of bottled water
 Responsible for the purchase of raw materials and packaging materials
(bottles, and plastics et al)
 Responsible for planning sales, monitoring inventory, selecting the
merchandise, and writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget.
Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of

information to retain the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional
data generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business
opportunities et al
 Responsible for supervising implementation, advocate for the customer’s
needs, and communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Accountant / Cashier

 Responsible for preparing financial reports, budgets, and financial

statements for the organization
 Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex
proposed projects; conducts market research to forecast trends and business
conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial
reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Client Service Executive

 Ensures that all contacts with customer (e-mail, walk-In center, SMS or
phone) provides the client with a personalized customer service experience
of the highest level
 Through interaction with customers on the phone, uses every opportunity to
build client’s interest in the company’s products and services
  Manages administrative duties assigned by the store manager in an effective
and timely manner
 Consistently stays abreast of any new information on Sim Bottle Water
Production Firm products, promotional campaigns etc. to ensure accurate
and helpful information is supplied to clients when they make enquiries

Production Workers / Machine Operators:

 Responsible for purifying and bottling water

 Handles purifying and bottling carbonated water
 Handles labeling of bottled water products
 Promotes bottled water brands
 Responsible for the manufacturing of ice
 Responsible for the bottling of still water
 Responsible for the bottling of flavored water
 Responsible for the bottling of sparkling water
 Assists in packaging and loading bottled water into distribution trucks
 Any other duty as assigned by the restaurant manager.

Distribution Truck Drivers

 Assists in loading and unloading bottled water.

 Maintains a logbook of their driving activities to ensure compliance with
federal regulations governing the rest and work periods for operators.
 Keeps a record of vehicle inspections and make sure the truck is equipped
with safety equipment
 Assists the transport and logistics manager in planning their route according
to a delivery schedule.
 Local-delivery drivers may be required to sell products or services to stores
and businesses on their route, obtain signatures from recipients and collect
cash.
 Transport finished goods and raw materials over land to and from
manufacturing plants or retail and distribution centers
 Inspects vehicles for mechanical items and safety issues and perform
preventative maintenance
 Complies with truck driving rules and regulations (size, weight, route
designations, parking, break periods etc.) as well as with company policies
and procedures
 Collects and verify delivery instructions
 Reports defects, accidents or violations
 SECTION THREE

SALES AND MARKETING STRATEGY

Market Strategy

Before choosing a location for Sim Bottle Water Production Firm and also the
kind of distilled drinks to produce, we conduct a thorough market survey and
feasibility studies in order for us to be able to be able to penetrate the available
market in our target market locations.

We have detailed information and data that we were able to utilize to structure our
business to attract the numbers of customers we want to attract per time and also
for our products to favorable compete with other leading brands Nigeria.

We hired experts who have good understanding of the bottled water production
industry to help us develop marketing strategies that will help us achieve our
business goal of winning a larger percentage of the available market in Nigeria.

In other to continue to be in business and grow, we must continue to sell our

products to the available market which is why we will go all out to empower or
sales and marketing team to deliver our corporate sales goals. In summary, Sim
Bottle Water Production Firm will adopt the following sales and marketing
approach to sell our distilled alcoholic drinks;

 Introduce our bottled water brand by sending introductory letters to

residence, bottled water merchants and other stakeholders
 Open our bottled water production company with a party so as to capture the
attention of residence who are our first targets
 Engage in road show in targeted communities from time to time to sell our
products
 Advertise our products in community based newspapers, local TV and radio
stations
 List our business and products on yellow pages ads (local directories)
 Leverage on the internet to promote our bottled water brands
 Engage in direct marketing and sales
 Encourage the use of Word of mouth marketing (referrals)
Bottled Water Production Business Plan – Publicity and Advertising Strategy

Despite the fact that our bottled water production plant is a standard one with a
wide range of bottled water products that can favorably compete with other leading
brands, we will still go ahead to intensify publicity for all our products and brand.
We are going to explore all available means to promote Sim Bottle Water
Production Firm.

Sim Bottle Water Production Firm has a long term plan of distributing our
bottled water in various locations all around the country .

As a matter of fact, our publicity and advertising strategy is not solely for selling
our products but to also effectively communicate our brand. Here are the platforms
we intend leveraging on to promote and advertise Sim Bottle Water Production
Firm;

 Place adverts on both print (community based newspapers and magazines)

and electronic media platforms
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram,
Facebook , twitter, et al to promote our bottled water brand
 Install our Bill Boards on strategic locations all around major cities in the

country.
 Engage in road show from time to time in targeted communities
  Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location where we
intend getting customers to start patronizing our products.
 Ensure that our bottled water is well branded and that all our staff members
wear our customized clothes, and all our official cars and distribution vans
are customized and well branded.

Our Pricing Strategy

When it comes to pricing for products such as bottled watered, there are two sides
to the coin. We are aware of the pricing trend in the bottled water production
industry which is why we have decided to produce various sizes of bottled water.

In view of that, our prices will conform to what is obtainable in the industry but
will ensure that within the first 6 to 12 months our products are sold a little bit
below the average prices of various bottled water production brands in the United
States of America. We have put in place business strategies that will help us run on
low profits for a period of 6 months; it is a way of encouraging people to buy into
our bottled water brands.

Payment Options

At Sim Bottle Water Production Firm, our payment policy is all inclusive
because we are quite aware that different people prefer different payment options
as it suits them. Here are the payment options that will be available in every of our
outlets;

 Payment by cash
 Payment via Point of Sale (POS) Machine
 Payment via online bank transfer (online payment portal)
 Payment via Mobile money
 Payment via check (for wholesale distributors)

In view of the above, we have chosen banking platforms that will help us achieve
our payment plans without any itches.

Equipment requirement for the business

The factory should comply with NAFDAC regulatory standards as regards
sectioning, directional flow of departments, operating procedures and other sundry
requirements. The NAFDAC Guidelines for setting up a Packaged Water Factory
and Food Manufacturing Factory gives a better outline of the registration process.

GENERAL SAFETY:

 Fire Extinguishers
 Fire Blankets
 Sand Buckets

RAW WATER PRODUCTION EQUIPMENT:

This is your source of raw water for producing your packaged bottle or sachet
water. The submersible pump is meant for factories that use boreholes instead of
municipal or other water source. All the pumps must not be made from galvanized
metal. Three (3) Storage Tanks are ideal. One tank for Raw Water storage, another
for treatment process and the third tank for post-Treatment water Storage.

 PVC Water Tanks (Black Colour preferably)

 Submersible Water Pumping Machine (1HP or more)
 Surface Pumping Machine (1HP or more)
 Aeration faucets
 PVC Pipes and plumbing fittings

WATER TREATMENT EQUIPMENT:

There are completely automated combo units with RO Filter systems for water
treatment, these are more expensive. The fibre filter plant is the next best filter
module followed by the regular carbon and sand filter units. Dosing can be
manually done, however, dosing pumps make for easy addition of chlorine and
other chemicals during the treatment process.

 Reverse Osmosis (RO) Module

 Industrial Water Filtration Modules (Fibre Plants, Activated Carbon Bed &
Sand Bed Filters)
 Ozone Generator
 Micro-Filter Cartridge Housing/Casing
 Micro-Filter Cartridges (0.5µ (Micron), 2µ and 5µ pore Size)
 Ultra-Violet (UV) Sterilizer
 Ultraviolet (UV) Lamps (Switches should be placed outside the rooms!)
  Dosing Pumps

PACKAGED BOTTLE & SACHET WATER PRODUCTION

EQUIPMENT:

For Bottle Water production, the machines can be fully automated combo units or
semi-automated units. Manual filling methods are not allowed by regulation for
conventional plastic bottles sizes except for dispenser bottles.

 Fully Automated Bottle Water Production Line (Automatic washing, filling

& capping combo unit)
 Semi-Automated Bottle Washing Machine
 Semi-Automated Bottle Filler
 Semi-Automated Bottle Capper/Corker

For Sachet Water production, an analogue or digital automatic sachet water filler
machine is the standard. The read out screen and knobs is what differentiate
analogue sachet water filler machines from digital ones.

 Automated Sachet Water Filler (Analogue or digital) with batch coding

capacity.
 Labelled Nylon Rolls for Sachet Water
 Batch Coding Stamp (For machines without automatic batch coder)
 Receiving Basin
 Short stools/chairs (plastic or stainless steel)

PACKAGING MATERIALS

 Bottle Mould (for branded bottles)

 Bottles
 Bottle Caps
 Labels
 Packaging Nylon
 Hot Air Gun ( for fixing labels and cap seals)

PERSONNEL PROTECTIVE EQUIPMENT:

 Disposable Food Handling gloves (preferably powder-free polyethylene or

latex)
 Hygiene Face masks
 Head Net/Cap
  Laboratory Coat/Apron
 Rubber Boots/Clops
 Hand sanitizers

QUALITY ASSURANCE EQUIPMENT (IN HOUSE):

In house quality assurance requires at least physically checking of water products

for odour, colour, particles and taste. The measurement meters such as pH meters
and conductivity meters are used to check the pH, conductivity, Total Dissolved
Solids and a few other parameters that help indicate the quality of the produces
water. Full Laboratory analyses for the water products are outsourced to IPAN
registered laboratories.

 pH Meter (hand held or bench top)

 Conductivity/TDS Meter
 Weighing Balance (from 2kg Load capacity above)
 Glass Beakers (600ml/1000ml capacity)
 Glass Measuring Cylinder (500ml capacity)
 Water Testing Kit

CLEANING & SANITATION

 Bottle Washer Brush

 Long-Handle Hard Brush (for cleaning the storage tanks)
 Food Grade Liquid Detergent
 Cleaning Mop
 Dust Brush/Sweeping Brush
 Cobweb Brush
 Disposable Wipes
 Waste Bin
 Pallets (Plastic)

Start-Up Expenditure (Budget)

 The Total Fee for Registering the Business in Nigeria

 Legal expenses for obtaining licenses and permits as well as the accounting
services (software, P.O.S machines and other software)
 Marketing promotion expenses for the grand opening of Sim Bottle Water
 Cost for hiring Business Consultant
 Insurance (general liability, workers’ compensation and property casualty)
coverage at a total premium
  Cost for payment of rent for 12 month at $1.76 per square feet in the total
amount of
 Cost for construction of a standard bottled water production plant –
 Other start-up expenses including stationery and phone and utility deposits
 Operational cost for the first 3 months (salaries of employees, payments of
bills et al)
 The cost for Start-up inventory (raw materials, bottles and packaging
materials et al)
 Storage hardware (bins, rack, shelves, food case)
 The cost for counter area equipment (counter top, sink, ice machine, etc.)
 Cost for water purifying, bottling and packaging equipment
 Cost for store equipment (cash register, security, ventilation, signage)
 Cost of purchase of distribution vans
 The cost for the purchase of furniture and gadgets (Computers, Printers,
Telephone, Fax Machines, tables and chairs et al)
 The cost of Launching a Website
 The cost for our opening party
 Miscellaneous

Financial Projection

Sources of Income

Sim Bottle Water Production Firm is established with the aim of maximizing
profits in the bottled water production industry in Nigeria and we are going to go
all the way to ensure that we do all it takes to sell a wide range of bottled water
products to a wide range of customers.

Sim Bottle Water Production Firm will generate income by selling the following
products;

 Still water
 Flavored water
 Sparkling water
 Purifying and bottling water
 Purifying and bottling carbonated water
 Labeling bottled water products
 Promoting bottled water brands
 Manufacturing ice
Sales Forecast

One thing is certain when it comes to bottled water production business, if your
bottled water are well – packaged and branded and if your production plant is
centrally positioned and easily accessible, you will always attract customers cum
sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Bay Orleans –

Massachusetts and every city where our bottled water will be sold and we are quite
optimistic that we will meet our set target of generating enough income / profits
from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bottled water production industry and
we have analyzed our chances in the industry and we have been able to come up
with the following sales forecast. The sales projection is based on information
gathered on the field and some assumptions that are peculiar to startup.

Below is the sales projection for Sim Bottle Water Production Firm, it is based
on the location of our business and other factors as it relates to small scale and
medium scale bottled water production company start – ups in Nigeria;

Generating Funding /
Startup Capital
for Sim Bottle
Water
Production Firm

These are the areas

we intend generating
our start – up capital;
 Generate part of the start – up capital from personal savings and sell of
stocks
 Source for soft loans from family members and friends
 Apply for loan from my Bank
 RISK ASSESSMENT AND SUSTAINABILITY STRATEGY

The future of a business lies in the numbers of loyal customers that they have the
capacity and competence of the employees, their investment strategy and the
business structure. If all of these factors are missing from a business (company),
then it won’t be too long before the business close shop.

One of our major goals of starting Sim Bottle Water Production Firm is to build
a business that will survive off its own cash flow without the need for injecting
finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is
to retail our bottled water and other products a little bit cheaper than what is
obtainable in the market and we are well prepared to survive on lower profit
margin for a while.

Sim Bottle Water Production Firm will make sure that the right foundation,
structures and processes are put in place to ensure that our staff welfare are well
taken of. Our company’s corporate culture is designed to drive our business to
greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our

management staff and it will be based on their performance for a period of three
years or more. We know that if that is put in place, we will be able to successfully
hire and retain the best hands we can get in the industry; they will be more
committed to help us build the business of our dreams.