PEN2383

DIPLOMA IN BUSINESS MANAGEMENT (AB101)

DIGITAL ENTREPRENEURSHIP (PEN 2383)

BUSINESS FOLIO

ROTI GORENG BY NIK

PREPARED BY:

NAME ID SECTION

NIK ADAM HUSAINI BIN ABD RAHMAN KNJ220210034 1

PREPARED FOR:

MADAM NURHIDAYATUL ASHIKIN RAMLAN

DUE DATE:

28 FEBRUARY 2024
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TABLE OF CONTENTS

BACKGROUND OF BUSINESS ........................................................................................... 1

SSM CERTIFICATE.............................................................................................................. 2

FACEBOOK ......................................................................................................................... 3

FACEBOOK PAGE............................................................................................................ 3

FACEBOOK MARKETING TOOLS ................................................................................... 9

INSTAGRAM ...................................................................................................................... 12

BIO PROFILE .................................................................................................................. 12

INSTAGRAM MARKETING TOOLS ................................................................................ 14

SALES AND EXPENSES REPORT ................................................................................... 19

SALES AND EXPENSES JANUARY 2024 ...................................................................... 19

SALES AND EXPENSES FEBRUARY 2024 ................................................................... 21

APPENDICES..................................................................................................................... 23

FEEDBACK ..................................................................................................................... 24

CONCLUSION .................................................................................................................... 25
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BACKGROUND OF BUSINESS

1. Roti Goreng by Nik is the ultimate destination for fried bread enthusiasts, offering a

variety of tempting flavors such as strawberry, chocolate, Nutella, Oreo, matcha,

Biscoff, and Kinder Bueno. Operating online since January 1, 2024, we provide

purchasing convenience through Facebook (@rotigorengbynik), Instagram

(@rotigoreng.bynik), and WhatsApp. Our fried bread is meticulously crafted at two

different locations, Seri Damai Aman and Seberang Balok Aman, ensuring that each

dish we serve meets high-quality standards.

NO. PRODUCT DESCRIPTION PICTURE PRICE SIZE FILLING

1. HONEY CHICKEN RM6 4 PCS -CHOCOLATE

• 100% HOMEMADE -MATCHA

• 100% HALAL -STRAWBERRY

• SATISFYING -NUTELLA

• FULLFILLING -KINDER

• AFFORDABLE BUENO

• PREMIUM -OREO

FLAVOURS

• AFFORDABLE

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SSM CERTIFICATE

2
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FACEBOOK

FACEBOOK PAGE

• LOGO

• ACTION BUTTON

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• ABOUT

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• COVER PAGE

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• COPYWRITING

➢ copywriting 1

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➢ Copywriting 2

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➢ Copywriting 3

➢ Copywriting 4

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FACEBOOK MARKETING TOOLS

➢ Story

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➢ Reel

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➢ Facebook Marketplace

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INSTAGRAM

BIO PROFILE

➢ LOGO

➢ BIO & CALL TO ACTION

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INSTAGRAM MARKETING TOOLS

➢ STORY HIGLIGHTS

➢ REELS

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➢ STORY

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➢ POSTING WITH HASHTAG

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SALES AND EXPENSES REPORT

SALES AND EXPENSES JANUARY 2024

• Sales

BUSINESS NAME DATE TYPE MARKETPLACE TOTAL

SALES

Roti Goreng by Nik 2/1/2024 0:00 online Social Media 18

Roti Goreng by Nik 3/1/2024 0:00 online Social Media 36
Roti Goreng by Nik 4/1/2024 0:00 online Social Media 30
Roti Goreng by Nik 5/1/2024 0:00 online Social Media 12
Roti Goreng by Nik 16/1/2024 0:00 online Social Media 30
Roti Goreng by Nik 18/1/2024 0:00 online Social Media 6
Roti Goreng by Nik 19/1/2024 0:00 online Social Media 12
Roti Goreng by Nik 17/1/2024 0:00 online Social Media 24
Roti Goreng by Nik 20/1/2024 0:00 online Social Media 18

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• Expenses

TOTAL
BUSINESS NAME DATE TYPE MARKETPLACE EXPENSES

Roti Goreng by Nik 2/1/2024 0:00 EXPENSES 14.4

Roti Goreng by Nik 15/1/2024 0:00 EXPENSES 14.4

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SALES AND EXPENSES FEBRUARY 2024

• Sales

BUSINESS NAME DATE TYPE MARKETPLACE TOTAL SALES

Roti Goreng by Nik 1/2/2024 0:00 online SOCIAL MEDIA 12

Roti Goreng by Nik 2/2/2024 0:00 online SOCIAL MEDIA 6

Roti Goreng by Nik 3/2/2024 0:00 online SOCIAL MEDIA 18

Roti Goreng by Nik 4/2/2024 0:00 online SOCIAL MEDIA 18

Roti Goreng by Nik 5/2/2024 0:00 online SOCIAL MEDIA 6

Roti Goreng by Nik 6/2/2024 0:00 online SOCIAL MEDIA 6

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• Expenses

BUSINESS NAME DATE TYPE MARKETPLACE TOTAL

EXPENSES
Roti Goreng by Nik 1/2/2024 0:00 EXPENSES 61,4

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APPENDICES

FEEDBACK

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CONCLUSION

By utilizing social media platforms like Facebook for business, Roti Goreng by Nik has
leveraged the advantages offered by this platform over others. This decision has positively
impacted the business's reach and growth by providing broader access to existing and
potential customers. Furthermore, various marketing and promotional strategies have been
introduced to attract more customers, including product quality improvements, attractive
sales promotions, and the use of creative and strategic social media platforms. With a
commitment to continuously improve its business strategies, Roti Goreng by Nik is confident
in expanding its influence in the market and becoming a top destination for fried bread
enthusiasts in the future.

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