Contents

GROUP DISCUSSION ENGLISH 2...............................................................................3

MEETING MINUTES (1) – GROUP 2...........................................................................4
MEETING MINUTES (2) – GROUP 2...........................................................................5
INTRODUCTION ............................................................................................................6
BODY..................................................................................................................................7
1. Introduction to AI in content creation...................................................................7
1.1. Definition AI.......................................................................................................8
1.2. A general introduction to AI in content creation................................................8
2. The influence of AI in content creation.................................................................8
2.1. Automated content creation using AI..................................................................8
2.2. The role of AI in content curation and persionalization.....................................9
2.3. AI-powered content analytics and optimization.................................................9
2.4. The role of AI in video and audio content creation..........................................10
3. Advantages and disadvantage of AI in content creation jobs...........................10
3.1. Disadvantage of AI in content creation jobs....................................................10
3.2. Advantages of AI in content creation jobs........................................................11
4. One great example of AI in content creation - CHATGPT..................................11
4.1. Understanding ChatGPT..................................................................................12
4.2. Future of ChatGPT in content creation jobs....................................................12
CONCLUSION................................................................................................................13
NEW WORD....................................................................................................................14
DOCUMENTATION......................................................................................................16

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 PRESENTATION OUTLINE
INTRODUCTION
1. Greeting
Good morning everyone, we come from group 2. The topic of our presentation is
“The impacts of AI in content creation jobs”.
2. Introducing the group’s members

There are 8 members in our group: Nguyen Thi Ngoc Diep, Nguyen Thi Binh
Duong, Hoang Xuan Đat, Pham Anh Duc, Nguyen Quang Dong, Nguyen Thi Huong
Giang, Nguyen Ngan Ha, Nguyen Minh Ha.
3. The presentation
Surely in life everyone has heard about Artificial Intelligence (AI). With different
levels of interest, each person will have a different understanding and way of thinking
about it. Currently, AI is one of the fastest growing directions, attracting top investment
attention not only in Western countries but also in Vietnam. People are more and more
hungry for the application of Science & Technology in life and production. Because the
profit technology brings is unprecedented. Artificial intelligence technology AI is no
exception to that fact, increasingly interested in investment and development, it is
almost impossible to stop. AI for job opportunities of genZ or 8x, 9x generation is also
a matter of concern right now, will this be an advantage or a challenge?
BODY/ DEVELOPMENT
1. Introduction to AI in content creation
1.1. Definition AI
1.2. A general introduction to AI in content creation
2. The influence of AI in content creation
2.1. Automated content creation using AI
2.2. The role of AI in content curation and persionalization
2.3. AI-powered content analytics and optimization
2.4. The role of AI in video and audio content creation
3. Advantages and disadvantage of AI in content creation jobs
3.1. Disadvantages
3.2. Advantages
4. One great example of AI in content creation – CHATGPT

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 4.1. Understanding ChatGPT
4.2. Future of ChatGPT in content creation jobs
CONCLUSION
Impact of AI on the labor market, ChatGPT responds that AI has the potential to
create a great impact on the labor market through the automation of some tasks and
processes, leading to humans being replaced in the labor market. some specialties. All
in all, the future development potential of AI to support people at work and improve
productivity is huge. Of course, along the way there will be challenges and barriers. AI
will reduce jobs and "take over" part of human jobs, but there is a high possibility that
AI will take away the boring, tedious and repetitive part of our work. After all,
technological progress must still serve people, so it is important that no matter what
context or time, workers still need to upgrade themselves to ensure their ability to
master. machines.

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BODY
1. Introduction to AI in content creation
1.1. Definition AI
AI, or Artificial Intelligence, refers to the field of computer science and technology
that focuses on creating systems and algorithms capable of performing tasks that
typically require human intelligence. These tasks include a wide range of activities
such as problem-solving, decision-making, learning, understanding natural language,
recognizing patterns, etc.
In content creation, AI is being used to automate many aspects of the process, from
generating ideas and titles to writing and editing content.
1.2. A general introduction to AI in content creation
Introduction to AI in content creation:
In the digital age, the demand for high-quality content is increasing. Whether it's
articles, videos, music or images, content creators face the challenge of producing
content at scale and regularly with limited resources and time.
This is where Artificial Intelligence (AI) steps in with a transformative approach in
the world of content creation.
AI represents a transformation in content creation, management, and distribution. It
uses advanced algorithms and machine learning techniques to automate and enhance
various aspects of the content creation process.
AI-powered content creation is not intended to replace human creativity; rather, it is
about supporting and enhancing it. Content creators can harness AI to streamline their
workflows, reduce production costs, and explore new creative possibilities.
2. The influence of AI in content creation
2.1. Automated content creation using AI
One of the most notable and impactful aspects of AI in content creation is
automated content generation. AI technology, especially natural language processing
models, has developed the ability to produce written content that is clear, contexts, and
in some recent cases indistinguishable from real content created by humans. Here's a
closer look at how AI is transforming the work of automating the informational content
creation:

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 The first, text generation: Content creators can use AI-powered text generator like
ChatGPT for editing articles, product descriptions, social media posts, and more. This
significantly speeds up the content production process and reduces the workload for
users.
The second, content personalization: AI algorithms can create personalized
content by analyzing user data to create appropriate topics or publish messages. For
example, e-commerce platforms can use AI to automatically recommend products
based on users' browsing and purchasing histories, improving user engagement and
sales.
Third, email marketing: AI-powered email marketing platforms can create
personalized email content for each recipient, taking into account their preferences and
behavior. This leads to higher open and conversion rates.
And finally, content summary: AI algorithms can automatically summarize long
articles or documents, making it easier for readers to quickly grasp the main ideas. This
is useful for websites that aggregate news and research-related content.
In short, automated content creation using AI is a key game changer in the content
industry.
2.2. The role of AI in content curation and persionalization
Content creation and personalization are essential aspects of content marketing that
involve tailoring content to a specific individual's interests and needs. AI's role in
content creation and personalization is to assist companies in delivering more relevant
and engaging content to their customers at scale.
Personalization is another area where AI is playing a greater role. By analyzing user
data and behavior, AI-powered tools can deliver personalized content
recommendations, product recommendations, and even personalized emails and
messages. This can improve the user experience and increase engagement and
conversions.
AI's benefits in content curation and personalization are evident: it can assist
companies in creating more relevant, engaging, and effective content that resonates
with their target customers. However, there are also concerns about privacy and the
potential for algorithm bias.

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 Generally, the role of AI in content curation and personalization is likely to
continue to grow in importance, as companies seek to deliver more targeted and
effective content to their customers.
2.3. AI-powered content analytics and optimization
AI-powered content analytics and optimization refer to the use of machine learning
algorithms and other AI techniques to analyze and optimize content performance. This
involves gathering data on various metrics.
AI-powered content analytics tools can assist content creators and marketers in
making data-driven decisions about their content strategy. For example: Shopee
chooses to advertise applications on social networking platforms used by many people.
The benefits of AI-powered content analysis and optimization are significant. By
using data to guide content decisions, companies can create more effective content that
becomes relevant to their customers, leading to increased engagement, conversions,
and loyalty becoming associated with the brand. However, it's important to note that
these tools are no substitute for human creativity and expertise. Rather, they are a
useful tool that can help humans make more informed and effective content decisions.
2.4. The role of AI in video and audio content creation
AI is increasingly being used in video and audio content creation, transforming the
way media is produced and consumed.
One area where AI is having a significant impact is in post-production. AI-powered
video and audio editing tools make content products more fascinating and vivid. This
can save editors time and improve the overall quality of the final product.
AI is changing the way video and audio content is distributed and consumed. AI-
powered recommendation systems can analyze user data and behavior to provide
personalized content recommendations tailored to each user's preferences (Tiktok,
Facebook, YouTube, etc...).
Overall, the role of AI in video and audio content creation is rapidly evolving and
expanding. As AI technologies continue to advance, we can expect to see even more
exciting developments and new creative possibilities emerge in this space.
3. Advantages and disadvantage of AI in content creation jobs
3.1. Disadvantage of AI in content creation jobs

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 The presence of AI in content creation is an important step forward, but it also
poses many risks such as:
Quality control: While AI can generate content quickly, it may lack the creativity,
nuance, and emotional intelligence that humans possess.
Ethical concerns: AI-generated content can be used for negative purposes, such as
spreading misinformation, fake news... Content creators must be vigilant to prevent
misuse.
Jobless: The automation of content creation tasks could lead to concerns about job
displacement in the industry. Some fear that AI could replace human content creators
in certain roles.
Limitations on creativity: AI can struggle with truly creative and innovative
content that requires a deep understanding of human emotions, culture, and context.
Originality of content: AI could unintentionally create content that is similar to
existing work, potentially leading to issues of plagiarism or copyright infringement.
Privacy concerns: AI's ability to analyze user data for personalization can raise
privacy concerns if not handled responsibly. Content creators must navigate the
balance between personalization and privacy.
Over-reliance on technology: Over-reliance on AI for content creation can lead to
a lack of human creativity and originality, potentially hindering innovation.
In short, AI offers many advantages in content creation. However, it also poses
challenges related to quality control, ethics and job rotation. Finding the right balance
between human creativity and AI automation is critical to harnessing the full potential
of AI in content creation, while also addressing the limitations and trade-offs its ethical
aspect.
3.2. Advantages of AI in content creation jobs
Speed up content creation: What might take creators a long time to create now
takes seconds to minutes with AI. Whether it's creating social media captions, blog
posts, or even online course outlines, AI can help creators create content faster and
more efficiently.
Spark new ideas: AI not only creates written content but also develops new ideas
for it. It can assist users with one of the hardest parts of content creation, which is
knowing what to write about.

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 Reduce burnout: About 90% of creators say they are experiencing burnout, and AI
tools have the potential to help creators combat it. By streamlining the content creation
process, AI tools eliminate or at least reduce tasks that cause fatigue and stress for
content creators.
4. One great example of AI in content creation - CHATGPT
4.1. Understanding ChatGPT
ChatGPT, a model developed by OpenAI, is an advanced AI conversational agent.
It is an instance of the GPT-4 model, which is a part of the Generative Pretrained
Transformer series.
At its core, ChatGPT uses machine learning techniques to generate human-like text
based on the input it receives. It can understand the context of a conversation, answer
questions, provide explanations, and even generate creative content, such as stories or
poems.
The "GPT" in ChatGPT stands for "Generative Pretrained Transformer," which
represents the foundational technology that powers it:
 Generative: signifies the model's capability to generate text rather than just
understanding or classifying it.
 Pretrained: indicates that the model has undergone an initial training phase where
it learned from a large corpus of Internet text.
 Transformer: refers to the type of model architecture used, which helps understand
the context of the input text.
This combination of technologies enables ChatGPT to generate meaningful
responses which closely mimic natural human conversation.
4.2. Future of ChatGPT in content creation jobs
ChatGPT's impact on content creation jobs is likely to be significant and
transformative. ChatGPT has already started to impact various aspects of content
creation and it will grow in several ways.
The future of ChatGPT in the field of content creation promises to bring great
changes in this field. ChatGPT and similar artificial intelligence language models will
become important tools for creating content quickly, efficiently, and diversely. They
can automatically create authentic articles, essays, or conversations, saving content
creators time. They also can customize content based on each customer's data and
characteristics, create multilingual content, and provide analysis on trends and target
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customers. However, to ensure success, content creators need to maintain control and
edit AI-generated content to ensure relevance and quality. Collaboration between
humans and artificial intelligence will bring a turning point in content creation.
However, while AI brings many benefits to content creation, there are also current
and future challenges and considerations.
Quality Assurance: AI-generated content may lack the nuance, creativity, and
human touch that some customers prefer. It is important for content creators to ensure
that AI-generated content is in tune with their brand's voice and standards.
Ethical Concerns: AI can inadvertently generate biased or inappropriate content.
It's crucial to monitor and review AI-generated content to avoid ethical issues.
Data Privacy: Collecting and using data to personalize content raises privacy
concerns. Content creators must adhere to data protection regulations and obtain user
consent when necessary.
In conclusion, ChatGPT will likely continue to play an important role in content
creating jobs, offering efficiency, automation, and new possibilities. Content creators
who embrace and adapt to these technologies are likely to stay competitive in the
evolving landscape of content.

CONCLUSION
Impact of AI on the labor market, ChatGPT responds that AI has the potential to
create a great impact on the labor market through the automation of some tasks and
processes, leading to humans being replaced in the labor market. The future
development potential of AI to support people at work and improve productivity is
vast, with some specificities. Of course, along the way there will be challenges and
barriers. AI will reduce jobs and "take over" part of human jobs, but there is a high
possibility that AI will take away the boring, tedious, and repetitive part of our work.
After all, technological progress must still serve people, so it is important that no
matter what context or time, workers still need to upgrade themselves to ensure their
ability to master machines.

9
 NEW WORD

Word Definition Vietnamese meaning

Algorithm (n) A set of mathematical instruction or Thuật toán
rule that, especially if given to a
computer, will help to calculate an
answer to a problem.
Automate (v) To make something operate Tự động hóa
automatically by using machines or
computer.
Analyze (v) To study something in a systematic Phân tích
and careful way.
Vivid (adj) Very bright coloured. Sống động
Optimization (n) The act of making something as Sự tối ưu hóa
good as possible.
Transformative Causing a major change to Sự biến đổi
(adj) something or some one, especially
in a way that makes it or them
better.
Streamline (v) To improve the effectiveness of an Sắp xếp hợp lí hóa
organization such as a business or
government, often by making the
way activities are performed
simpler.
Worklow (n) The way that a particular type of Quy trình công việc
work is organized, or the order of
the stages in a particular work
process.
Content curation the process of gathering information Chọn lọc và biên tập
(n) relevant to a particular topic or area nội dung
of interest.

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Labor market (n) the supply of people in Thị trường lao động
a particular country or area who
are able and willing to work.
Potential (n) that can develop into something or Tiềm năng
be developed in the future.
Replace (v) to be used instead of. Thay thế
Technological Thuộc về kỹ thuật
(adj)
Play an important Đóng một vai trò quan
role trọng
Standards (n) a level of quality, especially one Thứ bậc, cấp bậc
that people think is acceptable.
Pattern (n) something that is used as an Mẫu
example, especially to copy
Ethical (adj) relating to beliefs about what is Đạo đức
morally right and wrong
Assurance (n) A promise Sự đảm bảo
Adhere (v) comply Tuân thủ
Consent (n) Permission or agreement Sự đồng ý
Inadvertently in a way that is not intentional Vô tình
(adv)

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 DOCUMENTATION
https://aicontentfy.com/en/blog/chatgpt-and-future-of-content-marketing
By AIContentfy team - August 11, 2023
https://aicontentfy.com/en/blog/impact-of-ai-on-content-creation-jobs By AIContentfy
team – August 11, 2023
https://www.launchora.com/story/the-impact-of-chatgpt-on-content-marketing-a-case
By James Daniels

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