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Marketing and Sales Strategy For SunSplash Parkbjvccvvv

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39 views3 pages

Marketing and Sales Strategy For SunSplash Parkbjvccvvv

Ghjvccbjhvccc

Uploaded by

thuzaroom
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing and Sales Strategy for SunSplash Park:

1. Brand Positioning:

● Establish SunSplash Park as the ultimate destination for family fun, adventure,
and entertainment.
● Emphasize a unique blend of thrilling rides, water attractions, and family-friendly
activities.

2. Target Audience:

● Families with children of all ages, teenagers, and young adults seeking
adventurous experiences.
● Local residents, tourists, and groups looking for a memorable day out.

3. Online Presence:

● Develop a user-friendly website with vibrant visuals, detailed ride information, and
an easy-to-navigate ticket booking system.
● Leverage social media platforms for engaging content, promotions, and real-time
updates on events and new attractions.

4. Loyalty Programs:

● Introduce a loyalty program offering discounts, exclusive access, and special


perks for repeat visitors.
● Encourage social media check-ins and user-generated content with hashtag
campaigns for rewards.

5. Collaborations and Partnerships:

● Collaborate with local hotels, travel agencies, and tourism boards to create
package deals and cross-promotions.
● Partner with local businesses for joint marketing campaigns and exclusive
discounts.

6. Special Events and Promotions:

● Host seasonal events, themed weekends, and holiday promotions to attract a


diverse audience.
● Offer discounted group rates for school trips, corporate outings, and birthday
parties.

7. Digital Marketing:

● Implement targeted online advertising campaigns through Google Ads, Facebook


Ads, and Instagram to reach a wider audience.
● Utilize SEO strategies to optimize the website for search engines and increase
organic traffic.

8. Influencer Marketing:

● Collaborate with local influencers and bloggers to create engaging content,


reviews, and promotions.
● Encourage user-generated content by organizing influencer meet-ups and
exclusive park experiences.

9. Email Marketing:

● Build and segment an email subscriber list for personalized promotional offers,
updates, and exclusive previews.
● Implement email campaigns for abandoned cart recovery and special event
invitations.

10. Customer Feedback and Improvement:

● Gather customer feedback through surveys, social media, and onsite feedback
kiosks.
● Use feedback to continuously improve park facilities, services, and attractions.

11. Community Involvement:

● Engage with the local community through sponsorships, charity events, and
partnerships with schools and local organizations.
● Position SunSplash Park as a community-centric destination that cares about its
surroundings.

12. Sales Channels:


● Diversify sales channels by offering online ticketing, on-site ticket booths, and
partnerships with local retailers.
● Implement dynamic pricing strategies based on peak times, events, and demand.

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