Operation Managements
Operation Managements
Management
Cerlyn joy B. Borgonia
Topic Objectives:
➢ Support functions:
• The accounting and finance function
• The human resources function
Responsibilities of Operations Management
Product Design – requires the production of a product that will be
marketed to the end costumer.
Inputs
• transformed resources – those that are transformed in some way by
the operation
• Transforming resources – those that are used to perform the
transformation process
Process Technology and Transformed
Resources
Customer- processing technologies categories :
▪ Active – Customers use the technology to create the service
▪ Passive – Processes and controls the customer by restraining the
customer action in some way
▪ One way monitoring – tracks customers movements or transactions in
an obtrusive way
Transformation Model
Transformation process
any activity or group of activities that takes one or more
inputs, transform and adds value to them an provides output
for customers
Types of Transformation
SMS Messaging : use SMS notification programs to share positive messages about
their new deals or to provide incentives for potentials customers
Paid Search Advertising : one of the best way to target potential customers who
are actively searching for a product or service
Search Engine Optimization: try and rank pages or blog posts on your site
organically
Paid Social Media Advertising : advertising is great for building awareness with
evidence that might not be aware that your business, product or service exist
Conversation Rate Optimization : is the art and science of improving your online
user experience
Transformation Model
A structure that helps leaders recognize their companies and also drives
positive transformation
Output :
• Tangibility
• Transportability
• Storability (can be stored )
• Customer contact
• Simultaneity
• Quality