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1 - SEO Google Ad Fundamentals - Course Outline CES LUMS

Course outline

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Mavi Khan
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19 views4 pages

1 - SEO Google Ad Fundamentals - Course Outline CES LUMS

Course outline

Uploaded by

Mavi Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Title Search Engine Optimization (SEO) and Google Ads Fundamentals

Course Length 6 weeks

Target Audience Students, marketers, and self-employed individuals who want to learn SEO to ace digital marketing

Prerequisites Basic knowledge of digital marketing

Course Description

In this course, the students will learn the fundamentals of search engine optimisation (SEO) and Google Ads. It will help the students learn how
to create good quality content, rank their content high on Google, and drive traffic to their content. They will also learn the basics of Google Ads
and how they can be used to drive instant leads.

The students are advised to take lessons on a computer to get hands-on experience with the tools.

Course Learning Outcomes

By the end of this course, the students should be able to:

LO1: Understand the basics of Search Engine Optimization

LO2: Conduct keyword research

LO3: Utilise keywords in your unique content


LO4: Create better content that ranks high on Google.

LO5: Run ad campaigns on Google.

Assessments/Graded Components

 80% attendance is mandatory for securing a certificate


 Quiz
 In-class activities

Course Summary

Lecture Module Key Concepts/Topics Covered Assessments


Name

1 Introduction to What is Digital Marketing? -


Digital Popular Digital Marketing Techniques
Marketing Media of Digital Marketing
Components of a Digital Marketing Strategy

2 Introduction to What is SEO? -


SEO How does the Google Algorithm work?
Black Hat vs Gray Hat vs White Hat SEO
3 Types of SEO On-Page SEO Quiz
Off-Page SEO

4 Types of SEO Local SEO Quiz


Technical SEO

5 Keyword Keyword Stuffing


Research Keyword Density Quiz
Keyword Cannibalization

6 Keyword Tools: Google Keyword Planner, UberSuggest, AnswerThePublic Activity


Research

7 Content Keywords
Optimization Meta Titles & Descriptions
Links Optimization -
URL Optimization

8 Content Tools: SEMrush, Yoast SEO Activity


Optimization

9 Link Building Directory Submissions


for SEO Social Bookmarking
Video & Image Sharing -
Profile Creation
Quora
Guest Blogging
Blog SEO

10 Website SEO Site Audit Checklist -


Optimization Tools: Ahrefs, SEO Optimizer

11 Google Ads Setting up Google Ad Property -


Types of Google Ad Campaigns

12 Google Ads Types of Google Ad Campaigns -


Tracking Analytics
Tools: Google Analytics

Supplementary Reading Material

https://neilpatel.com/de/blog/
https://backlinko.com/blog

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