CH-2 PRINCIPLES OF MANAGEMENT Subhash Dey's
CH-2 PRINCIPLES OF MANAGEMENT Subhash Dey's
Subhash Dey
A wealth of ‘Objective Type Questions,
MCQs’ based on latest CBSE Sample
Question Paper (2020)
< ‘CASE STUDIES’ based on the Latest CBSE Sample Question Paper
< ‘5 Self-Assessment Tests’ at the end of each chapter
< ‘Recap’ – SYNOPSIS at the end of each topic to review its essential understanding
< ‘Top Tips’ helping avoid common errors and ‘Glossary of Key Terms’
< ‘Preparing for Examinations’ chapter on study skills and exam tips
< ‘CBSE Sample Question Paper 2020’ with answers through Author’s pen
< CBSE Guidelines on Project Work and Sample Project
20 Sample Question Papers (based on CBSE New Question Paper Design) with Answers/Hints
Chapter 2
Principles of Management
CBSE Syllabus Learning Outcomes
Principles of Management–concept and significance After going through this chapter, the students will be
Fayol’s principles of management able to:
2.2 Taylor's Scientific Management Explain the principles and techniques of ‘Scientific
Management’
2.3 Nature and Significance of Principles of
Management Compare the contributions of Fayol and Taylor
48 Business Studies XII Part-A – by Subhash Dey
Hawthorne Studies at GEC etc., were conducted then. It was quite natural that in the early phases of the industrial
revolution, the emphasis was on development of techniques and technology. The attention to the human factor
was the salient aspect of this school of thought. This attention was to serve as a precursor to the development of
behavioural sciences.
4. Behavioural Science Approach — Organisational Humanism: Organisational behaviourists like Chris Argyris;
Douglas McGregor, Abraham Maslow and Fredrick Herzberg used the knowledge of psychology, sociology and
anthropology to develop this approach. The underlying philosophy of organisational humanism is that individuals
need to use all of their capacities and creative skills at work as well as at home.
5. Management Science/Operational Research: It emphasises research on operations and use of quantitative techniques
to aid managers to take decisions.
6. Modern Management: It sees modern organisations as complex systems and underlies contingency approach and
use of modern techniques to solve organisational and human problems.
You can see that the evolution of management thought has been very fascinating. In this chapter we will study the
contributions of Henri Fayol and Fredrick Winslow Taylor who are associated with the classical management theory.
Both of them contributed immensely towards the study of management as a discipline. But before we go into the
details of their contributions let us study the meaning of the principles of management.
Stability of Esprit De
Equity Initative
Personnel Corps
1. Division of Work
Work should be divided into small tasks/jobs. A trained specialist who is competent is required to perform
each job. Thus, division of work leads to specialisation.
According to Fayol, “The intent of division of work is to produce more and better work for the same effort.
Specialisation is the most efficient way to use human effort.”
All kinds of work– technical or managerial – can be performed more efficiently if it is divided into specialised
tasks; each performed by a specialist or trained employee. This results in efficient and effective output.
51 Business Studies XII Part-A – by Subhash Dey
Example
In a company there are separate departments for finance, marketing, production and human resource
development etc. All of them have specialised persons. Collectively they achieve production and sales targets
of the company. All of them have specialised persons. Collectively they achieve production and sales targets
of the company.
Top Tip
According to the principle of 'Authority and Responsibility', a manager should have the right to punish a subordinate for
willfully not obeying a legitimate order but only after sufficient opportunity has been given to a subordinate for presenting
his/her case.
3. Discipline
Discipline is the obedience to organisational rules and employment agreement which are necessary for the
working of the organisation.
According to Fayol, discipline requires good superiors at all levels, clear and fair agreements and judicious
application of penalties.
Example
Suppose management and labour union have entered into an agreement whereby workers have agreed to work
overtime without any additional payment to revive the company out of loss. In return, the management has
promised to increase wages when this mission is accomplished.
Here, ‘discipline’ would mean that both workers and management honour their commitments without any
prejudice towards one another.
52 Business Studies XII Part-A – by Subhash Dey
4. Unity of command
According to Fayol, there should be one and only one boss for every individual employee. Dual subordination should
be avoided.
The principle of unity of command states that each participant in a formal organisation should receive
orders from and be responsible to only one superior.
Example
Suppose a sales person is asked to clinch a deal with a buyer and is allowed to give 10% discount by the marketing
manager. But finance department tells her/him not to offer more than 5% discount. Now there is no unity of
command. This can be avoided if there is coordination between various departments.
Positive effect
The principle of unity of command helps to prevent confusion regarding tasks to be done.
Consequences of violation
If an employee gets orders from two or more superiors at the same time, the principle of unity of command is
violated. Fayol felt that if this principle is violated:
• authority is undermined, • discipline is in jeopardy,
• order is disturbed and • stability is threatened.
Top Tip
The principle of unity of command resembles military organisation.
5. Unity of direction
All the units/divisions of an organisation should be moving towards the same objectives through coordinated
and focussed efforts.
Each group of activities having the same objective must have 'ONE HEAD AND ONE PLAN'.
Example
If a company is manufacturing motorcycles as well as cars then it should have two separate divisions for both
of them. Each division should have its own in-charge, plans and execution resources. On no account should
the working of two divisions overlap.
Positive effects
Unity of direction ensures unity of action and coordination.
It prevents overlapping of activities.
Difference betweeen Unity of Command and Unity of Direction
Basis Unity of Command Unity of Direction
1. Meaning One subordinate should receive orders from and Each group of activities having same objective
should be responsible to only one superior. must have one head and one plan.
2. Aim It prevents dual subordination. It prevents overlapping of activities.
3. Implications It affects an individual employee. It affects the entire organisation.
Explanation
Every worker has some individual interest for working in a company. The company has got its own objectives.
For example, the company would want to get maximum output from its employees at a competitive cost
(salary). On the other hand, an employee may want to get maximum salary while working the least. In another
situation an individual employee may demand some concession, which is not admissible to any other employee
like working for less time. In all the situations the interests of the group/company will supersede the interest
of any one individual. This is so because larger interests of the workers and stakeholders are more important
than the interest of any one person. For example, interests of various stakeholders i.e., owners, shareholders,
creditors, debtors, financers, tax authorities, customers and the society at large cannot be sacrificed for one
individual or a small group of individuals who want to exert pressure on the company.
7. Remuneration of Employees
The overall pay and compensation should be fair to both employees and the organisation.
The employees should be paid fair wages, which should give them at least a reasonable standard of living.
At the same time it should be within the paying capacity of the company.
In other words, remuneration should be just and equitable.
Positive effects
(i) This will ensure congenial atmosphere and good relations between workers and management.
(ii) Consequently, the working of the company would be smooth.
9. Scalar Chain
An organisation consists of superiors and subordinates. The formal lines of authority from highest to lowest
ranks are known as 'scalar chain'.
According to Fayol, “Organisations should have a chain of authority and communication that runs from
top to bottom and should be followed by managers and the subordinates.”
Example
Let us consider a situation where there is one head ‘A’ who has two A
lines of authority under her/ him. One line consists of B-C-D. Another
line of authority under ‘A’ is L-M-N.
If ‘C’ has to communicate with ‘M’ who is at the same level of authority
then she/he has to traverse the route C-B-A-L-M. This is due to the
principle of scalar chain being followed in this situation. B L
According to Fayol, this chain should not be violated in the normal
course of formal communication. However, if there is an emergency C M
then ‘E’ can directly contact ‘O’ through ‘Gang Plank’ as shown in
the diagram. D N
Gang Plank is a shorter route and has been provided so that
communication is not delayed in an emergency. Scalar Chain Gang Plank
54 Business Studies XII Part-A – by Subhash Dey
Top Tip
A worker cannot directly contact the CEO of the company. If at all he/she has to, then all the formal levels i.e., foreman,
superintendent, manager, director etc. must know about the matter. However, in an emergency it can be possible that a
worker can contact CEO directly.
10. Order
According to Fayol, “People and materials must be in suitable places at appropriate time for maximum efficiency.”
The principle of order states that ‘a place for everything (everyone) and everything (everyone) in its (his/
her) place’. Essentially, it means orderliness.
Positive effects
If there is a fixed place for everything (everyone) and it (he/she) is present there, then there will be no
hindrance in the activities of business/ factory.
This will lead to increased productivity and efficiency.
Example
In a school, books are kept in office, chalks in the library and office records in the staff room.
In this case, the management principle of ‘Order' is violated. In the absence of orderliness, school objectives
will not be achieved efficiently and effectively.
11. Equity
This principle emphasises kindliness and justice in the behaviour of managers towards workers.
There should be no discrimination against anyone on account of sex, religion, language, caste, belief or
nationality etc.
According to Fayol, "Good sense and experience are needed to ensure fairness to all employees, who should
be treated as fairly as possible.”
Example
In multinational corporations, people of various nationalities work together in a discrimination free
environment. Equal opportunities are available for everyone in such companies to rise.
Positive effect
This will ensure loyalty and devotion.
Top Tip
Fayol does not rule out use of force sometimes. Rather he says that lazy personnel should be dealt sternly to send the
message that everyone is equal in the eyes of the management. There should be no discrimination against anyone on
account of sex, religion, language, caste, belief or nationality etc.
13. Initative
Initiative means taking the first step with self-motivation.
It is thinking out and executing the plan. It is one of the
traits of an intelligent person.
According to Fayol, "Workers should be encouraged to
develop and carry out their plans for improvements,
within the prescribed limits of authority. "
Example
A good company should have an employee suggestion system
whereby initiative/ suggestions which result in substantial
cost/time reduction should be rewarded.
Employee suggestion system: Encourage initiative
Top Tip
Initiative should be encouraged. But it does not mean going against the established practices of the company for the sake
of being different.
RECAP
to 700 units per month but the authority to draw raw material was not given by him. The production manager should not be
blamed if he could not achieve the revised production target. He should have the necessary authority to carry out his responsibility.
3. Discipline: Discipline refers to the obedience to organizational rules and employment agreement which are necessary for
the working of the organization. It requires good superiors at all levels, clear and fair agreement and judicious application
of penalties. Workers and management both should honour their commitments towards one another without prejudice.
Example: Suppose management and labour union have entered into an agreement whereby workers have agreed to work
overtime without any additional payment to revive the company out of loss. In return, the management has promised to
increase wages when this mission is accomplished. Both workers and management must honour their commitments.
4. Unity of command: The principle of unity of command states that each employee in an organisation should receive orders
from one superior only and he should be responsible to only one superior. It prevents confusion regarding tasks to be done.
Fayol felt that if this principle is violated “authority is undermined, discipline is in jeopardy, order disturbed and stability
threatened.” (This principle resembles military organisation.) Aim: It prevents dual subordination. Implications: It affects
an individual employee. Example: Suppose a salesperson is asked to make a deal with a buyer and is allowed to give 10%
discount by the marketing manager. But the finance manager does not permit him to offer more than 5% discount. In this
case, there is no unity of command.
5. Unity of Direction: Unity of direction states that all the divisions/units of an organisation should be moving towards the
same objectives through coordinated and focused efforts. Each group of activities having the same objective must have one
head and one plan. This ensures unity of action and coordination. Aim: It prevents overlapping of activities. Implications:
It affects the entire organisation. Example: If a company is manufacturing motorcycles as well as cars, then it should have
two separate divisions for both of them. Each division should have its own in-charge, plans and execution resources. The
working of the two divisions should not overlap on any account.
6. Subordination of individual interest to general interest: The interests of an organisation should take priority over the
interests of any individual employee. The larger interests of the workers and stakeholders are more important than the
interest of any one person. A manager can ensure this by his exemplary behaviour. For example, he should not fall into
temptation of misusing his powers for individual/ family benefit at the cost of larger general interest of the workers/
company. This will ensure same behaviour by them.
7. Remuneration of employees: It states that the remuneration of employees should be just and equitable. Employees should
be paid fair wages, which should give them at least a reasonable standard of living. At the same time it should be within the
paying capacity of the company. This will ensure good relations between workers and management.
8. Centralisation and Decentralisation: The concentration of decision-making authority by the top management is
called centralisation whereas its dispersal among more than one person is known as decentralisation. In general, large
organisations have more decentralisation than small organisations. According to Fayol, “There is a need to balance
subordinate involvement through decentralisation with managers’ retention of final authority through centralisation.”
9. Scalar chain: It refers to chain of authority and communication that runs from top to bottom and should be followed by the
managers and the subordinates. It facilitates smooth flow of communication and unity of command in the organisation.
This chain should not be violated in the normal course of formal communication. However, in case of any emergency, a
shorter route named ‘gang plank’ may be used to avoid delay in communication. For example: There is one head A who has
two lines of authority under him, B-C-D and L-M-N. If C has to communicate with M who is at the same level of authority,
then he has to transverse the route C-B-A-L-M due to the principle of scalar chain. However, if there is an emergency, then
C can directly contact M through gang plank.
10. Order: It states that there should be a place for everything and everyone in an organization and that everything or person
should be found in its allotted place. This will lead to increased productivity and efficiency.
11. Equity: Equity states that there should be no discrimination against anyone on account of sex, religion, language, caste,
belief, nationality etc. It emphasises kindliness and justice in the behaviour of managers towards the workers. This will
ensure loyalty and devotion.
12. Stability of personnel: Employees, once selected, should be kept at their post for a minimum fixed tenure and be given
reasonable time to show results. It will help to minimize employee turnover and maintain organizational efficiency. Any
adhocism will create instability/insecurity among employees. They would tend to leave the organization. Recruitment,
selection and training cost of new employees will be high.
13. Initiative: Initiative means thinking out and executing the plan within the prescribed limits of authority. It states that the
workers should be encouraged to develop and carry out their plans for improvement in the organisation. A good company
should have an employee suggestion system whereby initiative/suggestions which result in substantial cost/time reduction
should be rewarded.
14. Esprit De Corps: It states that management should promote a team spirit of unity and harmony among employees to
realise organisational objectives. Otherwise, it will result in a loss of coordination. A manager should replace ‘I’ with ‘We’
in all his conversations with workers to foster team spirit. This will give rise to a spirit of mutual trust and belongingness
among team members. It will also minimise the need for using penalties.
57 Business Studies XII Part-A – by Subhash Dey
Extra Shots
Fayol's Principles: THEN and NOW
Fayol’s 14 principles of management are widely applicable to managerial problems and have cast a profound impact on management
thinking today. But with the change of environment in which business is done, the interpretation of these principles has changed. For
example, authority and responsibility meant empowering of managers but now it means empowerment of employees because of flat
organisational structures that are gaining ground. We are now in a position to understand the current connotations of Fayol’s principles.
Name of Principle THEN NOW
1. Division of Work Specialisation in workers' Job design Generalisation in workers’ Job design
2. Authority & Responsibility Managers are empowered Employees are empowered
3. Discipline Formalised Controls Informal, Peer pressure controls
4. Unity of Command Subordinates report to only one boss Subordinates report to multiple bosses
5. Unity of Direction Functions have only one plan and one boss Functions have multiple plans and multiple bosses
6. Subordination of individual Employees are committed to the organisation Organisation is committed to the employees and
interest to general interest vice versa
7. Remuneration of employees Reasonable Pay reward system Performance based reward system
8. Centralisation and Trickle down decision making Task relevant adhoc decision making
decentralisation
9. Scalar Chain Hierarchical, formalised communication channel Less formalised, flatter communication structure
10. Order Internal information system for control purposes Internal information system for coordination
purposes
11. Equity Commitment obtained through kindness Commitment obtained through a sense of ownership
12. Stability of personnel Train employees and encourage them to remain On-going employee training and development
13. Initiative Managers conceive and implement new ideas Workers conceive and implement new ideas
14. Esprit de corps Maintaining high morale among employees is Maintaining high morale among
imperative employees is desirable
1. In a company, there are four separate departments for finance, marketing, production and human resource development.
Identify the principle of management. (CBSE 2013)
2. Why did Fayol introduce the concept of ‘Gang Plank’ in the principle of Scalar chain?
3. Name the principle of management which resembles military organisation.
4. If the company does not provide the right place for physical and human resources, which principle of management is violated?
5. Which principle of management envisages that each group of activities having same objectives must have one head and
one plan?
6. Which principle of management suggests that employees should be treated with justice and kindness?
7. Identify the principle of Fayol which emphasises that wages and salaries paid to the employees should be just and equitable.
8. Fayol points out the danger and costs of unnecessary labour turnover in one of his ‘Principles’. Name the principle.
9. “Workers should be encouraged to develop and carry out their plans for development.” Identify the principle of
management formulated by Fayol.
10. According to Fayol, workers should be encouraged to develop and carry out their plans for improvements. A good company
should have an employee suggestion system whereby initiative/ suggestions which result in substantial cost/time reduction
should be rewarded. Identify the principle of management highlighted above.
11. According to Fayol, a manager should not fall into temptation of misusing his powers for individual/ family benefit at the cost
of larger interest of the workers/ company. This exemplary behaviour of the manager will raise his stature in the eyes of the
workers and at the same time will ensure same behaviour by them. Identify the principle of management discussed.
12. According to Fayol, “Good sense and experience are needed to ensure fairness to all employees, who should be treated as
fairly as possible”. However, Fayol does not rule out use of force sometimes. Rather he says that lazy personnel should be
dealt sternly to send the message that everyone is equal in the eyes of the management.
Identify the principle of management highlighted above
58 Business Studies XII Part-A – by Subhash Dey
13. According to Fayol, personnel should be selected and appointed after due and rigorous procedure. But once selected they
should be given reasonable time to show results.
Identify the principle of management highlighted above.
14. Name the principle of management which requires judicious application of penalties by the management.
15. A manager should have the right to punish a subordinate for wilfully not obeying a legitimate order but only after sufficient
opportunity has been given to his/her case. Identify the principle of management highlighted here.
16. Following this principle of management will minimise the need for using penalities, but not following it may result in a loss
of coordination. Identify the principle.
17. Match the principle of management as given by Henri Fayol being violated:
(a) When no division of the company has a separate plan of action. (i) Scalar chain
(b) When a manager awards contract for supply of raw material to a particular (ii) Subordination of individual interest to
party, which happens to be owned by his relative ignoring other parties, general interest
who can supply the same at a cheaper rate.
(c) When a subordinate habitually contacts higher authorities in the (iii) Unity of direction
company by passing his/her immediate superior.
(d) When the manager grants one month medical leave to a supervisor with (iv) Equity
pay and only one week medical leave to accountant.
18. Name the principle of management according to which a manager should replace ‘I’ with ‘We’ in all his conversations with
the workers. (CBSE 2013)
19. A worker directly contacts the CEO of the company with a complaint regarding working conditions in the factory. Which of
the following principles is being violated here?
(a) Unity of Command (b) Unity of Direction
(c) Scalar Chain (d) Discipline
20. What light does the idea of ‘Gang Plank’ show about the nature of principles of management?
21. Which principle of management aims at securing the loyalty and devotion of the employees by giving them kind, fair and
just treatment?
22. If an organisation does not provide the right place for physical and human resources in an organisation, which principle is
violated?
Case Studies
Analysing, Evaluating & Creating Type Questions
1. A manager enhances the production target from 500 units to 700 units per month but the authority
to draw raw material was not given by him. The production manager could not achieve the revised
production target. Who is responsible and which principle was violated? Explain. (3 marks)
Ans. The manager is responsible since the authority to draw raw material was not given by him.
The principle violated is ‘Authority and Responsibility’. (Explain)
2. In a company, a sales manager has to negotiate a deal with a buyer. She finds that if she can offer credit
period of 60 days she is likely to clinch the deal which is supposed to fetch the company net margin of
say Rs. 50 crores. But the company gives power to the manager to offer a credit period of only 40 days. As
a result, she could not negotiate the deal with the buyer.
(a) Is the sales manager liable for this? Give reason in support of your answer.
(b) Should the sales manager be given a power to offer a credit period of 100 days? Justify your answer.
(3 marks)
Ans. (a) No, the sales manager is not responsible if she could not negotiate the deal with the buyer.
She should be granted authority of offering credit period of 60 days in the interest of the company.
Here, the principle of Authority and Responsibility is violated. A manager should have necessary authority
to carry out his responsibility.
59 Business Studies XII Part-A – by Subhash Dey
(b) No, the sales manager should not be given a power to offer a credit period of 100 days because it is not
required. An organisation should build safeguards against abuse of managerial power.
3. Loyd Co. Ltd. manufactures motorcycles and cars. It has two separate divisions for both of them.
Each division has its own incharge, plans and execution resources. On no account the working of two
divisions overlap. Which principle of management is followed by Loyd Co. Ltd.? (1 mark)
Ans. Unity of Direction
4. In a formal organisation, a worker cannot directly contact the CEO of the company. If at all he has to,
then all the formal levels, i.e. foreman, superintendent, manager, director, etc have to know about the
matter. However, in an emergency it can be possible that a worker can contact CEO directly.
(a) Identify and state the principle of management highlighted above.
(b) State the device that can be used when in an emergency a worker can contact CEO directly. (3 marks)
Ans. (a) Scalar Chain: The formal lines of authority from highest to lowest ranks are known as scalar chain.
According to Fayol, “Organisations should have a chain of authority and communication that runs from
top to bottom and should be followed by managers and the subordinates.”
(b) Gang Plank: If there is an emergency then a worker can contact CEO directly through ‘Gang Plank’,
which is a shorter route provided so that communication is not delayed.
5. Zoya International Ltd. is a multinational company in which people of various nationalities work together
with a team spirit of unity and harmony in a discrimination free environment. Equal opportunities are
available for everyone in the company. The pay and compensation of all the employees is just and equitable.
(a) State the principles of management being followed by Zoya International Ltd.
(b) What benefits will Zoya International Ltd. derive by following the principles identified in part (a).
(6 marks)
Ans. (a) The principles of management being followed by Zoya International Ltd. are:
(i) Esprit de corps (ii) Equity (iii) Remuneration of employees (Give the meaning)
(b) Benefits that Zoya International Ltd. will derive by following the above principles are:
(i) Esprit de corps – This will give rise to a spirit of mutual trust and belongingness among team
members. It will also minimise the need for using penalties.
(ii) Equity – Kindliness and justice in the behaviour of managers towards workers will ensure loyalty and
devotion.
(iii) Remuneration of employees – This will ensure congenial atmosphere and good relations between
workers and management. Consequently, the working of the company would be smooth.
6. Zaika Ltd. is a company manufacturing garments under the brand name ‘Amol’. The management of
the company does not give the workers reasonable time to show results. Even the management does not
promote a team spirit of unity and harmony among the workers. The workers often have to work under
two superiors at the same time.
(a) Identify and state the principles of management overlooked in the above case.
(b) State the consequences which Zaika Ltd. will have to face by not following the principles identified
in part (a). (6 marks)
Ans. (a) The principles of management overlooked by the management of Zaika Ltd. are:
(i) Stability of Personnel (ii) Esprit De Corps (iii) Unity of Command (Give the meaning)
(b) The consequences which Zaika Ltd. will have to face by not following the above principles are:
(i) Stability of Personnel – Any adhocism in this regard will create instability/insecurity among employees.
They would tend to leave the organisation. Recruitment, selection and training cost will be high.
(ii) Esprit De Corps – Objectives would be difficult to realise. It will also result in a loss of coordination
(iii) Unity of Command – If an employee gets orders from two superiors at the same time, “authority is
undermined, discipline is in jeopardy, order disturbed and stability threatened”.
7. ‘F’ limited was engaged in the business of food processing and selling its products under a popular brand.
Lately the business was expanding due to good quality and reasonable prices. Also with more people
working the market for processed food was increasing. New players were also coming to cash in on the
60 Business Studies XII Part-A – by Subhash Dey
new trend. In order to keep its market share in the short run the company directed its existing workforce
to work overtime.
But this resulted in many problems. Due to increased pressure of work the efficiency of the workers
declined. Sometimes the subordinates had to work for more than one superior resulting in declining
efficiency. The divisions that were previously working on one product were also made to work on two or
more products.
This resulted in a lot of overlapping and wastage. The spirit of teamwork, which had characterised the
company, previously was beginning to wane. The quality of the products was beginning to decline and
market share was on the verge of decrease. Actually the company had implemented changes without
creating the required infrastructure.
Identify and explain briefly any three principles of management given by Henri Fayol that were violated
by the company. (6 marks)
Ans. Principles of Fayol violated are: (i) Unity of command (ii) Unity of direction (iii) Esprit de corps (Explain)
8. The production manager of an automobile company asked the foreman to achieve a target production of
200 scooters per day. But he did not give him the authority to requisition tools and materials from the
stores department. Can the production manager blame the foreman if he is not able to achieve the desired
target? Explain briefly the principle relating to the situation. (3 marks)
Ans. No, the production manager cannot blame the foreman because he did not give him the authority to requisition
tools and materials from the stores department.
In this case the principle of ‘Authority and Responsibility‘ is violated. Managers require authority commensurate
with their responsibility. There should be a balance between authority and responsibility. An organisation
should build safeguards against abuse of managerial power. At the same time a manager should have necessary
authority to carry out his responsibility.
9. Nutan Tiffin Box service was started in Mumbai by Mumbai Dabbawalas. The Dabbawalas who are the
soul of entire Mumbai aim to provide prompt and efficient services by providing tasty homemade tiffin
to all office goers at right time and place. The service is uninterrupted even on the days of bad weather,
political unrest and social disturbances. Recently they have started online booking system through their
website ‘mydabbawala.com’. Owing to their tremendous popularity amongst the happy and satisfied
customers and members, the dabbawalas were invited as guest lecturers by top business schools. The
Dabbawalas operate in a group of 25-30 people along with a group leader. Each group teams up with
other groups in order to deliver the tiffin on time. They are not transferred on frequent basis as they have
to remember the addresses of their customers. They follow certain rules while doing trade- No alcohol
during working hours; No leave without permission; Wearing of white cap & carrying ID cards during
business hours.
State the three principles of management given by Fayol. (CBSE SQP 2016) (3 marks)
Ans. Principles of management: (i) Stability of Personnel (ii) Discipline (iii) Esprit de corps (Explain)
10. ‘Aapka Vidyalaya’ believes in holistic development of students and encourages team building through a
mix of curricular, co-curricular and sports activities. On its founders day a stage performance had to be
put up. A committee of ten prefects was constituted to plan different aspects of the function. They all
decided to use recycled paper for decoration. There was a spirit of unity and harmony and all members
supported each other. With mutual trust and belongingness the programme was systematically planned
and executed. Kartik, one of the prefects realised that unknowingly the group had applied one of the
principles of management while planning and executing the programme. He was so inspired by the
success of the function that he asked his father to apply the same principle in his business. His father
replied that he was already using this principle.
Identify and explain the principle of management applied for the success of the programme. (3 marks)
Ans. Esprit de corps (Explain)
11. Nikita and Salman completed their MBA and started working in a multinational company at the same level.
Both are working hard and are happy with their employer. Salman had the habit of backbiting and wrong
61 Business Studies XII Part-A – by Subhash Dey
reporting about his colleagues to impress his boss. All the employees in the organisation knew about
it. At the time of performance appraisal the performance of Nikita was judged better than Salman. Even
then their boss, Mohammed Sharif decided to promote Salman stating that being a female Nikita will not
be able to handle the complications of a higher post.
Identify and explain the principle of management which was not followed by this multinational
company. (CBSE 2013) (3 marks)
Ans. The principle violated is 'Equity'. (Explain)
12. Rajat joined as a CEO of Bharat Ltd, a firm manufacturing Computer hardware. On the first day he
addressed the employees. He said that he believed that a good company should have an employee suggestion
system and he wished to minimise employee turnover to maintain organisational efficiency. He informed all
employees that he would ensure that all agreements were clear, fair and there was judicious application of
penalties. However, he said that he believed that lazy personnel should be dealt sternly to send the message
that everyone was equal in the eyes of management. Also, that he would want to promote a team spirit of
unity and harmony among employees, which would give rise to a spirit of mutual trust and belongingness
among team members and eventually minimise need for using penalties. He told all present that the interests
of the organisation should take priority over the interests of any one individual employee.
Identify and briefly explain the principles of management given by Fayol, which Rajat highlighted in his
address to the employees. (CBSE SQP 2018) (6 marks)
Ans. Following are the principles of management highlighted by Rajat in his address to the employees: (Explain)
(i) Initiative (ii) Stability of personnel
(iii) Discipline (iv) Equity
(v) Esprit de corps (vi) Subordination of individual interest to general interest
13. Appar Foundation is a Non Government Organisation (NGO) working to improve the lives of children with
medical needs, the homeless and victims of natural disasters. Apart from donations in cash, they collect dry
ration, old clothes, shoes, toys, books and medicines from donors. At Appar Foundation’s office in Bhopal
the material collected is segregated, classified and put in shelves and boxes that are labelled systematically.
There is a specific place for each these items and volunteers put everything at their respective places.
The volunteer work is divided into specific jobs like fund raising, field visit, social media updates and
so on. Each volunteer is part of a particular team, depending on their competency and training. Each
volunteer becomes specialised in their respective field, leading to efficient utilisation of human effort.
Identify and explain two principles of management adopted by Apaar Foundation. (4 marks)
Ans. Principles of management adopted by Appar Foundation are: (i) Order (ii) Division of work (Explain)
14. Sigma Ltd. is a large company manufacturing electric motors. The company has several departments—
Production, Marketing, Finance and HR. Mr. Shashank, CEO of the company set the target sale of ` 10
crore in a month. To increase the sales, the marketing manager, Mr. Ishaan insists on offering 10% discount
to customers. But the finance manager, Mr. Mohak does not approve such discount as it would mean loss of
revenue. Because of dual subordination, the sales manager, Mr. Anshik could not achieve the sales target.
Which principle of management has been overlooked by this company? (1 mark)
Ans. Unity of command
15. Deewan Ltd. is a multinational consulting company with its headquarters at Washington D.C. It hires
young people from different countries of the world. It is a company in which people dream to work because
of its work-environment, pay and growth prospectus. The company has a culture of open communication
and people of various nationalities work together in a discrimination free environment. The behaviour of
managers of Deewan Ltd. emphasizes kindliness and justice which ensures loyalty and devotion of workers.
It also promotes mutual trust and belongingness among team members. In this way management of
Deewan Ltd. is able to achieve its objectives by promoting team work. By doing so managers of Deewan
Ltd. are following some principles of management.
Identify and explain two such principles. (CBSE 2018) (5 marks)
Ans. Two principles of management followed by managers of Dewan Ltd are: (i) Equity (ii) Esprit de Corps (Explain)
62 Business Studies XII Part-A – by Subhash Dey
16. Mohan Ltd. is producing different lines of products viz. cosmetics, medicines, confectionary items, etc.
All activities of the company like purchase, production, sales, accounting, etc. share common Purchase,
Production, Sales and Accounts Departments. As a result, there is chaos and ineffective working of the
organisation. No department is able to set specific targets related to each type of product and is unable to
give justice and full concentration to each product line. Moreover, employees remain confused regarding
provision of their focus and attention to a particular product line.
Identify the principle of management violated here. (1 mark)
Ans. Unity of Direction
17. In an organisation, a sales person is asked to clinch a deal with a buyer and is allowed to give 10%
discount by the marketing manager. But finance department tells him not to offer more than 5% discount.
Which principle of management is missing in the above case and how this can be avoided? (1 mark)
Ans. There is no ‘unity of command’. This can be avoided if there is coordination between the marketing and
finance departments.
18. In a company, management and labour union have entered into an agreement whereby workers have
agreed to put in extra hours without any additional payment to revive the company out of loss. In return
the management has promised to increase wages of the workers when this mission is accomplished. As
per the agreement, the workers worked overtime and within two months, the company’s losses were wiped
out. Soon the company started earning high profits. All this was due to the hard work and commitment
of the workers. But the company denied to increase wages of the workers as per the agreement.
Explain the principle of management violated in the above case. (3 marks)
Ans. The principle of ‘discipline’ is violated by the company. (Explain)
19. Kushal Ltd. is a leading automobile company in which the various departments are setting up their own
objectives without paying any interest to the organisational objectives.
Identify the principle of management which has been overlooked by this organisation. (1 mark)
Ans. Subordination of individual interest to general interest.
20. The manager of an organisation knows that one of the newly appointed workers belongs to the reserved
category and he always undermines that employee’s performance.
Identify the principle of management violated by the manager. (1 mark)
Ans. Principle of Equity
21. Anand was continuously shifted from one job to another in the organisation without giving him adequate
time to settle down in any department.
Identify the principle of management overlooked here. (1 mark)
Ans. Principle of Stability of Personnel
22. The production manager of Harsh Ltd. instructs a salesman to go slow in selling the product, whereas the
marketing manager is insisting on fast selling to achieve the target.
Which principle of management is being violated in this case? (1 mark)
Ans. Unity of command
23. Kanika and Priyanka are typists in a company having the same educational qualifications. Kanika is
getting `20,000 per month and Priyanka `15,000 per month as salary for the same working hours.
Which principle of management is violated in this case? (1 mark)
Ans. Principle of equity
24. Rishabh, a manager, very often speaks to people at all levels, passing on instructions regarding his
department and also the other departments.
Which principle of management is being overlooked? (1 mark)
Ans. Principle of Scalar Chain
25. For the last two years, Tulip Industries is not functioning smoothly and systematically. The relations between
management and employees are becoming bitter day-by-day. After a complete analysis, it was observed that
63 Business Studies XII Part-A – by Subhash Dey
employees are not working effectively and efficiently and management is not fulfilling its commitment of
increments and promotions.
Which management principle is being ignored in the given case? (1 mark)
Ans. The principle of Discipline
26. Arun is a salesman in Sunrise Ltd. He did an aggressive research on a new cost saving advertisement technique
and suggested the same to his sales manager. However, the sales manager did not pay any attention to his
suggestion.
Which principle of management is being violated by the sales manager? (1 mark)
Ans. The principle of Initiative
27. Fast Cool Industries (AC manufacturing company) asked its employees to work overtime in order to meet
growing demand of AC in the summer season. However, the employees were not paid overtime wages
for extra time worked by them. As a result, the employees always felt dissatisfied and it led to unhealthy
relationships between the employees and management.
Identify the principle of management not observed by Fast Cool Industries. (1 mark)
Ans. Remuneration of Employees
28. Mr. Prakash Chopra, General Manager of M/s Kwality Enterprises (Leather bags manufacturing
company) retains complete authority over all the activities of the business. No decision-making power is
given to the subordinates. As a result, Mr. Prakash is always engaged in day-to-day operational activities
and is unable to concentrate on core issues of the company.
Identify the management principle violated by Mr. Prakash Chopra. (1 mark)
Ans. The principle of Centralisation and Decentralisation
29. Wizard Digitek Enterprises imports various computer parts from China and assembles them to make a
complete computer. The total work involves three different tasks: assembling, labelling and packaging
of computer. Each employee of the company independently performs these three tasks. As a result, no
employee is able to gain specialisation in a particular field and the company is unable to fulfill the orders
on time. Identify the principle of management which can be followed by Wizard Digitek Enterprises to
overcome this problem. (1 mark)
Ans. The principle of Division of Work
30. Mr. Kapoor, Finance manager of ABC Ltd. applied for leave to attend a family function in Amritsar. The
director of the company requested him to cancel his leave as there is an important meeting schedule on that
date. Mr. Kapoor immediately agreed and cancelled his trip as he thought that attending the meeting was
more important for company’s benefit.
Which principle of management is highlighted in this case? (1 mark)
Ans. The principle of subordination of individual interest to general interest
31. Raghav, a manager, expects his subordinates to adapt to the new environs and working conditions without
giving them time to settle down.
Identify the principle of management overlooked by the manager. (1 mark)
Ans. Stability of Personnel
32. Pranav, a manager, expects his subordinates to work for the happiness and pleasure of being in the
organisation.
Identify the principle of management violated by the manager. (1 mark)
Ans. Remuneration of Employees
33. The sales manager assigned a target of selling 40 RO Water Purifiers in a month to a group of 10 sales
executives. They mutually decided to sell 4 purifiers each. However, after selling 1 purifier, Kshitij (one
of the sales executive) met with an accident. The other sales executives did not pay any attention to the
remaining target of Kshitij and concentrated on their individual sales target. At the end of the month, only
37 purifiers could be sold. Identify the principle of management violated in the given case? (1 mark)
Ans. Esprit De Corps
64 Business Studies XII Part-A – by Subhash Dey
Under the factory manager there was a planning incharge and a production incharge.
Under planing incharge four personnel namely instruction card clerk, route clerk, time and cost clerk and a
disciplinarian worked. Their role are as follows:
(i) Instruction card clerk: To draft instructions for the workers.
(ii) Route clerk: To specify the route of production.
(iii) Time and cost clerk: To prepare time and cost sheet.
(iv) Disciplinarian: To ensure discipline.
Under Production incharge, personnel who would work were speed boss, gang boss, repair boss, and inspector.
Their role are as follows:
(v) Speed boss: To be responsible for timely and accurate completion of the job.
(vi) Gang boss: To keep machines and tools ready for operation by the workers.
(vii) Repair boss: To ensure proper working conditions of machines and tools.
(viii) Inspector: To check the quality of work.
Each worker will have to take orders from these eight foremen in the related process or function of production.
2. Method Study
The objective of method study is to find out one
best way/method of doing the job.
It helps to minimise the cost of production and
maximise the quality and satisfaction of the customer. Taylor devised the concept of assembly line by using
method study. Ford Motor Company used this concept very
For this purpose many techniques like process charts successfully. Even now auto companies are using it.
and operations research etc. are used.
Right from procurement of raw materials till the final
product is delivered to the customer every activity is
part of method study.
For example, for designing a car, the assembly line
production would require deciding the sequence of
operations, place for men, machines and raw materials • Taylor and his associate Frank Gailberth were able to
etc. All this is part of method study. reduce motions in brick layering from 18 to just 5. Taylor
demonstrated that productivity increased to about four
3. Motion Study times by this process.
Motion study refers to the study of movements like • Through motion studies, Taylor was able to design suitable
equipment and tools to educate workers on their use. The
lifting, putting objects, sitting and changing positions
results achieved by him were truly remarkable.
etc., which are undertaken while doing a typical job.
68 Business Studies XII Part-A – by Subhash Dey
Top Tip
There can be many causes for fatigue like long working hours, doing unsuitable work, having uncordial relations with the
boss or bad working conditions etc. Such hindrances in good performance should be removed.
Top Tip
Taylor was an ardent supporter of standardisation. According to him, scientific method should be used to analyse methods
of production prevalent under the rule of thumb. The best practices can be kept and further refined to develop a standard
which should be followed throughout the organisation. This can be done through work-study techniques which include
time study, motion study, fatigue study and method study.
Extra Shots
Applications of Scientific Management by Taylor and his Contemporaries
1. Taylor found out the optimum-shovelling load of 21 pounds per shovel per worker through a series of experiments in work-study at
Bethlehem Steel Company. The implementation saved the company $ 75000 to $80000 per year.
2. Pig iron handling per person per day was increased from 12.5 tons to 47 tons. This also resulted in the wages increase to labourers
by 60% but also savings to the company on account of less number of labourers from 500 to 140.
3. He had published a paper “The Art of cutting metals” which turned it into a science.
4. He designed a Piece Rate Wage System including incentives for Bethlehem Steel Company.
5. Taylor’s associate Frank Gilbreth applied scientific management to the art of ‘brick layering’ and through motion study, he was able
to eliminate certain motions which were considered by the brick layers to be necessary (reduced motions from 18 to 5), designed
simple apparatus like adjustable scaffold and its packets to hold the bricks and finally also taught brick layers to use both the hands
at the same time. This is a classic example of application of Scientific Management to the simple art of brick layering.
While Taylor succeeded in revolutionising the working of factory shop-floor in terms of devising the best
method, fair day’s work, differential piece-rate system and functional foremanship; Henri Fayol explained
what amounts to a managers work and what principles should be followed in doing this work. If workers’
efficiency mattered in the factory system, so does the managerial efficiency. Thus, their contributions are
complementary to each other.
We can make out the following points of difference between their contributions:
S. No. Basis of difference Henri Fayol F. W. Taylor
1. Perspective Fayol’s perspective was on the top Taylor’s perspective was on the shop floor level of
level of management. a factory.
2. Unity of command Fayol was a staunch proponent of Taylor did not feel that it is important as under
unity of command. functional foremanship a worker received orders
from eight specialists.
3. Focus Fayol focused on improving overall Taylor focused on increasing productivity of
administration. workers.
4. Expression Fayol used the expression ‘General Taylor used the expression ‘Scientific
Theory of Administration’. Management’.
5. Applicability Fayol’s principles are applicable Taylor’s principles are applicable to specialised
universally. situations.
6. Basis of formation Principles were based on his personal Principles were based on observations and
experience. experimentation.
7. Personality Practitioner Scientist
Today, many new techniques have been developed as a sequel to scientific management. Operations research was developed
in the second World War to optimise the deployment of war material. Similarly assembly line was also discovered by F.W.
Taylor, which was used very successfully by Ford motor company for manufacturing ‘Model T’ car for the masses. This
concept is much used now. The latest development in scientific management is ‘LEAN MANUFACTURING’. Now-a-days,
robotics and computers are being used in production and other business activities. This is part of scientific management of
these activities. It has increased productivity levels.
Think over it
Taylor’s techniques of management are universally applicable. Do you agree? Give reasons in support of your answer.
RECAP
3. Cooperation, not individualism: This principle is an extension of principle of ‘Harmony, Not Discord’. There should be
complete cooperation between the management and the workers instead of individualism. According to Taylor, there should
be an almost equal division of work and responsibility between workers and management. The management should work
almost side by side with the workers helping, encouraging and smoothing the way for them. For all important decisions
taken by the management, workers should be taken into confidence. The management should be open to any constructive
suggestions made by the employees and suitably reward them.
4. Development of each and every person to his/her greatest efficiency and prosperity: This principle is concerned with
efficiency of employees which could be built in right from the process of employee selection. The work assigned to employees
should suit their capabilities. They should be given the required training to increase their efficiency. Efficient employees would
produce more and earn more. This will ensure greatest efficiency and prosperity for both the company and the workers.
Techniques of Scientific Management
1. Functional Foremanship: Functional foremanship is an extension of the principle of division of work and specialisation. It is a
technique which aims to improve the quality of supervision at shop floor by putting a worker under eight specialist foremen.
In this technique, planning is separated from execution. Taylor suggested four foremen for planning and four foremen for execution.
The four foremen for planning and their role: (i) Instruction card clerk: To draft instructions for the workers. (ii) Route clerk: To
specify the route of production. (iii) Time and cost clerk: To prepare time and cost sheet. (iv) Disciplinarian: To ensure discipline.
The four foremen for execution and their role: (i) Speed boss: To be responsible for timely and accurate completion of
the job. (ii) Gang boss: To keep machines and tools ready for operation by the workers. (iii) Repair boss: To ensure proper
working conditions of machines and tools. (iv) Inspector: To check the quality of work.
2. Method Study: The objective of method study is to find out one best way of doing the job and includes all activities from
procurement of raw materials till the final product is delivered to the customer. It helps to minimize the cost of production,
improve the quality and maximize satisfaction of the customer. For example, for designing a car, the assembly line production
would entail deciding the sequence of operations, place for men, machines and raw materials etc. All this is part of method study.
3. Motion Study: It is a technique to study the movements which are undertaken while doing a well defined job. The movement
could be productive, incidental and unproductive. Motion study seeks to eliminate unnecessary and wasteful movements
so that it takes less time to complete a job efficiently.
4. Time Study: It is a technique to determine the standard time i.e. the time taken by a worker of reasonable skill and efficiency
to perform a well-defined job. The standard time is fixed for the whole of the task by taking several readings. The objective
of time study is to determine the number of workers to be employed, frame suitable incentive schemes and determine
labour costs. For example, on the basis of several observations, it is determined that standard time taken by the worker to
make one lunch box is 30 minutes. So, in one hour he/she will make 2 boxes. Assuming that a worker works for 8 hours per
day and deducting one hour for rest and lunch, it is determined that in 7 hours a worker makes 14 boxes @ 2 boxes per hour.
Now this is the standard task a worker has to do. Wages can be decided accordingly.
5. Fatigue study: Fatigue Study determines the amount and frequency of rest intervals in completing task. The rest intervals
help the workers to regain stamina and work again with the same capacity resulting in increased productivity. There can be
many causes for fatigue like long working hours, doing unsuitable work, bad working conditions etc.
6. Differential piece wage system: It is a technique which differentiates between efficient and less efficient workers. Taylor
wanted to reward the efficient workers. So he introduced different rate of wage payment for those who performed above
standard and for those who performed below standard. Example: Standard output (per worker per day) = 10 units. Wage
rate I = `50 per unit (for output >= 10 units) Wage rate II = `40 per unit (for output < 10 units). Worker A produced 11 units
and Worker B 9 units. Total wages of Worker A = 11 × 50 = `550 and of Worker B = 9 × 40 = `360. According to Taylor, this
loss of `190 should be enough for the inefficient worker (worker B) to be motivated to perform better.
7. Standardisation and simplification of work: Standardisation is the process of setting standards for every business activity –
standardisation of process, raw material, time, etc. The objectives of standardisation of work are: (i) To reduce a given line
or product to fixed types, sizes and characteristics. (ii) To establish standards of excellence and quality in materials. (iii) To
establish standards of performance of men and machines. (iv) To establish interchange ability of manufactured parts and
products. Simplification of Work is a technique to eliminate superfluous varieties, sizes and dimensions of products. It leads
to reduced inventories, fuller utilization of equipment and increased turnover to reduce costs.
Fayol versus Taylor– A Comparison
1. Perspective: Fayol – Top level of management Taylor – Shop floor level of a factory
2. Basis of formation: Fayol – Personal experience Taylor – Observations and experimentation
3. Focus: Fayol – Improving overall administration Taylor – Increasing productivity
4. Unity of Command: Fayol – Staunch proponent Taylor – Did not feel that it is important as under functional foremanship a
worker received orders from eight specialists.
5. Applicability: Fayol – Applicable universally Taylor – Applicable to specialised situations
6. Expression: Fayol – General Theory of Administration Taylor – Scientific Management
83 Business Studies XII Part-A – by Subhash Dey
Key Terms
Principles of management – Principles of management are broad and general guidelines for decision-making and behaviour.
Techniques of Management – Techniques are procedures or methods, which involve a series of steps to be taken to
accomplish desired goals.
Authority – Authority means the right to give orders and obtain obedience.
Responsibility – Responsibility means obligation to perform the of a subordinate to properly perform the assigned duty.
Discipline – Discipline is the obedience to organisational rules and employment agreement which are necessary for the
working of the organisation.
Unity of command – It means that there should be one and only one boss for every individual employee. Dual
subordination should be avoided.
Unity of direction – It means that all the units of an organisation should be moving towards the same objectives
through coordinated and focussed efforts.
Centralisation – The concentration of decision-making authority is called centralisation.
Decentralisation – The dispersal of decision-making authority among more than one person is known as decentralisation.
Scalar Chain – The formal lines of authority from highest to lowest ranks are known as 'scalar chain'.
Gang Plank – Gang plank is a shorter route and has been provided so that communication is not delayed in an emergency.
Order – It means that ‘a place for everything (everyone) and everything (everyone) in its (his/her) place’.
Employee turnover/Labour turnover – It measures the rate at which employees are leaving an organisation. Employee
turnover should be minimised to maintain organisational efficiency.
Initiative – Initiative means taking the first step with self-motivation. It is thinking out and executing the plan.
Esprit De Corps – Management should promote a team spirit of unity and harmony among employees.
Scientific Management – It means conducting business activities according to standardised tools, methods and trained
personnel in order to increase the output, improve its quality and reduce costs and wastes.
Harmony, Not Discord – It means that there should be complete harmony between the management and workers. Both
should realise that each one is important.
Mental revolution – It involves a change in the attitude of workers and management towards one another from competition
to cooperation. Both should realise that they require one another. Both should aim to increase the size of surplus.
Cooperation, Not Individualism – There should be complete cooperation between the labour and the management
instead of individualism. Competition should be replaced by cooperation. Both should realise that they need each other.
Functional foremanship – It is a technique which aims to improve the quality of supervision at shop floor by putting a
worker under eight specialist foremen. In this technique, planning is separated from execution.
Gang boss – Gang boss is a foreman under Production incharge, who keeps machines and tools ready for operation
by the workers.
Method Study – It is a technique of scientific management to find out one best way/method of doing the job. It helps
to minimise the cost of production and maximise the quality and satisfaction of the customer.
Motion study – Motion study refers to the study of movements like lifting, putting objects, sitting and changing positions
etc., which are undertaken while doing a typical job. It seeks to eliminate unnecessary and wasteful movements so that
it takes less time to complete the job efficiently.
Time Study – It is a technique to determine the standard time i.e. the time taken by a worker of reasonable skill and
efficiency to perform a well-defined job.
Fatigue study – It is a technique to determine the amount and frequency of rest intervals in completing a task.
Differential Piece Wage System – It is technique of scientific management to differentiate between efficient and
inefficient workers. It has two different rates of wage payment for those who performed above standard and for those
who performed below standard.
Standardisation of work – Standardisation refers to the process of setting standards for every business activity. It can be
standardisation of process, raw material, time, product, machinery, methods or working conditions.
Simplification of work – Simplification aims at eliminating unnecessary diversity of products. It results in savings of cost
of labour, machines and tools.
Universal applicability of principles of management – It means that the principles of management apply to all types of
organisations, at all levels and at all times.
Flexibility of principles of management – It means that the principles of management are not rigid prescriptions, which
have to be followed absolutely. They are flexible and can be modified by the manager when the situation so demands.
Contingent – The application of principles of management is dependent upon the prevailing situation at a particular
point of time. The application has to be changed as per requirements.
Cause and effect relationships – The principles of management are intended to establish relationship between cause
and effect. They tell us if a particular principle was applied in a particular situation, what would be its likely effect.
84 Business Studies XII Part-A – by Subhash Dey
Principles of Management
Time allowed : 1 hour Maximum Marks : 25
Q.1 Sanak and Gagan started their career in Wales Limited (a printing press) after going through a rigorous
recruitment process. Since they had no prior work experience, the firm decided to give them one year to prove
themselves. The principle of management followed by Wales Limited is __________ .
(Fill up the blank with correct answer) (1 mark)
Q.2 Match the following techniques of scientific management: (1 mark)
(i) Separation of planning and execution functions (a) Standardisation of work
(ii) Setting benchmarks for every business activity which must be adhered to during (b) Simplification of work
production
(iii) Eliminating superfluous varieties, sizes and dimensions. (c) Method study
(iv) Minimising the cost of production and maximise the quality and satisfaction of (d) Functional foremanship
the customer
Q.3 Principles of management equip the managers to foresee the cause and effect relationships of their decisions and
actions so that the wastages associated with a trial and error approach can be overcome. The point of significance
of principles of management highlighted here is __________ . (Fill up the blank with correct answer) (1 mark)
Q.4 To motivate the workers ‘Differential Piece Wage System’ should be implemented. True/False? Give reason. (1 mark)
Q.5 Damini D’souza took over the reins of ‘Kinsa Retail’ as its Managing Director in India. Kinsa Retail with its
headquarters at Japan has been in retail business for the last 40 years. It has regional offices in many countries
with each regional office taking care of the shops in that particular region. As it is a large organisation, the
regional officers have been given the powers to decide and spend funds sanctioned to them by the headquarter
for the welfare of the customers of their region. Kinsa Retail wants the highest possible standards of ethical
conduct being followed for which a code of conduct is in place for putting values into practice. All employees as
well as Board members are required to act in accordance with the highest standards of personal and professional
integrity when acting on behalf of the company. Non-compliance involves a heavy penalty including termination
of employment.
Identify and state two principles of general management being followed by Kinsa Retail. (3 marks)
Q.6 Name and explain with a suitable example the technique of Scientific Management given by Taylor, with the
objective of determining the number of workers to be employed for a task. (3 marks)
Q.7 Define principles of management. Explain any three points highlighting the significance of principles of
management. (4 marks)
Q.8 Explain briefly any five characteristics of principles of management. (5 marks)
Q.9 Fayol and Taylor both have contributed immensely to the knowledge of management, which has become a basis
for further practice by managers. Taylor thought that by scientifically analysing work it would be possible to find
‘one best way’ to do it. He is most remembered for his time and motion studies and functional foremanship.
He said that the best result would come from the partnership between a trained and qualified management
and a cooperative and innovative workforce. Fayol explained what amounts to a manager’s work and what
principles should be followed in doing this work. In the light of the above discussion, differentiate between the
contribution of Taylor and Fayol on the following basis:
(a) Perspective (b) Unity of command
(c) Focus (d) Expression
(e) Applicability (f ) Basis of formation (6 marks)
85 Business Studies XII Part-A – by Subhash Dey
Principles of Management
Time allowed : 1 hour Maximum Marks : 25
Q.1 Appliances India Ltd is engaged in manufacturing and distribution of home appliances since 1987. It has a
good name in the market as the company is producing good quality appliances. It has separate departments for
manufacturing, finance, sales, maintenance services and technical services to achieve specialisation. Since the
areas of operation of the company have increased and customers have become more demanding, the company
decided to modify the existing principle of management to meet the changing requirements of the environment.
The general principle of management which the company wants to modify to meet the changing requirements is
_____________ . (Fill up the blank with correct answer) (1 mark)
Q.2 Match the following techniques of scientific management: (1 mark)
(i) To reduce a given line or product to fixed types, sizes and characteristic (a) Method Study
(ii) Devising new varieties instead of the existing ones (b) Time Study
(iii) To find out one best way of doing the job. (c) Standardisation of work
(iv) To determine the number of workers to be employed ; frame suitable (d) Simplification of work
incentive schemes and determine labour costs.
Q.3 Management principles are rigid as principles of pure science. (True/False) (1 mark)
Q.4 "The application of principles of management has to be changed as per requirements."
Which characteristic of management principles is highlighted above? (Choose the correct alternative) (1 mark)
(a) Flexible (b) Contingent
(c) Behavioral (d) General guidelines
Q.5 Management principles enable managers to learn from past mistakes and conserve time by solving recurring
problems quickly. As such management principles increase managerial efficiency. For example, a manager can leave
routine decision-making to his subordinates and deal with exceptional situations which require his/her expertise.
(a) State the point of significance of principles of management highlighted above.
(b) Identify and state the principles of management highlighted above. (3 marks)
Q.6 Kirtika Kapoor, the CEO of Mobilo Ltd. firmly believes in providing fair wages to the employees , superior value
to the customer, care for the environment and honest dealings with business associates.
(a) Identify and explain the general principle of management followed by Kirtika Kapoor.
(b) State the point of importance of management principles highlighted above. (3 marks)
Q.7 Define principles of management. Distinguish between the principles of 'unity of command' and 'unity of
direction' on the basis of: (i)Meaning (ii) Aim (iii) Implications (4 marks)
Q.8 Tanvi is a manager in Beta ltd, a company manufacturing plastic glasses and bowls. The government banned
plastic items. As a result, Beta Ltd. incurred a huge loss as it had to stop production of plastic glasses and bowls,
and had to purchase new machinery for producing paper glasses and bowls.
The management of the company entered into an agreement with labour union whereby workers agreed to
put in extra hours without additional payment to revive the company out of loss. In return the management
promised to increase wages of the workers when this mission was accomplished.
Tanvi found that workers' efficiency declined due to long working hours. She conducted an experiment to see
the effect of improvement of physical conditions of work to reduce stress. It worked and workers efficiency and
productivity increased manifold.
Within two months, the company revived out of loss. The management in returned increased their wages by
30 per cent.
(a) Identify and explain the principles/technique of management highlighted above.
(b) State the characteristic of principles of management highlighted above. (5 marks)
86 Business Studies XII Part-A – by Subhash Dey
Q.9 Vishesh completed his MBA at a reputed business school in Lucknow. He was impressed by the Principles and
Techniques of Scientific Management developed by F.W. Taylor. On completing his MBA, he wanted to apply
scientific Management in his family’s business of fast food chain of restaurants named ‘Burger Mania’.
His main goal was to reduce costs with increased output. To begin with, he wanted to develop a standard method
which would be followed throughout the organisation. So, he investigated traditional methods through work
study and unified the best practices. The standard method, i.e. the best way of doing the job was then developed
taking into account all parameters right from the procurement of raw materials till the delivery of the final
product to the customer. Vishesh also believed that each person should not only be scientifically selected but
should also be given the required training to increase efficiency. For this, he set up a Special Training Unit called
‘Hamburger’ in Bengaluru where the workers were given the required training to increase efficiency. For this, he
set up a workers were given the required training to learn the best method. At the factory, the ingredients making
up a burger were strategically placed to reduce the time taken for excess movements. The standard time and
other parameters were determined on the basis of work study and Vishesh rewarded the workers for meeting the
standard output.
Now, ‘Burger Mania’ has standardised processes, raw material, time, machinery, product and working conditions
that ensure the food they send out to their customers has the same high standards of excellence and level of
quality in every chain or franchise.
The application of Scientific Management to every aspect of restaurant operations led to Burger Mania’s
widespread success.
Quoting the lines from the above, explain the Principles and Techniques of Scientific Management used by
‘Burger Mania’. (6 marks)
87 Business Studies XII Part-A – by Subhash Dey
Principles of Management
Time allowed : 1 hour Maximum Marks : 25
Q.1 In an organisation, each person should be scientifically selected. Then work assigned should suit his physical,
mental and intellectual capabilities. To increase efficiency, they should be given the required training. Efficient
employees would produce more and earn more.
Which of the following principles of management is highlighted above? (Choose the correct alternative) (1 mark)
(a) Science, not rule of thumb
(b) Division of work.
(c) Development of each and every person to his/her greatest efficiency and prosperity.
(d) Remuneration of employees.
Q.2 Match the following: (1 mark)
(i) To establish interchange ability of the manufactured parts and (a) Standardisation of work
products.
(ii) Classification of workers as efficient and inefficient an the basis of (b) Mental revolution
certain standards
(iii) Change in the attitude of workers and management towards one (c) Cooperation, not
another from competition to cooperation. individualism
(iv) Equal division of work and responsibility between workers and (d) Differential piece rate system.
management
Q.3 Principles of management have been developed on the basis of ___________. (Complete the sentence) (1 mark)
Q.4 "Individual principles of management are like different tools serving different purposes. The manager has to
decide which tool to use under what circumstances."
State the characteristic of nature of management principles highlighted above. (1 mark)
Q.5 For greater productivity, work should be divided into small tasks and each employee should be trained to
perform his/her specialised job. This principle is applicable to a government office where there is a diary/dispatch
clerk whose job is to receive and send mail or documents, a data entry operator whose task is to input data on
the computer, a peon and an officer etc. This principle is also applicable to a limited company where there are
separate departments like Production, Finance, Marketing and Research and Development (R&D)etc.
(a) Identify and explain the principle of management highlighted in the above para
(b) Identify and state the characteristic of principles of management highlighted in the above para. (3 marks)
Q.6 A production manager at top level in a reputed corporate, Mr. Rathore holds the responsibility for ordering raw
material for the firm. While deciding on the supplier for the financial year 2018-19, he gave the order to his
cousin at a higher price per unit instead of the firm’s usual supplier who was willing to lower the rates for the
order.
(a) Which principle of management was violated by Mr. Rathore?
(b) What are the positive impacts of following the above identified principle? (3 marks)
Q.7 Name and explain with a suitable example the technique of Scientific Management given by Taylor to differentiate
between the efficient and the inefficient workers. (4 marks)
Q.8 Define principles of management. Explain the principle of 'Scalar Chain' and 'Gang Plank' with the help of a
diagram. (5 marks)
Q.9 Explain any four points regarding significance of principles of management. (6 marks)
88 Business Studies XII Part-A – by Subhash Dey
To increase the efficiency of the workers, the company decided to train their workers on-the-job under the able
guidance of specialists.
The workers who are able to pick the skills are promoted and made incharge of the not so trained groups. This
created positive impact and everybody became keen to learn. Suggestions from the workers are valued and workers
are encouraged to communicate freely.
Identify and explain any two points of importance of management highlighted in the above case by quoting the
lines. (4 marks)
Q.11 Define scientific management. State any three of its principles. (4 marks)
Q.12 ‘Scientific Management means knowing exactly what you want men to do and seeing that they do it in the
best and the cheapest way.’ Taylor developed various techniques for application of Scientific Management
principles and was able to achieve a three-fold increase in productivity in Bethlehem Steel Company,
where he worked. One of the techniques helps to determine the number of workers to be employed; frame
suitable incentive schemes and labour costs. Another technique recognises those workers who are able to
accomplish/exceed the fair day’s work and is based on the premise that efficiency is the result of the joint efforts
of the managers and the workers.
Quoting the lines from the above paragraph, identify and explain the two techniques of Scientific Management.
(5 marks)
Q.13 Explain briefly the following Principles of management given by Fayol: (6 marks)
(i) Unity of direction
(ii) Equity
(iii) Esprit de corps
(iv) Order
(v) Centralisation and Decentralisation
(vi) Initiative
Q.14 Define coordination. State any five points highlighting the importance of coordination in an organisation.
(6 marks)
90 Business Studies XII Part-A – by Subhash Dey
Q.12 Explain the technique of ‘Functional Foremanship’ and the concept of ‘Mental Revolution’ as enunciated by
Taylor. (5 marks)
Q.13 Bhasin limited was engaged in the business of food processing and selling its products under a popular brand.
Lately the business was expanding due to good quality and reasonable prices. Also with more people working the
market for processed food was increasing. New players were also coming to cash in on the new trend. In order
to keep its market share in the short run the company directed its existing workforce to work overtime. But this
resulted in many problems.
Due to increased pressure of work the efficiency of the workers declined.
Sometimes the subordinates had to work for more than one superior resulting in declining efficiency.
The divisions that were previously working on one product were also made to work on two or more products.
This resulted in a lot of overlapping and wastage.
The workers were becoming indisciplined.
The spirit of teamwork, which had characterized the company, previously was beginning to wane.
Workers were feeling cheated and initiative was declining. The quality of the products was beginning to decline
and market share was on the verge of decrease. Actually the company had implemented changes without creating
the required infrastructure.
Identify by quoting lines from the above the Principles/Technique of Management that were being violated by
the company. (6 marks)
Q.14 Define management. State any five points highlighting the importance of management. (6 marks))
92 Business Studies XII Part-A – by Subhash Dey
Objective Type Questions 2.1 into two categories—efficient and inefficient; and makes
1. Division of work provision for payment of different wages for the same job.
2. To avoid delay in communication.
Objective Type Questions 2.2
3. Unity of command
4. Order 1. (a) Standardisation of work
5. Unity of direction 2. (b) Fayol’s principles are applicable in specialised situations
6. Equity whereas Taylor’s principles have universal application
7. Remuneration of employees 3. (a) – (iii), (b) – (iv), (c) – (i), (d) – (ii)
8. Stability of personnel 4. (c) Gang Boss
9. Initiative 5. (c) Both management and workers require each other.
10. Initiative 6. Differential piece wage system
11. Subordination of individual interest to general interest 7. (i) To differentiate between efficient and inefficient workers.
12. Equity (ii) To reward efficient workers.
13. Stability of personnel 8. Simplification of work
14. Principle of discipline 9. Science, not rule of thumb
15. The principle of authority and responsibility 10. Cooperation, not individualism
16. Esprit de corps 11. Harmony, not discord
17. (a) – (iii), (b) – (ii), (c) – (i), (d) – (iv) 12. Science, not rule of thumb
18. Esprit de corps 13. Functional Foremanship
19. (c) Scalar Chain 14. Method study
20. Flexibile: The principles of management are not rigid 15. Standardisation of work
prescriptions, which have to be followed absolutely. T h e y 16. Simplification of work
are flexible and can be modified by the manager when the 17. Division of work and specialisation
situation so demands. 18. Differential piece wage system
21. Equity 19. Functional Foremanship
22. Order 20. Standardisation and Simplification of Work
Think over it: No, Taylor’s techniques of scientific management 21. Cooperation, Not Individualism
are not universally applicable.They are applicable to specialised 22. Functional Foremanship
situations. 23. Science not Rule of Thumb
For example: 24. Mental revolution
(i) Functional foremanship: Functional foremanship insists
Objective Type Questions 2.3
on orders and instructions from eight specialists. This
technique is not applicable in the organisations following 1. (c) Optimum utilisation of resources
the principle of unity of command which states that an 2. (b) By experiences of managers
employee should receive orders/instructions from one and 3. (c) Absolute
only one boss or superior. 4. Principles of management help in meeting changing
(ii) Differential piece wage system: This technique is also not environment requirements as they can be as they can be
applicable in the organisation following the principle of modified according to the needs of the environment. This
equity as it differentiates the workers and divides them shows that principles of management are flexible in nature.
93 Business Studies XII Part-A – by Subhash Dey
(ii) Management helps in achieving personal objectives. (ii) Social objectives involve creation of benefits or
“The workers who are able to pick the skills are promoted economic value for the society.
and made incharge of the not so trained groups. This created ‘H. Tech Ltd. has set up an engineering college in which
positive impact and everybody became keen to learn. ” one-third of the students are girls to whom the company
(iii) Management creates a dynamic organisation. gives 50% scholarship.’
“The production manager realised that without modern (iii) Personal objectives are related to satisfying diverse needs
machines it would not be possible for them to survive of the individuals such as financial needs, social needs
for long. The company purchased new hi-tech modern and higher level needs.
machines from Germany. ” “...it pays competitive salaries and perks to all its employees.
12. Time Study All the employees are happy working in the organisation
‘One of the techniques helps to determine labour costs’ because of personal growth and development.”
• It is a technique to determine the standard time taken by 8. (a) Subordination of individual interest to general interest
a worker of reasonable skill and efficiency to perform a (Explain)
well-defined job. (b) General guidelines (Explain)
• It helps in deciding the number of workers to be 10. Top Level Management
employed, frame suitable incentive schemes and Functions of the top level of management: (any three)
determine labour costs. (i) To co-ordinate the activities of different departments.
Differential Piece Wage System (ii) To be responsible for welfare and survival of the
‘Another technique recognises those workers who are able to organisation.
accomplish/exceed the fair day’s work and is based on the (iii) To formulate overall organisational goals and strategies
premise that efficiency is the result of the joint efforts of the for their achievement.
managers and the workers’ (iv) To be responsible for all the activities of the business
• Differential Piece Wage System is a technique which and for its impact on the society.
differentiates between efficient and less efficient workers. 13. Principles/Technique of Management that were being
It rewards the efficient workers and motivates the less violated by the company are: (any six)
efficient ones to improve their efficiency. (i) Fatigue Study
• In this plan, there are two piece rates – a higher piece “…existing workforce to work overtime… Due to increased
rate for those workers who produce the standard output pressure of work the efficiency of the workers declined.”
or more, and a lower one for those who produce less than (ii) Unity of Command
the standard output. “Sometimes the subordinates had to work for more than
one superior…”
Self Assessment Test 2.5 (iii) Unity of Direction
1. Principles of management are used as a basis for “The divisions that were previously working on one
management training, education and research. product were also made to work on two or more products.
2. Unity of command/Esprit de Corps This resulted in a lot of overlapping and wastage.”
3. principles of management (iv) Discipline
4. long working hours, bad working conditions, doing “The workers were becoming indisciplined.”
unsuitable work, uncordial relations with the loss, etc. (v) Esprit De Corps
5. Growth “The spirit of teamwork, which had characterized the
6. ‘Directing’ function of management company, previously was beginning to wane.”
7. Yes, the management of H. Tech Ltd. is fulfilling all the (vi) Initiative
objectives—organisational objectives, social objectives and “Workers were feeling cheated and initiative was
personal objectives. declining.”
(i) Organisational objectives are the economic objectives of (vii)Science, not rule of thumb
a business. These are survival, profit and growth. “…the company had implemented changes without
‘Profits of H. Tech Ltd. are enough for the survival and creating the required infrastructure.”
growth.’