NSD Framework ONLINE EN
NSD Framework ONLINE EN
DEVELOPMENT
FRAMEWORK
2013
N S D
© International Federation of Red Cross
and Red Crescent Societies, Geneva, 2020
CONTENTS
1. Executive Summary 7
Open organizations 15
4
International Federation of Red Cross and Red Crescent Societies
Contents
7. Conclusion 43
Icon Legend
Mechanisms Tools
5
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
© The American National Red Cross 2019
6
EXECUTIVE
SUMMARY
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
The purpose of this conceptual Framework is to capture some basic principles of National Society
development. It is intended, in particular, to guide leaders in National Societies who must make deci-
sions and take action that will affect the futures of their organizations. And it is relevant to National
Societies operating in resource-rich as well as resource-poor environments.
Also, the Framework should allow Movement leaders to reflect on what is currently in place to support
National Society development, and on what further understandings and approaches are needed
to accelerate and improve a process critical to the long-term health, image and reputation of the
International Red Cross and Red Crescent Movement.
In trying to capture a complex subject in a few pages, this Framework inevitably ignores a wealth of
technical detail and possibilities. It can map out only very broad understandings and dynamics of
National Society development. However, the experience of the last 50 years suggests that, without
these being systematically reflected upon, technical work to support National Society development
is likely to be costly and ineffective.
Consultations on the Framework have been carried out with both the International Committee of
the Red Cross (ICRC) and a number of National Societies with relevant experience of, and expertise
on, National Society development from both global north and global south.
This Framework draws on collected experience from within and outside the International Federation
of Red Cross and Red Crescent Societies (IFRC) on the development of National Societies and other
non-profit organizations.
© Daniele Aloisi
8
International Federation of Red Cross and Red Crescent Societies
Executive Summary
The following issues have become increasingly apparent over the past years:
yy The real threat of bankruptcy and hence either dormancy or dissolution faced by
a considerable number of National Societies suggests that these have not been able to
establish operating models adapted to their own domestic environments.
yy While lack of finance, financial dependency and weak organizational capacities may be the
most immediate symptoms of organizational challenges, these often reflect broader issues of
a National Society’s identity, relevance and image within its domestic environment.
yy There are a number of National Societies largely or wholly dependent on the limited funding
provided by Movement partners, with no realistic opportunity for significant organizational
growth and significant risks to their own solvency should Movement funding reduce further.
Furthermore, financial dependency seems to lead to a mental dependency which sees
National Society identity determined by funding availability. 1
yy There is a proportion of National Societies which are failing to meet basic standards required
for Certification under the Organisational Capacity Assessment and Certification (OCAC)
process, suggesting widespread systemic weaknesses across National Societies.
Such issues have serious implications for individual National Societies, and for the health and rep-
utation of the Red Cross Red Crescent network itself but, above all, for the vulnerable people who
have needs and expectations of the Movement’s humanitarian services.
yy National Societies are, primarily, domestic organizations whose survival and strength is largely
dependent on the extent to which they adapt to the opportunities and constraints of their
specific environments.
yy The first point of comparison for National Societies should be successful and sustained
non-profit organizations operating in their own domestic environments.
yy There is an ongoing and mutually reinforcing relationship between the services that a National
Society delivers, how these are resourced, how it is organized and structured, and how
it is perceived internally and externally. In a stable and sustainable organization, these
relationships are in balance and develop in step with one another.
1 As well as a risk to organizational sustainability, financial dependence on any one partner may undermine a National
Society’s capacity to act in line with the Fundamental Principle of Independence. This may be a particular risk for those National
Societies receiving significant proportion of their incomes from their domestic public authorities, as well as any National Society
reliant on one or a few sources of funding.
9
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
National Society development is, therefore, the work done to increase one or more of the relevance,
quality, reach and sustainability of National Society services. It is these services which justify a National
Society’s existence and, as such, are likely to provide a National Society with the domestic importance
and legitimacy to attract the resources to sustain itself, even in resource-poor environments.
Each National Society must develop diversified and sustainable domestic support as the basis of its
core operation and services.
Many Red Cross Red Crescent activities can be carried out sustainably with resources available
in even the poorest communities, which themselves may be part of countries with fast-growing
economies. Designing organizations and services which can be sustained with available resources
is a critical aspect of National Society development.
Securing sufficiently diversified and sustainable sources of income is the best way for a National
Society to ensure that its integrity and independence are not threatened by any actor, whether
domestic or international.
Recognising the diversity of National Societies: one size does not fit all
Although National Societies are bound together by common Movement standards and undertakings,
each functions in its own specific environment. It can never be a ‘one size fits all’ for National Societies;
each must develop its own way of working that allows it to meet its commitments to the Movement
while growing and thriving in its own environment.
2 The word ‘services’ here is taken to mean both direct services to, and activities such as humanitarian diplomacy on behalf of,
vulnerable people.
10
International Federation of Red Cross and Red Crescent Societies
Executive Summary
The primary responsibility for National Society development lies with the senior leadership of each
individual National Society. That leadership must steer its organization towards becoming more
effective in meeting its mandate and becoming more sustainable in doing so. Such change may be
planned or may take advantage of sudden opportunities.
Effective National Society development work addresses practical problems based on thorough
analysis of a National Society and its environment. It looks beyond immediate symptoms to iden-
tify and address deeper organizational issues coherently. Such work is based on the involvement
of stakeholders from across the organization. Internal and external communications and credible
coordination are central to mobilising and motivating these stakeholders.
Central to National Societies are the core humanitarian services that they deliver. These determine
their internal and external identities, as well as the ways in which they should be structured and run.
National Societies should be able to sustain these services, over time, through their own predictable
resource bases.
Any National Society will, at times, be called upon to respond to exceptional situations, such as
natural disaster, epidemic or conflict. National Societies should prepare on an ongoing basis for
such eventualities.
External actors can support National Society development through political, technical and financial
support. Poorly conceived support can lead to changes that are not sustained over time or, worse,
become a drain on limited resources, ultimately risking the long-term sustainability of the National
Society. To be effective, external support must be aligned with the analysis and direction of the
National Society, fully owned by the National Society and designed to be sustainable in the environ-
ment in which it is operating.
Managing the influx of temporary programmatic or project resources poses a major challenge for
National Society development, in particular in emergencies but also in longer-term work. The risk is
that implementing time-bound activities creates unrealistic expectations of the National Society in
local populations and draws limited resources from other areas of National Society work. There are,
unfortunately, many examples where any benefits to the National Society cannot be sustained beyond
the implementation period and so do not contribute to long-term National Society development.
Time-bound programmatic or project support can be helpful when it aligns with and reinforces
a National Society’s identity and core services, and when there is a likelihood that activities will be
sustained for as long as needed and/or taken to scale.
11
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
In managing this tension, it is helpful to identify the following from the start:
yy What aspects of the support are of a short-term nature; i.e.: will finish when external support
ceases. It is important that such support does not burden or compromise the National Society
in respect of its long-term goals.
yy What aspects of the support will the National Society be willing and able to continue into the
future; i.e.: will make a contribution to the long-term development of the National Society.
Support to National Societies by Movement and other actors should move away from short-term
substitution for National Society service delivery capacity. The exception should remain situations
where huge need outstrips the capacity of the National Society, and it has to access support from
Movement and other partners. Where short-term substitution is unavoidable in humanitarian emer-
gencies, this should be managed from the start so that it does not compromise long-term National
Society development.
National Society development requires two types of resources. There is need for financial investment
in order to allow organizational change work to take place, and there is then need for the resources
to maintain the change once it has been made. External support can be helpful in financing activities
to set change in motion; however, it is a National Society’s responsibility to find the resources to
maintain the change, and this must be planned for from the beginning.
The Framework has been written on the assumption that the concepts that it describes
will be relevant for the coming decade. At the same time, it describes a number of tools
and initiatives related to National Society development which may be revised or changed
within this period. These are reflected as text boxes within the body of the document. The
text boxes have been edited in 2020 to reflect changes and to reflect the latest tools and
initiatives related to National Society development.
© Corrie Butler / IFRC
12
WHAT IS A
NATIONAL
SOCIETY?
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
While the statutes of the Movement describe the scope of National Society activities,3 in practice,
National Societies take a broad range of organizational forms. Particularly influential in determining
their forms are the domestic environments in which they operate, their ages, their main services,
how they seek resources in order to deliver their main services, and how they are governed.
In some countries, this space is evolving with little or no regulation and few national non-profit
organizations, although international NGOs may be present. At the other end of the spectrum are
well-developed sectors, which are highly regulated and extremely competitive. National Societies
must adapt themselves to these environments.
Each National Society reflects the cultures in which it is operating. For example, understandings
of volunteering and membership differ enormously around the world. In some environments, vol-
unteering is a concept strongly identified with community cultures of mutual aid and self-help; in
others, it is highly managed with strong similarities to human resource management processes used
in recruiting and managing paid staff. National Societies must align with and build on local cultures
but, also, have the opportunity to enrich these through the Movement’s global network.
National Society services do not develop in vacuums. As auxiliaries to public authorities, National
Society services should respond to identified gaps in public service delivery and be regularly
updated based on National Societies’ own assessments and discussions with the public authorities.
Vulnerabilities differ between countries, and regions within countries. Each public authority takes
different approaches to dealing with these vulnerabilities, whether at individual, family or community
level. The services that a National Society delivers evolve from analysis of these needs, as well as the
National Society’s mandate, a continued analysis of activities of other actors within the state’s human-
itarian system, and the skills and resources available to the National Society.
To deliver different services with impact and to maintain the overall organization, National Societies
need access to different types of resource. Finance is an obvious resource but equally important is
the ability to mobilize and inspire volunteers, members and leaders, earn public support and trust,
earn the good will and critical engagement of public authorities, and earn and maintain access to
vulnerable people. This requires consistent, planned and coordinated ways of working over time.
14
International Federation of Red Cross and Red Crescent Societies
What is a National Society?
National Societies can be governed in different ways. Many are constituted as associations, with indi-
vidual members electing governance committees at every level of the organizations. In other cases,
regional branches make up the National Society’s membership. Another reality is National Societies
being governed as foundations with self-perpetuating boards. Sometimes, aspects of foundation
and associational governance systems are present in the same National Society.
Depending on how the Auxiliary Role is understood in a given country, the state at various levels may
have a more or less formal role in National Society governance structures. Where the state has such
influence, it is important that the National Society retains sufficient autonomy of decision-making
and action to meet the requirements of the Fundamental Principle of Independence.
Open organizations
In attracting volunteers and/or members from communities, National Societies develop as open
organizations. This means that they have high levels of exchange with their environments as indi-
viduals come and go, contributing ideas and experiences.
Such openness is a strength; it means the National Society has the credibility and the legitimacy
that come through involving large numbers of people. It also gives access to skills, relationships and
geographical distribution that goes beyond what would be available to a smaller, closed organization.
It should provide it with the capacity to adapt rapidly to changes in its domestic environment.
At the same time, such openness is usually maintained through transparency and involvement of
members and volunteers in the workings of the organization. This can be time-consuming in terms
of making decisions and requires special energy to ensure that people involved with the National
Society understand the nature of the Red Cross Red Crescent and the Fundamental Principles of
the organization in which they are involved.
In order to be recognized as a Red Cross or Red Crescent National Society by the ICRC, a new
National Society must satisfy 10 conditions.4 Each National Society is expected to continue to respect
these conditions throughout its life cycle. Once recognized by ICRC, a National Society may apply
for membership of IFRC. Alongside their peers, National Societies discuss and approve policies and
procedures that determine how they and their sister societies act. A number of these policies set
out common standards on organizational issues: how development cooperation should be provided,
for example, or how National Societies should work with volunteers.
15
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
As members of the Movement, National Societies are encouraged to review their legal bases and
statutes on a regular basis (about every 10 years). A joint committee of ICRC and IFRC experts reviews
these and provides feedback on them to ensure that minimum agreed standards are met.
The objective of the Joint ICRC/International Federation Commission for National Society
Statutes (Joint Statutes Commission (JSC)) is to help National Societies work efficiently
and adhere at all times to the Fundamental Principles by strengthening their legal bases.
To reach this objective, the Joint Statutes Commission is entrusted by the International
Conference of the Red Cross and Red Crescent with a twofold mandate:
Acknowledging that both Red Cross/Red Crescent law and its statutes can provide limits
and opportunities to longer-term development, it is currently being discussed how better
to link the work of the JSC with national society development matters.
© Corrie Butler / IFRC
16
International Federation of Red Cross and Red Crescent Societies
What is a National Society?
IFRC policy defines integrity as “the extent to which the National Societies and their International
Federation possess the will and the ability to act in pursuit of their respective declared objectives,
policies and standards in full accordance with the Fundamental Principles of the Movement”. 5
The primary responsibility for resolving breaches of integrity lies with the National Society and national
legal and accountability actors and systems. Should this not be possible, a number of mechanisms
can be used, including joint advice provided by ICRC and IFRC, promoting and organizing peer-level
support as well as the last resort of referral to the IFRC Compliance and Mediation Committee.
The objective of the Compliance and Mediation Committee is to assist National Societies
with the resolution of their allegation breaches of integrity as expeditiously as possible
and with full respect for due process. The secretary general shall support the Committee
in its work, in particular by making relevant information available.
(Taken from Article 32 of the IFRC Constitution – see reference above)
5 The 2007 Policy on the protection of integrity of National Societies and bodies of the International Federation. The IFRC
Constitution is available at: https://media.ifrc.org/ifrc/wp-content/uploads/sites/5/2020/02/01_IFRC-Constitution-2019-EN.pdf.
17
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
yy Each National Society develops within a unique external environment, with specific constraints
and opportunities.
yy Each National Society evolves over time and may be required to change drastically at short
notice, for instance, in response to disaster or conflict.
yy Strategy and policy agreed within Federation and Movement fora are sources of expectation
and pressure for National Societies. As an example, Strategy 2020 describes “building
strong National Societies” as the primary enabling action which will enable the International
Federation to achieve its three strategic aims.
yy National Societies may face tensions between the constraints and opportunities of their
own environments and domestic constituencies, and the international standards and goals
expected by the Movement.
This leads to a fundamental conclusion for National Society development: while there must be
common minimum values and standards between National Societies, each National Society will
put these into action in different ways based on the environment in which it is operating. There can,
therefore, be no single model for what a National Society should look like and no single prescription
for how National Society development should take place.
© Corrie Butler / IFRC
18
WHAT IS THE AIM
OF NATIONAL
SOCIETY
DEVELOPMENT?
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Change in response to evolving conditions is a natural and necessary aspect of organizational life.
Organizations which do not adapt to their environments become redundant and disappear over
time, and National Societies are no exception to this rule.
While some organizational change takes place spontaneously, deliberate, planned efforts can be
made to improve all organizations. In the context of Red Cross Red Crescent National Societies, such
efforts are described as National Society development. This Framework proposes that the aim of
National Society development is working to achieve and maintain:
National Society development is not a goal in and of itself; the primary impact of National Society
development can be measured through the services that it offers. Nor does it have an end point– it
is a moving goal. There is always scope for National Societies to improve service in the areas of:
yy relevance
yy quality
yy reach
yy sustainability.
If these qualities are present, a National Society can have lasting impact on the individuals and
communities which it serves. Experience suggests that it is these qualities of National Society services
which will be key drivers for a National Society’s sustained domestic resource mobilization.
© Corrie Butler / IFRC
20
HOW DOES A
NATIONAL SOCIETY
FUNCTION?
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Figure 1 places key organizational aspects of any National Society within a simple diagram. Its key
point is that, behind the ultimate aim of National Society development (i.e., relevant, sustained
services to vulnerable people at scale), lies a complex, interrelated series of capacities and choices.
One implication of this diagram is that National Society development can take place at multiple
organizational levels and may need to take into account many interlinked factors if its ultimate aim
is to be achieved.
A second is that responsibility for National Society development work cannot be limited to one orga-
nizational function – an OD department or similar. Instead, it must be seen as an organization-wide
process led by leadership and governance with the potential to touch on every aspect of the orga-
nization and draw on a variety of external actors.
Figure 1
SERVICES
TO THE VULNERABLE
Contribution to the Movement
OPERATIONALIZATION
Volunteering Human resources
Operational model Assets and material
Management resources
INTERNATIONAL Relationships and
ENVIRONMENT Technical skills
partnerships
Movement context
and statutes
Fundamental STRATEGIC OUTPUTS
Principles
Identity Strategic plan
Global social,
economic, political Red Cross law OD plan
environment Statutes Organisational model
Global Image and positioning
vulnerabilities
Events and
opportunities LEADERSHIP AND CORE ORGANIZATIONAL
Resources GOVERNANCE VALUES
Competition Leaders Fundamental
Constituency Principles
Community History and culture
engagement and Auxiliary role
ownership Mandate
DOMESTIC ENVIRONMENT
Social, economic, political Resources
environment Competition
Vulnerabilities
Events and opportunities
22
International Federation of Red Cross and Red Crescent Societies
How does a National Society function?
As the National Society delivers its humanitarian services, these in turn reinforce its core identity and
the way in which it is perceived both internally and in its domestic and international environments.
At points in this cycle, it may become necessary for a National Society to revise foundational texts
such as its statutes or Red Cross law as these are no longer adequate to the needs of the evolving
organization. If these are well designed, then this should not be a regular occurrence; cycles of
strategic and operational planning will be much more regular.
Learning is central to a National Society adapting and evolving to meet changing conditions. In this
context, learning is about the ability to share and analyse experience, and for leadership to convert
this analysis systematically into useful contributions to National Society development.
Above all, it involves identifying services that can be delivered at scale over time with the resources
that the National Society can realistically attract and sustain. To do this, the services that are offered
must be relevant and visible. Also, they must be in proportion to the resources available: i.e., not
requiring expertise, equipment, travel or finance that the National Society cannot realistically access
in the long term.
Without sustainable core services, a National Society risks creating structural instability that leaves
it unable to carry out activities consistently.
There must, therefore, be an internal coherence in National Society planning and implementation.
There is no point in a strategic plan containing a list of activities or infrastructure that is based on
unrealistic resource mobilization premises. There is an ongoing process of balancing the organiza-
tion: matching activities to what can be resourced and using performance to leverage new resources
that allow for expansion and improvement over time.
One key function of National Society strategic leadership, therefore, is to ensure that balance between
these organizational aspects is maintained over time.
Once a National Society has balanced core services, these can grow over time. Experience suggests
that it is easier to start small and focused and grow sustainably than to expand rapidly in a manner
that cannot be sustained and risks leading to cycles of boom and bust.
23
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Short-term projects
complementing
© Andreea Anca / IFRC
core services
24
HOW DOES
NATIONAL SOCIETY
DEVELOPMENT
TAKE PLACE?
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
In the section above, National Society development was described as a deliberate, planned effort to
develop National Societies, in contrast to the ongoing change that takes place in every organization.
While improvement is a constant process that has no end point, it is important to recognize that
constant change can be as harmful to organizations as can little or no change. Leaders must balance
pressures for change with the need for changes that have been made to ‘consolidate’, i.e., to have
time to take effect and be evaluated.
While serving leaderships engage with the current issues and future needs of the National Society,
they also must recognize and plan for their own succession as part of safeguarding the long-term
future of the National Society. Engaging younger generations in all aspects of National Society activity
and decision-making ensures not only that skills and knowledge are shared, but also that the orga-
nization remains open and relevant to future generations.
26
International Federation of Red Cross and Red Crescent Societies
How does National Society development take place?
Some key
characteristics of
good Red Cross Red
Crescent leadership:
yy Willingness to take personal
responsibility for the functioning
At the same time, there are recurrent situations across the Movement which prompt significant
change in National Societies; some are beyond their control. These include:
The process of starting or reinvigorating a National Society after crisis lays the foundation for its future
development. This is the stage at which it is easiest to develop a sustainable organizational model:
before commitments have been taken on and a public image has been created. It is particularly
important that all aspects of the formation process, such as drafting Red Cross Red Crescent law or
National Society statutes, are clearly aligned to the vision for the future organization and are designed
to make the National Society as sustainable as possible from the start.
27
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Humanitarian crisis brings with it an increased need to safeguard long-term National Society develop-
ment. It is key that all actors involved respect this need and find time to discuss how choices made in
the crisis response align where possible, and at least do no harm, to the National Society’s long-term
development goals.
28
International Federation of Red Cross and Red Crescent Societies
How does National Society development take place?
In addition to having to scale up its operations, a National Society faced by conflict may face devel-
opmental challenges relating to its domestic positioning, in particular the need to demonstrate that
it is an independent and neutral humanitarian actor with countrywide access to vulnerable people.
This may be particularly challenging if its public authority is one party to an internal conflict.
Internal crisis or lack of cohesion affects National Society image and relationships
Within the National Society, one or more events may significantly reduce organizational cohesion
and/or decrease public and partner confidence. Not only do resources become scarce, leading to
unsustainability and the need for a change in the organizational model, but significant effort must
be put into winning public and partner confidence back in order for the National Society to be able
to operate effectively again.
29
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Figure 2
capacity to
capacity to capacity to capacity to capacity to
INDIVIDUAL relate and
exist organize perform grow
mobilize
capacity to
capacity to capacity to capacity to capacity to
ORGANIZATION relate and
exist organize perform grow
mobilize
capacity to
capacity to capacity to capacity to capacity to
ENVIRONMENT relate and
exist organize perform grow
mobilize
A key aspect of National Society development is understanding at which level – individual, organiza-
tional or environmental – work must be carried out in order to address an issue. Often, work may
be required at two or even three levels in order for effective change to take place, and it is important
that this is identified early and recognized.
For example, a National Society may identify the opportunity to gain a preferential tax status. In order
to do this, it will need to engage with government (its environment) to negotiate this. If it is successful,
there may well be significant organizational implications relating to its financial procedures. And,
obviously, individuals will need training in how to operate the new systems.
A further implication of this analysis is that effective leadership of National Society development
will engage always with the aspirations and fears of the individuals that make up the organization.
Motivating, informing, persuading and encouraging individuals at all levels are all crucial to successful
National Society development work. Similarly, some National Society development work may require
strong engagement with domestic and international partners. In this respect, strategic internal and
external communication plays a crucial role in National Society development processes.
In conducting such interventions, National Societies may draw on their own auxiliary relationships
with public authorities, may work with other organizations with similar goals or may draw on
30
International Federation of Red Cross and Red Crescent Societies
How does National Society development take place?
resolutions and agreements from the Movement such as those from the International Conference
of the Red Cross and Red Crescent.
Such institutional interventions may be carried out successfully by National Societies acting alone.
Often it can be beneficial for an international element of the Movement to be part of supporting this
work, adding the weight of the collective to the discussion or being able to draw on international
norms and examples from other countries.
In IFRC, a distinction is made between two approaches to internal National Society development work.
The first, ongoing development work, focuses on improving what already exists – with the goal of
making ongoing activities more effective, more widespread or better embedded in the organization.
This is often focused on individuals or groups of people carrying out similar activities. This could
involve building skills through training, developing better tools and improving communications:
generally making things work better.
The Red Cross Red Crescent Learning Platform provides many self-directed online courses
on themes relevant to Red Cross Red Crescent volunteers and staff.
These courses are designed to develop individuals’ competencies at all levels and, increas-
ingly, cover both global and local perspectives. National Societies can develop and share
their own online training materials through the Learning Platform, benefiting both their
own as well as the broader, global Red Cross Red Crescent learning communities. National
Societies can adopt the Learning Platform and customize it, and then administer and report
on their learners’ activities and completions.
Within IFRC, this work is referred to as Capacity Building. Whether at individual or organizational level,
this is a primary responsibility of paid and volunteer management and is an ongoing, never-ending
process of improvement.
Since National Societies are complex, open organizations, improving what already exists through
Capacity Building is sometimes not enough. Often, fundamental issues must be addressed that
require high-level engagement with much deeper issues within the National Society: its identity, its
long-term strategic direction, its basic organizational model and the relationships between different
parts of the organization, or between the National Society and its environment.
Such significant, deep-rooted change, and the second approach to development work, is referred
to as Organizational Development.
Typically, Organizational Development engages with the organization as a whole and recognizes the
interconnectedness of its different functions and levels, and the capacity of change in one part of
the organization to affect performance in another.
31
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Organizational Development is inherently strategic and is about making and implementing choices
that will shape the organization’s medium and long-term future. To do this, power relationships
within the National Society must be considered, recognizing that such change may bring winners and
losers. As such, it is the responsibility of governance and senior management to steer and oversee.
Capacity Building and Organizational Development do not take place in isolation of one another.
There is a limit to the improvements that can be achieved through Capacity Building alone and,
often, these cannot be sustained without Organizational Development. Conversely, an Organizational
Development process that does not recognize the new skills and tools that individuals will need in
order to function risks failure. There is, therefore, an ongoing interplay between the two that is central
to any National Society development process.
In analysing a National Society’s long-term development, key turning points can usually be identified
at which significant and sustained changes in the performance of the organization can be achieved.
In planning for and leading National Society development, National Society leaders should be able
to articulate the turning point that they wish to achieve, and what this will mean for sustained quality
and quantity of the National Society’s services to vulnerable people.
32
International Federation of Red Cross and Red Crescent Societies
How does National Society development take place?
Figure 3 below illustrates the idea of the interplay between Organizational Development and Capacity
Building that is required to reach a turning point of sustained, improved organizational performance.
Figure 3
OD process Turning
to undertake
significant
improvement
in NS services
NS Service
delivery
performance
Potential for
failure of OD
preocess if
change cannot
be sustained
The point of introducing these concepts is to help National Society leaders and those working to
support them to analyse their National Society development needs and priorities, and hence what
type of National Society development work is likely to lead to change that can be sustained in the
long term.
A criticism of much external support to National Societies over the years would be that it has focused
largely on short-term Capacity Building and programme implementation, without encouraging and
supporting engagement with deeper issues of organizational models and sustainability. Often, the
result has been that gains in capacity have proved to be unsustainable in the long term, leaving the
National Society with little or nothing to show from sometimes significant financial and technical
support or, even worse, using scarce resources to maintain something that has little long-term value.
33
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
yy Formation of a critical number of people agreeing to the need for and prepared to lead
change within the National Society
yy Analysis of the organization and its environment
Review of the organization’s mandate, vision, mission and positioning in its environment in
relation to the needs of vulnerable people, and the gaps in service delivery by the National
Society and other actors
Review of its internal organizational equilibrium and coherence
Review of relevance and quality of National Society partnerships, as well as opportunities
for improved relationships
yy Implementation
Identifying opportunities and momentum for change both internally and within the
National Society’s environment
Communication of change goals and creation of shared vision within the organization
and outside
Using limited technical and financial resources effectively – from both inside and outside
the National Society
34
International Federation of Red Cross and Red Crescent Societies
How does National Society development take place?
Relevant and sustained services at community level are primarily delivered by a National
Society’s local structures. BOCA is a self-assessment tool developed for branches to identify
and assess their strengths, limitations and challenges in relation to a wide range of orga-
nizational capacities that define its identity and capacity to deliver, supporting branches
and National Societies in their development process.
Any major change requires leadership focus, so change planning must recognize the need for ded-
icated change-management capacity at all levels and identify ways in which this can be assured:
perhaps through halting some non-essential activities or bringing in temporary additional support
either to manage change processes or to oversee ongoing activities.
However, good will and vision are not enough. Technical skills are needed both in overall change
management and for Organizational Development and Capacity Building. Change-management
experience and skills should be included in the core competencies of any National Society secretary
general; in particular, that person needs the ability to communicate effectively with internal and
external stakeholders.
Finally, all forms of National Society development require two types of financial resource: investment
finance, which is used to pay the one-off costs of the actual change process, and the resources to
sustain the resulting changes into the future. While investment finance can (but does not have to) be
provided from outside the National Society, the resources to maintain the change must be generated
from within the National Society and its sustainable resource base. If this is not the case, then it is
likely that any positive improvements will be lost quickly.
35
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Characteristics of
effective National
Society development
36
WHAT IS THE
ROLE OF THE
EXTERNAL ACTOR
IN SUPPORTING
NATIONAL SOCIETY
DEVELOPMENT?
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Many actors may be interested in the development of a National Society. These certainly include the
International Red Cross and Red Crescent Movement – IFRC, ICRC and sister National Societies. In
addition, other actors such as governments and other national agencies may have strong reasons
to support National Society development. Indeed, it may be domestic actors, including government,
which have the greatest external influence over National Society development processes.
It is the role of the International Federation to maintain a strategic overview of the health of its mem-
bers and to coordinate efforts to improve the individual and collective health of National Societies.
Just as the responsibility of the National Society leadership is to lead and coordinate change within
the National Society, it is also its responsibility to decide which other actors can help support the
particular change that the organization is going through. Experience shows that the way in which
partners are chosen and the roles they play are critical factors in enabling/ accelerating, or blocking,
National Society development.
There is always a serious danger that power and financial inequities create a relationship in which the
National Society loses ownership of activities that are meant to contribute to its development and,
ultimately, loses its identity. In such a situation, experience suggests that little or no progress is likely
to be made, and other actors’ resources are likely to be spent in an uncoordinated and ineffective way,
slowing or stopping momentum for change within the National Society. While all actors legitimately
have different interests in National Society development, and will express these as requested by the
National Society, ownership of the development process must rest firmly with the National Society
and its leadership. If this is undermined, then the legitimacy of any change is also undermined and
the integrity of the National Society comes into question.
In particular, external support which is not rigorously geared to supporting a National Society
in developing its own domestically sustainable core services is likely to have little or no positive
long-term impact on National Society development, and may actually weaken the National Society in
the long run. Such support often can be neither multiplied nor sustained over time, so has minimal
impact on vulnerable people at comparatively large expense.
38
International Federation of Red Cross and Red Crescent Societies
What is the role of the external actor
Finally, it is also important to recognize that complex change takes time, is risky and may take unex-
pected directions. Any actor wishing to support change within a National Society must be prepared to
be patient, be flexible and make allowances for genuine learning processes and evolutions of thinking.
In particular, external actors provide a National Society with a mirror in which to observe its strengths
and weaknesses. Peer leaders are particularly effective in this role and this is an area that the
secretariat is seeking to explore further. An external viewpoint, including from consultants as well
as delegates, can be helpful to National Society leaders in helping them to analyse their situations
and consider their options, so long as this input is as impartial as possible and identifies with the
long-term interests of the National Society.
Conversely, if momentum and vision for change cannot be observed within a National Society,
encouraging this to develop should be the focus of external support.
One strategy for supporting National Society development has been to provide
medium-term expatriate support to National Society leaders. What is required
in each role will differ according to the needs of each National Society and its
current development plans; success in such roles often seems to be linked to
the capacity to act as a credible sounding board at senior management level,
the ability to coach senior leaders and the ability to facilitate links and expertise.
Learning from experience suggests that these roles – often fulfilled by the most
senior IFRC representative to a National Society – are most effective if based on
hands-on senior management experience and in-depth knowledge of managing
organizational change processes.
The process of National Society Certification is an incentive for National Society development;
National Societies achieving objective external certification through the OCAC process
(see above) will demonstrate the excellence and relevance of their humanitarian work
as well as the organizational processes that enable this, through an externally validated
process. Such validation allows National Societies to demonstrate their achievement and
commitment to continuous development, both internally and externally.
39
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
The challenge within a global Movement is to provide appropriate support, i.e., advice and equipment
that is tailored to the environment and resource constraints in which it must be sustained over time.
As a rule, models should not be exported from one National Society to another but rather adapted
and imported with care.
Technical support must be adapted to the environment in which it will be operated. Much north-south
technical assistance within the Movement is based on standards and ways of operating in wealthy
National Societies, and does not engage sufficiently with local cultures and ways of working, or with
the realistic resources that will be available to sustain the changes into the future.
In providing financial support to National Society development, different types of funding are needed
at different points in development processes.
While some initiatives can be reduced to fairly predictable inputs and outputs, many change initiatives
need funding that can support experimentation and testing, as well as more intangible activities such
as communicating with members and volunteers. There are inherent risks of failure as new ideas
are tested and funders need to be comfortable with a level of risk.
The CBF responds to the complexity of change facing many National Societies, if they are
to become more domestically sustainable. It works to identify National Societies in which
there is strong momentum for significant change and provides technical support to such
National Societies to develop change plans.
NSIA, jointly managed by the IFRC and ICRC, is a Movement funding mechanism focused
on supporting the development of National Societies especially those in contexts with
heightened humanitarian needs or risks. Recognising that successful NSD requires ded-
icated, long-term funding, and that the development pathway of each National Society
will be different, the fund provides both multi-year support and short term ‘bridge funds’
to prepare for future investment. The NSIA is a demand-led fund, and National Societies
apply for investment to help realise their NSD ambitions.
40
International Federation of Red Cross and Red Crescent Societies
What is the role of the external actor
41
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
Conversely, there is a danger that multiple actors working at different levels within National Societies
overwhelm a National Society’s coordination capacity and risk creating a series of parallel systems
within the same organization that proves to be inherently unstable over time, creating confused and
conflicting lines of accountability.
© The American National Red Cross 2018
42
CONCLUSION
International Federation of Red Cross and Red Crescent Societies
National Society Development Framework
© Corrie Butler / IFRC
44
International Federation of Red Cross and Red Crescent Societies
Conclusion
This Framework for National Society development clarifies high-level understandings and dynamics
and sets a common direction and language for this work.
What the Framework proposes is a focus within the Movement on every National Society developing
diversified and sustainable domestic support as the basis of its core operation and services, com-
plemented by Movement support that is sensitive to National Society long-term development needs
when crisis demands this.
For the Framework to be implemented will require development and revision of further policies,
texts and tools to turn the principles set out into more concrete actions. It is not, in itself, sufficient
to lead these detailed changes. Also, will require reflection and negotiation within the Movement
about how current attitudes and dynamics surrounding National Society development can evolve
to be more effective.
What the Framework proposes is a gradual and careful transition over a number of years to a situ-
ation in which every National Society has sufficiently diversified and sustainable sources of income
to ensure that its integrity and independence are not threatened by any actor, whether domestic or
international. The purpose of the Framework is not to propose radical, short-term change, which in
any case would not be possible to implement.
NSD.Support@ifrc.org
45
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the
world’s largest humanitarian network, with 192 National Red Cross and Red Crescent
Societies and around 14 million volunteers. Our volunteers are present in communities
before, during and after a crisis or disaster. We work in the most hard to reach and
complex settings in the world, saving lives and promoting human dignity. We support
communities to become stronger and more resilient places where people can live safe
and healthy lives, and have opportunities to thrive.
Follow us:
ifrc.org | twitter.com/ifrc | facebook.com/ifrc | instagram.com/ifrc | youtube.com/ifrc