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Syllabus R-2020

anna university strategic management syllabus

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11 views1 page

Syllabus R-2020

anna university strategic management syllabus

Uploaded by

tj murugan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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20MB301 STRATEGIC MANAGEMENT LTPC 4004

OBJECTIVES:
To learn the major initiatives taken by a company's top management on behalf of corporate, involving
resources and performance in external environments by specifying the organization's mission, vision and
objectives, developing policies and plan to understand the analysis and implementation of strategic
management in strategic business units.
UNIT I STRATEGY AND PROCESS 12
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation
Process – strategists at various management levels, Types of Strategies, Limitations of Strategic
Management - Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives
and Goals - Corporate Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE 12
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during
Industry Evolution-Globalization and Industry Structure - National Context and Competitive advantage
Resources- Capabilities and competencies–core competencies- Distinctive Competencies- Resources and
Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-
Case study.
UNIT III STRATEGIES 12
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies -
Business level strategy -Corporate Strategy- Vertical Integration-Diversification and Strategic Alliances-
Introduction, Types of Strategic Alliances and Business Decisions, Problems Involved in Strategic
Alliances - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile -
Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc
Kinsey's 7s Framework - GE 9 Cell Model – Distinctive competitiveness - Selection of matrix - Balance
Score Card-case study
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION 12
The implementation process, Resource allocation, Designing organizational structure-Designing Strategic
Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-
Power and Conflict-Techniques of strategic evaluation & control-case study
UNIT V OTHER STRATEGIC ISSUES 12
Functional Issues – Financial, Marketing, Operations and Personnel Plans and policies. Managing
Technology and Innovation- Strategic issues for Non Profit organizations. New Business Models and
strategies for Internet Economy-case study.
TOTAL: 60 PERIODS
OUTCOMES:
This Course will create knowledge and understanding of management concepts principles and skills from a
people and their strategies within a changing context to meet stakeholder interests information systems to
learn from failure key tools and techniques for the analysis and design of information systems, including
their human and organizational as well as technical aspects.
TEXT BOOKS:
1. Hill. Strategic Management: An Integrated approach, 2009 Edition Wiley (2012).
2. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition,Tata McGraw Hill, 2008.
REFERENCES:
1.Adriau H Aberberg and Alison Rieple, Strategic Management Theory & Application, Oxford University
Press, 2008.
2. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
3. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and
Application, Prentice Hall of India, 2005.
4. Dr.DharmaBir Singh, Strategic Management & Business Policy, KoGent Learning Solutions Inc.,
Wiley, 2012.

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