Brijesh Kumar
Brijesh Kumar
Abstract – The General Data Protection Regulation (GDPR) has complexity of different business models has only increased
come into force and will have wide implications for the digital [4], [5], [6] and [7]. The seminal business model research and
economy and business models of various technology firms. canvas done by Osterwalder et al. [8] had a profound impact
The GDPR aims to provide consumers with the control of their in the start-up world.
personal data, provide trust in the digital economy and harmonize
data protection.
Privacy and data protection have always been a priority policy
Clearly, the GDPR would impact the services sector, especially for the European Union law maker. The legislation gradually
data entry, customer care, advertising, banking and IT, among developed to reach the point of adopting the General Data
others. These services cannot be provided to a European client Protection Regulation. Claiming to promote the protection of
unless the Indian data protection laws are considered adequately fundamental rights, the GDPR also supports lawful business
rigorous by European Union (EU) standards, or on par with procedures to create a balanced environment.
GDPR. The study outcomes presented in this paper attempt to
analyse and outline how the GDPR will impact the digital data II. GENERAL DATA PROTECTION REGULATION
business of Indian enterprises, as well as providing new challenges
The GDPR builds upon many existing concepts in European
and opportunities for innovation. Key highlights of the similarities
and differences between IT Act 2000 and GDPR are presented.
privacy law and creates new rights for the users whose data is
being processed [9]. The result is new compliance obligations
Keywords: Data economy, Data portability, Data protection, European for organizations handling data. The Regulation addresses
union, GDPR, IT Act 2000 two main ideas: to strengthen and unify data privacy rules for
individuals in the European Union; and to widen the territorial
I. INTRODUCTION scope of the data protection by regulating the export of personal
GATHERING of data and its subsequent commercialization data of European citizens outside EU. It is known that the main
transformed contemporary economies, politics, societies and goal of the GDPR is for both citizens and business to benefit
cultures. The surge in digital technologies and platforms in from the new rules – common welfare has always been first
recent years and the progression towards a digital economy priority for the EU legislator.
has at its core, the monetization of personal data and the use
of ‘Big Data’ to create value [1]. In the European Union (EU) The General Data Protection Regulation is a European Union
for example, the value of the data economy is continuously Law implemented on May 25, 2018 requires organizations
increasing. In 2016, the value was calculated to be EUR 300 to safeguard personal data and uphold the privacy rights of
billion (1.99% of the EU’s GDP) and is estimated in 2020 to anyone in EU territory [10]. The regulation includes seven
be EUR 739 billion (4% of the EU GDP) [2]. Indeed, over the principles of data protection that must be implemented and
last few decades, multinational companies mushroomed with eight privacy rights that must be facilitated. It also empowers
several of them ascending very swiftly to top of the Fortune member state-level data protection authorities to enforce the
500 list and whose source of revenue and business models are GDPR with sanctions and fines. The GDPR replaced the 1995
dependent on the gathering and use of personal data. Data Protection Directive, which created a country-by-country
patchwork of data protection laws. The GDPR, passed in
A business model reflects how a firm attracts and provides European Parliament by overwhelming majority, unifies the
value to consumers and converts this into a financial profit EU under a single data protection regime.
[3]. A successful business model can differentiate a firm
from its competitors, provide huge financial returns and can GDPR is the toughest privacy and security law in the world.
ultimately create a paradigm shift in how an industry functions Though it was drafted and passed by the European Union, it
and conducts business. With an increase in digitization and the imposes obligations onto organizations anywhere, so long as
emergence of the digital economy, the variety as well as the they target or collect data related to people in the EU. The
28
GENERAL DATA PROTECTION REGULATION
GDPR will levy harsh fines against those who violate its privacy liability and criminal liability under Chapter IX and Chapter
and security standards, with penalties reaching into the tens of XI respectively. Section 43 under Chapter IX of the Act covers
millions of euros. penalty and compensation in case of unauthorized access or
damage to computer, computer system or network. This section
III. BRIEF COMPARISON OF INFORMATION is important for establishing criminal liability under Section 66
TECHNOLOGY ACT, 2000 AND GDPR of Chapter XI.
The relevant Indian laws governing online data protection are
the Information Technology Act, 2000 (IT Act) and Information This section brings out the similarity and difference between
Technology (Reasonable Security Practices and Procedures and key features of the GDPR and the IT Act. A brief overview of
Sensitive Personal Data or Information) Rules, 2011. The IT the notable features of these data protection legislations has also
Act was enacted to give “legal recognition for the transactions been given. The following table presents key highlights of the
carried out by means of electronic data interchange and other similarities and differences:
means of electronic communication” [11]. It provides for civil
Some rules under Sec.43A of the IT Unlike the GDPR, IT Act does not use the word “Right”.
Art.(14 -18), Art.(20 Act loosely correspond to the rights IT Act excludes reference to some important rights given in
- 22) and Art.7(3) of GDPR. These are Right of access, Right to restrict process-
under GDPR.
Rights GDPR ing, Right to data portability, Right to object, Right to erasure,
Rule 5(6), Rule Right in relation to automated decision making and profiling.
5(3), Rule 5 (7) of These are: Right to rectification, The Rights have been described in considerable details in
IT Rules, 2011 Right to be informed and the Right GDPR. On the contrary, the IT Act gives a vague description
to withdraw consent. of some of these rights.
Common data protection security
GDPR consists of additional and elaborate measures for se-
Art.32, 35, 37, 30, practices include adoption of inter-
Security and Ac- curity of data processing. These include appointing a data
33 of GDPR nal policies, security audit, adher-
countability security officer, conducting privacy impact assessment, main-
Rule 4 of IT Rules, ence to voluntary code of conduct
tenance of records of processing
2011 and certification mechanism.
29
AKGEC INTERNATIONAL JOURNAL OF TECHNOLOGY, Vol. 11, No. 1
IV. GDPR IMPACT ON INDIAN ENTERPRISES Indian IT industry to keep continuing to do business in Europe, it
Following the Cambridge Analytica data hacking case reported needs to comply with the GDPR. The GDPR imposes a penalty
in March 2018, the European Union (EU) enacted the GDPR structure of 20 million EUR or 4% of global turnover (on the
2018. As a result, e-commerce companies registered in non- higher side) in cases of non-compliances.
European jurisdictions are subject to a legal framework on
par with these regulations. To enforce such legislation, India’s The regulation requires a programmatic approach to data
e-commerce companies need to have a similarly stringent protection and a defensible programme for compliance will be
legislation besides infrastructure and technologies in place. required to prove that are acting appropriately. As part of these
efforts, answers to the following questions need to be sought:
Clearly, the GDPR would impact the services sector, especially ●● What is our data footprint in the EU (e.g. data about
sectors like data entry, customer care, advertising, banking employees, consumers and clients)?
and IT, among others. These services cannot be provided to ●● Are we prepared to provide evidence of GDPR compliance
a European client unless the Indian data protection laws are to EU or US privacy regulators who may request it?
considered adequately rigorous by EU standards or on par with ●● Do we have visibility of and control over what personal data
GDPR. Even if Indian companies do not directly interact with we collect? How do we use it? With whom do we share it?
European citizens, they would still require GDPR compliance. ●● Do we have a privacy-by-design programme, with privacy
This is so because personal data of European citizens have impact assessments (PIAs), documentation and escalation
the potential to be exploited for other related data processing paths?
activities. ●● Do we have a tested breach-response plan that meets
GDPR’s 72-hour notification requirement?
If so, Indian companies would attract heavy penalty for non- ●● Have we defined a roadmap for GDPR compliance?
compliance. For instance, if an Indian company uses data of ●● Have we identified a Data Protection Officer (DPO) as
former European customers, it would be liable for penalisation required by the GDPR?
under the GDPR. Accordingly, the differences between the ●● Have we adopted a cross-border data transfer strategy?
existing legal framework in India and the EU on data privacy
merits consideration. Both government agencies and trade V. THE CHALLENGES
bodies like FICCI and NASSCOM would have to formulate a Weak data protection law in India: India’s outsourcing
regulatory regime to accomplish synergy between Indian and industry, which is estimated to be worth over 150 billion USD,
EU data protection regimes to promote India-EU trade to its contributes nearly 9.3% of the GDP. The EU has been one of
full potential. the biggest markets for the Indian outsourcing sector and India’s
relatively weak data protection laws make us less competitive
Europe is a substantial marketplace for the ITeS, BPO and than other outsourcing markets in this space.
pharmaceutical industry in India. The size of the IT industry
in the top two EU member states (i.e. Germany and France) Cross-border restrictions: Largely inflexible, the GDPR
is estimated to be around 155–220 billion USD. Thus, for the reduces the extent to which businesses can assess risks and
30
GENERAL DATA PROTECTION REGULATION
31