Republic of the Philippines

Department of Education
Region V
Schools Division of Sorsogon
Bulan National High School

BUSINESS PLAN
BANANA UBE DELIGHT
Presented to the Faculty of
Bulan National High School
Zone 8, Bulan, Sorsogon
bananaubedelight@gmail.com

owned by:
Juzz Zander G. Guiroy
Donna G. Grantos
Sebastian Paolo L. Ramel
Mia G. Gogolin
Mark Steven R. Lim
Donnalyn E. Lazarte
Krystal Mhay A. Marabilla
Hannah Cassandra G. Chan
Carl Andrei S. Bolivar

PROPOSED TO:
Jezreel B. Grona
 TABLE OF CONTENTS

Title Page Page

Introduction ……………………………………………............ 5-7
Proposed named of the Business
Address of the Business
Name of the owners
Business Description
Location of the Business
Funding Requirement
EXCECUTIVE SUMMARY ……………………………………… 8-11
Vision, Mission, Goals and Objectives
Business Model
Business and product position
Wealth Improvement Approaches
Parties Supporting the Business
ENVIRONMENTAL ANALYSIS ……………………………. 11-16
Political
Environmental
Socio Economic
Technological
Ecological
Legal
BUSINESS DESCRIPTION …………………………………. 16-19
Nature of Business
Description of the product
Materials and Equipment Needed
Size of the Business
Personal Requirement
Administrative Operation
ORGANIZATIONAL PLAN ………………………………... 20-23
Form of Business Organization
Liability of the owner
Organizational Structure
Roles and Responsibilities
Salary Requirements
PRODUCTION PLAN …………………………………………. 23-26
Production Schedule
Production Process
Processing Plant and Equipment
Sources of Materials
Estimated Production Cost
OPERATION PLAN …………………………………………… 27-33
Suppliers
Materials Requisition and
receiving Procedures
Storage and Inventory
Control System
Shipment System and Control
Functions of Support Services
MARKETING PLAN …………………………………………… 33-36
Product
Place
Price
Promotion
People
Packaging
Positioning
FINANCIAL PLAN ………………………………………………… 37-41
Major Assumptions
Statement of Comprehensive Income
Statement of Financial Position
Statement of Cash flows
APPENDIX …………………………………………………………… 42-51
Location Map
Sample Flyers and Brochure
Owner’s Profiles
 Acknowledgement
We would like to express our heartfelt appreciation to
everyone who has contributed to the development of the Banana
Ube Delight business plan. The hard work, dedication, and support
from the team, mentors, advisors, investors, customers, and the
community have been instrumental in shaping this comprehensive
and promising plan. Your valuable insights, expertise, and
resources have helped us refine our strategies and ensure the
success of our venture. We are truly grateful for your contributions
and excited to embark on this journey together.

Thank You!
Banana Ube Delight
EST • 2023
I. INTRODUCTION

The proponent Came up with the

company named Sagenggeng. Sagenggeng
aims to provide a best quality product,
healthy and affordable price. It is a type of
Business which uses raw materials into a
fine finished goods. The reason behind our
business is to promote our local product
such as Banana and Ube to local and
international market and provide a best quality product that is also
healthy and affordable, This Business exist to support our local
farmers of Banana and Ube and aims to provide consumers with
best quality goods.

The Business description, location, total funding

requirements, and potential funding sources are all included in
this section of the business

A. Proposed Name of the Business

Since the company’s main product is made of Banana and

Ube the Sagenggeng company proposed the product name
“BANANA UBE DELIGHT” the owner’ s of the company think’s
that Banana Ube Delight is suitable to its product. The name
BANANA UBE DELIGHT is derived from the ingredients itself
which is the Banana and Ube and Delight means extreme
pleasure or satisfaction to our customer.
B. Address of the Business

Banana Ube Delight is located in two different places;

Bulan National High School and Zone 2 Boulevard, which is
accessible and appropriate for our business because our target
market is the students of Bulan.

C. Name of the Owners

Juzz Zander G. Guiroy Donnalyn E. Lazarte

Krystal Mhay A. Marabilla Donna G. Grantos
Hannah Cassandra G. Chan Sebastian Paolo L. Ramel
Carl Andrei S. Bolivar Mia G. Gogolin
Mark Steven R. Lim

D. Business Description

Our Business is very affordable snacks that students

can buy. We know that there are a lot of students that have a
low budget. This product is budget-friendly for all the students
who want a snack that can fill their tummies.

We know that Banana snack is more than just usual pinoy

snacks like turon, maruya or bananacue, there are still a lot of
banana recipes that aren’t know by the public that’s why we
came up to idea to make another variety of banana that is not
common and unique. Banana aren’t just healthy. It is also a
budget friendly. That’s why we chose this business.
E. Location of the Business
Banana ube delight is located in two different places: Bulan
National High School and Zone 2 Boulevard, which is accessible
and appropriate for our business because our target market is
the students of Bulan. Bulan National High School and Zone 2
Bay walk Boulevard since this is where the student’s hangout and

F. Funding Requirement
FUNDING REQUIREMENTS START UP CAPITAL
Raw Materials Php 980.75
Equipments Php 760.25
License and permit Php 200.00
Advertising and Promotion for Php 350.00
opening
Other Expenses Php 500.00
Total Php 2,791.00
II. EXECUTIVE SUMMARY
This chapter identifies the business vision, mission, goals
and objectives, the business model, the business and production
position, wealth improvement approaches and the parties
supporting the business.
A. Vision, Mission, Goals and objectives
The vision of Sagegeng company’s vision is not just to be
the leading snack but also to change the perception of filipinos
about the bananas. When Filipino hear bananas, the first snacks
that come to their mind are turon, babanaque, maruya or other
banana snacks. Our company’s vision is to be the first thing that
Filipinos would think whenever they hear “BANANAS”.
Company’s mission is to solve the problem of students in
spending too much money for low quality food products, we aim
to accomplish our mission with vision to change the perception of
Filipinos when it comes to banana snacks.

Objectives;

⁕ To make the Banana ube delight as a new standard

product for an affordable and best quality product
⁕ To support local farmers of Banana and Ube
⁕ To expand the business

Banana ube delight goal is to provide consumers with a

healthy and affordable snack with an idea of promoting it to local
and international market and Banana ube delight also supports
local farmer of banana and ube here in Philippines. This innovative
product intended for a new and different variety of banana. This
product could have the potential to grow and its potential to satisfy
the customer with it taste with a twist.
B. Business Model

Our organization is a corporation named “SAGENG’GENG”

that has 13 owners. Banana ube delight involves offering a
unique dessert or snack made with bananas and ube, we will
sure that our product is appetizing and affordable snacks that
you can’t forget after you taste it, the business focuses on
providing a delicious and creative twist to attract dessert lovers
and Filipino enthusiasts. We can say that this is pure as our good
intention toward our customer
C. Business and product position
Our shop could be place in Bulan National High School
particularly in gymnasium and on Zone 2 baywalk boulevard, we
believe that this is the best location for our product since our target
market is the students, Zone 2 baywalk boulevard has a huge
number of people that could be a potential customer for us.
D. Wealth Improvement Approaches
Examining our operations closely is a smart move to
kickstarts our growth. It lets us improve on how we do things
bringing about our personal change. It is key to building a strong
and united team.
At our group, we believe that without collaboration between
the leaders above, the initiative would not be successful, we can
produce more unique and creative ideas and produce them
efficiently if we possess unity in our group.
In our team, trust is the backbone of business Everyone’s
got something valuable to offer, and we only pass responsibility
when we’re confident in someone’s skills. This mutual trust not
only let’s each owner grow but also amps up our shared
enthusiasm for the job.
RESOURCE MAXIMIZATI
We look at every resource and figure out how to make
the most of each to cut down on costs and effort. Our beliefs is
simple to squeeze every bit of usefulness from resources, and
that’s how we aim for maximum profit in our group

SKILLS DEVELOPMENT

Our group is focused on the improvement of the group

makes specific measures to improve and enhance the overall
skills and of both the owners and more potential employees for
future expansions. In our group, we always believe that there’s
more room for improvements.

E. Parties supporting the business

FAMILY
Family can play a crucial role in supporting a business. They
might offer financial backing, contribute expertise, provide
emotional support during tough times, assist with day-to-day
operations, or even become involved in the business directly by
working within the company. Their understanding and
commitment often go beyond the typical support network, making
their involvement deeply personal and invested in the business's
success.

TEACHERS
Teachers can support businesses in various ways. They might
offer educational programs or workshops tailored to business
needs, provide guidance on specific skills or subjects relevant to
the industry, mentor aspiring entrepreneurs, or even collaborate }
with businesses for internships, projects, or education
FRIENDS
Friends can offer invaluable support to a business by being
advocates, providing moral support, and sometimes even
becoming customers or clients. They might also offer advice, share
expertise, or assist in networking by introducing the business to
their own connections. Their emotional encouragement and
genuine interest can be a great asset to the business's growth.
III. ENVIRONMENTAL ANALYSIS

Sageng’geng company’ s conducted an environmental

analysis using the Political, Economic, Socio economic,
Technological, Ecological and Legal (PESTEL). This part provides
an industry study the addresses the following factors that have a
direct impact on the proposed business.

A. Political
FDA policy and rules must be followed to provide people right
food or snacks.

B. Economic

Focused on healthy benefits of products and to know and

understand consumer preferences

C. Socio economic

Launched the healthy benefits of the products, this

product is suitable for everyone, whether young or old which is a
very friendly budget for our consumers

D. Technological

We used social media to promote our products to get a

customer because we know that all of us relies on social media to
get any information everyday so this is beneficial to us because
we use social media everyday
E. Ecological
The Bulan NHS places a high value in hygiene. What we
plan to do is to focus more on cleaning the waste and to
segregate it with biodegradable and non-biodegradable. We also
want to promote the use of eco-friendly bag to reduce the plastic
waste in the environment.

F. Legal

We ensure that all of raw ingredients that we use is FDA

approved and our product which is banana ube delight has the
potential to grow in popularity in the future. We aim to establish
a solid legal foundation, mitigate legal risks, and ensuring the
long terms success and sustainability of our business.
IV. BUSINESS DESCRIPTION

This section describes the business’s structure and nature.

This has the state of the art features offered by the company.
This section describes the product to be produced, the equipment
needed by the small firm, its scale in terms of capitalization and
scope, and the personnel required to run the operation.

A. Nature of the business

A corporation will be used for Banana ube delight

manufacturing. The thirteen members of this corporate structure,
who are all Grade 11 ABM-B students for the academic year
2023–2024, are the reason its proponents selected it. The core of
this business's operations is manufacturing, which entails using
labor and manufacturing tools to create products for use or sale.
The business buys supplies and raw materials to make products
that are then finished.

B. Description of the product

Introducing our scrumptious Banana Ube Delight, A fusion

of ripe bananas, eggs, rich Jersey milk powder, flour, sugar, and
a touch of oil, expertly combined to create a harmonious blend of
sweetness and creaminess. To elevate this indulgence, we've
coated each piece in a crispy layer of golden breadcrumbs,
ensuring a perfect balance of soft, flavorful core and satisfying
crunch in every bite. Savor the unique symphony of banana and
ube, meticulously crafted for a mouthwatering experience that's
both delightful and irresistible.

C. Materials and equipment needed

Equipment and USES

Materials Name

We use stock pot to

STOCK POT boiled all the
babana’ s

The mixing bowl is

MIXING BOWL where we mix
ingredients such as
flour, sugar,
powdered milk, etc.
 We use a masher to
MASHER crush the boiled
banana

We use frying pan

FRYING FAN for frying our
finished product,

We use to pick up
TONGS the fried product

We use whisk to
WHISK beat the eggs

We use measuring
MEASURING spoons and cups to
SPOONS & CUPS measure all the
ingredients in
banana ube delight.
 We use stove to fry
STOVE our product.

We use plastic
PLASTIC GLOVES gloves to ensure the
cleanliness of our
product.

We use packaging to
PACKAGING maintain the
cleanliness of our
product and to
attract customers.

D. Size of the business

All entrepreneurs begin with a modest business in order to

take a chance before they are successful in creating a large and
prosperous company. We start off small in our business,entering,
producing, and providing our goods and services, as we are still
new and unsure of our target market's willingness to buy our
products.

E. Personnel requirements
We did not add individuals to generate goods and services
because our group already have the qualities and skills of an
entrepreneur that we may use to establish a business.
 These qualities and skills include being risk-takers,
industrious, persistent, and hardworking. in addition to taking
initiative. These traits and skills were really helpful to us when we
launched our own business.

F. Administrative operation
The company is a corporation with nine members, each of
whom has an equal share of the profits. Nonetheless, for
administrative purposes, a Chief Executive Officer would be named
to supervise the administration of the company's affairs and
operations.
V. ORGANIZATIONAL PLAN
The company is fully explained in this section of the
business plan, along with its organizational structure, owner
accountability, roles and responsibilities, and wage requirements.
A. Form of the business organization
Given that Sageng'geng Company has nine proprietors, the
corporation type was chosen by the company. Manufacturing items
for sale or use is the nature of this firm. Employing labor and
equipment to manufacture the given good. The business buys
consumables and raw materials to be turned into finished goods.
It is imperative that the business owner gives careful consideration
to the many kinds of business associations.
B. Liability of the owner
In its commercial dealings, Banana Ube Delight Corporation
takes full responsibility for all obligations. In order for their
businesses to run smoothly and effectively, owners make sure that
the goods and services they manufacture and offer to their clients
are properly managed. It is an essential component of a business
since it is utilized to fund operations and major expansion. Because
The Banana Ube Delight operates profitably and efficiently and
because its owners ensure that the products and services they
generate and make available to the public are in good hands, they
are accountable for all business-related duties and obligations.
C. Organizational structure
Banana Ube Delight s situated in the gymnasium of Bulan
National High School and in Zone 2, Bay walk boulevard. The
entreprenuers initial capital of P2,791.00 is utilized by a 9 employe
in the business. These personnel include the Chief Executive
Officer (CEO), Juzz Zander G. Guiroy, Human Resources (HR)
Donna G. Guran, Krystal Mhay A. Marabilla, Operations
Management (OM) Sebastian Paolo L. Ramel, Mia G. Gogolin,
Finance Mangement (FM), Mark Steven R. Lim, Donnalyn E.
Lazarte, VP in Procurement (VPP), Hannah Cassandra Chan, Carl
Andrei S. Bolivar
D. Roles and Responsibilities
This section describes the duties and responsibilities of
various job titles as well as the qualifications, experience, and
capabilities of the applicant. To reduce and prevent
misconceptions and functional duplication, roles and
responsibilities should be incorporated in the organizational chart.
The detailed job descriptions for the staff are listed below.
Human Resources
The roles and responsibilities of human resources (HR)
include recruitment and hiring, training and development, policy
administration, employee relations, compensation and benefits
management, compliance with laws and regulations, talent
management, strategic planning, employee engagement, diversity
and inclusion, HR analytics, and organizational development. HR
professionals play a vital role in supporting the organization's goals
and ensuring a positive work environment for employees.
Operation Management
Operations management involves planning and strategizing
production processes, designing and improving operational
systems, managing the supply
chain, ensuring quality control, optimizing capacity and inventory,
maintaining supplier relationships, controlling costs, managing
risks, and leading teams involved in production and logistics.
Operations managers play a critical role in optimizing efficiency,
meeting customer demands, and driving organizational success.
Finance Management
Finance management involves financial planning and
budgeting, financial reporting and analysis, risk management, cash
flow management, investment management, financial compliance
and governance, financial strategy and decision-making, cost
management, financial forecasting and modeling, and stakeholder
management. Finance managers play a crucial role in managing
the organization's finances, providing financial insights, and
supporting strategic decision-making.
VP in Procurement
VP of Procurement is responsible for strategic planning,
procurement operations, supplier management, cost
management, risk management, contract management, supplier
diversity and sustainability, team leadership, stakeholder
engagement, and continuous improvement within the
procurement function. They play a crucial role in driving
procurement strategies, managing supplier relationships,
optimizing costs, mitigating risks, and ensuring efficient
procurement operations.
E. Salary Requirement
Salary requirements must be high enough to reward and
compensate the owner for all of their hard work. All members
receive the same salary, which is not fixed because it varies based
on the company's earnings. After the allotted time is up, hopefully,
the firm succeeds and the P2,791 capital will yield a respectable
total income.
Summary:
• Business success
• Outstanding client service
• Effective communication in sales
• Capable of satisfying client needs

CAPITAL ₱ 2,791.00
OVERALL TARGET INCOME ₱ 4,291.00
VI. PRODUCTION PLAN
A. Product Schedule
The delicious banana ube Delight is what the business
owners plan to sell. For a total of 222 pieces in two days of sales,
the sagenggeng corporation created 56 pieces of banana ube
pleasure in the morning and 51 pieces in the afternoon on the first
day of sales. On the second day, the company produced an
additional 53 pieces in the morning and 62 pieces in the afternoon.

PRODUCT MORNING AFTERNOON

First Day
Banana Ube Delight 56 pieces 51 pieces
Second Day
Banana Ube Delight 53 pieces 62 pieces
Total 222 pieces

B. Production Process
The production process starts with obtaining supplies from
the provider, followed by the preparation of all materials obtained,
the conversion of inputs into outputs, and the storage of the
completed products as inventory.
The production process refers to the series of steps and
activities involved in the manufacturing or creation of a product or
service. It involves transforming raw materials, components, or
resources into finished goods or delivering a service to customers.
The production process typically includes stages such as design,
sourcing of materials or resources, manufacturing or assembly,
quality control, packaging, and distribution. The specific steps and
activities may vary depending on the nature of the product or
service being produced.
 Product
preparation Did it
of Banana Quality
RELANSE pass?
Ube Delight Screening

YES No

1 1 1

Then, we added Then, we First, we boiled

Then, add sugar
flour to be mushed the the bananas
to be mixed
mixed bananas until softened

. . .
Mix the flour and
5 Take a handful of 5 Then put cheese 5 Dip the banana
sugar with the the banana and in between then
banana 8 add the ube 8 enclose it
8 into egg yolks
c c c
m m 1 m
1
1
1 1
. . .
5 5
Lastly, fry the
5
Then, proceed to
8 8 until
banana 8 it using
coat
Banana Ube Delight golden brown breadcrumbs
c c c
Finished Product
m m m
1 1 1
. . .
5 5 5
8 8 8
c c c
m m m
C. Processing plant and equipment

This part of the production plan includes a description of

the manufacturing facility, the tools that will be used to produce
the items, and their estimated costs. There is additional discussion
of the processing plant’s location and the reasoning behind
choosing the site. Usually, the manufacturing building’s and the
processing facility’s designs are depicted. The industrial facility’s
general impression is conveyed via the wide viewpoint. This mean
equipment which uses physical or chemical methods to increase
the value of a product processing plant and contractually
responsible to the contracting entity for the design, purchase,
installation, and performance of that equipment. Each of these
equipment is very important because of its indispensable usage in
the working of a process that helps in automating and streamlining
food processing operations, thereby reducing labor costs,
increasing production speed and improving overall efficiency and
productivity.

D. Sources of the Material

The product, Banana Ube Delight gets its raw materials
from reputable suppliers and from well-known stores, including
Bulan Public Market, and Jeanee’s Supermarket. They have a large
customer base because of their reasonably priced goods and high-
quality merchandise. Additionally, the Bulan Public Market, gives
accessibility to certain raw materials required to manufacture said
product.
E. Estimated Production Cost

DESCRIPTION QUANTITY UNIT OF COST TOTAL OF

COST
Saging na Saba 10 “sapad” ₱25 ₱ 250
Jersey sakto 15 pack ₱9 ₱ 135
pack
Sugar 2 kilos ₱ 80 ₱ 160
All Purpose flour 2 kilos ₱ 80 ₱ 160
Egg 1 tray ₱ 250 ₱ 250
Bread crumbs 1 kilo ₱ 130 ₱ 130
Oil 5 bottles ₱ 28 ₱ 140
Eden 6 pack ₱ 55 ₱ 330
Other Expenses 2 days ₱ 400 ₱ 400

VII. OPERATION PLAN

The receiving methods, material regulations, and supplier
evaluations are all included in this portion of the company plan.
This includes storage, shipment tracking, inventory control,
control, and support system functionality.
A. Suppliers
This is an evaluation of the supliers of raw materials. This
includes the stablishment which provide the main materials in
manufacturing the product.

Suppliers Product/Services Pricing Terms

Name and
Policies
Location
Bulan Saging na Saba ₱250.00 •Buy on
Public All-Purpose Flour ₱160.00 demand
Market Egg ₱250.00 •Zone 4,
Oil ₱140.00 Bulan
Sorsogon
 Jeanee’s Jersey Sakto Pack ₱135.00 •Buy on
Supermarket Sugar ₱160.00 demand
Breadcrumbs ₱130.00 •Zone 4,
Eden ₱330.00 Bulan
Sorsogon

Bulan Public Market plays a crucial role as one of our main

ingredient suppliers because they offer a wide variety of raw
materials. We chose them as our primary source because it's easy
to find different ingredients there. The owners haven't faced many
issues, if any, because the market consistently provides products
at prices that are both friendly and reasonable. This makes getting
our ingredients straightforward and hassle-free.
In addition to relying on Bulan Public Market, we also count
on Jeanee’s as a backup supplier. We turn to them when certain
ingredients are either unavailable or too expensive at the public
market. Including Jeanee’s in our supplier network makes sense
not only because they offer unique products but also because they
share our commitment to high-quality standards. Plus, their prices
are more reasonable, making them a valuable partner in our
pursuit of top-notch ingredients at affordable rates.
In simple terms, the combination of Bulan Public Market and
Jeanee’s not only ensures we have a variety of raw materials but
also shows our dedication to keeping things simple, ensuring
quality, and being cost-effective when getting ingredients for our
business. This practical approach to sourcing ingredients boosts
the overall strength of our supply chain and helps our business
succeed.
B. Materials requisition and receiving procedures

This covers the process of obtaining supplies and other

things as well as the method of receiving them or also known when
shipments are expected, usually based on purchase orders or
communication with suppliers.

•The suppliers of the materials will be bought from one day

prior to the commencement of manufacturing. Suppliers send
purchase requisitions or purchase orders when necessary, along
with the quantity, description, and price of the materials to be
purchased. These are sent to the purchasing department, where
they are prepared after being compared to quotations, price lists,
or catalogs of approved vendors. It additionally displays the
expected payments, and optimized the process aims to ensure that
goods ordered from the suppliers are delivered in the right
quantities, in good conditions, and at the proper time.

RECEIVING PROCEDURES
The receiving procedures describes a set of uniform
procedures and actions that companies follow while receiving
supplies or commodities. Its purpose is to provide security,
efficiency, and accuracy in the receiving, confirming, recording,
and storing of commodities. The receiving department of the buyer
confirms the accuracy of the terms in the purchase order before
approving the invoice for payment. The receiving department
verifies that the supplies are in good shape and are not detective
sources before accepting the invoice.
C. Storage and inventory control system
Inventory control, also referred to as storage control, is the
process of maintaining the proper number of items in your storage
area. It also involves tracking the suppliers of the parts for your
products, ensuring a consistent flow of stock availability, and
keeping an ideal quantity of stock on hand.

D. Shipment system and control

This states the shipment system is based on the progress
of the product’s manufacturing, the delivery date to customers is
verified; shipping instructions are prepared and the package is
ready for dispatch. The two primary job categories are shipment
planning and shipment inspection. The shipment arrangement is
F. O. B shipping point, which means that for all supplier
transactions, the product buyer is responsible for covering the
shipping expenses. Additionally, the seller is not liable for the cost
of the raw materials because they will be acquired at the time of
material procurement from Bulan Public Market.

E. Functions of support services

This section defines support service providers aid in the
avoidance of operational problems and implement tactics to
maximize a company’s usage of technology and other processes.
The duties and extra support services involved in shipping goods
to clients and handling requests for orders. The only people that
keep the chosen business venture operating are its founders and
staff. Moreover, it didn’t seek outside guidance or advice from
influential people to manage its business
VIII. Marketing Plan
The business's strategy for selling its goods to the
intended customer base is laid out in the marketing plan. The
marketing mix's seven components, product, place, pricing,
promotions, people, packaging, and positioning are included in
this section.

A. Product
As entrepreneurs, we
designed our product to meet the
needs of the students and teachers
at Bulan National High School.
Knowing that many students have
limited funds, we made sure our
product is priced reasonably, considering that a lot of students face
financial challenges.
Our focus on quality goes beyond just being affordable.
Our product not only meets high standards and quality but is also
a good mix of nutrition and delicious taste, providing a satisfying
experience for our customers.

To add value to our product, we've taken extra steps like

creating well-made pamphlets and attractive flyers. These
materials are not just about making our product more visible but
also about giving useful information to our audience. We want to
build a stronger connection and help everyone at Bulan National
High School understand the benefits our product offers. Our goal
is to have a positive and lasting impact on both students and
teachers.
B. Place
After careful consideration, we've
chosen the school gym as the best place to sell
our product at Bulan National High School.
It's not just because there's a lot of space; we
picked it because it's conveniently close to
most classrooms. This location makes it much
easier for both students and teachers to buy
from us. Being nearby doesn't just mean it's easy to get to; it also
adds to the overall convenience, fitting well into the daily routines
of the school community.

We've set up our stall right outside the

school, specifically on the boulevard. We
chose this spot because of the open space it
offers, making it a welcoming area for our
stall. Additionally, being surrounded by
houses, the boulevard is an ideal location to
appeal to not just students but also residents
in the nearby community. Our careful choice of this location is all
about making it easy for people to see and access our stall,
creating a friendly and convenient place for them to check out
what we have to offer.

Target market
The target market consists of consumers who possess
distinct needs, characteristics, and behaviors, and it is to this
consumer group that the business venture sells its products.
C. Price

Our group is proud to offer a diverse

product range with prices ranging from PHP
15.00 to PHP 55.00, making it easy for
customers to access and encouraging them
to come back for more. When it comes to
pricing, our products hold their own against
others in the market. Being close to
classrooms and serving mainly students, our choice to keep prices
low is simply because we want our products to be affordable for
our main customer base.
Our strategy goes beyond just making things taste good;
we want to capture our target market's attention by emphasizing
that our products are wholesome, clean, and suitable for daily
consumption. This means we're careful about choosing high-
quality raw materials, showing our commitment to meeting our
customers' unique preferences and needs. In dealing with
manufacturing costs, our pricing approach is thoughtfully aligned
with our target market's budget, while also ensuring we strike a
balance to stay profitable. Understanding how competition
influences what consumers choose, we've come up with a pricing
strategy that not only focuses on affordability but also places our
products competitively in the market, ensuring our valued
customers keep coming back.

Banana Ube Delight - PHP 15.00

Package deal - PHP 55.00
D. Promotion
This is a widely used method for promoting a product,
especially for a small startup business like ours. The owners will
create advertising materials and manage their distribution.

1. Advertising
This is a common way to promote a product, especially for
a small startup like ours. The owners will create ads and handle
their distribution. The business will use the following techniques
of promoting:

A.Flyers
This is to help customers learn more
about the essence of the product and
business offerings. Flyers will assist in
conveying product prices and informing
customers about the exact location of the
business.

B. Brochures
Brochures aim to give our customers more
information about our products and be
transparent about the ingredients used. They
showcase the health benefits and feature
promotions and visuals to attract our target
customers to make purchases.
C. Use of social media
To expand how we promote our
products; we'll share pictures of samples and
use videos to reach more people. We'll use
different social media platforms like
Facebook, Twitter, and Instagram to reach
beyond the school and attract a wider
customer base.
2. Personal selling

This includes having salespeople who will interact directly

with potential customers. All owners of the business will take on
the role of salespeople to persuade customers to purchase our
products. They will engage in conversations to promote the
products and attract more buyers. Personal selling is deemed
more effective, especially within the school, as it allows people to
see our products firsthand. Apart from selling at the stall, the
salespeople will also go from room to room, aiming to facilitate
quicker product sales.
3. Sales promotion

Sales promotion aims to encourage customers to buy by

offering attractive deals. The business strategy includes
rewarding loyal and repeat customers, using promotions and
discounts during holidays. There will also be discounts for bulk
orders. We'll use special pricing to attract customers to buy
specific products at a lower cost, benefiting both the business
and the budgets of school teachers and students. Through
double offers, we aim to entice customers to buy two or more
products for the price of one. This strategy also includes
discounts for bulk orders, encouraging customers to buy more for
extra savings.
E. People
The owners of the business venture are:
Juzz Zander G. Guiroy
Donna G. Grantos
Sebastian Paolo L. Ramel
Mia G. Gogolin
Mark Steven R. Lim
Donnalyn E. Lazarte
Krystal Mhay A. Marabilla
Hannah Cassandra G. Chan
Carl Andrei S. Bolivar

For the production department, the owners divided themselves to

their own expertise in food production, Chief Executive Officer
Zander Guiroy assigned all owners on food production because all
are qualified.

For the marketing department, Chief Executive Officer Zander

Guiroy assigned all owners on marketing because all are
qualified.

For the accounting department, Mark Steven R. Lim and

Donnalyn E. Lazarte are assigned due to their expertise and
experience in the field.
F. Packaging

This includes designing and

evaluating the packaging as an extra
marketing strategy. We present our
products using clean parchment paper and
high-quality boxes. However, we make an effort to use eco-friendly
packaging materials for cleanliness and environmental well-being.

G. Positioning
The company is widely recognized for the quality and
affordability of its products, emphasizing nutritional value and
utilizing carefully selected raw materials for both the product and
workplace. In contrast to our group's offering, competitors face
challenges with lower quality and significantly higher prices.

IX. FINANCIAL PLAN

A. Major Assumptions
1. The company's selling projection is one (1) week.
2. Based on a 15% increase in business production on the first day
of operation.
3. All sales are finalized in cash only.
4. The business's revenue will be held in a virtual bank.
suitable with a 1% yearly interest rate rise as a savings account.
5. To pay all of the costs for the first day of operation, the business
will need Php 2,791.00 in capital.
 BANANA UBE DELIGHT
STATEMENT of Comprehensive Income
For the month of December 5-6, 2023

Sales ₱ 2,315.00
Raw Materials Purchase ₱ 1,799.00
Total ₱ 1,799.00
Gross Profit ₱ 516.00
Salaries Expense ₱ 0.00
Total Expense ₱ 0.00
Profit ₱ 516.00

BANANA UBE DELIGHT

Shareholder’s Equity
For the month of December 5-6, 2023

Share Capital 12/04/23 ₱ 1,799.00

Add: Addition Investment ₱ 0.00
Profit ₱ 516.00 ₱ 516.00
Share Capital 12/05-06/23 ₱ 2,315.00
 STATEMENT OF FINANCIAL POSITION
Dec 04, 2023
Assets
Current Assets
Cash ₱ 2,315.00
Account Receivable ₱ 0.00
Total Current Assets ₱ 2,315.00
Total Asset ₱ 2,315.00

LIABILITIES
Accounts Payable ₱ 0.00
Notes Payable ₱ 0.00
Total Liabilities ₱ 0.00

SHARE HOLDER’S EQUITY

Share Capital ₱ 1,799.00
Add Investment ₱ 0.00
Profit ₱ 501.00 ₱ 501.00
Total Share Capital ₱ 2,315.00
Total Liability & Share Capital ₱ 2,315.00
 STATEMENT OF CASH FLOWS
For the month of Dec 05-06, 2023

Cash Flows from operating activities:

Cash receive from clients ₱ 2,315.00
Payment to suppliers (1799.00)
Net cash provided by (used in) ₱ 501.00
Operating Activities

Cash flow from investing activities

Net cash provided by (used in) ₱ 0.00
Investing Activities

Cash flow from financing activities:

Cash Investment by Owners ₱ 1,799.00
Financing Activities
X. APPENDIX
A. Location Map

B. Sample flyer and brochure

C. Documentation
 OWNER’S
PROFILES
 Name: Juzz Zander G. Guiroy
Address: Marinab, Bulan Sorsogon
Contact Number: 09973507653

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Elmer S. Guiroy
Mother’s Name: Romafe G. Guiroy

EDUCATIONAL BACKGROUND
Elementary: Marinab Elementary School
Secondary: Bulan National High School
Affiliations:
 Name: Mia G. Gogolin
Address: Purok 2, Obrero, Bulan
Sorsogon
Contact Number: 09664077627

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Solomon Gogolin
Mother’s Name: Catalina G. Grantos

EDUCATIONAL BACKGROUND
Elementary: Obrero Elementary Sch
Secondary: Bulan National High School
Affiliations:
 Name: Mark Steven R. Lim
Address: Purok 6, San Vicente,
Bulan Sorsogon
Contact Number: 09567892046

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Marvin J. Lim
Mother’s Name: Realina LI. Regidor

EDUCATIONAL BACKGROUND
Elementary: Bulan South Central School
Secondary: Bulan National High School
Affiliations:
 Name: Krystal Mhay A Marabilla
Address: Aquino, Bulan Sorsogon
Contact Number: 09345679876

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Marlon C. Marabilla
Mother’s Name: Liberty A. Marabilla

EDUCATIONAL BACKGROUND
Elementary: Bulan North Central School – A
Secondary: Southern Luzon Institute Krams
Bulan National High School
Affiliations:
 Name: Carl Andrei S. Bolivar
Address: Purok 6, San Vicente, Bulan
Sorsogon
Contact Number: 09976389201

PERSONAL DATA
Civil Status: Single
Religion: Catholic
Father’s Name:
Mother’s Name: Kathrine S. Bolivar

EDUCATIONAL BACKGROUND
Elementary: San Vicente Elementary School
Secondary: Bulan National High School
Affiliations:
 Name: Donna G. Guran
Address: Purok 5, San Vicente
Bulan Sorsogon
Contact Number: 0953897505

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Danilo V. Guran
Mother’s Name: Maricel G. Guran

EDUCATIONAL BACKGROUND
Elementary: San Vicente Elementary School
Secondary: Bulan National High School
Affiliations:
 Name: Donnalyn E. Lazarte
Address: Sta. Remedios
Bulan Sorsogon
Contact Number: 09675379852

PERSONAL DATA
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Ge G. Lazarte
Mother’s Name: Jocelyn E. Lazarte

EDUCATIONAL BACKGROUND
Elementary: Sta. Remedios Elementary School
Secondary: Bulan National High School
Affiliations:
 Name: Sebastian Paolo L. Ramel
Address: Zone 5, Bulan Sorsogon
Contact Number: 096628941077

PERSONAL DATA
Civil Status: Single

Religion: Iglesia Ni Cristo

Father’s Name: Ruel Ramel

Mother’s Name: Cherry Lyn Ramel

EDUCATIONAL BACKGROUND
Elementary: Bulan South Central School
Secondary: Bulan National High School
Affiliations:
 Name: Hannah Cassandra G. Chan
Address: St. Pawa, Lajong, Bulan
Sorsogon
Contact Number: 09865392527

PERSONAL DATA
Civil Status: Single
Religion: Christian
Father’s Name: Manuel Bong S. Chan Jr.
Mother’s Name: Glenda G. Chan

EDUCATIONAL BACKGROUND
Elementary: Bulan North Central School - B
Secondary: Bulan National High School
Affiliations: