INFOSYS

Information Technology
Company

SHANTANU MALI - 123B1B183

RAHUL LANDGE - 123B1B178
ARYAN KUMBHAR - 123B1B174
ATHARVA KADAM - 123B1B153
SARTHAK BAGUL - 124B2B021
VISION, MISSION AND GOALS

VISION: "To be a globally respected corporation that provides best-of-breed business solutions,
leveraging technology, delivered by best-in-class people."

MISSION : "To achieve our objectives in an environment of fairness, honesty, and courtesy
towards our clients, employees, vendors and society at large."

GOALS : 1) Amplifying human Potential. 2) Extending digital skills.

3) Empowering lives through Technology. 4) Building sustainable supply chains.

5) Preserving the Planet. SHANTANU MALI

123B1B183
 ROADMAP AND JOURNEY:
In 1990's : Infosys is established by N. R. Narayana Murthy and six engineers in Pune, India,
with an initial capital of US$250 . Signs up its first client, Data Basics Corporation, in New York.

In 2000's : Touches revenues of US$200 million. N. R. Narayana Murthy was rated among
Time Magazine/CNN's 25 most influential businessmen in the world. Infosys is rated as the
Best Employer by Business World.

In 2010's: Infosys crosses the US$5 billion revenue mark. Infosys announces US$250
million 'Innovate in India Fund' to support Indian start-ups.

In 2020's : Crossed a milestone of 1,00,000 core rupees. Recognized as a ARYAN KUMBHAR

world fastest growing IT Firm. Infosys ranked in 3 top IT Services Brand. 123B1B174
HISTORY:

1981: Founded by Narayana Murthy, Nandan Nilekani, S. Gopalakrishnan, and others.

1991: Infosys went public in India, marking its first significant step into the capital
markets.

1999: The company listed on NASDAQ, becoming one of the first Indian companies to
achieve this.

2000s: Infosys expanded globally and diversified its service offerings, establishing itself
as a major player in the IT services sector.
RAHUL LANDGE
123B1B178
 2000s: Infosys expanded globally and diversified its service
offerings, establishing itself as a major player in the IT
HISTORY: services sector.

2011: S.D. Shibulal became CEO, succeeding Narayana

Murthy, who had stepped down as CEO but remained involved
with the company.

2014: Narayana Murthy returned as Executive Chairman to

address leadership issues and oversee a strategic revamp.

2017: Vishal Sikka, who had previously led Infosys's

innovation and technology initiatives, resigned as CEO. He
was succeeded by Dr. Salil Parekh.

2020s: Infosys continued to focus on digital transformation,

RAHUL LANDGE cloud computing, and artificial intelligence, reinforcing its
123B1B178 position as a leading IT services provider.
 Innovation and Technology Integration: Investing in
cutting-edge technologies such as AI, cloud computing, and
blockchain, and offering clients innovative solutions that drive
their digital transformation.

STRATEGIES : Global Delivery Model: Leveraging a global delivery model

to provide cost-effective, scalable, and 24/7 services, which
enhances operational efficiency and flexibility.
Customized Solutions and Industry Expertise:
Providing tailored solutions and specialized services for various
industries to address specific client needs and challenges
effectively.
Strong Client Relationships: Building and maintaining
long-term, trust-based relationships through a customer-centric
approach and collaborative co-creation of solutions.
High-Quality Standards and Reliability: Adhering to
SARTHAK BAGUL rigorous quality standards and delivering reliable services, which
124B2B021 ensures client satisfaction and a strong reputation in the market.
RELATION BETWEEN VISION AND GROWTH :

Vision: Aim to be a global leader in technology and consulting

Customer Focus: Prioritized quality and customer-centric solutions.

Innovation: Pioneered the Global Delivery Model and new technologies.

Global Growth: Expanded operations worldwide.Sustainable

Success: Achieved consistent growth and strong market leadership.

Brand Strength: Built a trusted, strong brand in IT services. ATHARV KADAM

123B1B3
 1) Strengths:

●
SWOT ANALYSIS:
Global Brand Recognition: Infosys is one of the top IT service companies
globally, known for quality software development, consulting, and outsourcing
services.
● Strong Client Base: A diverse range of high-profile clients, including Fortune
500 companies, ensures stable revenue streams.
● Innovation and R&D: Significant investment in innovation and digital
transformation initiatives, including AI, blockchain, and cloud computing, keeps
Infosys competitive.
● Skilled Workforce: A large pool of skilled employees enables the company to
provide cutting-edge technological solutions.

2) Weaknesses:

● Dependence on US and European Markets: A large portion of Infosys'

revenue comes from these regions, making it vulnerable to economic
fluctuations or policy changes.
● Attrition Rates: The company faces relatively high attrition rates, impacting
project continuity and client satisfaction.
● Limited Product Diversification: Infosys primarily focuses on IT services and
SHANTANU MALI - 123B1B183 software solutions, lacking diversification in product lines compared to some
RAHUL LANDGE - 123B1B178 competitors.
 3) Opportunities:

●
SWOT ANALYSIS:
Expansion into Emerging Markets: Growing demand for digital and IT services
in emerging economies presents growth opportunities.
● Acquisition and Strategic Partnerships: Infosys has the potential to acquire
smaller tech companies or form partnerships to strengthen its portfolio and enter
new sectors.
● Cloud Computing and AI Growth: The increasing demand for cloud-based
solutions, automation, and AI-driven processes can boost Infosys' business
offerings.

4) Threats:

● Intense Competition: Infosys faces stiff competition from global IT players like
TCS, Accenture, IBM, and Wipro.
● Geopolitical Risks: Changes in global trade policies, immigration laws, and
visa regulations in key markets like the US can affect Infosys' operations.
● Technological Disruptions: Rapid technological changes may render certain
services obsolete, requiring continuous investment in innovation and upskilling
of the workforce.
ARYAN KUMBHAR - 123B1B174
ATHARVA KADAM - 123B1B153
PESTEL ANALYSIS: SARTHAK BAGUL - 124B2B021
SHANTANU MALI - 123B1B183

1) Political: 2) Economic:

● Regulations and Policies: Infosys operates in ● Global Economic Conditions: Infosys’ revenues
multiple countries, so political stability, tax policies, depend on the health of the global economy,
and IT regulations in key markets like the US, Europe, especially in major markets like the US and Europe.
and India impact its operations. Recessions or slowdowns in these economies can
● Visa and Immigration Policies: Since a large reduce IT spending by clients.
number of Infosys employees work abroad, changes ● Currency Fluctuations: As Infosys operates globally,
in visa policies, particularly in the US (H-1B visa), can currency exchange rate fluctuations, especially the
affect talent mobility and project execution. Indian Rupee against the US Dollar and Euro, affect
● Trade Relations: Trade policies and relations profitability.
between India and other countries (especially the US ● Cost of Labor: The cost of skilled labor, particularly in
and European Union) influence the ease of business India, plays a significant role in Infosys’ competitive
operations and outsourcing contracts. pricing and profit margins.
PESTEL ANALYSIS: RAHUL LANDGE - 123B1B178
ARYAN KUMBHAR - 123B1B174

3) Social: 4) Technological:

● Talent Pool: Infosys benefits from India's large and ● Innovation in IT Services: The fast-paced
skilled IT workforce. However, maintaining employee technological advancements in AI, machine learning,
satisfaction, reducing attrition, and upskilling the cloud computing, and blockchain are opportunities for
workforce to match evolving technological needs is Infosys to develop new solutions and stay competitive.
crucial. ● Cybersecurity Threats: As a global IT company
● Changing Client Expectations: Clients are handling sensitive client data, Infosys is constantly
increasingly seeking digital transformation and AI- exposed to cybersecurity risks, making investment in
driven services, pushing Infosys to innovate and robust security solutions essential.
provide cutting-edge solutions. ● Digital Transformation: The increasing global
● Corporate Social Responsibility (CSR): Infosys demand for digital transformation services, including
places a strong emphasis on CSR initiatives, automation and cloud migration, provides Infosys with
particularly in education, sustainability, and growth opportunities.
community development, which enhances its brand
PESTEL ANALYSIS: ATHARVA KADAM - 123B1B153
SARTHAK BAGUL - 124B2B021

5) Environmental: 6) Legal:

● Sustainability Practices: Infosys is committed to ● Intellectual Property (IP) Rights: Infosys must
reducing its carbon footprint and has adopted green ensure that it adheres to IP regulations across
initiatives like renewable energy usage, water markets, particularly in sectors like AI and software
conservation, and waste reduction to become carbon development.
neutral. ● Compliance with Global Laws: Operating in multiple
● Climate Change Impact: Extreme weather conditions countries requires Infosys to comply with a wide range
and natural disasters could disrupt business of labor, tax, and data privacy laws (e.g., GDPR in
operations, especially in regions where Infosys has Europe), which adds complexity to its operations.
large offices or data centers. ● Litigation Risks: Infosys, like other large
● Environmental Regulations: Compliance with corporations, is subject to legal disputes and must
environmental laws and regulations in various manage litigation risks to safeguard its reputation and
countries where Infosys operates, especially in terms finances.
of energy use and waste management, is crucial.
 1) Threat of New Entrants: (Low)

● High Barriers to Entry: Infosys operates in the IT services industry, which

requires significant capital investment, a skilled workforce, technological
MICHEAL expertise, and a strong brand reputation. These factors act as substantial
barriers for new entrants.
PORTER’s ● Established Client Relationships: Infosys has long-standing relationships with
global clients, which provide an advantage over new companies trying to enter
ANALYSIS ●
the market.
Economies of Scale: As a large, established player, Infosys benefits from
economies of scale, making it difficult for new entrants to compete on cost and
efficiency.

2) Bargaining Power of Suppliers: (Low)

● Skilled Labor Supply: The main “suppliers” for Infosys are its skilled
employees. Given the vast pool of IT talent in countries like India, Infosys faces
moderate bargaining power from employees but can mitigate this with
competitive compensation, training, and development programs.
● Low Dependency on External Suppliers: Infosys doesn’t rely heavily on
external suppliers for raw materials but more on technology, software licenses,
and infrastructure. It often negotiates favorable terms due to its scale, reducing
SHANTANU MALI - 123B1B183
supplier power.
RAHUL LANDGE - 123B1B178
 3) Bargaining Power of Buyers: (High)

● Large Clients with Strong Influence: Infosys caters to large global

companies, including Fortune 500 firms, which have significant bargaining
power. These clients demand competitive pricing, high-quality services, and
customization.
●
MICHEAL
Commoditization of IT Services: Many IT services have become
standardized, increasing client bargaining power since they can switch

PORTER’s providers or negotiate lower prices if service offerings do not differentiate

significantly.

ANALYSIS ● Long-term Contracts: While Infosys works on long-term contracts, many

clients still have the leverage to demand cost reductions and service
improvements, keeping the buyer power relatively high.

4) Threat of Substitutes: (Moderate)

● In-house IT Departments: Many large companies are setting up their own in-
house IT teams to reduce outsourcing, posing a substitute threat to companies
like Infosys.
● Technological Automation: Automation and artificial intelligence can replace
some services offered by Infosys, reducing the need for traditional IT services.
However, Infosys is also investing in these technologies to stay competitive.
ARYAN KUMBHAR - 123B1B174 ● Other Outsourcing Destinations: Companies may also turn to other
ATHARVA KADAM - 123B1B153 outsourcing destinations with lower costs or specialized services, such as
Eastern Europe or Latin America.
 5) Industry Rivalry: (High)

● Intense Competition: Infosys faces stiff competition from other major IT

service providers like TCS, Wipro, Accenture, IBM, and Cognizant. This
MICHEAL competition is based on pricing, innovation, service quality, and client
relationships.
PORTER’s ● Price Wars and Margin Pressures: In a highly competitive market, players

ANALYSIS
often face pricing pressures, which can reduce profit margins.
● Differentiation through Innovation: Companies in this sector are constantly
innovating to differentiate themselves by offering cloud services, AI, and digital
transformation solutions, which fuels the rivalry.

SARTHAK BAGUL - 124B2B021

KPI’s OF BALANCE SCORE
CARD: RAHUL LANDGE - 123B1B178
ARYAN KUMBHAR - 123B1B174

1. Financial Perspective: This focuses on how Infosys 2. Customer Perspective: This focuses on customer
creates value for shareholders and ensures financial stability. satisfaction and loyalty, which drive long-term business growth.

● Revenue Growth: Measure of year-on-year revenue ● Customer Satisfaction (CSAT) Score: A measure of
increase, especially in key markets like the US and customer satisfaction with Infosys’ services, typically through
Europe. surveys or feedback.
● Profit Margins: Monitoring of net profit margins to ensure ● Client Retention Rate: The percentage of clients retained
efficient cost management and high profitability. year-over-year, indicating customer loyalty and long-term
● Earnings Per Share (EPS): Tracking the company’s relationships.
profitability on a per-share basis. ● Net Promoter Score (NPS): Measures how likely customers
● Return on Equity (ROE): Evaluates Infosys’ profitability are to recommend Infosys to others, indicating customer
by showing how much profit is generated from satisfaction and trust.
shareholders' equity. ● Market Share: Evaluation of Infosys' share in key markets
● Cost Optimization: KPI to track how effectively the (IT services, consulting, digital transformation) to measure
company reduces costs without affecting service quality. competitiveness.
KPI’s OF BALANCE SCORE CARD: ATHARVA KADAM - 123B1B153
SARTHAK BAGUL - 124B2B021

4. Learning & Growth Perspective: This focuses on

3. Internal Processes Perspective: This focuses on employee development, organizational growth, and continuous
operational efficiency and the effectiveness of internal processes. learning.
● Project Delivery Time: Measures how efficiently Infosys ● Employee Engagement Score: Measures employee
completes client projects on time and within budget. satisfaction and engagement through internal surveys.
● Service Quality Index: Tracks the quality of services ● Attrition Rate: Tracks the percentage of employees leaving
delivered, focusing on adherence to SLAs (Service Level the company, which is crucial in a talent-driven industry like
Agreements) and error rates. IT.
● Innovation Rate: Measures the number of new solutions, ● Training Hours per Employee: Measures how much time
patents, or technological innovations developed annually. employees spend on professional development, skill
● Automation Efficiency: KPI to track how much of the service enhancement, and technical training.
process has been automated, reducing manual intervention ● Leadership Development Programs: Tracks the
and increasing efficiency. effectiveness of initiatives aimed at developing future leaders
● Utilization Rate: The percentage of billable hours worked by within Infosys.
employees in comparison to total hours available, ensuring ● Diversity & Inclusion Metrics: Tracks the representation of
effective use of resources. diverse groups within the workforce and management
Thanks!