Business Intelligence Tools
Business Intelligence Tools
Abstract
Business intelligence (BI) is a business management term that refers to applications and technologies used to
gather, provide access to and analyze data and information about an organization’s operations. Business
Intelligence is a process of extracting, transforming, managing and analyzing extensive data by making a
mathematical model to gain information and knowledge to help make decisions in the complex. Elements of
Business Intelligence are Data Warehouse, Data Mining and Decision Support systems. The general objective
of this research is to systematically review popularity tools in Business Intelligence.
Keywords:) Business Intelligence, Data Warehouse, Data mining, Decision Support System.
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Date of Submission: 02-10-2022 Date of acceptance: 15-10-2022
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I. INTRODUCTION
Business Intelligence or BI is a computer-based system which is used by organizations for decision
making purpose. It consists of huge data warehouse or data marts of business data, from which it performs
mining, spotting, digging or analyzing operations to produce appropriate results or reports. BI applications
include a wide range of activities for statistical analysis, Data mining, querying and reporting, business
performance analysis, benchmarking, Online Analytical Processing (OLAP), Decision Support System (DSS),
forecasting and predictive analysis. It provides organizations with meaningful information regarding employees,
customers, suppliers and other business associates, which can be used in effective decision making[2,6].
Business Intelligence (BI) is a set of tools supporting the transformation of raw data into useful
information which can support decision making. Business Intelligence provides reporting functionality, tools for
identifying data clusters, support for data mining techniques, business performance management and predictive
analysis.
The aim of Business Intelligence is to support decision making. In fact, BI tools are often called
Decision Support Systems (DSS) or fact-based support systems as they provide business users with tools to
analyze their data and extract information.
Business Intelligence tools often source the data from data warehouses. The reason is straightforward: a
data warehouse already has data from various production systems within an enterprise; the data is cleansed,
consolidated, conformed and stored in one location. Because of this BI tool are able to concentrate on analyzing
the data.
ii. Implementation in all departments: BI can be implemented enterprise wide or it can be local to a single
department. If implemented in all departments, organizations will benefit.
iii. Timely solutions: BI allows users to make ad hoc requests and obtain ad hoc reports as and when needed in
order to solve problems.
iv. Customer or centrally driven: BI can be implemented in two ways: one where reports are generated
according to customer demands and second where employees trigger the transactions
v. Access to external users: By giving access of BI systems to external users like customers who might be
interested in analyzing their buying behavior, can find out cost saving opportunities and suppliers can
analyse the sales data.
vi. Improve operational efficiency: By providing real time reports to customers and employees, BI enables
quick solutions to problems and easy error detection and correction. Hence improving efficiency.
vii. Reduction of delays and backlogs: BI systems allow users to design the queries in the system and get
reports. Hence human resource can be managed efficiently by reallocating of backlog work to other
employees, thus reducing delays.
viii. Better relationship and deals with customers and suppliers: By analyzing historical data we can review the
past performance of the suppliers like on-time delivery, quality, etc. which will help in negotiating with
them. Understanding customer buying pattern will allow us to qualify some of the customers to discounts or
other offers in order to maintain long term relationship.
ix. Problem detection: BI systems provide historical, real time and predictive reports. This can be accessed by
customers, suppliers and employees. This results in faster detection of problems or errors.
x. Minimize Wastage: By analyzing the performance of products, customers, projects and marketing
strategies, we can allocate resources appropriately and minimize resource wastage.
xi. Reduced inventory costs: BI systems give the optimum inventory level required at all times, thus reducing
cost.
xii. Leverage investment in ERP: By implementing BI with your existing ERP will allow non-technical users to
reap the fruits and get tailor made reports.
xiii. Better Marketing Analysis: BI systems provide the performance of marketing strategies or campaigns,
behavior of customers and existence of new opportunities.
xiv. Revenue through information: Revenue can be generated by selling information from BI to customers and
suppliers.
xv. Informed and qualified sales force: Sales force will be provided with previous sales figures, information
about clients, brands and customers thus empowering them.
xvi. Understand Customers: BI systems can be used to understand customers and improve customer experience
xvii. Improved internal communication: BI systems result in improved job satisfaction, knowledgeable work
force and better motivation.
xviii. Understand Customers: BI systems can be used to understand customers and improve customer
experience.
xix. Understand Competitors and Market: BI systems help mangers with information on latest trends in the
market and the actions taken by competitors.
xx. Guesswork Avoided: By providing thoroughly analysed decision supporting reports reliance on guess work
is minimized.
xxi. Improved Performance: All these factors result in improved performance of business.
II. BI methods
Much more than a specific ―thing,‖ business intelligence is an umbrella term that covers the processes
and methods of collecting, storing, and analyzing data from business operations or activities to optimize
performance. All of these things come together to create a comprehensive view of a business to help people
make better, actionable decisions. Over the past few years, business intelligence has evolved to include more
processes and activities to help improve performance. These processes include [14, 15]
Retailing: Business Intelligence can be used to forecast the demand and analyse its fluctuations over time. This
will help in optimizing the size of inventory in order to meet the customer demands. It will also help the
companies to better understand the consumer behavior in order to direct their marketing campaigns. It will also
help in enhancing relationship with suppliers.
Banking: BI will help the banks and financial institutions in identifying the customer base. This will help them
in planning their marketing strategies. It will also help the banks in deducing performance metrics and
benchmarks in order to measure the business performance. It can also help in knowledge management or
learning management. It will help in management of large amount of data.
FMCG: BI will provide predictive analysis to forecast demand and understand consumer behavior.
Optimization of manufacturing processes and procurement functions will lead to better relationship with
suppliers. Standardization will ease the load of transaction recording and multiple source reports.
Automobile: BI can help in optimization of production, research, HR, distribution, marketing and finance
functions by providing effective decision-making tools. In short Business Intelligence has enterprise-wide
applications in all departments.
Distribution and Logistics: BI will enhance communication with business partners which will lead to efficient
and coordinated operations. BI will provide intelligent reports to optimize the whole operations of the enterprise.
Airways: BI will remove hindrances in the ticket management system. BI can be used to analyses the consumer
behavior pattern and predict future behavior patterns in order to increase operations efficiency by improving
flight management and improve sales revenue. Consumer demands can be satisfied efficiently.
Manufacturing: BI will enhance communications with suppliers and standardize all the transactions occurring
with them hence increasing efficiency. BI will forecast the demand for product which will optimize inventory,
production and procurement size. BI implemented in HR department will help in understanding the employee
needs and difficulties and for their performance appraisal.
Hospitality: BI will help Hospitality companies to respond quickly to problematic situations. It will help them
in handling problems in an efficient and timely manner. It will also give them an edge over their competitors by
notifying them of new market opportunities and help them in taking advantage of it.
Pharmaceutical: BI will help these companies in understanding the customer behavior pattern. It will help them
in research and development. It will enhance communication with suppliers and distributors.
Serv`ices: BI will help in people management. This is important as in services industries employees are a
critical part of business success. Business Intelligence will also help in performance management of business
through benchmarking and to enhance relationship with business associates. It will also help in managing huge
amount of data within the company. It will also help in training the employees and in knowledge management
[17 – 26].
Business intelligence is a natural outgrowth of a series of previous systems designed to support decision making.
The emergence of the data warehouse as a repository, the advances in data cleansing that lead to a single truth,
the greater capabilities of hardware and software, and the boom of Internet technologies that provided the
prevalent user interface all combine to create a richer business intelligence environment than was available
previously. BI pulls information from many other systems. Figure 2 depicts some of the information systems
that are used by BI.
where: OLAP = on-line data processing, CRM=customer relationship management, DSS= decision support
systems, GIS = geographic information systems
3.1. POWER BI
Microsoft Power BI is an analytics tool that assists in reporting, data mining and data visualization to provide
business insights. Through Power BI's simple interface, businesses can connect to a variety of data sources and
create their own dashboards and reports.
3.3. MicroStrategy
Oracle Analytics Cloud is an AI-powered solution that provides robust reporting and analytics features
to businesses of all sizes. It offers a strong selection of reporting and analytics features from the convenience of
the cloud. It prepares and analyzes data for trends, then turns that data into an intuitive visualization for users to
explore and share. This helps users get a deeper understanding of a range of business questions as well as make
accurate predictions and forecasts.
3.5. Qlik Q
Qlik Sense is a self-service data analytics software that enhances human intuition with the power of
artificial intelligence to enable better data-driven business decisions. It allows organizations to explore their data
and create intuitive and compelling visualizations from data insights with drag-and-drop simplicity. As the next-
generation advancement of QlikView, released in 2014, it expands analytical possibilities to support the entire
insights life cycle and helps businesses modernize their approach to intelligence. It has two editions: Business
and Enterprise, offered on a per account annual subscription. Enterprises can choose between a hosted SaaS
public cloud or multi-cloud, on-premise or private cloud deployment.
3.7. Domo
Domo is a cloud-based business management suite that accelerates digital transformation for businesses
of all sizes. It performs both micro and macro-level analysis to provide teams with in-depth insight into their
business metrics as well as solve problems smarter and faster. It presents these analyses in interactive
visualizations to make patterns obvious to users, facilitating the discovery of actionable insights. Through
shared key performance indicators, users can overcome team silos and work together across departments.
3.8. Dundas BI
Dundas BI is a browser-based analytics platform built to embed from the ground up. The vendor provides single
and multi-tenant deployments with access to shared, reusable content. HTML5 enables customizable
visualizations and user-friendly dashboards to build reports with interactivity options to drill down into data on
demand. It allows secure write-backs to the database, capturing input through custom forms, stored procedures
and REST APIs. It gives businesses complete control over the data stored on their IT infrastructure.
3.9. Sisense
Sisense is an end-to-end data analytics platform that makes data discovery and analytics accessible to
customers and employees alike via an embeddable, scalable architecture. With a back-end powered by in-chip
technology, it allows analysts to blend large datasets from a variety of sources into a single cohesive database
for the entire company. On the front-end, users of all technical skill levels can craft visualizations, reports and
dashboards to explore and share insights that drive businesses forward. Its AI-driven, cloud-native analytics
offering, Fusion, embeds into business workspaces and empowers teams to view key metrics and data insights
where they work. Designed for companies of all sizes, it can be deployed on-premises, as a private cloud-hosted
SaaS, as a fully managed SaaS or via a hybrid strategy. It is available via annual subscription pricing and offered
in three packages: its main offering BI Analytics Teams, its embedded analytics component Product Teams and
code-driven cloud analytics through Cloud Data Teams.
3.10. Tableau
Tableau is a data visualization and analytics solution that assists enterprises in making data-driven
business decisions. It blends information from a wide range of sources to deliver actionable, real-time insights.
It allows exploration of data via intuitive means such as drag-and-drop filtering and natural language queries,
irrespective of skill levels. With ample customization and security options, it offers control over data
visualization, enabling creation of dashboards and stories that effectively convey business narratives. It can be
purchased as part of the Tableau Creator package, which includes the desktop version, Prep and a Creator
license of the server or online version.
We analyzed ten popular business intelligence software tools with the following criteria [7]
c. Auto-charting: The solution guides the users by suggesting the best suitable visualization for the
graphical representation of the selected data.
d. Auto-refresh: The solution offers an automatic refresh of charts and visualizations in a dashboard at
regular intervals.
e. Dashboard Rebranding: The solution allows changing the formatting settings (font, logo, color, etc.)
of a dashboard to align it with the organization's brand.
f. Dashboards: The solution allows creating dashboards that provide a single-screen snapshot view of
various KPIs, business analytics metrics, and critical data points, placed in the form of panels.
g. Embed Dashboards and Visualizations in Webpages: The solution allows dashboards and
visualizations to be embedded into other webpages.
h. Interactive Data Visualizations: The solution provides charts, graphs, and visualizations with
interactions such as scaling, linking, tooltip, mouse, and touch events.
i. Visualizations with Drill-down and Drill-up: The solution provides drill-down and drill-up
capabilities to explore multidimensional and hierarchical data, directly from visualizations
4.3. Reporting
a. Ad-hoc Reporting: The solution offers an intuitive platform for non-technical users to create and distribute
reports on the fly, without any assistance from the IT team.
b. Auto-schedule Reports: The solution facilitates the automatic delivery of reports at recurring time
schedules.
c. Built-in Alerts: The solution comes with a built-in alerting component to distribute certain reports only
when a specific pre-set condition within the data is met.
d. Canned/Managed Reporting: The solution allows technical users to design and templatize complex
reports to be used by the entire organization or a specific user group.
e. Conditional Formatting: The solution supports the conditional formatting of reports to highlight cells with
a particular color or font when a specific pre-set condition is met.
f. Interactive Reporting: The solution offers interactive reporting and enables end-users to interact with
different report views dynamically.
g. Reports Exporting: The solution allows exporting of reports in various formats such as HTML, Excel,
CSV, or PDF files.
h. Reports Versioning: The solution offers a versioning system for reports and allows viewing past versions
of a report.
i. Text-based Natural Language Reports: The solution enables easy processing, querying, and generation of
data reports and visualizations through text-based natural
o. Project Management Platforms: The solution connects to popular project management platforms like Jira,
Asana, Trello, etc
p. Relational Databases: The solution connects to relational databases such as Oracle, SQL Server, MySQL,
PostgreSQL, Sybase ASE, IBM DB2, etc.
q. SEO and Web Analytics Platforms: The solution connects to popular SEO and web analytics platforms like
Google Analytics, Adobe Analytics, Heap Analytics, Ahrefs, etc.
r. SFTP/FTP Support: The solution connects to stored data via SFTP or FTP
s. Social Media Platforms: The solution connects to popular social media platforms like Twitter, Facebook,
etc. and gathers data for further analysis.
t. Standard Files: The solution enables creating datasets from files like Excel, CSV, XML, JSON, PDF, etc.
u. Statistical Files: The solution connects to SAS (*.sas7bdat), SPSS (*.sav), and R (*.rdata, *.rda) data files.
4.7. Extensibility
a. API Extensibility: The solution supports API integration using REST or other methods to provide
programmatic access for managing data sources, workbooks, content,users, sites, etc. and for building
custom integration with other solutions.
b. IDE Support: The solution supports API integration using REST or other methods to provide programmatic
access for managing data sources, workbooks, content, users, sites, etc. and for building custom integration
with other solutions.
4.8. OS Support
a. Linux: The solution's components such as its analytics engine/server, data visualization tools, etc. can be
installed on Linux operating systems.
b. Mac OS: The solution's components such as its analytics engine/server, data visualization tools, etc. can be
installed on Mac OS operating systems.
c. Windows: The solution's components such as its analytics engine/server, data visualization tools, etc. can be
installed on Microsoft Windows operating systems.
4.9. Security
a. Application Activity Tracking: The solution maintains a record of administrative and user actions and
generates a report on such activities.
b. Authentication Protocols and Systems: The solution supports or integrates with authentication protocols and
systems such as SAML, OpenID, Kerberos, LDAP, Active Directory, etc. to access existing corporate user
directory.
c. Column Level Security: The system enables applying column-level security policies and defining which
table columns are revealed to any given user, user groups, or user roles.
d. Encryption: The solution provides encryption capabilities for stored data to ensure that data-at-rest is
protected and in-transit information is secure.
e. Object-level Security: The system enables applying object-level security policies and defining which
visualizations, reports, dashboards, worksheets, and other objects are revealed to any given user, user
groups, or user roles.
f. Row-Level Security (RLS) and User Filtering: The system enables applying object-level security policies
and defining which visualizations, reports, dashboards, worksheets, and other objects are revealed to any
given user, user groups, or user roles.
g. Single Sign-on and Trusted Authentication: The solution allows configuring SSO to provide automatic
access to the users without prompting them to log in separately if they have already authenticated
themselves into the corporate authentication system.
V. CONCLUSION
This paper discussed Business Intelligence tools as a more suitable choice for business data analytics.
This paper elaborated on why BI tools are more popular in this real business world era, and their benefits such
as Timely solutions, Single point access to data, better relationship, Improved Performance, and deals with
customers and suppliers. This study has also specially analyzed how BI tools related to other systems, and BI
methods. Finally, we analyzed ten popular BI software tools with different criteria, which will help current and
future researchers choose good BI tools for their research.
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