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Digital Marketing Checklist

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Website Audit Report

nadersphotography.com

Prepared by:
Alex
Date: July 15th, 2015

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1. Your most of the keywords are not ranking including long-tail keywords in
Google organic search.
a. Most of your keywords are not visible at Google 1st page in organic
search. You could be losing most potential business as 80% of the
business conversions happen in the top 10 search results.
2. There are less back-links pointing to your website.
3. Your competitors are more popular than you, because of their continuous
Brand building exercise.
a. Branding is one of the essential factors to own identification
about your business.
4. Your social media profile is not well organized and has less user engagement.
5. Although your website is getting optimum traffic, the conversion ratio is very
low, which in terms shows high bounce rate.
6. Your website violates Google webmaster guidelines and has lots of technical
issues.
7. Google likes unique and attractive Meta elements. Your website has lots of
duplicate contents in meta elements, which need to be fix soon.
8. Your business listings are having issues with NAP (Name, Address and Phone
#) in various listings.

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Search Engine Optimization

This is an example of what your Title Tag and Meta Description will look like in
Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the
search engines may create their own if they are missing, not well written, or not
relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important
to stay within the suggested character limits.

Ideally, your meta description should contain between 70 and 160 characters
(spaces included).
Meta descriptions allow you to influence how your web pages are described and
displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit
and contains your most important keywords for each page (these appear in bold
when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the
viewer to click through to your site.

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This is the number of pages on your website that are indexed by search engines.

A low number (relative to the total number of pages/URLs on your website) probably
indicates that your internal link architecture needs improvement and is preventing
search engines from crawling all of the pages on your website. You might want to
create/check your site's XML sitemap and submit it to the major search engines.
You must also build backlinks to your site's internal pages to help search bots crawl
and index your web pages.

Your website does not use HTML headings (<H1> to <H6>) or it has far too many
HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes
your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more
than one per page. Instead, use multiple <H2> - <H6> tags.

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Alternative text (the alt attribute) is missing for several images. Add alternative text
so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the
alternative text attribute allows you to assign a specific description to each image.
They are also used by screen readers to help provide some context for the visually
impaired.

Adding alternative text can help to reinforce how relevant a page is to its target
keywords, while also making images more likely to be displayed in the Google™
Images search results.

Check the images on your website and make sure effective alternative text is
specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize
the size of images to optimize your website's page load times.

Be sure that www.nadersphotography.com and nadersphotography.com are not

running in parallel.

Redirecting requests from a non-preferred hostname is important because search

engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly
Webmaster Tools), then use a 301 redirect to divert traffic from your non-preferred
domain.

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Mobile:

The number of people using the Mobile Web is huge; over 75 percent of consumers
have access to smartphones. Your website should look nice on the most popular
mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Your mobile/responsive website must deliver and render the “above the fold”
content in under one second. This allows the user to begin interacting with the page
as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs,
speed tips that reduce CPU consumption (for instance JavaScript Parse time) need
to be addressed first.

Usability:

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Apparently your site does not have a 404 Error Page - this is bad in terms of
usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page
to increase user retention.

Add a conversion form for repeat visitors. It could be used to sign up for a
subscription, get an email address of a visitor or close an online sale. Converting
visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your
website to boost conversions.

Structured Data Markup is used to generate Rich Snippets in search engine results.
It is a way for website owners to send structured data to search engine robots;
helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews,
People, Products, Businesses and Organizations, Recipes, Events , Videos, and
Music. If your website covers one of these topics, then we suggest that you
annotate it with Schema.org using microdata.

Technologies:

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*Note: Get to know the technologies used for your website. Some codes
might slow down your website. Our experts team will help you fix this issue.

Website speed has a huge impact on performance, affecting user experience,

conversion rates and even rankings. By reducing page load-times, users are less
likely to get distracted and the search engines are more likely to reward you by
ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower
competitors.

See Google's PageSpeed Insights Rules for more information on how to improve
each of the elements in this section.

Social Media:

Google+ Optimization and Integration

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Why it's important?

It will give you social signal as well as referral traffic to your website and your
BRAND value will be improved. More number of audiences can be connected
through Google Plus.

Facebook update & Integration

Why it's important?

Users are able to see your photos, updates, and latest notes published even
without a Facebook account. With some newer features you can even import
a RSS feed from your blog or Twitter account. This is a great place for people
to meet and share opinions about whatever your topic may be.

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The integration of Facebook expands the target audience reached by the

marketing and communication campaigns. The bigger the new audience
reached translates into a high number of new prospective clients for brands.
Feel free to visit the video link: https://www.facebook.com/video.php?
v=143099749231644

Twitter page update

Why it's important?

The power of Twitter as a marketing tool has been realized by many small
business owners, who are using it to help their businesses grow. Considering
that it costs very little to market a product on Twitter, small businesses
should definitely use this tool for boosting their internet marketing activities.
Here are a few factors that emphasize why Twitter is important for small
businesses and how they can benefit from it.
 Connect to customers
 Build relationships
 Create brand awareness
 Marketing new products
 Provide information
 Survey and feedback
 Manage online reputation
 Boost sales with special offers and discounts

Use Twitter Analytics and Twitter Cards

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Twitter analytics data can give you free insights into your Twitter marketing
in a number of ways;
 Twitter data will help you with the process of developing and composing
tweets to reach the maximum audience.

 It can help you assess the most sought after aspect of social media
marketing; ROI.

In the case of Twitter, one of the best ways is to use Twitter cards. Twitter cards
allow people to view videos, pictures, and product information, without leaving the
twitter feed. Instead of clicking a link, all of the information and content is displayed
in the tweet. As more people use Twitter cards, they will have less impact, so now is
the time to get started.

Budget/Price

Please visit : http://www.unitalive.com/packages.php

I would like to recommend you to go with our Rank Builder package to fix all your
issues as well as for promotion of your website. Here is the plan details.

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For more information about this report and to discuss further, please contact
alex@unitalive.com

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