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L8 Worksheet

Worksheet for Lesson 8

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38 views3 pages

L8 Worksheet

Worksheet for Lesson 8

Uploaded by

英文科林國源
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Lesson 8 – Convenience Stores: Where Our Wallets Are Always Open

Please use one sentence to highlight or summarize the paragraph

It has probably happened to you before. The glass doors of the Introduction:
convenience store slide open invitingly; you hear the familiar What does “It” in the first sentence refer to?
“Welcome!” and enter just to pick up one item. A few minutes later, It refers to the experience of going to a convenience store.
you walk out with a whole bag full of drinks, snacks, and other Why does the author create a scenario to start the passage?
goodies you never even thought of buying! He / She tries to recall the readers’ shopping experience.

There’s no need to be embarrassed if you’ve experienced this Body 01


sudden urge to shop. Convenience stores use certain strategies to make Topic Sentence (Strategy 01):
you feel this way. One of these strategies is to follow the “eye level is One of these strategies is to follow the “eye level is buy level”
buy level” rule. The more visible the products are, the easier it is for rule.
shoppers to notice and purchase them. Therefore, smart shop owners Supporting details:
usually place their most profitable and popular items at the average To increase visibility of products, the most profitable and
shopper’s eye level to make sure that those items are most likely to be popular items are usually placed at the average shopper’s eye
seen. Similarly, products that are aimed at children, such as toys, are level whereas toys and other products aimed at kids are put on
placed on lower shelves so that younger shoppers will surely see them. lower shelves.

Highlight: The more visible the products are, the easier it is


for shoppers to notice and purchase them.

Another eye-catching convenience store strategy is to promote Body 02:


impulse purchases of small, cheap items like candy bars. These are Topic Sentence (Strategy 02)
displayed near cash registers and are thus easily noticed and within Another eye-catching convenience store strategy is to promote
quick reach. Special offers, like “buy one, get one free,” make such impulse purchases of small, cheap items like candy bars.
little “extras” even more attractive. Since customers are lining up at Supporting details:
cash registers to pay for their things anyway, these items can easily be
grabbed and added to their shopping baskets on impulse. Small, cheap items are usually displayed near cash registers
within quick reach so as to grab the attention from the
shoppers’.

Special offers, like “buy one, get one free,” make such little
“extras” even more attractive. Since customers are lining up at
cash registers to pay for their things anyway, these items can
easily be grabbed and added to their shopping baskets on
impulse.

Highlight: The cheaper the products are, the more attractive


they are to the shoppers.

A third strategy is to make customers spend more time in stores so Body 03:
that they will spend more money, too. Studies have shown that the Topic Sentence (Strategy 03):
longer people stay inside, the more products they buy. Shops take A third strategy is to make customers spend more time in
advantage of this by setting up bar-style seating or dining areas. Here, stores so that they will spend more money, too
people can read the paper, hold a meeting, or just hang out. Although Supporting details:
these customers might start off with just a beverage, they often grow
hungry over time. Eventually, they end up purchasing more things like In order to make shoppers stay longer in stores, owners set up
microwave dinners and fruit packs. bar-style seating or dining areas.

Here, people can read the paper, hold a meeting, or just hang
out. Although these customers might start off with just a
beverage, they often grow hungry over time. Eventually, they
end up purchasing more things like microwave dinners and
fruit packs.

Highlight: The more time customers spend in stores, the more


money they will spend.

To avoid falling into any of the traps above, try to be more aware Conclusion:
of the clever strategies convenience stores use to get deeper into your Why is it important to learn these strategies?
pocket. If you can always remember the tricks that shop owners use,
you won’t have to worry about spending too much!
Highlight: The more aware you are of the strategies, the more
money you can keep in your pocket.

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