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4 Best Practices To Optimize Your Site For Rich Snippets

HOW TO OPTIMIZE YOUR SITE FOR RICH SNIPPETS

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64 views24 pages

4 Best Practices To Optimize Your Site For Rich Snippets

HOW TO OPTIMIZE YOUR SITE FOR RICH SNIPPETS

Uploaded by

Tedo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Leigh McKenzie

HOW TO OPTIMIZE
YOUR SITE FOR
RICH SNIPPETS
ST P R AC T I C E S
4 B E
First

WHAT ARE RICH


SNIPPETS?
Rich snippets take a normal snippet
and add to it.

Here’s an example of a
rich snippet for a book:
As you might expect, rich snippet
results are more eye-catching than
normal search results.

Which can lead to a higher organic


CTR.
HOW TO OPTIMIZE
YOUR SITE FOR RICH
SNIPPETS?

HERE’S HOW:
CHOOSE A RICH
1
SNIPPET TYPE

Your first step is to identify the type


of rich snippet you want to get.

That’s why we’re going to focus on


the eight most common types of
rich snippets.
1. REVIEWS

Displays a star rating (out of 5). It can


be an individual reviewer or
aggregate reviews from users.
2. RECIPE

A special type of structured data that


only applies to recipes. Recipe
markup includes data like time to
prepare the dish, reviews, and recipe
images.
3. MUSIC-RELATED

Provides Google with detailed


information about music content,
such as album release dates, track
lists, and artist details.
4. PRODUCT

Gives search engines information


about a specific product (including
price and product images).
5. ORGANIZATION

Helps Google understand key


information on an organization (like a
business), including address, logo,
and contact information).
6. NEWSARTICLE AND BLOGPOSTING

Helps news articles and blog posts


appear in the “Top Stories” carousel
in the search results, which requires
adherence to Google News content
policies.
7. VIDEO OBJECT

Search engines can’t “watch” videos


on your page. So, video markup
helps search engines understand
what your video content is all about.
8. EVENT

Includes information on dates, times,


location, and more.
UNDERSTAND
2
THE BASICS OF
STRUCTURED DATA

For example, let’s say you just


published a blog post that featured
a chili recipe:
Without structured data, Google and
other search engines have a hard time
understanding:

• How long the recipe takes


• Which images are of the recipe itself
• The list of ingredients
• Steps
And if you play your cards right, Google
will show this data in the search results
as a rich snippet:
IMPLEMENT
3
STRUCTURED DATA
WITH SCHEMA
When it comes to structured data,
most websites use Schema.org
markup.
That’s because Schema is supported by
all the major search engines (including
Bing). And as you’ll see in a minute, it’s
pretty darn easy to set up.
VERIFY WITH THE
4
RICH RESULTS
TEST TOOL
Fortunately, Google launched an
AWESOME tool that makes this step
an absolute cinch:
the Rich Results Test.
One thing I should point out:

There’s no guarantee that structured


data will result in a rich snippet.
Even if you have everything here set
up PERFECTLY.
In fact, Google makes this super clear
in their documentation:
In other words:

Using structured data correctly


maximizes the odds of getting
rich snippets. But it doesn’t
always work.
If you liked this post.

You’ll LOVE the blog we have


on this topic.

Search for "Backlinko Rich Snippets”


Enjoyed this post?

FOLLOW ME

For tips on how to drive


revenue growth with
organic content.

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