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What Is Media

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tapariadhruv7
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3 views1 page

What Is Media

Uploaded by

tapariadhruv7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WHAT IS MEDIA

Media, the plural of medium, broadly describes all channels of


communication, Including everything from printed paper to digital
data. Media comprises news, art, educational content, and any
form of information that can reach or influence people, including
television, radio, books, magazines, and the internet.
The media is best defined by the roles they play in society. They educate,
inform and entertain through news, features and analysis in the press. They
also produce documentaries, dramas, current affairs programmes, public
service announcements, magazine programmes and other forms of
programming for radio and television. The media is a conduit through which
voices, perspectives and lives are brought into the public sphere. In the last
decade, Africa has witnessed a massive growth of on-line media, which is
being exploited by both urban and rural communities to access and deliver
information for social and business purposes. The media also plays a critical
role in facilitating social change and shaping public opinion and attitudes. The
media, through its reporting, can put a spotlight on critical developments that
impact negatively and positively on people’s lives, as well as bringing to the
fore issues that are often ignored and voices that are marginalised. The
media’s agenda-setting function often influences debate, thinking and
priorities within society

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