SKILLSWAP LEAN CANVAS

PROBLEMS SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENTS

PROPOSITION
SkillSwap operates as a virtual its focus on localized talent
Financial Barriers: Freelancers:
marketplace where individuals and community building. By
Traditional freelance SkillSwap offers a unique Independent
can exchange their skills with catering specifically to the
platforms often require users value proposition by professionals offering
one another, bypassing the need Algerian market and
to commit to monetary providing a platform that specialized services such
for monetary transactions. fostering connections
transactions to receive facilitates skill-sharing and as design, writing,
similarly to a traditional between local individuals
services collaboration without the coding, and consulting.
marketplace, but instead of and businesses, SkillSwap
need for monetary Entrepreneurs: Business
Exclusion of Talented buying and selling services for can create a strong network
transactions. It empowers owners needing
Individuals: money, users offer their own effect and establish itself as
individuals to leverage their assistance with tasks like
This reliance on monetary skills in exchange for assistance the go-to platform for skill
talents, access services they branding, marketing,
transactions creates a barrier with tasks or services they need. exchange in the country.
need, and build and website
for many talented individuals
relationships within their development.
in Algeria, limiting their ability
KEY METRICS community, ultimately Students: College or
to utilize their skills CHANNELS
fostering a culture of university students
reciprocity and mutual looking to gain
Need for Innovation: the number of active users online channels such as social
support. experience or
In Algeria, where innovation the frequency of skill media, digital advertising,
collaborate on projects.
thrive amidst economic exchanges content marketing, email
Small Businesses: Local
challenges, there is a need for user engagement levels campaigns, and partnerships
businesses seeking
a platform that transcends the user satisfaction ratings with local organizations or
affordable assistance
limitations of traditional the growth of the platform's communities.
with various tasks to
freelance models and user base over time.
support their growth and
empowers individuals to success.
leverage their skills without
financial constraints.

COST STRUCTURE REVENUE STREAMS

Platform Development and Maintenance: This includes the costs associated Premium Subscriptions: Offer premium subscriptions with additional features,
with developing the SkillSwap platform, as well as ongoing maintenance and such as priority matching, enhanced profile visibility, and access to exclusive events.
updates to ensure the platform is functioning smoothly and securely. Sponsored Content: Partner with local businesses or organizations to sponsor skill
Marketing and Advertising: SkillSwap will incur expenses related to marketing listings or requests. Businesses can pay to promote their services or products
and advertising efforts to attract users to the platform. This may include digital within the platform.
marketing campaigns, social media advertising... Advertising: Display targeted advertisements within the app based on users' skills,
Customer Support: SkillSwap will need to allocate resources to provide interests, and location.
effective customer support to users. Data Monetization: Aggregate and anonymize user data to generate insights and
analytics, This data can be valuable to businesses, researchers, and policymakers.
 PROBLEMS Financial Constraints: One of the primary barriers that
talented individuals encounter is financial constraints.
Traditional freelance platforms and service marketplaces
often require users to engage in monetary transactions
to access services or offer their skills. However, many
talented individuals, particularly students, hobbyists, and
those from underserved communities, may not have the
financial resources to participate in these platforms.

In Algeria, as in many other countries, there

exists a significant population of talented Limited Networking Opportunities: Another challenge
faced by talented individuals is the lack of networking
individuals who possess valuable skills and opportunities and connections within their communities.
expertise. However, despite their Traditional freelance platforms may not prioritize
capabilities, many of these individuals face community-building or facilitate meaningful interactions
between users beyond transactional engagements
barriers that prevent them from fully
utilizing their talents and accessing
opportunities to contribute meaningfully to Underutilized Skills and Unmet Needs: The
combination of financial constraints and limited
the economy and society. networking opportunities often leads to a situation
where skills remain underutilized and needs go unmet.
Talented individuals may find themselves unable to
access the services they need, such as graphic design,
web development, tutoring, or marketing assistance, due
to financial barriers or a lack of available options.
 SOLUTION Skill Exchange Listings: Users can create listings on
SkillSwap, detailing the skills they offer and the services
they need. These listings serve as a marketplace where
users can connect with others who have complementary
skills and interests, facilitating skill exchanges and
collaborations.

Profile Creation and Skill Showcase: SkillSwap allows

SkillSwap provides a unique platform
users to create detailed profiles showcasing their skills,
that empowers individuals in Algeria to expertise, experience, and interests. Users can highlight
exchange their skills and services their strengths, showcase their portfolio or work
samples, and provide information about their availability
directly with one another, fostering a and preferences for skill exchanges.
culture of collaboration, reciprocity, and
community support. Unlike traditional Messaging and Communication: SkillSwap offers built-
freelance platforms that rely on in messaging and communication tools that allow users
to connect with one another, discuss project details,
monetary transactions, SkillSwap negotiate terms, and coordinate skill exchanges. Users
enables users to leverage their talents can communicate securely within the platform,
without the need for financial resources, facilitating smooth and efficient collaboration.

making opportunities for skill-sharing

Rating and Feedback System: SkillSwap implements a
and collaboration accessible to a wider
rating and feedback system that enables users to leave
audience reviews, ratings, and testimonials for their collaborators.
This system helps build trust and credibility within the
community, allowing users to make informed decisions
when engaging in skill exchanges.
 REVENUE STREAMS

Premium Subscriptions: SkillSwap can offer premium Sponsored Content and Partnerships: SkillSwap can
subscription plans that provide users with access to monetize its platform by partnering with local businesses,
enhanced features and benefits. These could include brands, and organizations to sponsor content or listings on
features such as advanced search filters, priority listing the platform. For example, businesses looking to promote
placement, unlimited messaging, analytics and insights their services or products to SkillSwap users can sponsor
on skill performance, and premium customer support. skill listings or feature their brand in targeted advertising
Users can choose from different subscription tiers based campaigns.
on their needs and budget, with higher tiers offering
more advanced features and benefits.

Advertising Revenue: SkillSwap can generate revenue Data Monetization: SkillSwap can monetize its user data by
through targeted advertising on its platform. By aggregating and anonymizing user insights and analytics to
leveraging user data and insights, SkillSwap can offer provide valuable market intelligence to businesses, brands,
targeted advertising opportunities to businesses and and organizations. By analyzing user behavior, preferences,
advertisers looking to reach its user base. This could and trends, SkillSwap can offer insights into market
include display ads, sponsored posts, promoted listings, dynamics, consumer behavior, and competitive landscapes,
and other advertising formats that align with the helping businesses make informed decisions and optimize
interests and preferences of SkillSwap users. SkillSwap their strategies. SkillSwap can charge subscription fees or
can charge advertisers based on factors such as ad one-time fees for access to its data and analytics platform,
placement, impressions, clicks, and conversions, providing businesses with actionable insights and driving
providing a scalable and effective advertising platform. additional revenue for SkillSwap.