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Crowd Sourcing

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19 views13 pages

Crowd Sourcing

Uploaded by

Weronika Stanuch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CROWDSOURCING

TYPES, BUSINESS VALUE AND THE


ROLE OF IT

KAROLINA SAJDAK
WERONIKA STANUCH
MEDIA SPOŁECZNOŚCIOWE W ZARZĄDZANIU
STUDIA II STOPNIA, II ROK
CONTENT
01 INTRODUCTION TO CROWDSOURCING

02 TYPES OF CROWDSOURCING

03 BENEFITS OF CROWDSOURCING FOR BUSINESSES

04 CHALLENGES OF CROWDSOURCING

05 BUSINESS VALUE OF CROWDSOURCING

06 THE ROLE OF IT IN CROWDSOURCING

07 IT TOOLS FOR CROWDSOURCING

08 FUTURE TRENDS IN CROWDSOURCING


INTRODUCTION TO
CROWDSOURCING
Definition: Crowdsourcing is the practice of
obtaining services, ideas, or content from
a large group of people, typically via the
internet.

It's a combination of "crowd" and


"outsourcing."
TYPES OF CROWDSOURCING
Crowdvoting Crowdsolving Crowdfunding Crowdfunding
Collecting public Seeking innovative Raising small amounts Dividing large tasks
opinions, reviews, or solutions to problems. of money from many into smaller ones for
ratings. people. people to complete.
HedgeHog for business
Filmweb for movie problem-solving. Zrzutka.pl for Useme.com for
ratings. community and social freelance work and
projects. small tasks.
BENEFITS OF CROWDSOURCING
FOR BUSINESSES

Access to diverse perspectives.

Cost-effective: Reduces the need for full-


time employees.

Increased innovation: Harness creativity


from outside the organization.

Scalability: Can handle large amounts of


work quickly.
CHALLENGES OF
CROWDSOURCING

Quality control: Ensuring


contributions meet standards.

Managing large crowds:


Coordinating many contributors.

Intellectual property: Who owns


the ideas or work?
BUSINESS VALUE OF
CROWDSOURCING

Cost savings: Faster problem- Customer


Cheaper than solving: engagement:
traditional Access to a global Involving users in
methods. talent pool. product
development.
THE ROLE OF IT IN
CROWDSOURCING
Protecting data
and intellectual
Enabling global property
collaboration (e.g.,
platforms like Tools for
Upwork, organizing,
Kickstarter) filtering, and
evaluating
SECURITY
ONLINE contributions
PLATFORMS
AUTOMATION
IT TOOLS FOR
CROWDSOURCING

COLLABORATION CROWDSOURCING DATA ANALYSIS


TOOLS: PLATFORMS: TOOLS:
Slack, Trello, Useme, Zleca.pl, Google Analytics,
ClickMeeting Freelanceria.pl. Power BI, Stat24
(Polish webinar (Polish web
and collaboration analytics tool).
platform).
FUTURE TRENDS IN
CROWDSOURCING
AI and machine learning: Enhancing
decision-making in crowdsourcing.

Blockchain: Securing intellectual property


and payments.

Increased automation: Automating more


tasks in crowdsourcing.
SUMMARY
Crowdsourcing taps into the power of large groups of
people to complete tasks, solve problems, or fund
projects.
It provides significant business value, including cost
savings and faster problem-solving.
IT is a critical enabler, providing the platforms and
tools needed for successful crowdsourcing.
BIBLIOGRAPHY
https://www.forbes.com/sites/martenmickos/2020/06/23/the-power-
of-crowdsourcing/

https://pmc.ncbi.nlm.nih.gov/articles/PMC5735781/pdf/jogh-07-
020601.pdf

https://en.wikipedia.org/wiki/Crowdsourcing_software_development

https://www.investopedia.com/terms/c/crowdsourcing.asp

https://libres.uncg.edu/ir/uncg/f/P_Palvia_Information_2020.pdf

https://brandoo.pl/en/the-it-industry-is-increasingly-open-to-
crowdsourcing-in-marketing/
THANK'S FOR
WATCHING

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