Abstract 1
Abstract 1
ABSTRACT
HUL with a turnover of INR 58,154 Crores (financial year 2022-2023) and is a
subsidiary of unilever one of the worlds leading supplier of food, Home care,
Personal care and refreshment products with sales in over 190 countries. Its
products include foods, beverages, cleaning agents, personal care products, water
purifier and other Fast moving consumer goods (FMCGs).
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History
The company was renamed in June 2007 as "Hindustan Unilever Limited". Lever
Brothers first commenced operations in India in the summer of 1888, when crates
full of Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers" were shipped to the Kolkata harbour and it began an era of marketing
branded Fast Moving Consumer Goods (FMCG). In 1956, it became known as
Hindustan Lever Limited, as a result of a merger between Lever Brothers,
Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. Hindustan Unilever
Limited was established in 1933 as Lever Brothers India Limited by Lever
Brothers. We will develop new ways of doing business with the aim of doubling
the size of our company while reducing our environmental impact.
To earn the love and respect of India, by making a real difference to every Indian.
We will inspire people to take small everyday actions that can add up to a big
difference for the world. We help people feel good, look good and get more out of
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life with brands and services that are good for them and good for others. We work
to create a better future every day.
• HUL was declared the Top Indian FMCG company 2011 at the Dun &
Bradstreet - Rolta Corporate Awards
• HUL won the Bronze Lion in the 'Charity and Not for Profit' category at
Cannes 2013 for the Lifebuoy Roti Reminder campaign
• HUL won the ICAI CSR Awards for Best CSR Projects under two
categories - Health and Environment.
• HUL received the ET 'Company Of The Year' award in 2015.
• HUL honoured with the 'Best Digital Business of the Year' Award at the
2016 CMO Asia Awards.
• HUL adjudged the Most Innovative Company in India, in Forbes' list of The
World's Most Innovative Companies, 2017.
• HUL won the coveted Economic Times Corporate Citizen of the year 2018
award.
• HUL alongside Star India were declared joint winners as Effie India Client
of the Year 2019.
• HUL was selected as one among the top 10 'Responsible Businesses of the
Year' by the Social and Business Enterprise Responsible Awards for the year
2020.
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PRODUCTS
The Hindustan Unilever Limitted consists of various products some are discussed
below they are.
• Food - Horlicks, Boost, Lipton ice tea, Soupy noodles, Bru Coffee, Kissan
Jam, Magnum(Ice cream).
• Homecare - Vim Dish wash, Rin Detergents, Comfort Fabric, Surf Excel
Detergent.
• Personal Care – Sunsilk shampoo, Vaseline, Pears soap, Hamam and
Rexona, Closeup Toothpaste.
CONCLUSION
HUL is largest fast-moving consumer goods in India. And on any day, nine
out of ten Indian consumers use HUL products which give us unique and bright
opportunity to have better future. Every day, HUL continuously improve the
product quality to fulfil the objective and increase the productivity for the growth
of organization and make the best out of it. Has high brand visibility HUL has
consumer goods in more than twenty categories. HUL has high brand awareness
by endorsing celebrities for advertising of the products. Also, it has high market
share in all the product and high market penetration in all product categories.
BIBLIOGRAPHY
1. https://en.wikipedia.org/wiki/Hindustan_Unilever
2. https://www.researchgate.net/publication/366538001_Rural_Marketing_a
nd_Product_Promotion_An_Analysis_of_the_Project_Shakthi_by_Hindus
tan_Unilever_Limited
3. https://www.indiainfoline.com/company/hindustan-unilever-ltd-share-
price/255
4. https://www.unilever.com/news/news-search/2023/inside-our-markets-
unilever-in-india/
5. https://www.forbes.com/companies/hindustan-unilever/?sh=6c1666f93ecd
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NEWSPAPER REPORT
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JOURNAL
HUL initiated to reach rural customers through various projects and strategies
including the Shakthi Project, a great initiative that focused not only on customer
satisfaction but also on the empowerment of the rural population, especially women
and. Through this project, the company has been able to benefit society through its
corporate social responsibility initiatives as well as other programs to protect the
environment. In addition to increasing the company's sales, the project also resulted in
the rural women becoming independent and self-reliant. Through this project, many
women have been encouraged to become self-employed, resulting in improved living
standards and financial stability for rural households. Initially, it was a tough task for
the company because the effort required to implement the project was comparatively
high than that of other projects.
Most of the population in India lives in the villages and the population of these
villages is widely dispersed. Due to the dispersal of the population, marketers have
difficulty reaching rural consumers. There are several reasons like lack of
infrastructure, communication facilities, lack of mediat awareness, etc. that prevent
companies from taking the initiative to reach rural markets. Despite these rural
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marketing obstacles, most companies have made great efforts to reach rural consumers.
Among the companies, Hindustan Unilever Limited, which was earlier known as
Hindustan Lever Limited, featured prominently as one of the first companies to reach
rural consumers and create demand for its products in the FMCG sector .
Hindustan Unilever Limited generate half of its business and income from areas.
Because most of the products of HUL are sold in more than three lakh villages with
3000 to 6000 inhabitants. In the late 1990s, with increasing competition, the company
realized the need for strengthening its distribution network in order to increase its
market share. HUL, identified many other villages, but the challenge was to reach those
villages in remote parts of India. Since these villages were sparsely populated, it was
difficult to maintain a daily-based distribution network. With millions of potential
customers, HUL was unable to reach them due to poor road conditions, transportation,
lack of advertising coverage, and lack of a retail distribution network.
Project Shakti started in November 2000 in the Nalgonda district in Andhra Pradesh
with 50 SHGs in 50 villages and 1,000 to 2,000 participants. This project was initiated
to create a market for the product and also to work towards the betterment of rural
regions. This project was a win-win partnership between HUL and rural self-help
groups (SHG), which are mainly composed of illiterate women.
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INTERNET SOURCES
Almost every individual in India uses one or more home & personal care
products and food & beverages from Hindustan Unilever Limited (HUL), one of India's
most prominent company. Apart from fulfilling consumer needs, the company believes
in sustainability and has established several environmental goals to give back to nature
TIMELINE
1933 : Lever Brothers India Ltd was established on October 17 and submitted an
application to build a soap plant close to the Vanaspati factory in Sewri.
1934 : October marks the start of soap production at the Sewri facility; the Garden
Reach Factory in Kolkata, operated by the North West Soap Company, is rented and
enlarged to make Lever brands.
1935 : On May 11, United Traders was founded to sell Personal Goods.
1956 : Hindustan Unilever Limited is the result of the merger of three businesses, with
a 10% Indian ownership stake.
1969 : Rin Bar and Bru coffee were launched.
1974 : Liril was marketed.
1986 : The agri-products unit at Hyderabad starts operating.
1992 : HUL was recognized by the Government of India as the Star Trading House in
Exports.
1996 : In a 50:50 joint venture with Indian cosmetics giant Lakme Ltd., HUL enters
the branded staples market with salt and is known as Super Star Trading House.
2000 : K. B. Dadiseth joins the Unilever Board, and Mr M. S. Banga as chairman.
2006 : Food production of Brooke fields was relocated to Mumbai.
2008 : HUL turned 75 years old on October 17, 2008. Pureit also debuts throughout
India.
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VOCABULARY
QUIZ QUESTIONS
1. In which year was Hindustan Unilever found ?
1933
2. Who has been appointed as the new managing director and CEO of Hindustan
Unilever Ltd (HUL)?
Rohit jawa
3. How many consumer category products are present in HUL ?
20 Categories
4. In which place the HUL company head quarters was founded ?
Mumbai
5. How much turnover for HUL in the financial year 2022-2023 ?
58,154 Crores in INR
6. How many customers present in the country for HUL?
Nearly over 700 million customers.
7. Who commenced the HUL operation in India ?
Lever Brothers.
8. Which product was launched in the 1969 ?
Rin Bar and Bru coffee .
9. In which place the agri products unit were starts operated in HUL?
Hyderabad
10. How many employees are working in a HUL company at present ?
21000 employees
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OBSERVATION REPORT
Our efforts in the sectors of social welfare, health, philosophy and spirituality are
guided by our values. We consider ‘guru satta’ and ‘bhagwat satta’ above everything
else. We believe in optimum utilization of our capabilities for the betterment of the
society. Our functionality and concepts make us a distinguished organization. Our
increasing processing units, retail outlets across the nation and the flourishing sale-
profit figures illustrate our glorious journey so far. Our consistency in growth and
expansion is due to the ever-increasing trust. We are a leading name in the sector.We
aim to grow and expand to enhance our concept of wellness of individuals and the
society.
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Tesla is one of the biggest names in the world. It is widely known for being one of the
most successful manufacturers of electric vehicles. Although Tesla is closely linked to
the hugely successful Elon Musk, he was not the original founder of the company. So,
let's take a look at who founded Tesla and what role Musk played. The idea behind the
founding of Tesla was simple: it was created by engineers who wanted to change the
way that cars were made. These two engineers - Martin Eberhard and Marc Tarpenning
- founded the company on July 1, 2003. It was originally called Tesla Motors and had
a much different logo to the logo it has today. Today, the company continues to sell
electric vehicles and is known for its success in this area. However, thanks to
acquisitions and its own production and innovation, Tesla has become more involved
in the area of clean energy production and storage, including batteries.
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GROUP DISCUSSION
TOPIC : IS IQ MORE IMPORTANT THAN EQ ?
IQ measures the ability of a person to think logically and also solve new problems with
innovative ideas. IQ can be somewhat increased by practice. EQ defines how a person
is able to manage his/her own emotions and also understand other's emotions.
A person should have EQ like 2/3 ICE in the ocean & 1/3 ICE above water level. So
we can understand from this what we see & what we don't see but need to hold space
for."EQ + IQ = SUCCESS".
There are many examples to understand if one of them is not there then the person is
not ideal like Sheldon Cooper from 'Big Bang Theory' has IQ of 187 but a very low
EQ level so that's why his coworkers don't like them.
There should be a balance between EQ-IQ because some of the decisions we cannot
make by emotions and some not take by the brain every path of life we should have a
proper balance between them.
Every successful man maintains a level between them. You might not make any
decision with only one of the EQ or IQ. Many companies are looking for an employee
who has both of them So they conduct aptitude tests as well as psychometric tests.
IQ is something we can increase by learning and practising things and help to overcome
the problem we face in our day-to-day life.EQ helps to maintain our calm and gives a
clearance about the goal which we have in our mind and if we manage it correctly it
play important role in achieving that.
So, IQ and EQ both should be balanced and maintained for pursuit in life and get a
better understanding, and clearance, to always move forward.
IQ and EQ both are the most important one but IQ is the most important one compare
with EQ because it takes correct decisions at the correct time and IQ also control
emotions and decisions and whatever we need so EQ is part of IQ so focus on your IQ
and do well.
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JOB APPPLICATION
From Date : 28-11-2023
Elakkiya I Place : Palkulam
4/178-A, v.o.c nagar , Derisanamcope
Kanyakumari, Tamil Nadu
Pin - 629851.
To
The personal manager
Kothari Dalal Consultant Limited
63 Mahatma Gandhi Salai, Chennai Nungapakkam.
Chennai-600034
Sir,
Sub: Application for the post of management trainee – reg.
In this regard, my brief resume along with other testimonials is enclosed for your
perusal. I'm sure I can contribute to a firm and will try some innovative and result-
oriented project. The planning, designing and decision making on my part would be
for the prospective development of the company.
Thank you
Yours Faithfully
22
Enclosed
1. Resume (Elakkiya I)
2. Copies of testimonia
3. Reference letter
23
RESUME
ELAKKIYA I Contact no : 9489678398
Email elakks242@gmail.com
Address
4/178A, V.O.C Nagar,
Derisanamcope ,
Kanyakumari , TamilNadu, India .
Pin – 629851.
JOB OBJECTIVES :
School
PERSONAL DETAILS
• Date Of Birth : 24-03-2002
• Gender : Female
• Marital Status : Unmarried
• Nationality : Indian
• Religion : Hindu
• Language Known : Tamil, English
SKILLS
• Python, Basics of C and HTML.
• Paper Presentation Skill
• MS Powerpoint, MS EXCEL, WORD
PURSUITS
• Listening to music
• Playing Shuttle.
• Gardening
STRENGTH
• Positive Attitude
• Honest and Dedicated person
ACHIEVEMENT
• Topper in the Academic of Brachelor Of Engineering.
SUFFIX
1. Distribut-ion
2. Environment-al
3. Innovat-ive
4. Penetrat-ion
5. Exploitat-ion
6. Increas-ing
7. Multination-al
8. Market-ing
9. Promient-ly
10. Activ-ity