Contents

Business
PAGES 6–9 Industry groups, company types and structure Business and investment cycles Fi
fundamentals
About business Vocabulary Grammar
1 1.1 Developing your career 1.2 Behavioural competencies and 1.3 Tense, aspect and
Personal Reading: Top tips for getting on in setting goals voice
development the workplace Skills and qualities Tense and aspect
Discussion: advice on career SMART objectives Passive and active voice
PAGE 10
development

2 2.1 Corporate image 2.2 Corporate social responsibility 2.3 The future, tentative
Corporate image Reading: The big McMakeover CSR initiatives and speculative language
PAGE 22 Discussion: McDonald’s image Corporate PR Future forms
Tentative language

Reviews 1 and 2 PAGES 34–35

3 3.1 Outsourcing 3.2 Logistics 3.3 Noun phrases

Supply chain Reading: The Indian machine Supply chain Building noun phrases
PAGE 36 Discussion: the benefits of Strategic decision stages Defining relative clauses
outsourcing Reverse logistics

4 4.1 Management style 4.2 Managing conflict 4.3 Conjunctions

Managing conflict Reading: Managers from hell Office conflicts Subordinators
PAGE 48 Discussion: management styles Conflict management strategies Coordinators

Reviews 3 and 4 PAGES 60–61

5 5.1 Strategic marketing and 5.2 Marketing 5.3 Prepositions

Marketing and partnering Collocations with brand Dependent prepositions
sales Reading: A recipe for success Brand strategy Prepositional phrases
Discussion: successful marketing Marketing collocations
PAGE 62

6 6.1 Crisis management 6.2 Risk management and digital 6.3 Perspective and
Risk management Reading: Damage control risk stance
PAGE 74 Discussion: ethics of crisis Describing risk Perspectives
management Litigation Expressing stance

Reviews 5 and 6 PAGES 86–87

7 7.1 Investment banks 7.2 Investment choices 7.3 Inversion and

Investment Reading: Investment banks – heroes Types of investment emphasis
PAGE 88 or zeroes? Investment jargon Sentence stress
Discussion: investment banks and the Inversion and reformulating
free market Emphatic structures

8 8.1 Free trade 8.2 Forming new words 8.3 Phrasal and
Free trade Reading: The price of being a fortress Acronyms and affixes prepositional verbs
PAGE 100 Discussion: for and against free trade Blending and ‘raiding’ Most common phrasal verbs
Combining words Focus on frequent particles

Reviews 7 and 8 PAGES 112–113

Additional material PAGES 114–121   Grammar and practice PAGES 122–137   Recordings PAGES 138–151

Glossary PAGES 152–159

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 Financial statements Recruitment

Management skills Writing Case study

1.4 Self-awareness and 1.5 A professional biography 1.6 Case study: The glass ceiling
communication Analysis: structuring a biography Discussion, reading and listening relating
Personal qualities Language focus: participle clauses to challenges in career development for
The Johari window© women
Roleplay: play the Truth game

ve 2.4 Time management 2.5 Newsletter articles 2.6 Case study: Pixkel Inc.
ge Prioritizing Analysis: structuring a newsletter article Reading, listening, discussion and
Effective delegation Language focus: perspectives presentation related to improving
Roleplay: practise delegating and give the corporate image of an electronics
feedback company in California

3.4 Managing change 3.5 Emails 3.6 Case study: WEF Audio
Force field analysis Analysis: greetings and salutations Reading, discussion, listening and
Cleft sentences Language focus: expressions with as simulation related to the production
Roleplay: presentation of a change Levels of formality strategy of an audio technology company
management plan in Austria

4.4 Assertiveness 4.5 Letters 4.6 Case study: Olvea Brasil

Assertive, aggressive or passive Analysis: tone Discussion, reading, listening and
Assertiveness techniques Language focus: sounding diplomatic, presentation related to conflictual
Roleplay: conflict situations in the assertive or forceful relationships in a Brazilian engineering
workplace firm

5.4 Active listening 5.5 Business proposals 5.6 Case study: Presnya Taxi
Active listening techniques Analysis: structuring a proposal Discussion, listening, reading and
Asking questions Language focus: reason, purpose and simulation related to a new marketing
Roleplay: discussion with concessive clauses strategy for a Moscow-based taxi service
active listening

6.4 Communicating in a crisis 6.5 Reports: making 6.6 Case study: Périgord Gourmet
Crisis communication strategies recommendations Discussion, reading, listening and
Analogies and alliteration Analysis: structuring a report simulation related to a crisis at gourmet
Roleplay: interview in a crisis situation Language focus: key expressions for food company in France
corporate reports

7.4 Decision-making 7.5 Financial reporting 7.6 Case study: Lesage Automobile
Decision-making tools Analysis: structuring a financial report Discussion, reading, listening and
Grid analysis Language focus: metaphors, useful simulation related to a small car
ng Roleplay: a decision-making meeting finance-related expressions manufacturer’s future investment strategy

8.4 Leading the team 8.5 Style 8.6 Case study: The cartel
Team roles Analysis: appropriate style Discussion, reading, listening and
bs Team functions Language focus: pairing, adverb and negotiation related to the expansion plans
s Roleplay: meetings with team roles adjective collocations of two technology companies

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