District Name: East Godavari

AC Name: Rajahmundry Rural

Overview
Considered Number of People Interviewed 60

AC Status Losing

AC Seat Category (Based on Estimated Margin) Difficult

Count by Type of Interview

Random Survey Social Listening Random Groups Social Listening-Specific TGs PAI-IDI IDI-Specific TGs

28 1 4 1 4

Group Wise Preference Summary Overall Estimates

Population YSRCP Alliance Others
Target Group Subjective Assessment
% VS% VS% VS%

Male voters are leaning towards the TDP due to the perception that the local candidate has been instrumental in driving significant development initiatives in the area. This
Gender (Male) 49 30 60 10
suggests that voters are prioritizing tangible improvements in their community when making their electoral decisions.

Many female voters are favouring the TDP over the YSRCP because they perceive the TDP as being more focused on development through their schemes. This indicates that
Gender (female) 51 40 60
women voters are also placing a high priority on developmental initiatives and are seeking candidates who can deliver tangible improvements to their communities.

The alliance between JSP and TDP seems to be influencing the voting preferences of the Kapu community, leading them to show interest in supporting the TDP. This indicates that
Caste (kapu) 32 20 70 10 community alliances and political affiliations play a significant role in voter decision-making, especially when it comes to aligning with parties that represent their interests and
values.

The candidates of Choudhary associated with the TDP, is drawing the interest of the Settibalija community, potentially leading them to support the TDP in the upcoming elections.
Caste (Settibalija) 12 30 65 5 This highlights the significance of candidate identities and affiliations in shaping voter preferences, especially when candidates are perceived as representing specific communities
or interests.

The interest of nursery people in voting for the TDP might be due to policies or initiatives that benefit their industry. Perhaps the TDP has proposed or implemented measures
Occupation
- 30 65 5 supporting agriculture or horticulture, which are relevant to nursery businesses. This demonstrates how specific policy stances and their perceived impact on certain sectors can
(labour)
influence voting behaviour within distinct communities.

Opinions about enterprises vary. Some see them as drivers of economic growth and job creation, while others are concerned about their power and influence. Many support small
Occupation
- 30 65 5 businesses, and some advocate for stronger regulation to ensure fairness and ethical practices. If taxes, GST, and the cost of daily necessities increase, people's opinions may
(Enterprises)
become negative.

Estimated VS - 35 60 5 In the Assembly constituency depends on his performance as a representative, accessibility to constituents, party affiliation, personal integrity, track record, and local dynamics.

Candidate Profile & Perception

YSRCP Candidate: Lack of engagement with constituents and reported Alliance Candidate: The MLA's proactive approach in implementing
CHELLUBOINA VENU GOPALA KRISHNA shortcomings in implementing welfare schemes have raised GORANTLA BUCHAIYA CHOUDARY positive changes in surrounding villages is
Details/ background: concerns among voters. Failure to address these issues Party: laudable, fostering development and addressing
He is served as a ZPTC member and chairman, district president, and MLA for promptly could damage his credibility and support base. To (TDP) Telugu Desam Party constituent needs effectively. Continued focus on
the YSRCP. Additionally, they have a strong organizational capability, particularly regain trust, he must prioritize transparency, communication, Details/ background: welfare and sustainable projects can bolster their
within the Amalapuram parliamentary constituency, and are recognized as one and effective implementation of welfare initiatives. With six terms as MLA and a tenure as reputation and garner increased voter support.
of the top leaders representing the BC (Backward Classes) community. This Cabinet Minister, this candidate brings
combination of experience and organizational prowess likely makes them a extensive electoral experience and political
formidable political figure within their constituency and party. acumen to the table, positioning them as a
 seasoned leader in navigating the intricacies
of governance and party dynamics.

Alliance Perception & Vote Transfer

In Rajahmundry Rural, the alliance is seen as a promising force if it aligns with local needs like
agricultural development and infrastructure. However, if it appears opportunistic or fails to address
Perception of Alliance
key issues, it may face scepticism from voters. Ultimately, its success hinges on resonating with
the electorate and delivering tangible results.

Kapu, Setti Balija, and Kamma communities towards an alliance

Groups to vote for alliance Groups to vote against alliance NA
party.

Opinion of Major Beneficiary*

SMEs Old age (50+) BPL parents Students

BPL parents' dissatisfaction with the

Students' support for an alliance depends on
government stems from issues such as
Older adults (50 ) are expressing dissatisfaction with the current whether its policies address their concerns, like
Increased taxes, GST, and living costs may erode people's purchasing power, inadequate fee reimbursement for their
government due to issues like delays or inadequacies in affordable education, job opportunities, and youth
fostering dissatisfaction with the government's economic policies and children's education, escalating daily
receiving their pensions and welfare schemes, potentially empowerment. Positive measures in these areas
potentially influencing voting behavior in upcoming elections towards TDP expenses, including power bills, and
influencing their voting decisions. would likely garner student support for the
burdensome taxes, potentially impacting their
alliance.
voting decisions.

Reason to vote
Considerations for the Voting in 2024 AE? In the 2024 Assembly Elections, voters will likely considering the factors like the government's
(Caste/religion/occupation/CM/candidate/local issue/campaign promise) performance, economic conditions, campaign promises, local issues, alliances, Welfare Schemes
Along with the percentage influence when casting their votes.

Social Listening and PAI IDI’s

PAI Inputs:
PAI
SL NO. Understanding of Retro Current Scenario Factors/Issues/Lobbies Candidate Specific Alliance Specific
(Details)

1 Satya devi, Reason for results in Which party will win if election happens? What are the main considerations/issues for the voting in your What’s your opinion about current Do you think TDP will gain by joining
Asha worker 2019 (TDP) Telugu Desam Party AC? candidate from YSRCP BJP & JSP
One chance, excepting Vote Share for each Party Candidate based He is a veteran leader from the Yes
the further development Kapu, mala, settibalija - 70-80% What are the major groups that can impact 2024? Amalapuram PC and one of the How much vote share transfer from
of the AC What are the factors/Issues/Basis of Voting in this AC? Caste top BC leader JSP/TDP/BJP will happen to [TDP
Group/Lobbies which Local issues, Development, employment, plant farmers. Factors that will impact results in AC, Region What’s your opinion about current /JSP/BJP, contesting party] in this
helped prominently in CBN/JMR Preference as CM candidate performance, party strength, local issues, candidate from TDP/JSP/Others AC
winning CBN demographics, welfare schemes, political alliances, campaign He is a veteran leader in the state 60%
Kapu, mala, setti balija Government work feedback strategies, incumbency factor, national/regional trends, and and has been associated with What % of vote share of these
Some of the schemes are implemented as like welfare schemes and election dynamics. people who as in BPL level groups/lobbies will be transferred to
infrastructure development, but also negative aspects such as challenges in What’s your opinion about the contesting alliance party
service delivery and shortcomings in governance. current MLA’s work in this AC 70
Feedback about poor, old age, middle class & woman (based on beneficiary) NA
The perception of welfare schemes by female voters, including their
effectiveness in addressing their needs, can significantly influence their
voting decisions, impacting election outcomes.
The provision of pensions and the perception of its adequacy and reliability
among older voters (50 ) can greatly influence their voting decisions,
impacting election outcomes.
The majority of students turning to the TDP could be influenced by the
party's commitment to fee reimbursement policies, which support students
by covering their educational expenses and may resonate strongly with their
 needs and aspirations.
If the majority of people feel the need for a change in government, it
suggests dissatisfaction with the current administration's performance,
policies, or governance, indicating a desire for alternative leadership or
direction.
The sentiment among daily wage workers and unemployed youth indicates a
widespread desire for change in government, likely driven by frustrations
over economic opportunities, job availability, and livelihood prospects under
the current administration.
Farmers' perception of the effectiveness and adequacy of agricultural
schemes can significantly influence their voting decisions, impacting
election outcomes.

Social Listening:
Type of Target group
SL NO. Caste/Occupation Current Scenario Factors/Issues/Lobbies Candidate Specific Alliance Specific
(Religion/Caste/Occupation)

Which Party will win if election happens

Do you think TDP will
(YSRCP) Yuvajana Sramika Rythu Congress Party What's your opinion about current candidate from YSRCP
gain by joining BJP &
What are the factors/Issues/Basis of Voting in this AC (why)? He is good person, setti balija candidate,
JSP
Local issues, excepting the employment and it is also disctrict head What are the main What's your opinion about current candidate from TDP/JSP/Others
Yes
quarters considerations for the voting He is strong carder based candidate he is implementing the locally
1 Community OBC What % of vote share of
CBN/Jagan Preference as CM Party Based some development and more experienced candidate
these groups/lobbies
Jagan Which candidate can win
will be transferred
Government work feedback YSRCP
20
Very satisfied

What's your opinion about current candidate from YSRCP

Which Party will win if election happens Do you think TDP will
Good person, He is a veteran leader from the Amalapuram PC and
(TDP) Telugu Desam Party gain by joining BJP &
one of the top BC leader
What are the factors/Issues/Basis of Voting in this AC (why)? JSP
What are the main What's your opinion about current candidate from TDP/JSP/Others
Local issues, providing on the employment Yes
considerations for the voting He is a good person, honest, and involved in local development
2 Caste Kapu CBN/Jagan Preference as CM What % of vote share of
candidate based efforts. It's great to hear about individuals making positive
CBN these groups/lobbies
contributions to their communities.
Government work feedback will be transferred
Which candidate can win
Satisfied 40
TDP

Which Party will win if election happens

(TDP) Telugu Desam Party
What are the factors/Issues/Basis of Voting in this AC (why)? What's your opinion about current candidate from YSRCP
local infrastructure, agricultural policies (given the region's agrarian He is also good man and doing some work on locally Do you think TDP will
economy), unemployment rates, healthcare facilities, education What's your opinion about current candidate from TDP/JSP/Others gain by joining BJP &
opportunities involve considering factors such as their track record, stance on JSP
What are the main
CBN/Jagan Preference as CM key issues, ability to connect with constituents, campaign Yes
considerations for the voting
3 Occupation Driver CBN promises, and overall suitability for the position. It's essential for What % of vote share of
Party Based
Government work feedback voters to research candidates thoroughly and consider multiple these groups/lobbies
government performance could be characterized by widespread perspectives before forming an opinion. will be transferred
corruption, economic stagnation or decline, social unrest, lack of basic Which candidate can win 30
services, erosion of democratic institutions, and disregard for human TDP
rights. Such conditions can lead to significant harm to citizens' well-being
and overall societal progress.
 Which Party will win if election happens
(TDP) Telugu Desam Party
What are the factors/Issues/Basis of Voting in this AC (why)?
Do you think TDP will
promises on development projects, agricultural policies, employment
What's your opinion about current candidate from YSRCP gain by joining BJP &
opportunities, caste dynamics, social welfare initiatives, law and order
NA JSP
concerns, environmental issues, governance transparency, local What are the main
What's your opinion about current candidate from TDP/JSP/Others Yes
infrastructure, and personal integrity and credibility. considerations for the voting
4 Religion Muslim Local person good human being What % of vote share of
CBN/Jagan Preference as CM candidate based
Which candidate can win these groups/lobbies
CBN
TDP will be transferred
Government work feedback
30
specific region requires examining various factors like infrastructure,
healthcare, education, and social welfare. Without specific data on
Rajamundry rural area

Which Party will win if election happens Do you think TDP will
(TDP) Telugu Desam Party What's your opinion about current candidate from YSRCP gain by joining BJP &
What are the factors/Issues/Basis of Voting in this AC (why)? He is good person but not available at the AC JSP
What are the main
Unemployment, no development What's your opinion about current candidate from TDP/JSP/Others Yes
considerations for the voting
5 Occupation Teacher CBN/Jagan Preference as CM Local person more experienced, honesty person What % of vote share of
candidate based
CBN Which candidate can win these groups/lobbies
Government work feedback TDP will be transferred
Satisfied 30

Which Party will win if election happens Do you think TDP will
(YSRCP) Yuvajana Sramika Rythu Congress Party What's your opinion about current candidate from YSRCP gain by joining BJP &
What are the factors/Issues/Basis of Voting in this AC (why)? Good candidate JSP
What are the main
Development, employment, caste , local issues What's your opinion about current candidate from TDP/JSP/Others Yes
Mala (Christian considerations for the voting
6 Caste CBN/Jagan Preference as CM NA What % of vote share of
traditions) Party Based
Jagan Which candidate can win these groups/lobbies
Government work feedback YSRCP will be transferred
Very satisfied 10

Which Party will win if election happens Do you think TDP will
(TDP) Telugu Desam Party What's your opinion about current candidate from YSRCP gain by joining BJP &
What are the factors/Issues/Basis of Voting in this AC (why)? NA JSP
What are the main
Job calendar, local issues, schemes What's your opinion about current candidate from TDP/JSP/Others Yes
considerations for the voting
7 Occupation Student CBN/Jagan Preference as CM Good person, local man What % of vote share of
Party Based
CBN Which candidate can win these groups/lobbies
Government work feedback TDP will be transferred
Some what satisfed 20

Which Party will win if election happens Do you think TDP will
(TDP) Telugu Desam Party What's your opinion about current candidate from YSRCP gain by joining BJP &
What are the factors/Issues/Basis of Voting in this AC (why)? NA JSP
What are the main
Local issues, pension, What's your opinion about current candidate from TDP/JSP/Others NA
considerations for the voting
8 Occupation Labour CBN/Jagan Preference as CM NA What % of vote share of
candidate based
CBN Which candidate can win these groups/lobbies
Government work feedback TDP will be transferred
Satisfied 30