List the product designs that the company is selling.

According to
your group, which product design is most innovative and brings the
highest efficiency? Explain your choice.

The Ajinomoto Group is a global company that offers a diverse range of

products across four key business areas.

In the Healthcare sector, the company provides healthcare products and

solutions for the medical field, including amino acid-based products for
medicine and pharmacy, sports nutrition and beauty care products, and medical
nutritional products.

Under the Food & Health category, Ajinomoto offers products and services that
promote physical and mental well-being, such as sauce and seasoning products,
fast nutritional products, and frozen foods.

In the Information Technology & Communications segment, the company

specializes in electronic materials that support the advancement of technology
and communications, including adhesives and packaging for product
components, as well as heat insulation film for the semiconductor industry.

Lastly, Ajinomoto's Green Technology division focuses on developing

products, solutions, and technologies that contribute to environmental
sustainability and the production of sustainable food sources, including
agricultural products and foods and proteins of natural origin.
 The product details:

Product's name Image

Umami seasoning:

Ajinomoto MSG

AJI-NO-MOTO PLUS

Seasoning seasoning:

Aji-ngon® Pork Seasoning

Aji-ngon® Chicken Seasoning

Aji-ngon seasoning powder (Mushroom &
Lotus Seed)

Pre-seasoned seasoning

Aji-Quick® braised seasoning

● Meat stew
● Stew fish
● Braised meat
● Stew fish

Aji-Quick® Pho Seasoning

● Aji-Quick® Beef Pho pre-seasoned
seasoning
● Pre-seasoned Aji-Quick® Bun Bo Hue
● Aji-Quick® Bun Rieu Cua pre-
seasoned seasoning

Aji-Quick® Hot Pot Seasoning

● Pre-seasoned Aji-Quick® Thai Hot Pot
● Pre-seasoned Aji-Quick® Kim Chi Hot
Pot
Aji-Quick® Fried Dough Seasoning
● Pre-seasoned Aji-Quick® Crispy
Fried Seasoning
● Pre-seasoned Aji-Quick® Crispy Fried
Dough

Liquid seasoning

Product "Fu Si"

● Soy sauce "Fu Si"

● “Fu Si” soy sauce with reduced salt
● Soy sauce "Fu Si"

● Aji-mayo® Mayonnaise
● Aji-mayo® Mayonnaise Sauce Sweet

Roasted sesame sauce “Aji-Xo”

Ajinomoto fermented rice vinegar

Convenience food

● Donut powder mixed with chocolate

flavor
● Donut powder mixed with traditional
flavor
● Ready-made donut powder –
Nutritious breakfast with cheese
flavor

Beverage products

Birdy canned coffee

Rice vinegar drink "Vtox" lychee and grape

flavor
Blendy® 3in1 milk tea
● Blendy® Matcha Milk Tea
● Blendy® Royal Milk Tea
● Blendy® Roasted Rice Matcha Tea

Blendy® 2in1 fruit tea

● Blendy® Peach Tea with
Orange and Lemongrass flavor
● Blendy® Rose Fragrant Lychee Tea

Food supplements

Micronutrient supplement "mam mam"

Amino VITAL drink

Multi-purpose seasoning and multi-purpose spice powder

Soup
Agricultural support products

Ajitein animal feed ingredients

AJIFOL-F NPK Foliar

Fertilizer AJIFOL®-R
NPK Foliar Fertilizer
AJIFOL®-K NPK Foliar
Fertilizer NPK Foliar
Fertilizer AJIFOL®-V
AJIFOL®-C Micro Foliar
Fertilizer
AJIFOL®-CaB micronutrient potassium foliar
fertilizer
AMI-AMl biological root fertilizer
 The most innovative and effective product design is: Ajinomoto MSG
product line (domestic Japanese market).

Paper packaging for AJI-NO -MOTO® umami seasoning bags

In recent years, there has been a significant shift in global environmental consciousness,
with a particular focus on addressing the issue of ocean plastic pollution. The Ajinomoto
Group has taken a proactive stance by establishing a target to eliminate plastic waste entirely
by 2030, leading to the development of an innovative solution: transitioning from plastic
packaging to paper packaging.

Over a span of two years, extensive research was conducted to create a viable alternative to
plastic packaging. This involved the evaluation of 19 different packaging materials, the
production of over 20 prototypes, and a meticulous selection process to finalize the new
product for commercialization.

On February 19, 2022, the Ajinomoto Group successfully launched the Ajinomoto® 400g
paper bag, marking a significant milestone in their sustainability efforts. Following this
achievement, the company introduced additional variants, including 30g, 50g, and 100g
paper bags by mid-March 2022.
This strategic shift towards eco-friendly packaging not only showcases Ajinomoto Group's
commitment to environmental stewardship but also sets a positive example for other
companies to follow suit in combating the pressing issue of plastic pollution in our oceans.
Sustainable packaging - change material from plastic packaging to paper packaging

Comparing the durability of some types of packaging

The introduction of new paper packaging by Ajinomoto promises significant advancements
in sustainability and durability compared to traditional plastic and paper packaging. This
innovative packaging solution boasts 1.4 times greater durability than conventional plastic
packaging and 2.6 times more durability than typical paper packaging.

Not only does paper packaging offer comparable usability to plastic packaging, but it also
comes with several advantages. It is tear-resistant, making it suitable for long-distance
distribution, moisture-resistant even in hot and humid conditions, and easy to open like
regular plastic packaging materials. Additionally, it offers similar durability and shelf life,
ensuring the product remains intact throughout its lifespan.

By transitioning to paper packaging, Ajinomoto aims to reduce plastic usage by

approximately 34% annually, equivalent to preventing about 12 tons of plastic waste each
year compared to 2020 levels. This initiative reflects Ajinomoto's commitment to
environmental sustainability and sets a positive example for the industry, fostering a
recycling-oriented society.

The diverse range of product sizes available in paper packaging caters to various consumer
needs and preferences, enhancing user convenience and saving time. Despite the shift to eco-
friendly materials, the packaging retains the iconic red color tone synonymous with
Ajinomoto's brand identity, ensuring continuity in product design. This strategic choice not
only maintains brand recognition but also attracts customer attention and enhances usability.

The adoption of paper packaging by Ajinomoto represents a significant step towards

environmental responsibility and sustainability, setting a precedent for the industry and
promoting a more eco-conscious approach to packaging design and production.

New changes in paper packaging design:

Regarding design, to make it easier for customers to find, we have inherited the previous
"solid" and familiar shape without changing (choosing a design with a "loose shirt" part that
has its own place). But there are changes at the top and bottom of the product packaging. As
follows:

● Add serrations at the top of the product

Image: plastic packaging products Image: paper packaging products

The design of adding serrated teeth helps consumers easily open the bag and open the bag
more conveniently, especially when there are no supporting tools such as scissors,...This also
helps the product become more "smart".

● Change the bottom of the product:

The bottom part has changed compared to the previous plastic packaging.
Previous plastic packaging: the bottom of the packaging material was folded so that it could
stand on its own but doing so created the risk of wrinkles forming on the surface and the risk
of product particles getting caught in crevices . Making the product flat will alleviate these
problems, but this will result in the product lying flat when displayed in the store, making it
difficult for customers to recognize.
That's why members of the research institute and factory develop packaging materials that
make it independent so that the product can stand and limit the formation of wrinkles on the
surface and the risk of product particles. Products get caught in crevices compared to folding
the bottom part in plastic packaging. And helps the design easily attract customers' attention
when displayed in stores as well as be convenient for customers to use.

● The “Ajina Eco” brand is attached to the packaging

To meet the needs of customers who want to buy the most environmentally friendly
products possible and want to be able to see at a glance how environmentally friendly the
product is. The appearance of the "Ajina Eco" brand helps customers easily recognize that
this is an environmentally friendly product, especially customers with an environmentally
friendly green lifestyle, and to spread the spirit of environmental friendliness. environment
right at home, right in the kitchen.
“Ajina Eco” brand - It refers to Ajinomoto's typical products and information, (eco-friendly
= Eco),( smart=Ajina). In short, it can be understood as follows: "Ajina Eco" allows you to
quickly understand the environmental friendliness of the product