MEGAN COLLINS

CO N TA C T R E L AT E D E X P E R I E N C E
colli898@msu.edu

586-291-6353 Alliance Media US- Miami, FL

Jr. Creative Editor (April 2024- Present)

Tampa, FL
• Successfully manage and prioritize multiple internal and external projects with varying deadlines on a weekly basis.
www.megancollinscreative.com • Create tailored social media posts, flyers, newsletters, and email templates for clients that align with ongoing campaigns.

• Design and manage a comprehensive calendar for scheduled posts across multiple social media platforms.

• Create comprehensive campaign proposals, outlining estimated timelines, budgets, target market analysis, and key

E D U C AT I O N performance indicators to achieve client objectives and drive measurable results.

• Develop and edit storyboards for internal presentations that represent Alliance Media US’s brand mission and key

messages to both current and prospective clients, as well as for external client presentations designed to engage their
Michigan State University- East Lansing, MI target audience and align with client vision.

Bachelor of Arts- Creative Advertising • Design billboard advertisements that effectively communicate client messages and boost brand visibility.

• Create new logo designs and brand refreshes for clients.

Aug. 2021 - Apr. 2024
• Design websites that enhance client branding and improve user experience by following state-specific website accessibility
GPA: 3.65
compliance guidelines.

• Copywriting for client radio commercial scripts and social media captions.

TO O L B OX • Engage in client meetings to refine project designs and ensure fulfillment of expectations.

• Represent Alliance Media US at industry trade shows, managing booth operations and engaging with potential clients to

promote services.
• Adobe Creative Cloud/ Photoshop, Illustrator, XD, Premiere Pro, • Conduct target market research and perform data analysis to optimize campaign reach.

InDesign, After Effects, Audition, Lightroom

Integrated Campaigns, Michigan State University- East Lansing, MI
• Canva
Art Director (January 2024- April 2024)
• Webflow, Wix, WordPress, Basic HTML + CSS • Oversaw and executed Zap Zone XL's Integrated and Advertising campaign from start to finish while ensuring that all
• Google Docs, Sheets, Slides, Forms content aligned with their marketing objectives and brand identity.

• Microsoft Word, PowerPoint, Excel • Utilized vision to conceptualize creative ideas for every aspect of the strategic plan, including the deck/presentation.

• Designed all creative advertisements for the campaign, spanning flyers, email newsletters, and engaging social media

content for various platforms including LinkedIn, Instagram, and Facebook.

K E Y S K I L LS • Developed and executed social media strategies to drive brand awareness and engagement.

• Created rough sketches for review, revision, and approval.

• Designed and developed digital and print deliverables to meet project goals on time.
• Graphic Design
• Social Media Content Creation Interactive Advertising Design, Michigan State University- East Lansing, MI

Web & UI/UX Designer (August 2023- December 2023)

• Branding
• Built interactive websites that are adaptable to any screen size using Webflow and HTML + CSS Grid Syntax Design.
• Website Design
• Prototyped a consumer friendly app using Adobe XD therefore responsible for interface design, user flow mapping, and
• Art Direction overall user experience.

• Applied concepts such as information architecture, the grid system, and web design principles.

ST R E N GT H S Advanced Creative Media, Michigan State University- East Lansing, MI

Creative Designer (August 2023- December 2023)

• Responsible for visualizing ideas, designing supporting assets, art direction, and creative project management.
• Creativity, curiosity, and the instinct to approach projects strategically
• Projects involve graphic design, social media content creation for the brand, and brand identity design.
• Ability to manage multiple projects simultaneously and meet deadlines
• Extremely organized with an emphasis on attention to detail United Wholesale Mortgage- Pontiac, MI

• Ability to work well either independently or as part of a team Engagement Intern (May 2022- August 2022)

• Helped organize, plan, and facilitate multi-tiered events that ranged in attendance (10-20,000 attendees).
• Strong ability to communicate in written, verbal, and visual mediums
• Created and maintained proposals, budgets, timelines, and communication plans for all events.
• Enthusiastic and passionate • Collaborated on team projects and presentations with groups of up to 20 people.
• Ability to create engaging and compelling content • Communicated with vendors to move event logistics and organized and purchased materials and supplies.