Export Marketing Journal 2024-25

Export Marketing Journal 2024-25

NAME OF THE STUDENT: _________________________________________

ROLL NO: ________

CLASS: TYBCOM

DIVISION:

SEMESTER-V

COURSE: Export Marketing I

MOBILE NO: _________________

EMAIL ID : ______________________________________

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 Export Marketing Journal 2024-25

B. K. Birla College of Arts, Science and Commerce, Kalyan

(Empowered Autonomous Status)

Profile
B. K. Birla College of Arts, Science and Commerce (Empowered Autonomous Status),
Kalyan a multi-faculty premier institution of higher learning, with an enrolment of
13,000+ students (8,700+ students in UG, PG and Research Programmes and 4,400 in
Junior College) is affiliated to the University of Mumbai (UoM). The College was
established in 1972, by Kalyan Citizens’ Education Society with theblessings of Pujya
Shri B. K. Birla ji and Pujya Smt. Sarala ji Birla.
The College is spread over 20 acres of land (including B. K. Birla Public School) inthe
prime location of Kalyan city. The college has 72 classrooms with ICT facility, with 50%
being smart classrooms and one 3D studio. The College has taken several initiatives
towards green campus including the facility of ETP, STP and Rainwater Harvesting. The
College has a well-equipped Central Library (Green Library) with IT infrastructure. The
Chairman and Faculty members have sponsored 25 new cycles to the needy students
as a green initiative during the current year.
The New Building (55,000 sq. ft.) has been added to provide new Science Labs and
Classrooms. The College offers 34 UG, 34 PG courses and 09 Ph.D. programs. The
College also conducts PG Diploma in Bio-nanotechnology, PG Diploma in Global
Education and A-DMLT Courses.
The College has recently introduced new aged study programmes like B. VOC in 4
subjects M.Sc. (Data Science and Big Data Analytics), M.Sc. (Finance), M.Sc. (Artificial
Intelligence), M.Sc. (Food Science and Nutraceuticals) and B.M.S. in Retail Management
in association with Maruti Suzuki Pvt. Ltd. from the Academic Year 2022-23.
The UGC has sanctioned a Community College for Diploma in Accounting and Taxation
in 2015-16.
The College has been reaccredited (4th Cycle) by NAAC and awarded ‘A++’ Grade with
CGPA 3.51 (2024 -2031).
The College was granted ‘College of Excellence’ status by UGC (2015-20). The College
has been granted ‘Autonomous Status’ by UGC and UoM from 2018-19 and ISO
9001:2015 certified.
Dept. of Environmental Sciences Laboratory has been granted accreditation by National
Accreditation Board for Testing and Calibration Laboratories (NABL) in August 2022 for
wastewater analysis.
The depts. of Botany, Chemistry, Microbiology, Physics and Zoology have been
awarded ‘Star Status’ (2017-20) and the depts. of Mathematics, Information Technology
and Computer Science have been selected under Star College Scheme (2017-20) by
Dept. of Biotechnology (DBT), Govt. of India, New Delhi.
The Rashtriya Uchchatar Shiksha Abhiyan (RUSA) has sanctioned grant of Rs. 5.00 crore
to our college for ‘Enhancing Quality and Excellence’ under Component-8.
The College has been approved as a Potential ‘Mentor Institution’, by UGC under
PARAMARSH scheme (2019-20).

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 Export Marketing Journal 2024-25
Recently, the College has conferred ‘Empowered Autonomous Status’ from the
University of Mumbai from the Academic Year 2023-24 to 2032-33.
The College has established Mpower Counselling Cell instituted by our patron
Respected Dr. Neerja ji Birla, Founder and Chairperson of Mpower and ABET to provide
holistic mental health care solutions.
On the occasion of Celebration of Golden Jubilee Year of our College and Birth Centenary
Year of our Founder Pujya Shri B. K. Birla ji, the Postal Stamp was released with the
College logo and photo of Pujya Shri B. K. Birla ji by the Department of Posts,
Government of India at the gracious hands of Shri Bhagat Singh ji Koshyari, Hon’ble
Governor of Maharashtra and Chancellor of Universities in Maharashtra State and Padma
Bhushan Smt. Rajashree ji Birla, our Chief Patron,Chairperson, Aditya Birla Centre for
Community Initiatives and Rural Development (Digitally) on Thursday, 14 October, 2021
at Raj Bhavan, Mumbai.
The College in the pursuit of excellence has attained numerous awards and accolades. The College
has been consistently ranked among the best colleges of India in different education surveys
nationwide. Recently, the College has been Ranked No. 2 in India, 1st in Maharashtra and 1st in
Mumbai in the category of ‘Extraordinary Contribution to Local Community’ by EducationWorld
Grand Jury India Higher Education Rankings (2023-24); Ranked No. 1 as ‘Promising Future Ready
- Institution’ by EducationWorld, IndiaHigher Education Rankings 2021-22, Ranked 1st in Country
as ‘New Age Study Leader Programme Leader’ by EducationWorld (2022-23) and Ranked 2nd
in ‘Student Diversity’ by EducationWorld (2020-21).
Research is an integral part of teaching. 24 faculty members are Ph.D. Guides. Many
faculty members have worked on Major and Minor Research Projects and have
published many research papers and authored books. 47 Patents (30 Granted and 17
Published) have been contributed by the Faculty Members.
The performance of students is excellent in extra-curricular activities including NCC,
NSS, Sports, etc. The College NCC Units have bagged the Vice Chancellor's banner for 12
times out of 20 for being best NCC Unit of UoM. Our cadets participate in Republic Day
Camp, Thal Sainik Camp and All India Nau Sainik Camp regularly.
The management provides financial support to the students for participating in
International and National Level for cultural and sports events. The College provides
Tuition fee concession to needy students in additionto scholarships / freeships by
Government. The Management also provides scholarships to needy and deserving
students of our college (maximum up to Rs. 10,000/- or 50% of total fee whichever is
less, per student per year).
A number of students have qualified for the UPSC / MPSC, IIT- JAM, NET and SET
examinations and have received INSPIRE fellowship.
The college has signed MoU with few national and international institutes /
organizations for faculty and student exchange, Internship / Training .and to promote
research. We have signed MoU with Century Rayon, Shahad, Century Enka Ltd., Pune
and Rajashree Polyfil Ltd., Bharuch, for strengthening academics and research.
We stand committed for the cause of higher education.

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 Export Marketing Journal 2024-25
University of Mumbai
Circular No. UG / 01 of 2014 - Ordinance No. 6086 dated 05.05.2014
Ordinance 6086 relating to the attendance of learners
“Every bonafide learner shall ordinarily be allowed to keep terms for the given semester in a
program of his enrollment, only if he fulfills at least seventy-five percent (75%) of the attendance
taken as an average of the total number of lectures, practical tutorials etc. Wherein short and/or
long excursions/field visits/study tours organized by the college and supervised by the teachers as
envisaged in the syllabus shall be credited to his attendance for the total no. of periods which are
otherwise delivered on the material day / s. Further, it is mandatory for every learner to have
minimum of 50% attendance for each course & average attendance has to be 75%.”
B. K. Birla College of Arts, Science and Commerce, Kalyan
T.Y.B.Com (2024-2025)
UNDERTAKING BY THE STUDENT AND PARENTS / GUARDIANS

I, Mr. /Ms. _________________________ undertake that I shall attend all the lectures
regularly and maintain a minimum of 75% attendance in all subjects. I know that if I do
not comply with this condition of attendance, I will not be allowed to appear in the
Examination.

Date:
(STUDENT ID.: ………….) Signature of Student

I, Shri / Smt. _________________________ am aware of the University rule that my

son/daughter/ward Mr. / Ms. _____________________________ has to fulfill a minimum
of 75% attendance in the college. I will personally monitor his / her attendance record
maintained in the college. If my son/daughter/ward does not fulfill the attendance criteria,
I know that the college authorities would not allow him/her to appear in the examination
(2024-25).

Date: Signature of Parent / Guardian

Name of the Student: ………………………….
Name of the Parent: …………………….……..
Address : …………………………………………………………………………..
...………………………..…………………………………………………..
Telephone No. : …………………………. Parents Mobile No……………………….
Mobile No. : …………………………. E-mail : ………………….……………….

Are you pursuing any Professional courses Yes / No?

If yes name of the course ____________________________

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 Export Marketing Journal 2024-25

INDEX
S.N. Date Title Sign of Faculty Remark

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 Export Marketing Journal 2024-25

I declare that this written submission represents my ideas in my own words

and where others' ideas or words have been included, I have adequately cited and
referenced the sources. I also declare that I have adhered to all principles of
academic honesty and integrity and have not misrepresented or fabricated or
falsified any idea/data/fact/source in my submission.
I understand that any violation of the above will be cause for disciplinary
action by the College and can also evoke action from the sources which have thus
not been properly cited or from whom proper permission has not been taken when
needed.

Date: Signature of the Student

Certificate
This is to certify that the work entered in this Journal is the work of Kumar/ Kumari
_______________________________________ of T.Y.B.Com. Division- _ _
Roll No.____. Student ID________who has satisfactorily completed the required number
of hours of study, Assignments, Project Work etc for the year 2024-25.

Date:
Place: Vice- Principal Course Faculty

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 Export Marketing Journal 2024-25
1. Analyse a case study of a successful Indian export company. Identify the key strategies they
employed to penetrate international markets and the challenges they faced. How did they
overcome these challenges?

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 Export Marketing Journal 2024-25
2. What are the key features of export marketing? How do these features differentiate it from
domestic marketing?

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3. Choose a region (like North America, Europe, or Asia). Describe how India’s exports to this
region have changed since 2015.
x

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4. Make a simple plan for a small Indian business that wants to sell its products in a new
country. Think about which country they should choose, how they will enter the market, and
what risks they might face.

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 Export Marketing Journal 2024-25
5. Suggest ways for an Indian company exporting fresh fruits to handle risks like transportation
problems, political issues, and money value changes.

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 Export Marketing Journal 2024-25
6. Look at the main points of the Foreign Trade Policy 2015-20. Suggest one or two changes
that could make it better for promoting exports.

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 Export Marketing Journal 2024-25
7. What is an export incentive? How do you think it helps Indian exporters compete in the
global market?

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 Export Marketing Journal 2024-25
8. How do you think technology can help Indian companies export more effectively? Give one
example.

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