B.B.A. (2024-25)
B.B.A. (2024-25)
For
Department of Management
Gurugram University, Gurugram
(A State Govt. University Established Under Haryana Act 17 Of 2017)
Table of Contents
1 Background 1
2 Programme Outcomes 2
4 Qualification descriptors 4
7 Syllabus
The BBA program based on the National Education Policy (NEP) 2020 aims to provide students with a holistic
and flexible approach to management education after completing the 10+2 level examination. This program
emphasizes a multidisciplinary and inclusive approach to learning, allowing students to gain a comprehensive
foundation in business management while exploring areas of specialization according to their interests and career
goals.
The curriculum aligns with the principles of NEP 2020, offering students the opportunity to tailor their
education through elective courses, internships, and interdisciplinary projects. By incorporating practical
experiences such as live projects, field assignments, and simulations, the program fosters experiential learning
and prepares students for real-world challenges.
Students will benefit from the program's focus on critical thinking, creativity, and problem-solving skills, which
are crucial for success in the rapidly evolving business landscape. Additionally, the BBA program promotes
collaboration and communication skills through teamwork and peer interaction. This well-rounded education
equips students to excel in various sectors, including industry, government, non-profit organizations, and civil
services.
By nurturing the spirit of entrepreneurship and innovation, the BBA program helps students develop the qualities
needed to become future leaders, wealth creators, and agents of positive change in society. Through a flexible and
forward-thinking approach, the program prepares students for a successful management career while fostering
lifelong learning and adaptability. At Gurugram University, the BBA program is recognized as one of the most
demanding in the country, providing students with a global perspective on management through a unique approach
to learning and peer interaction in a modular format. The program incorporates activities such as live projects,
field assignments, and simulation games to enhance the learning experience. By engaging in fieldwork, project
work, business internships, and team consulting assignments, students will achieve a well-rounded education and
gain a comprehensive understanding of the modern business landscape.
2. Programme Outcomes
On completing the BBA Programme, the students shall be able to realize the following programme outcomes:
PO’s Description
PO-1 Apply knowledge of management theories and practices to solve business problems.
PO-2 Foster Analytical and critical thinking abilities for data-based decision making.
PO-3 Promote Sustainable and Value based business practices for enhancing leadership activities
PO-4 Understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO-5 Lead themselves and others in the achievement of organizational goals, contributing effectively to a
team environment.
PO-6 Cultivate Technological Proficiency for Digital Transformation
The BBA program is spread over 8 semesters, leading to a bachelor degree of Business Administration. It is a
program specially designed for 10 + 2 students, who wish to develop managerial skills. The course is tailor made
to suit the needs of industry and entrepreneurship. On completing BBA Programme, the students shall be able to
realize the following specific outcomes:
BBA Program is a 4 years undergraduate + honours program offered by Gurugram University to pursue BBA
after 12th Class. It is aimed at teaching management skills from both undergraduate as well as research level.
5. Scheme of BBA Programme
Semester 1
After successfully completing 1st Year, Certificate in Business Administration (CBA-48Credits) will be
awarded to the students.
*If any candidate wishes to leave the program after one year, they must notify the department one month before
the final exams. They are also required to submit an internship report and complete the 4-credit Internship
Certificate.
*The Summer Internship Report of 4 Credits and 4-6 weeks duration shall be
submitted by the candidates in the manner as specified by the department.
Semester 3
Semester 4
NOTES:
1. After successfully completing 2nd Year, Diploma in Business Administration (DBA-88 Credits)
will be awarded to the students.
2. *If any candidate wishes to leave the program after twoyear, they must notify the department one
month before the final exams. They are also required to submit an internship report and complete the
4-credit Internship Certificate.
3. The Summer Internship-I Report shall be submitted by the candidates in the manner as specified by the
department.
Semester 5
*Summer Internship Report Internal evaluation of 30 marks will be done by Internal Guide /Mentor and 70
marks will be based on External viva.
Semester 6
Semester 7
Semester 8
NOTES:
After completing 4th Year, the students will be awarded a Bachelor of Business Administration Honours
(BBA Hons)-174 Credits.
• After successful completion of the courses prescribed in the four academic years of
Honours Programme securing 174 Credits will be awarded Bachelor of Commerce
Honours degree.
• Seminar/Live Project/Field Training Internal evaluation of 30 marks will be done by
Internal Guide /Mentor and 70 marks will be based on External viva-voce.
• Honours students not undertaking research will do 3 courses for 12 credits in lieu of a
research project/Dissertation in Fourth year.
NOTES:
1. The topic of the Project Report/ Case study shall be finalized in 8 th semester (Hons with Research) by a
Committee comprising of the faculty members to be constituted by Director/Principal of the concerned
Institute after presentation by the candidate before the Committee.
2. After successfully completing 4th Year, Bachelor of Business Administration (BBA Honours with
Research- 174 Credits) will be awarded to the students.
** Review of literature 70 marks will be based on practical external (viva).PE will be conducted on institutional
level by any of the teacher not teaching that paper. Teacher may be from same department or from any other
department of the concerned institute. 30 marks will be assessed by internal guide based on a comprehensive
report on review of at least 30 research papers to be submitted by the students in the concerned department.
***Project Report Internal evaluation of 100marks will be assess by Internal Guide /Mentor and 200 marks will
be based on External viva.
● Each course of the BBA Program results in a few course/learning outcomes (COs) that are broadly
mapped or associated with POs and PSOs.
● Mapping represents the correlation between COs and POs, COs and PSOs on a scale of 1 to 3 as
follows.
Scale of Mapping between COs and POs & COs and PSOs
If the course contents have a low correlation (less than 50 %) with the particular Programme
Scale 1
Outcomes and particular Programme Specific Outcomes.
If the course contents have a medium correlation (50%-70%) with the particular Programme
Scale 2
Outcomes and Programme Specific Outcomes.
If the course contents correlate strongly (more than 70%) with the particular Programme and
Scale 3
Programme Specific Outcomes.
SEMESTER 1
Name of Subject: Business Organization Maximum Theory Marks:
Course ID : 240/BBA/CC101 100(TE+TI+PE+PI=70+30+0+0)
Course Code :241BBADSC1 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4+0+0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
C01: To understand the characteristics, objectives, and evolution of business organizations.
C02: To develop processes for forming and dissolving business partnerships.
C03: To analyse and compare different types of business organizations and their global impacts.
C04: To create comprehensive business plans that incorporate creativity and align with government policies.
COURSE CONTENTS:
Unit 1: Business– Concept, nature and scope, business as a system, business objectives, business and
environment interface, distinction between business, commerce and trade
Unit 2: Forms of business organization– Sole proprietorship, partnership, joint stock company, types of
company cooperative societies; multinational corporations.
Unit 3: Entrepreneurship– Concept and nature; entrepreneurial opportunities in contemporary business
environment; process of setting up a business enterprise; choice of a suitable form of business organization,
feasibility and preparation business plan
Unit 4: Government and business interface; stock exchange in India; business combination concept and causes;
chambers of commerce and industries in India– FICCI, CII Association
SUGGESTED READINGS:
1. C.R. Basu: Business Organization and Management; McGraw Hill.
2. P.C. Tulsian & Vishal Pandey: Business Organization and Management; Pearson.
3. Frank R. Mason: Business Principles and Organization; Forgotten Books.
4. S. A. Sherlekar: Modern Business Organization; Himalaya Publishing House.
5. Jallo: Business Organization and Management; Tata McGraw Hill.
6. Dr. C. B. Gupta: Industrial Organization and Management; Sultan Chand & Sons
MAPPING MATRIX OF COURSE: 241BBADSDC1
Table 1: CO-PO & CO-PSO Matrix for the Course: Business Organization
Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 3 3 1 3 2 3 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.5 2.0 2.0 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: FINANCIAL ACCOUNTING Maximum Theory Marks: 100
Course ID : 240/BBA/CC102 (TE+TI+PE+PI=50+25+20+5)
Course Code: 241BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
C01: To understand accounting principles and the financial accounting process.
C02: To prepare final accounts with adjustments for non-corporate entities.
C03: To analyse and reconcile bank statements and non-profit organization accounts.
C04: To develop joint venture and consignment accounts accurately.
COURSE CONTENTS:
Unit 1: Meaning and scope of accounting, nature of financial accounting principles, basis of accounting;
accounting process– from recording of business transaction to preparation of trial balance
Unit 2 Rectification of errors; preparation of final accounts (non-corporate entities) along with major
adjustments.
Unit 3Bank reconciliation statement; accounts of non-profit organization.
Unit 4. joint venture accounts; consignment accounts.
SUGGESTED READING:
1. Gupta R.L., Advanced Accounting Vol. I, S. Chand & Sons, New Delhi
2. Grewal T.S. and M.C. Shukla, Advanced Accounting Vol. I, S. Chand & Sons, New Delhi
3. Monga, J.R., Financial Accounting, Margin Paper Bank, New Delhi
4. Maheshwari S.N., Advanced Accounting Vol. I, Vikas Publications
5. Williams, Haka, Bettner & Carcello; Financial and Managerial Accounting; McGraw Hill
MAPPING MATRIX OF COURSE: 241BBADSC2
Table 1: CO-PO & CO-PSO Matrix for the Course: FINANCIAL ACCOUNTING
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: BUSINESS ANALYSIS Maximum Theory Marks: 100
TECHNIQUES Course ID : 240/BBA/CC103 (TE+TI+PE+PI=50+25+20+5)
Course Code :241BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand matrices, determinants, and solving linear equations.
CO2: To calculate simple and compound interest, annuities, and EMIs.
CO3: To analyse types of data and information systems.
CO4:To create multimedia applications for marketing and web use.
COURSE CONTENTS:
Unit 1: Matrices: Definition of matrix; Types of matrices; Algebra of matrices; Determinants: Properties of
determinants; calculation of values of determinants up to third order; Adjoint of a matrix, through Adjoint and
elementary row or column operations; Solution of system of linear equations having a unique solution and
involving not more than three variables. (Using Matrices Method & Cramer’s Rule)
Unit 2 Simple and Compound Interest Including Half Yearly and Quarterly Calculations; Effective Rate of
Interest, Annuities; Amount and Present Value of Instalment, Calculation of Loan EMI (Equated Monthly
Instalment), Time value of Money
Unit 3: MS-Word: History, Creating, Saving, Opening, Importing, Exporting and Inserting document,
Formatting pages, Alignment, Paragraphs and Sections. Indents and Outdents, creating lists and numberings
Formatting Commands: Headings, Styles, Fonts and Size Editing, Viewing Text, Finding and Replacing text,
Headers and Footers, Inserting page breaks, Page numbers, Special Symbols and Dates Mail merge, Preview
and Printings command.
Unit 4. MS-Excel: Introduction, Components of Excel History, Creating, Saving, Opening, Spreadsheet,
Formatting numbers and Text, Graph and Chart Formatting Commands, Menu Bar, Toolbars, Producing
Charges, Protecting Cell Macro and Printing Operation, Spell Checking, Cell Editing, Calculation of various
Financial and Statistical Functions using Formulas.
SUGGESTED READINGS:
1. Sancheti, D.C., A.M. Malhotra & V.K. Kapoor, Business Mathematics, Sultan Chand & Sons, New Delhi
2. Zameerudin, Qazi, V.K. Khanna & S.K. Bhambri, Business Mathematics, Vikas Publishing House Pvt. Ltd,
New Delhi
3. Reddy, R.Jaya Prakash, Y. Mallikarjuna Reddy, A Text Book of Business Mathematics, Ashish Publishing
House, New Delhi
4. 1. Saxena, Computer Applications in Management, Vikas Publishing House, New Delhi
5. Saxena and Pradeep Kumar, Computer Applications in Management,
Anmol Publication
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 2 2
CO3 3 3 3 3 3 2 2 3 3
CO4 2 2 2 2 3 3 2 3 3
Average 2.50 2.0 2.25 2.0 2.75 2.25 1.75 2.50 2.50
SEMESTER 2
Name of Subject: Principles of Management Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code :242BBADSC1 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand management nature, roles, skills, and approaches.
CO2: To develop strategic, tactical, and operational plans using MBO.
CO3: To analyse organizational structures and leadership styles.
CO4: To design effective control systems and conduct social audits.
COURSE CONTENTS:
Unit 1: introduction – nature and process management, basic managerial role and skills, nature of managerial
work, approaches to management- classical, human relation and behavioural, system and contingency
approaches, contemporary issues and challenges.
Unit 2: planning and decision making- concept, purpose and process of planning, kinds of plans, strategic
planning, tactical planning and operational planning, goal setting, MBO, decision making- nature and process,
behavioural aspects of decision making, forms of group decision making in organization.
Unit 3: Organizing and leading elements of organizing – division of work, departmentalization, distribution of
authority, coordination, organizational structure and design, leadership- nature and significance, leadership
styles, behavioural and situational approaches to leadership
Unit 4: Management control- nature, purpose and process of controlling, kinds of control system prerequisites
of effective control system, resistance to control, controlling techniques.
social audit
SUGGESTED READINGS:
1. Koontz& Weirich. Essential of management. Tata Mcgraw Hill
2. Kaul Vijay kumar. Business Organisation and Management- Text and Cases. Pearson
3. Robbins. Fundamentals of Management: Essentials Concept and Applications. Pearson
4. Rao,VSP, Management, Excel books, new delhi
5. Daft, Management, Pearson Education
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Corporate Accounting Maximum Theory Marks: 100
(TE+TI+PE+PI=50+25+20+5)
Course Code: 242BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand share capital transactions, alterations, buy-back, and pre-incorporation profits.
CO2: To issue, redeem, and underwrite shares and debentures effectively.
CO3: To prepare final accounts, P&L, and balance sheets per statutory requirements.
CO4: To value goodwill and prepare banking and insurance company accounts.
COURSE CONTENTS:
Unit 1: Accounting for share capital transaction, buy-back of shares, acquisition of business and profit prior
to incorporation
Unit 2: Debentures; issue of debentures, methods of redemption of debentures, underwriting of shares and
debentures
Unit 3: Statutory provision regarding preparation of company’s final accounts, preparation of profit and loss
account and balance sheet of company as per the requirement of Schedule VI of the companies act, state the
basic features of accounting standards 4, 5, 15, 17 18 and 29; company liquidation accounts
Unit 4: Banking company accounts, Insurance company accounts
Practical practices:
Use accounting software (e.g., Excel, Tally, QuickBooks) to record transactions related to the issuance of
shares, acquisition alteration and buy back of shares.
Using accounting software, prepare a profit and loss account and balance sheet of a company according to the
requirements of Schedule VI of the Companies Act.
Discuss and apply the basic features of Accounting Standards 4 (Contingencies and Events Occurring After the
Balance Sheet Date), 5 (Net Profit or Loss for the Period, Prior Period Items, and Changes in Accounting
Policies), 15 (Employee Benefits), 17 (Segment Reporting), 18 (Revenue Recognition), and 29 (Provisions,
Contingent Liabilities, and Contingent Assets). Use case studies or examples to illustrate these standards.
Familiarize yourself with popular accounting software to enhance efficiency and accuracy in recording and
analyzing transactions.
Develop and analyze case studies or scenarios related to each topic to simulate real-world accounting
challenges.
Encourage group discussions to brainstorm solutions and share insights into complex accounting issues.
SUGGESTED READINGS:
1. Gupta R.L., Advanced Accounting Vol. II, S. Chand & Sons, New Delhi
2. Grewal T.S. and M.C. Shukla, Advanced Accounting, S. Chand & Sons, New Delhi
3. Jain, S.P. & K.L. Narang, Advanced Accounting, Kalyani Publishers, New Delhi
4. Monga, J.R., Corporate Accounting, Margin Paper Bank, New Delhi
5. Maheshwari S.N., Advanced Accounting, Vikas Publications New Delhi
MAPPING MATRIX OF COURSE: 242BBADSC2
Table 1: CO-PO & CO-PSO Matrix for the Course: Corporate Accounting
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Business Statistics Maximum Theory Marks: 100
(TE+TI+PE+PI=50+25+20+5)
Course Code :242BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
PRACTICAL EXERCISES:
1. Collect primary and secondary data on a chosen business topic and present it graphically using
Excel or Google Sheets or Tableau.
2. Calculate mean, median, and mode for a given dataset using Excel or Google Sheets
3. Compute range, quartile deviation, and standard deviation for a dataset using Excel .
4. Conduct a survey using different sampling methods and evaluate sample reliability using
Google Forms.
SUGGESTED READINGS:
1. D. N Elhance, Veena Elhance& BM Aggarwal. Fundamentals of Statistics. Kitab Mahal.
2. T.N Srivastava and Shailaja Rego. Statistics for Management. McGraw Hill.
3. S.C Gupta. Fundamental of Statistics. Himalaya Publishing House.
4. Levine & Rubin. Statistics for Management. Pearson Publication.
5. S.P Gupta. Statistical Methods. Sultan Chand & Sons.
MAPPING MATRIX OF COURSE: 242BBADSC3
Table 1: CO-PO & CO-PSO Matrix for the Course: BUSINESS STATISTICS
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 3
Name of Subject: Cost and Management accounting Maximum Theory Marks: 100
(TE+TI+PE+PI=50+25+20+5)
Course Code :243BBADSC1 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand cost accounting objectives, elements, and material control methods.
CO2: To implement labour cost control and various costing methods effectively.
CO3: To analyse marginal costing, responsibility accounting, and budgeting techniques.
CO4: To evaluate financial statements through ratio, fund, and cash flow analysis.
COURSE CONTENTS:
Unit 1 Introduction: - Objective, elements of cost, cost sheet, types of costing, difference between cost
accounting and financial accounting. Material Control: - Meaning and objectives of material control, material
purchase procedure, fixation of inventory levels – Reorder level, EOQ, Minimum level, Maximum level,
Danger level and Methods of Valuing Material Issues
Unit 2 Labor Cost Control: - its importance, methods of Time Keeping and Time Booking; Treatment and
Control of Labor Turnover, Idle Time, Overtime, Systems of Wage Payment – Time Wage System, Piece
Wage System; Overhead – classification, allocation and apportionment of overhead.
Unit 3: Management Accounting: - Meaning, nature, scope, objective and functions; marginal costing and
profit planning. Responsibility Accounting:- types of responsibility centers ; budgeting – role of budgets and
budgeting in organizations, budgeting process.
Unit 4: Nature and types of Financial Statements; techniques of financial statement analysis, ratio analysis,
fund flow and cash flow analysis,
Practical practices:
Use Excel or any accounting software to prepare a cost sheet for a manufacturing process. Include elements
such as direct materials, direct labor, and overheads.
Calculate the total labor cost for a production run using different wage payment systems (time wage, piece
wage) based on given data (number of workers, hours worked, piece rate, etc.).
Develop an operational budget (e.g., sales budget, production budget, material budget) for a small
manufacturing unit for a given period. Include assumptions and analyze the budgeted performance.
Prepare a cash flow statement from given data (operating activities, investing activities, financing activities).
Analyze the cash flow patterns and liquidity position of the company.
SUGGESTED READINGS:
1. Jain & Narang, Advance Cost Accounting, Kalyani Publishers, New Delhi
2. Mittal, S.N., Cost Accounting
3. Bhar, B.K., Cost Accounting
4. Prasad, N.K., Principles and Practice of Cost Accounting
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Marketing Management Maximum Theory Marks: 100
(TE+TI+PE+PI=(70+30+0+0)
Course Code:243BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand marketing core concepts, differences, and the marketing environment.
CO2: To analyse consumer behaviour, market segmentation, and marketing research techniques.
CO3: To develop product, branding, and pricing strategies considering the product lifecycle.
CO4: To evaluate marketing channels, supply chain, customer relationships, and promotion mix.
COURSE CONTENTS:
Unit:1 Introduction to Marketing; difference between marketing and selling; core concepts of marketing;
marketing mix; marketing process; marketing environment
Unit 2: Determinants of consumer behaviour; consumer’s purchase decision process (exclude industrial
purchase decision process); market segmentation; target marketing; differentiation and positioning; marketing
research; marketing information system
Unit 3: Product and product line decisions; branding decisions; packaging and labeling decisions; product life
cycle concept; new product development; pricing decisions
Unit 4: Marketing channels: - retailing, wholesaling, warehousing and physical distribution, conceptual
introduction to supply chain management, conceptual introduction to customer relationship marketing;
promotion mix: - personal selling, advertising, sales promotion, publicity
SUGGESTED READINGS:
1. Kotler, Philip, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha, Marketing Management,
Pearson Education, New Delhi
2. Dhunna, Mukesh, Marketing Management, Text and Cases, Wisedom Publications, New Delh
3. Sakena, Rajan, Marketing Management, McGraw Hill, New Delhi
4. Zikmund, William G, Marketing, Cengage Learning, New Delhi
5. Panda, Tapan K, Marketing Management, Excel Books, New Delhi
6. Saxena,R:Marketing Management,6th ed;Tata Mc.Graw Hill,New Delhi
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Business laws Maximum Theory marks:75
(TE+TI+PE+PI=(50+25+0+0)
Course Code: 243BBADSC3 Time Allowed: 3 Hrs
Credits 3 (L-T-P =3-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand the essentials of a valid contract and remedies for breaches.
CO2: To demonstrate rights, duties, and liabilities in guarantees and bailments.
CO3: To analyse agent-principal relationships, sale of goods, and performance contracts.
CO4: To evaluate provisions of negotiable instruments, IT Act, and RTI Act.
COURSE CONTENTS:
Unit 1: Law of contract: meaning and essentials of a valid contract; offer and acceptance; consent and free
consent; consideration; void agreements; different mode of discharge of contract; remedies for breach of
contract.
Unit 2: Purpose and meaning of the contract of the guarantee; kinds of guarantees; rights and obligations of
creditors; rights, liabilities and discharge of surety; contract of indemnity; Definition of bailment and its kinds;
duties and rights of a bailer and a bailee; rights and duties of a pledgor and pledgee.
Unit 3: Contract of agency; definition of agent and agency; creation of agency; duties and rights of agent and
principal; principal’s duties towards agents and third parties; termination of agency; power of attorney. Law
of sale of goods – definition and essential of a contract of sale, conditions and warrantees, passing of property
in goods; performance of contract; right of unpaid sailor; remedies for breach of contract.
Unit 4: Negotiable instrument act – Meaning and essential elements of a negotiable instrument; types of
negotiable instrument; holder and holder in due course; negotiation of negotiable instruments; dishonor of
negotiable instruments. Meaning and scope of information technology act; digital signature; electronic
governance; regulation of certifying authority; digital signature certificates; duties of subscribers; penalties
adjudication and offences. RTI Act 2005.
SUGGESTED READINGS:
1. Kapoor, N.D., Business Law, Sultan Chand & Sons
2. Gulshan, S.S., Mercantile Law, Excel Books
3. Kuchhal, M.C., Mercantile Law, Vikas Publishing Pvt. Ltd.
4. Chadha, P.R., Business Law, Galgotia Publishing
5. Aggarwal, S.K., Business Law, Galgotia Publishing Company
6. Maheshwari S.N. & Maheshwari, Business Regulatory Framework, Himalaya Publishing House
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 4
Unit 1: Evolution, scope and function of finance managers, objectives of financial management, profit vs.
wealth maximization, time value of money.
Unit 2: Investment Decisions; brief introduction of cost of capital; methods of capital budgeting; ARR, PBP,
NPV and IRR, capital rationing (simple problems on capital budgeting methods).
Unit 3Financing decision: operational and financial leverage; capital structure theories – NI, NOI and
traditional approach; EPS-EBIT Analysis.
Unit 4Dividend decision- determinants of dividend policy; Dividend Models; Management of working capital.
Practical practice
1. Excel or financial calculators can simplify calculations like NPV, IRR, and operating cycle.
2. Look for case studies or real company data to apply theoretical concepts.
3. Discuss solutions with classmates to gain different perspectives and deepen understanding.
4. After completing each exercise, reflect on the implications of your findings for financial decision-
making.
SUGGESTED READINGS:
1. Pandey, I.M., Financial Management, Vikas Publishing House, New Delhi
2. Khan and Jain, Financial Management, Tata McGraw Hill, New Delhi
3. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: E commerce Maximum Theory Marks: 100
(TE+TI+PE+PI=(50+25+20+5)
Course Code:244BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand E-commerce evolution, types, business models, and technologies.
CO2: To implement secure payment gateways, logistics, and digital marketing strategies in E-commerce.
CO3: To analyse legal, ethical, and regulatory issues in E-commerce operations.
CO4: To evaluate emerging trends such as AI, VR, AR, and blockchain in E-commerce.
COURSE CONTENTS:
Unit1: Introduction to E-commerce: - Definition and Evolution of E-commerce, Types of E-
commerce: B2B, B2C, C2C, and Others, E-commerce Business Models, E-commerce Platforms
andTechnologies
Unit 2: E-commerce Infrastructure: - Payment Gateways and Security, Logistics and Supply Chain
Management, E-commerce Website Design and User Experience, Digital Marketing Strategies for E-
Commerce
Unit 3: Legal and Ethical Considerations: -Regulatory Framework for E-commerce, Intellectual
Property Rights and Copyright Issues, Privacy and Data Protection Laws, Ethical Issues in E-commerce
Unit 4: Emerging Trends and Future Directions:- Mobile Commerce (M-commerce), Artificial
Intelligence and Machine Learning in E-commerce, Virtual Reality (VR) and Augmented Reality (AR)
Shopping Experiences, Blockchain Technology and Cryptocurrency in E-commerce
Practical Exercises:
1. Analyze and compare different e-commerce platforms (Shopify, WooCommerce, Magento,
BigCommerce) in terms of features, ease of use, cost, and scalability.
2. Conduct case studies of successful e-commerce businesses and identify the business models they use
(B2B, B2C, C2C).
3. Implement basic security measures (SSL, secure passwords, two-factor authentication).
4. Create a digital marketing plan for an e-commerce website.
5. Draft a privacy policy and terms of service for an e-commerce website.
6. Explore the use of blockchain for supply chain transparency.
Note :These practical exercises will provide hands-on experience and a deeper understanding of the
various aspects of e-commerce covered in the syllabus.
SUGGESTED READINGS:
1. Murty, C.V.S., E-Commerce, Himalaya Publications, New Delhi
2. Kienam, Managing Your E-Commerce business, Prentice Hall of India, N.Delhi.
3. Kosiur, Understanding E-Commerce, Prentice Hall of India, N.Delhi.
4. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley.
MAPPING MATRIX OF COURSE:244BBADSC2
Table 1: CO-PO & CO-PSO Matrix for the Course: E-COMMERCE
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: PRODUCTION AND Maximum Theory Marks: 100
MATERIALS MANAGEMENT (TE+TI+PE+PI=(70+30+0+0)
Course Code:244BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand production economics, systems, and factors influencing plant location.
CO2: To implement production planning, inventory control techniques, and quality control.
CO3: To analyse materials management, standardization, value analysis, and logistics.
CO4: To evaluate stores management, inventory control, logistics, and materials handling practices.
COURSE CONTENTS:
Unit1 Production economics: introduction, evaluation, major long term and short-term decisions; objectives,
importance and activities, differences between products and services. Meaning and types of production
systems: production to order and production to stock; plant location; factors affecting location and evaluating
different locations.
Unit 2 Production planning and control, objectives, advantages and elements. PPC and production systems,
sequencing and assignment problems. Inventory control: objectives, advantages and techniques (EOQ model
and ABC analysis); quality control: meaning and importance, inspection, quality control charts for variables
and attributes
Unit 3 Materials Management: meaning, objectives, importance, functions and organization materials
information system; standardization, simplification and variety reduction; value analysis and engineering.
Unit 4 Stores Management: meaning, objectives, importance and functions, stores layout; classification and
codification; inventory control of spare parts; materials logistics warehousing management, materials
handling, traffic and transportation; disposal of scrap, surplus and obsolete materials.
SUGGESTED READINGS:
1. Dobler & Burt, Purchasing and Supply Management: Text & Cases, Tata McGraw Hill Publishing Company
Ltd., New Delhi
2. Nair, Purchasing and Material Management, Vikas Publishing House, New Delhi
3. Gopal Krishnan, P., Handbook of Materials Management, Prentice Hall of India Pvt. Ltd., New Delhi
4. Gopalakrishnana, P. & Sundarshan, M., Materials Management: An Integrated Approach, Prentice Hall of India
Pvt. Ltd., New Delhi
MAPPING MATRIX OF COURSE:244BBADSC3
Table 1: CO-PO & CO-PSO Matrix for the Course: PRODUCTION AND MATERIAL MANAGEMENT
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 5
COURSE CONTENTS:
Unit1 Human and Cultural Variables in Global Organizations; Cross Cultural Differences and Managerial
Implications, Complexities of international firms, staffing policy, Process of recruitment and training.
Unit 2 Cross Cultural Research Methodologies and Hofstede’s Study, Structural evolution of Global
Organizations; Cross Cultural Leadership and Decision Making.
Unit 3: Cross Cultural Communication and Negotiation, Human Resource Management in Global
Organizations, Management of industrial relations.
Unit 4 Ethics and social responsibility in international business, Western and Eastern Management
thoughts in the Indian Context, Management of cultural diversity.
SUGGESTED READINGS:
1.Adler, N J., International Dimensions of Organizational Behaviour, Kent Publishing.
2. Bartlett, C and Ghoshal, S., Transnational Management: Text, Cases and Readings in Cross Border
Management, Irwin.
3. Marie- Joelle Browaeys, understanding Cross-Culture Management, Pearson Education.
4. Dowling. P J., International Dimensions of Human Resource Management, Wadsworth.
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: HUMAN RESOURCE Maximum Theory Marks: 100
MANAGEMENT (TE+TI+PE+PI=(70+30+0+0)
Course Code:245BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To understand the scope of HRM, its functions, policies, and strategic management in global contexts.
CO2: To apply HR planning, job analysis, recruitment, selection, and induction processes.
CO3: To analyse employee training, development, career planning, and succession strategies.
CO4: To evaluate performance management, rewards, benefits, and workplace health initiatives.
COURSE CONTENTS:
Unit1 Introduction – nature and scope of human resource management, HRM objectives and functions,
HRM policies, HRM in globally competitive environment; strategic human resource management, HR
outsourcing – BPO, KPO...
Unit 2 Acquiring human resources – human resource planning, job analysis and job design, employee
involvement, flexible work schedule, recruitment, selecting human resources, placement and induction,
right sizing.
Unit 3 Developing human resources – employee training, training need assessment, training methods and
evaluation, cross-cultural training, designing executive development programme, techniques of executive
development, career planning and development. Employee retention, Succession planning.
Unit 4 Enhancing and rewarding performance – establishing the performance management system,
establishing rewards and pay plans, employee benefits, ensuring a safe and healthy work environment.
Balance Scorecard, Competency based HRM.
SUGGESTED READINGS:
1.Bohlander George and Scott Snell, Management Human Resources, Thomson Learning,
2.Bhattacharyya, Dipak Kumar, Human Resource Management, Excel Books, New Delhi
3.Cascio, Wayne F., Managing Human Resources, Tata McGraw Hill, New Delhi
4.DeCenzo, David A, and Stephan P. Robbins, Fundamentals of Human Resource Management,
Wiley India, New Delhi.
5.DeNisi, Angelo S, and Ricky W Griffin, Human Resource Management, Biztantra, New
Delhi.
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Income Tax laws Maximum Theory Marks: 100
(TE+TI+PE+PI=50+25+20+5)
Course Code :245BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
Five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Unit 2: Income from salaries, income from house property and income from profits and gains of business and
profession.
Unit 3: Income from capital gains, income from other sources, set off and carry forward of losses, clubbing of
income,
Unit 4: Deductions from gross total income, assessment of individuals.
Practical practices:
1. Use Tax Computation Tools: Excel spreadsheets can be handy for performing calculations involving
different income sources and deductions.
2. Case Studies: Utilize case studies based on real-life scenarios or simplified examples from textbooks
to apply theoretical knowledge.
3. Review Tax Forms: Familiarize students with tax forms (like Form 16, ITR forms) to understand how
income details are reported and assessed.
SUGGESTED READINGS:
1. Malhotra H.C., Income Law and Practice, Sahitya Bhawan Publication
2. Singhania V.K, Student Guide to Income Tax, Taxmann’s Publication
3. Lal B.B., Income Tax Law and Practice
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 6
COURSE CONTENTS:
Unit 1: Entrepreneurship: Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur,
Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of Entrepreneurship, Concept
of Entrepreneurship, Development of entrepreneurship; Concept of entrepreneur, Manager and Intrapreneur
(differences in their roles, responsibilities and Career Opportunities).
Unit 2: Creativity and Entrepreneurial Plan: The business plan as an entrepreneurial tool, Contents of a business
plan, Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis:
Economic, Marketing, Financial and Technical; Project Planning: Evaluation, Monitoring and Control
segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectic, Value Analysis, Innovation. Project
Feasibility and Project Appraisal
Practical practices:
1. Present case studies or scenarios depicting various barriers (e.g., financial constraints,
regulatory hurdles) faced by entrepreneurs. Ask students to analyze each case and propose
strategies to overcome these barriers.
2. Research and present success stories of prominent women entrepreneurs in different
sectors (e.g., technology, fashion, social entrepreneurship). Discuss the factors
contributing to their success and challenges they overcame.
3. Organize a venture capital pitch competition where students develop a pitch deck for a
startup idea. Encourage them to outline the business model, market opportunity, financial
projections, and potential returns for investors.
SUGGESTED READINGS:
1. Kumar, Arya (2012); Entrepreneurship, Pearson, New Delhi.
2. Shukla, MB, (2011), Entrepreneurship and Small Business Management, Kitab Mahal,Allahabad.
3. Sahay A., A. Nirjar (2006), Entrepreneurship: Education, Theory and Practice, ExcelBooks, New
Delhi.
4. Panda S.C. (2008) Entrepreneurship Development. Anmol Publications Rugman Alen M and Hodgetts
Richard D, International Business,
Table 1: CO-PO & CO-PSO Matrix for the Course: :Entrepreneurship development
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Organizational Behavior Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 246BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
SUGGESTED READINGS:
1Robbins, S.P., Organizational Behaviour, Pearson Education, New Delhi
2 McShane, Steven L, Mary VonGlinow and Radha R. Sharma, Organizational Behaviour, Tata McGraw Hill,
New Delhi
3. Pareek, Udai, Understanding Organizational Behaviour, Oxford University Press, New Delhi
4. Griffin, Ricky W, and Gregory Moorhead, Organizational Behaviour, Houghton Mifflin Company
5. New Storm, Organizational Behaviour, Tata McGraw Hill
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: FOUNDATION OF Maximum Theory Marks: 75
INTERNATIONAL BUSINESS (TE+TI+PE+PI=50+25+0+0)
Course Code: 246BBADSC3 Time Allowed: 3 Hrs
Credits 3 (L-T-P =3-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To describe the types, motives, and risks of international business environments.
CO2: To evaluate foreign market entry modes and investment decisions.
CO3: To analyze foreign manufacturing, branding, pricing, and logistics strategies.
CO4: To assess international accounting, staffing, and risk management techniques.
COURSE CONTENTS:
UNIT-I Types of international business; basic structure of international business environment; risk in international
business; motives for international business; barriers to international business.
UNIT-II Foreign market entry modes; factors of country evaluation and selection; decisions concerning foreign
direct and portfolio investment; control methods in international business.
UNIT-III Basic foreign manufacturing and sourcing decisions; product and branding decisions for foreign markets;
approaches to international pricing; foreign channel and logistical decisions
UNIT-IV Accounting differences across countries; cross cultural challenges in international business; international
staffing and compensation decisions; basic techniques of risk management in international business
SUGGESTED READINGS:
1. Rugman Alen M and Hodgetts Richard D, International Business, A Strategic Management Approach,
McGraw Hill
2. Dunning John H, The Globalisation of Business, Routledge London
3. Omkvisil and Shaw, International Marketing
4. Daniels John D and Radebangh Lee H, International Business, Pearson Education
5. Rao P Subba, International Business, Himalaya Publishing House
6. Hill, Charles W. L., and G. Tomas M. Hult. "International Business: Competing in the Global
Marketplace." McGraw-Hill Education.
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 7
COURSE CONTENTS:
Unit-1 Management Accounting: Nature and Scope of Management Accounting: Meaning, functions, Scope
of Management Accounting, Management Accounting vs Financial Accounting vs. Cost-Accounting, Utility
of management Accounting, Limitations of Management Accounting, Tools of Management Accounting.
Unit- 2 Standard costing: Meaning, Concepts and Objectives, Merits and Demerits of Standard costing,
Prerequisite for establishment of standard costing, Efficiency and Activity Ratios, Variance Analysis
and Control.
Unit-3 Marginal costing: Definition, Assumptions and Uses, Marginal Costing Vs. Absorption Costing, CVP
/BEP Analysis, Key factors and Safety Margin, Managerial Decision-Making Areas – Product Mix, Make or
Buy, Pricing Decisions.
Unit-4 Budgetary Control: Concepts and Objectives, Merits and Demerits of Budgetary Control, Fixed and
Flexible Budget, Cash Budget and master Budget, Zero based Budgeting.
SUGGESTED READINGS:
Malhotra A K, Accounting for Managers, Arya Publication, Rohtak, Haryana
2. Khan, M.Y. and Jain, P.K., Management Accounting, TMH, New Delhi.
3. Pandey, I.M., Management Accounting, Vikas Publishing House, New Delhi
4. Horngren, Sundem & Stratton, Introduction to Management Accounting, Pearson Education, New
Delhi.
5. Hansen & Mowen, Cost Management, Thomson Learning
6. Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book
Depot, New Delhi
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Quantitative analysis for business Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 247BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
COURSE CONTENTS:
Unit 1: Construction of frequency distributions and their analysis in the form of measures of central tendency
and variations; types of measures, their relative merits, limitations and characteristics; skewness: meaning and
co-efficient of skewness.
Unit 2: Correlation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation and
spearman’s rank correlation; regression analysis -meaning and two lines of regression; relationship between
correlation and regression coefficients. Time series analysis - measurement of trend and seasonal variations;
time series and forecasting.
Unit 3Probability: basic concepts and approaches, addition, multiplication and Bayes’ theorem. Probability
distributions - meaning, types and applications, Binomial, Poisson and Normal distributions.
Unit 4Tests of significance; Hypothesis testing; Large samples, Small samples: Chi-square test, Analysis of
variance.
SUGGESTED READINGS:
1. Levin & Rubin, Statistics for Business, Prentice Hall of India, N.Delhi.
2. Gupta S.P. & Gupta M.P. Business Statistics, Sultan Chand & Sons, Delhi.
3. Anderson, Quantitative Methods in Business, Thomson Learning, Bombay.
4. Anderson, Statistics for Business & Economics, Thomson Learning, Bombay.
5. Chandan, J.S. An Introduction to Statistical Methods, Vikas Publishing House, New Delhi.
6. Bhardwaj, R.S, Business Statistics, Excel Books, 2000
7. Gupta C.B. & Gupta, Vijay-Business Statistics, S.Chand & Co. Delhi.
8. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi
9. Hooda.R.P., Statistics for Business & Economics, McMillan India Ltd.
MAPPING MATRIX OF COURSE: 247BBADSC2
Table 1: CO-PO & CO-PSO Matrix for the Course: Quantitative analysis for business
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Managerial Economics Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 247BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
SUGGESTED READINGS:
1. Brigham, E. F., Pappas, J. L., Managerial Economics, Dryden Press, Illinois.
2. Dwivedi, D.N., Managerial Economics, Vikas Publication, New Delhi.
3. Jhingan, M.L., Managerial Economics, Vrinda Publication, New Delhi.
4. Peterson, Lewis, Managerial Economics, Prentice Hall of India, New Delhi.
5. Salvatore, Managerial Economics in Global Economy, Thomson Learning, Mumbai.
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Business Environment and Maximum Theory Marks: 100
Sustainability (TE+TI+PE+PI=50+25+20+5)
Course Code: 247BBADSC4 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
C01. To evaluate macro and micro indicators impacting Indian business environment sustainability.
C02. To analyse economic reforms, monetary policies, and competitive business legislation.
C03. To assess industrial policies, SME environment, and public-private partnerships.
C04. To understand globalization challenges, foreign trade environment, and exchange rate impacts.
COURSE CONTENTS:
Unit 1: Nature and structure of business environment; macro and micro indicators; assessing risk in business
environment; emerging sectors of Indian economy; growth of public and private sectors and sustainability.
Unit 2: Design and strategy of economic reforms; current state of growth and investment; interest rate structure
and present monetary policy; fiscal environment; current inflationary position and its impact on business sector;
unfair trade practices; sustainable consumer and investor protection.
Unit 3: Industrial policy; environment for the SME sector; infrastructure development and policy; public sector
reforms and performance; public -private partnership; trends in service sector growth; banking reforms and
challenges; business opportunities in the rural sector with sustainability goal.
Unit 4: Globalization trends and challenges; balance of payments trends; environment for foreign trade and
investment; exchange rate movements and their impact; India’s competitiveness in the world economy; external
influences on India’s sustainable business environment.
SUGGESTED READINGS:
1. Sustainability of Business in the context of environmental management.
CRC Press.Molthan-Hill, P. (2017). nd Edition. The business student's guide to sustainable management:
2. Principles and practice. Routledge. Green Leaf Publishing.
3. Cherunilam, F. (2021). Business environment. Himalaya Publishing House Pvt. Ltd.
4. Weybrecht, G. (2010). The Sustainable MBA: The manager's guide to green business. John
5. Wiley & Sons.
6. Starik, M., Kanashiro, P., & Collins, E. (2017). Sustainability management textbooks:
7. Potentially necessary, but probably not sufficient.
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Semester-8
Name of Subject: Strategic Management Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 248BBADSC1 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
COURSE CONTENTS:
Unit 1: Strategy: Concept and Levels, Strategic Decision Making; Schools of thought on Strategy
Formulation; Strategic Management: Elements and Models in Strategic Management Process; Strategic Intent,
Vision, Mission, Goals and Objectives, Strategic Business Unit.
Unit 2: Strategy Formulation: Environmental Appraisal, Organizational Appraisal, Corporate Level and
Business Level Strategies.
Unit 3: Strategic Analysis and Choice: Strategic Analysis, Tools and Techniques for Strategic Analysis – BCG
Matrix, Porter’s Model, GE Matrix, SWOT Analysis; Strategic Choice - Process of Strategic Choice, Factors
in strategic Choice.
Unit 4: Strategy Implementation: Activating Strategies, Structural, Behavioural, Functional and Operational
Implementation; Strategic Evaluation and Control.
SUGGESTED READINGS:
1. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management –Concepts and
Applications, PHI, New Delhi.
2. Jauch and Glueck, Business Policy and Strategic Management, TMH, New Delhi.
3. Kazmi, Azhar, Strategic Management and Business Policy, Tata McGraw Hill Publishing
Company Ltd., New Delhi.
4. Pearce and Robinson, Strategic Management–Formulation, Implementation and Control, McGraw
Hill Publishing, New Delhi.
MAPPING MATRIX OF COURSE:248BBADSC1
Table 1: CO-PO & CO-PSO Matrix for the Course: Strategic Management
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Supply Chain Management Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 248BBADSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
COURSE CONTENTS:
Unit 1: Development of SCM concepts and Definitions – key decision areas – strategic. Supply Chain
Management and Key components, External Drivers of Change. Dimensions of Logistics – The Macro
perspective and the macro dimension – Logistic system analysis
Unit 2: Sourcing strategy: Manufacturing management – make or buy decision – capacity management –
Materials Management – choice of sources – procurement planning
Unit 3: Distribution strategy: Choice of Market – network design – warehouse designed operation and
distribution planning – transportation – packaging.
Unit 4: Inventory Strategy: Demand forecasting – inventory planning – planning of stocking facilities –
warehouse location allocation. Warehouse design and operations – inventory norms. Channels of
Distribution – Customer Service Strategy: Identification of Service needs, cost of services – revenue
Management.
SUGGESTED READINGS:
1. Arntzen, B. (2013) MIT Center for Transportation & Logistics, Hi-Viz Research Project.
2. Fisher, M. (1997) “What Is the Right Supply Chain for Your Product?” Harvard Business
Review.
3. Olavsun, Lee, &DeNyse (2010) “A Portfolio Approach to Supply Chain Design,”
4. Supply Chain Management Review. Adapted from Sheffi (2010) ESD.260 Course Notes
MAPPING MATRIX OF COURSE: 248BBADSC2
Table 1: CO-PO & CO-PSO Matrix for the Course: SUPPLY CHAIN MANAGEMENT
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Business Analytics Using Maximum Theory Marks: 100
Excel/SPSS (TE+TI+PE+PI=50+25+20+5)
Course Code: 248BBADSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: MDC
Instructions for Paper Setter: Instructions for Paper Setter: The question paper shall be divided into two
sections. Section ‘A’ shall comprise five short answer type questions from the syllabus carrying two marks each,
which shall be compulsory. The answer to each question should not normally exceed 100 words. Section ‘B’ shall
comprise eight questions of ten marks each (2 questions from each unit). The students will be required to attempt
four questions by selecting one question from each unit. All questions will carry equal marks.
COURSE CONTENTS:
Unit 1: Introduction to business analytics: Definition and scope of business analytics, The role of
data in decision making, Business Analytics Principles: Identify the categories of analytical
people - Distinguish and define roles and responsibilities of professionals in data analysis - Data-
Driven Decision Making: Identify cultural barriers .
Unit 2: Introduction to MS Excel, Features, Advantages of MS Excel, Components of Worksheet.
Working with worksheet; Cell, Entry, Editing, Moving, Copying, pasting, deleting cell row and
column, Insert Command, formatting a Worksheet, Formatting a textual data, Cell Formatting and
Number Formatting. Conditional Formatting, Data Management. Saving a workbook, Sharing and
Protecting, Freezing Panes and View Options, Understanding the Quick Analysis, Quick
formatting, Quick Chartings, Quick Tables.
Unit 3: Data Validation, working with Charts; Creating and editing Charts, Types of Charts, Chart
Layout and style, Pivot Table and Pivot Chart, Sorting and Filtering, Page setup, Page Setup -
margins, orientation, scaling to-fit a page; printing very large sheets of data; repeating titles on
each page, Table Creating and Printing Graphs, Macros, Uses of built-in functions. Excel's
modeling tool, optimization of outcome via Goal Seek, scenario modeling and optimization;
prioritization (RANK), Conditional Functions; if formula, Sum if, Count if.
Unit 4: Hands on use of SPSS, plotting, Data Profiling: Identify core data profiling tasks - Identify
outliers - Use tools for data profiling - Data Cleansing: Identify core data cleansing tasks - Use
tools for cleansing Understand Univariate and multivariate, visual presentations of data, data
tables, interpretation from graphical charts-bar plots, box plots, scatter diagrams.
SUGGESTED READINGS:
1. Mansfield, Ron: The Compact Guide to Microsoft office; BPB publication, Delhi.
2. S.anthony raj, Computer applications in Business Himalaya Publishing House, 3. T.D.Malhotra, Computer
applications in Business Kalyani Publishers
4. Gill, Nasib, Computer Fundamental and Internet
5. Saxena, Computer Applications in Management, Vikas Publication, New Delhi 6. Rajaraman, V., Computer
Fundamentals, PHI, New Delhi
7. Saxena and Pradeep Kumar, Computer Applications in Management, Anmol Publication
8. Goel and Kakhar, Computer, New Age Publication, New Delhi
9. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi 5.
10.Andy Field, Discovering Statistics Using SPSS, Pearson Press
MAPPING MATRIX OF COURSE:248BBADSC3
Table 1: CO-PO & CO-PSO Matrix for the Course: Business Analytics Using Excel/SPSS
COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Operations Research Maximum Theory Marks: 100
(TE+TI+PE+PI=70+30+0+0)
Course Code: 248BBADSC4 Time Allowed: 3 Hrs
Credits 4 (L-T-P =4-0-0) Core Course: MDC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
seven short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of
fourteen marks each (2 questions from each unit). The students will be required to attempt four questions by
selecting one question from each unit. All questions will carry equal marks.
.
Course Outcomes: - After completing the course, students will be able :
C01. To analyse models and methodologies in operations research for decision-making.
C02. To apply mathematical formulation and simplex method to management decision problems.
C03. To solve transportation problems using various methods to achieve optimality.
C04. To construct and analyse project networks using CPM and PERT techniques.
COURSE CONTENTS:
Unit 1: Definition of operations research, models of operations research, scientific methodology
of operations research, scope of operations research, importance of operations research in decision
making, role of operations management, limitations of OR
Unit 2: Linear Programming: Introduction – Mathematical formulation of a problem – Graphical
solutions, standard forms the simplex method for maximization and minimization problems.
Method application to management decisions.
Unit 3: Transportation problem – Introduction – Initial basic feasible solution - NWC method –
Least cost method – Vogel’s method – MODI – moving towards optimality – solution procedure
without degeneracy
Unit 4: Network models and simulation. Network models for project analysis CPM; Network
construction and time analysis; cost time trade off, PERT – problems.
SUGGESTED READINGS:
1. Hamdy A.Taha: Operations Research-An Introduction, Prentice Hall, 9th Edition, -
2. "Introduction to Operations Research" by Frederick S. Hillier and Gerald J. Lieberman
3. "Quantitative Analysis for Management" by Barry Render, Ralph M. Stair, and Michael E. Hanna
4. Operations Research: Principles and Practice" by A. Ravindran, Don T. Phillips, and James J. Solberg
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
SEMESTER 8 (Honors with Research)
COURSE CONTENTS:
Unit 1: Introduction to Literature Review and Research Methodologies, Definition and Purpose of a
Literature Review, Types of literature reviews, Importance of Literature Reviews in Research, Overview
of Qualitative and Quantitative Research Methods, Primary vs. Secondary Sources, Identifying Credible
Sources, using academic databases and search engines, Keywords and search strategies, Managing and
organizing search results, Literature Reviews.
Unit 2: Critical Evaluation of Literature: Structure of academic articles, identifying key arguments and
findings, Annotating and summarizing articles, Criteria for evaluating research validity and reliability, Bias
and ethical considerations in research, identifying gaps in the literature, and understanding conflicting
findings.
Unit 3: Synthesis and Integration of Literature: Techniques for synthesizing research findings, Thematic
analysis, developing a narrative from multiple sources, structuring a literature review, writing introductions
and conclusions, integrating quotes and paraphrasing effectively, Coherence and cohesion in writing,
avoiding plagiarism and proper citation, Using reference management tools.
Unit 4: Practical Application and Presentation: Formulating research questions based on literature gaps,
developing hypotheses, aligning research questions with literature, Preparing visual presentations of
literature reviews, Oral presentation skills, Peer review, and feedback sessions, and Final presentations of
literature reviews.
SUGGESTED READINGS:
1. "Research Methods for Business Students" by Mark Saunders, Philip Lewis, and Adrian Thornhill
2. "The Literature Review: Six Steps to Success" by Lawrence A. Machi and Brenda T. McEvoy
3. Selected academic journal articles and case studies.
4. Online databases: JSTOR, Google Scholar, PubMed
5. Reference management tools: EndNote, Mendeley, Zotero
6. Writing resources: Purdue OWL, APA Style Guide
MAPPING MATRIX OF COURSE: 248MIRDSC1
Table 1: CO-PO & CO-PSO Matrix for the Course: REVIEW OF LITERATURE
Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Statistical analysis with SPSS, E- Maximum Theory Marks: 100
Views / R-studio (TE+TI+PE+PI=50+25+20+5)
Course Code: 248MIRDSC2 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of 10
marks each (2 questions from each unit). The students will be required to attempt four questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
C01: To apply basic statistical concepts and use statistical software effectively.
C02: To generate, interpret, and analyse descriptive statistics and hypothesis tests.
C03: To apply ANOVA, regression, and advanced data analysis methods proficiently.
C04: To Present data effectively, create reports, and handle peer feedback professionally.
COURSE CONTENTS:
Unit 1: Introduction to Statistical Analysis and Software Tools: Importance of statistical analysis
in business, Basic concepts of statistics (mean, median, mode, variance, etc.), Introduction to
SPSS, E-Views, and RStudio, Navigating the SPSS interface
Importing and managing data, Basic data manipulation and descriptive statistics, Introduction to
E-Views (Remember, Understand, Apply), Overview of E-Views interface, Data import and
organization, Basics of R programming, importing data and performing basic operations
Unit 2 Generating descriptive statistics. Creating and interpreting charts and graphs,
summarizing data distributions, understanding probability distributions, Conducting hypothesis
tests, Analyzing outputs in SPSS, E-Views, and RStudio, Calculating and interpreting correlation
coefficients, Simple and multiple regression analysis , Performing regression in SPSS, E-Views,
and RStudio
Unit 3: Advanced Statistical Techniques Understanding Analysis of Variance (ANOVA),
Conducting ANOVA and MANOVA tests, Interpreting results from SPSS, E-Views, and
RStudio, Advanced R programming techniques, Cluster analysis and factor analysis, Visualizing
complex data sets
Unit 4: Practical Application and Reporting Compiling analysis results into reports, Effective data
visualization techniques, Using SPSS, E-Views, and RStudio outputs in presentations, final
projects on business-related data analysis, Peer review and feedback
SUGGESTED READINGS:
1. "Discovering Statistics Using IBM SPSS Statistics" by Andy Field
2. "Introductory Econometrics: A Modern Approach" by Jeffrey M. Wooldridge
3. "R for Data Science" by Hadley Wickham and Garrett Grolemund
4. Selected academic journal articles and case studies on statistical analysis
Additional Resources:
1. Online tutorials and documentation for SPSS, E-Views, and RStudio
2. Video lectures and webinars on statistical techniques
3. Practice datasets for hands-on experience
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50
Name of Subject: Research and Publication Ethics Maximum Theory Marks: 100
(TE+TI+PE+PI=50+25+20+5)
Course Code: 248MIRDSC3 Time Allowed: 3 Hrs
Credits 4 (L-T-P =3-0-1) Core Course: DSC
Instructions for Paper Setter: The question paper shall be divided into two sections. Section ‘A’ shall comprise
five short answer type questions from the syllabus carrying two marks each, which shall be compulsory. The
answer to each question should not normally exceed 100 words. Section ‘B’ shall comprise eight questions of ten
marks each (2 questions from each unit). The students will be required to attempt five questions by selecting one
question from each unit. All questions will carry equal marks.
Course Outcomes: - After completing the course, students will be able :
CO1: To analyse the nature, scope, and branches of philosophical ethics.
CO2: To utilize effective tools and techniques to identify and prevent plagiarism.
CO3: To assess publication ethics standards and recognize types of misconduct.
CO4: To develop and structure research proposals following ethical guidelines.
COURSE CONTENTS:
Unit 1: Introduction to Philosophy: definition, nature and scope, concept, branches, Ethics:
definition, moral philosophy, nature of moral judgments and reactions.
Unit 2: Definition and types of plagiarism, Consequences of plagiarism, Tools, and techniques for
plagiarism, detection and prevention of Intellectual honesty and research integrity, Scientific
misconducts: Falsification, Fabrication, and Plagiarism (FFP), Redundant publications: duplicate
and overlapping publications, salami slicing, Selective reporting and misrepresentation of data.
Unit 3: Publication ethics: definition, introduction, and importance, Best practices/standards
setting initiatives and guidelines: COPE, WAME, etc., Conflicts of interest, Publication
misconduct: Definition, concept, problems that lead to unethical behavior and vice versa, types,
Violation of publication ethics, authorship and contributor ship, Identification of publication
misconduct, complaints and appeals, Predatory publishers and journals
Unit 4: Structuring an ethical research proposal, Key elements to include for ethical compliance,
Sample proposals and peer review, developing an ethics compliance checklist, Conducting ethical
audits
SUGGESTED READINGS:
1. "Research Ethics: A Philosophical Guide to the Responsible Conduct of Research" by Gary Comstock
2. "Ethics in Research" by Ian Gregory-Smith
3. "On Being a Scientist: A Guide to Responsible Conduct in Research" by National Academy of Sciences
4. Selected academic journal articles and case studies on research ethics
Additional Resources:
1. Online ethics training modules (e.g., CITI Program)
2. Institutional guidelines and resources on research ethics
3. Ethical decision-making frameworks and tools
CO1 2 1 2 1 2 2 1 2 2
CO2 3 2 2 2 3 2 2 3 2
CO3 3 3 3 3 3 2 2 3 3
CO4 3 2 2 2 3 2 2 3 3
Average 2.75 2.0 2.25 2.0 2.75 2.00 1.75 2.75 2.50