Reading 14 Demand and Supply Analysis Co
Reading 14 Demand and Supply Analysis Co
Economics
4
Microeconomic Analysis
This study session focuses on the microeconomic principles used to describe the
marketplace behavior of consumers and firms. The first reading explains the concepts
and tools of demand and supply analysis—the study of how buyers and sellers interact
to determine transaction prices and quantities. The second reading covers the theory
of the consumer, which addresses the demand for goods and services by individuals
who make decisions to maximize the satisfaction they receive from present and future
consumption. The third reading deals with the theory of the firm, focusing on the sup-
ply of goods and services by profit-maximizing firms. That reading provides the basis
for understanding the cost side of firms’ profit equation. The final reading completes
the picture by addressing revenue and explains the types of markets in which firms
sell output. Overall, the study session provides the economic tools for understanding
how product and resource markets function and the competitive characteristics of
different industries.
READING ASSIGNMENTS
LEARNING OUTCOMES
READING 13. DEMAND AND SUPPLY ANALYSIS: INTRODUCTION
The candidate should be able to:
a distinguish among types of markets;
b explain the principles of demand and supply;
c describe causes of shifts in and movements along demand and supply curves;
d describe the process of aggregating demand and supply curves;
e describe the concept of equilibrium (partial and general), and mechanisms by
which markets achieve equilibrium;
f distinguish between stable and unstable equilibria, including price bubbles, and
identify instances of such equilibria;
g calculate and interpret individual and aggregate demand, and inverse demand
and supply functions, and interpret individual and aggregate demand and sup-
ply curves;
h calculate and interpret the amount of excess demand or excess supply associ-
ated with a non-equilibrium price;
i describe types of auctions and calculate the winning price(s) of an auction;
j calculate and interpret consumer surplus, producer surplus, and total surplus;
k describe how government regulation and intervention affect demand and
supply;
l forecast the effect of the introduction and the removal of a market interference
(e.g., a price floor or ceiling) on price and quantity;
m calculate and interpret price, income, and cross-price elasticities of demand and
describe factors that affect each measure.