MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

Master of Business Administration (MBA) -Revised Syllabus 2020-21

2 year, 4 Semester Full time Programme
Choice Based Credit System (CBCS) and Grading System as per AICTE Guidelines
Outcome Based Education Pattern

1.0 Preamble: The revised MBA Curriculum 2020 builds on the implementation of the Choice
Based Credit System (CBCS) and Grading System. The curriculum takes the MBA
programme to the next level in terms of implementing Outcome Based Education along with
the Choice Based Credit System (CBCS) and Grading System as per AICTE Guidelines.
2.0 MBA Programme Focus:
2.1 Programme Educational Objectives (PEOs):
1. Graduates of the MBA program will successfully integrate core, cross-functional and inter-
disciplinary aspects of management theories, models and frameworks with the real world
practices and the sector specific nuances to provide solutions to real world business, policy
and social issues in a dynamic and complex world.
2. Graduates of the MBA program will possess excellent communication skills, excel in cross-
functional, multi-disciplinary, multi-cultural teams, and have an appreciation for local,
domestic and global contexts so as to manage continuity, change, risk, ambiguity and
complexity.
3. Graduates of the MBA program will be appreciative of the significance of Indian ethos and
values in managerial decision making and exhibit value centered leadership.
4. Graduates of the MBA program will be ready to engage in successful career pursuits
covering a broad spectrum of areas in corporate, non-profit organizations, public policy,
entrepreneurial ventures and engage in life-long learning.
5. Graduates of the MBA program will be recognized in their chosen fields for their
managerial competence, creativity & innovation, integrity & sensitivity to local and global
issues of social relevance and earn the trust & respect of others as inspiring, effective and
ethical leaders, managers, entrepreneurs, intrapreneurs and change agents.
2.2 Programme Outcomes (POs):
At the end of the MBA programme the learner will possess the
1. Generic and Domain Knowledge - Ability to articulate, illustrate, analyze, synthesize and
apply the knowledge of principles and frameworks of management and allied domains to the
solutions of real-world complex business issues.
2. Problem Solving & Innovation - Ability to Identify, formulate and provide innovative
solution frameworks to real world complex business and social problems by systematically
applying modern quantitative and qualitative problem solving tools and techniques.
3. Critical Thinking - Ability to conduct investigation of multidimensional business problems
using research based knowledge and research methods to arrive at data driven decisions
4. Effective Communication - Ability to effectively communicate in cross-cultural settings,
in technology mediated environments, especially in the business context and with society at
large
 MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

5. Leadership and Team Work - Ability to collaborate in an organizational context and across
organizational boundaries and lead themselves and others in the achievement of
organizational goals and optimize outcomes for all stakeholders.
6. Global Orientation and Cross-Cultural Appreciation: Ability to approach any relevant
business issues from a global perspective and exhibit an appreciation of Cross Cultural aspects
of business and management.
7. Entrepreneurship - Ability to identify entrepreneurial opportunities and leverage
managerial & leadership skills for founding, leading & managing startups as well as
professionalizing and growing family businesses.
8. Environment and Sustainability - Ability to demonstrate knowledge of and need for
sustainable development and assess the impact of managerial decisions and business priorities
on the societal, economic and environmental aspects.
9. Social Responsiveness and Ethics - Ability to exhibit a broad appreciation of the ethical
and value underpinnings of managerial choices in a political, cross-cultural, globalized,
digitized, socio-economic environment and distinguish between ethical and unethical
behaviors & act with integrity.
10. Life Long Learning – Ability to operate independently in new environment, acquire new
knowledge and skills and assimilate them into the internalized knowledge and skills.
2.3 Programme Specific Outcomes (PSOs):
It is expected that Institutes define the PSOs for each specialization / major-minor
combination. PSOs shall also vary based upon the customized combination of Generic Core,
Generic Elective, Subject Core, Subject Elective, Foundation, Enrichment & Alternative
Study Credit Courses that they offer.
3. Graduate Attributes (GAs): At the end of the MBA programme the learner shall exhibit:
GA1: Managerial competence
GA2: Proficiency in Communication, Collaboration, Teamwork and Leadership
GA3: Competence in Creativity & Innovation
GA4: Research Aptitude, Scholarship & Enquiry
GA5: Global Orientation
GA6: Proficiency in ICT & Digital Literacy
GA7: Entrepreneurship & Intrapreneurship Orientation
GA8: Cross-functional & Inter-disciplinary Orientation
GA9: Results Orientation
GA10: Professionalism, Ethical, Values Oriented & Socially Responsible behaviour
GA11: Life-Long Learning Orientation
4. Course Types
4.1 Core courses: Core courses are the compulsory courses for all the students. Core courses
are of two types: Generic Core & Subject Core.
4.1.1 Generic Core: This is the course which should compulsorily be studied by a candidate
as a core requirement to complete the requirement of a degree in a said discipline of study.
Therefore, Generic Core courses are mandatory and fundamental in nature. These courses
cannot be substituted by any other courses.
 MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

4.1.2 Subject Core: A Core course may be a Subject Core if there is a choice or an option for
the candidate to choose from a broad category (grouping) of subjects (specializations /
electives).
4.2 Elective Course: Elective course is a course which can be chosen from a pool of courses.
4.2.1 Generic Elective: An elective course which is common across disciplines / subjects is
called a generic elective. Generic elective may offered at university level or at institute level.
Generic Electives are classified to Skill Enhancement Courses and Ability Enhancement
Courses.
4.2.2 Subject Elective: A ‘Discipline (specialization) centric’ elective is called ‘Subject
Elective.’ Subject Elective courses, in the Semester III and IV are focused on a specialization.
4.3 Massive Open Online Courses (MOOCs): Massive Open Online Courses (MOOCs) are
such online courses which are developed as per the pedagogy stated in the AICTE regulation
(2016) or equiavelent; following the four quadrant approach and made available on the
SWAYAM platform of Government of India.
5. Summer Internship Project:
At the end of Second Semester each student shall undertake a Summer Internship Project
(SIP) for a minimum of 8 weeks. For SIP, 1 credit is equivalent to minimum 40-45 hours of
effective work. SIP shall have 6 credits. It is mandatory for the student to seek advance written
approval from the faculty guide and the Head of the Department before commencing the SIP.
Students shall also seek a formal evaluation of their SIP from the company guide. The formal
evaluation by the company guide shall comment on the nature and quantum of work
undertaken by the student, the effectiveness and overall professionalism.
There shall be an external viva-voce for the SIP for 50 marks. The external viva-voce shall be
conducted after the theory exam of Semester III.
The SIP report must reflect 8 weeks of work and justify the same. The SIP report should be
well documented and supported by –
1. Institute’s Certificate
2. Certificate by the Company
3. Formal feedback from the company guide
4. Executive Summary
5. Organization profile
6. Outline of the problem/task undertaken
7. Research methodology & data analysis (in case of research projects only)
8. Relevant activity charts, tables, graphs, diagrams, AV material, etc.
9. Learning of the student through the project
10. Contribution to the host organization
11. References in appropriate referencing styles. (APA, MLA, Harvard, Chicago Style etc.)
6. Course contents:
The proposed revised syllabus of MBA programme by the School of Commerce and Business
Management (Department of Management & Commerce) broadly meets the Model
Curriculum norms for MBA, prescribed by the AICTE in January 2018. According to the
norms, every Institute approved for MBA programme shall have 54 courses of Core credits,
42 credits of Electives and 6 credits of internal and field visits. The revised syllabus aims to
meet the objectives of Business Environment & Domain knowledge (BEDK), Critical
 MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

Thinking Business Analysis, Problem Solving & Innovations (CBPI), Global exposure and
cross-cultural understanding (GECCU), Social Responsiveness & Ethics (SRE), Effective
Communication (EC) and Leadership & Team work (LT). Syllabus contents have been
finalized by the SCBM after several rounds of peer review meetings held at the departmental
level from March 2020 to October, 2020.
6.1 Pedagogy: Students will be taught through the combination of lecture, readings, case
study, group presentation and class room discussions with a view to encourage them to
develop their own leadership strengths and developing a path for success by improving the
identified strengths and overcoming the limitations.
6.2 Workshops and Industry – Academic interaction: SCBM will organize special
workshops, industry-academia lecture series by domain experts and industry leaders, Resume
writing and career development workshops/classes, to improve the personality of students and
improve their competitiveness and confidence level to face employment interviews.
7. Credits:
In terms of credits, for a period of one semester of 15 weeks:
a) Every ONE hour session per week of L amounts to 1 credit per semester
b) A minimum of TWO hours per week of T amounts to 1 credit per semester,
c) A minimum of TWO hours per week of P amounts to 1 credit per semester,
Each credit is a combination of 3 components viz. Lecture (L) + Tutorials (T) + Practice
(Practical / Project Work / Self Study) (P) i.e. LTP Pattern. Indicative LTP, for each course,
is documented in the syllabus.
8. Comprehensive Internal Evaluation (CIE):
1. The course teacher shall prepare the scheme of Comprehensive Internal Evaluation before
commencement of the term.
2. The Head of the Department shall approve the scheme of Internal Evaluation with or
without modifications.
3. For a 3 Credit Course there shall be a MINIMUM of TWO internal evaluations. The final
scores shall be converted to 25 using an average of two formula.
4. For 2 Credit Course there shall be a MINIMUM of ONE CIE items. The final scores shall
be converted to 25.
5. CIE shall be spread through the duration of course and shall be conceptualized, executed,
assessed and documented by the course teacher.
6. Comprehensive Internal Evaluation Methods: Course teachers shall opt for a combination
of one of more CIE methods listed below; Out of which Group A is mandatory for all subjects
for 15 marks. The assessment for remaining 10 marks shall be conducted using any methods
from group B,C,D and E.
Group A (Individual Assessment) – Not more than 2 per course
- Class Test
- In-depth Viva-Voce
Group B (Individual Assessment) – Atleast 1 per course
- Case Study
- Situation Analysis
- Presentations
Group C (Group Assessment) – Not more than 1 per course
 MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

- Field Visit / Study tour and report of the same

- Small Group Project & Internal Viva-Voce
- Model Development
- Role Play
Group D (Use of Literature / Research Publications- Individual Assessment) – Not more than
1 per course
- Book Review
- Drafting a Policy Brief
- Drafting an Executive Summary
- Literature Review
- Thematic Presentation
- Publishing a Research Paper
Group E (Use of Technology - Individual Assessment) – Not more than 1 per course
- Online Exam
- Simulation Exercises
- Webinar based assessment
- Creating Webpage / Website / Blog
9. End Semester Evaluation (ESE):
The End Semester Evaluation (Summative Evaluation) for the Generic Core (GC), Subject
Core (SC) and the Generic Elective (GE - UL) course shall be conducted by the Maulana
Azad National Urdu University, Hyderabad.
10. Credit Transfer for MOOCs:
1. Learners are encouraged to opt for MOOCs (Massive Online Open Courses) through
SWAYAM and NPTEL.
2. Not more than 20% of the total credits (22 Credits) shall be earned through the MOOCs.
3. Not more than 20% of the credits per semester (6 credits) per semester shall be earned
through the MOOCs.
4. Since MOOC is a guided self study course 40 - 45 hours of work shall be equivalent to one
credit. The faculty shall oversee the progress of the learner as well as evaluate the learner for
50 marks / 2 credits.
5. Students shall apply to the Head of the Department / other designated competent academic
authority of the institute in advance and seek permission for seeking credit transfer for the
proposed MOOCs, he/she wishes to pursue.
6. In case of SWAYAM, the students shall be evaluated as a part of the MOOC itself by the
host institution (i.e. institution who has launched the MOOC through SWAYAM).
11. Passing Standards:
A student shall be said to have earned the credits for a course if he/she earns minimum 40%
marks.
11.1 Grading System: The Indirect and Absolute Grading System shall be used, i.e. the
assessment of individual Courses in the concerned examinations will be on the basis of marks.
However the marks shall later be converted into Grades by a defined mechanism wherein the
overall performance of the learners can be reflected after considering the Credit Points for any
given course. The overall evaluation shall be designated in terms of Grade. The 10 point
standard scale mandated by UGC shall be used.
 MANUU- MBA Revised Syllabus as per AICTE Guidelines-2020-21

The performance of a student will be evaluated in terms of two indices, viz.

(a) Semester Grade Point Average (SGPA) which is the Grade Point Average for a semester
(b) Cumulative Grade Point Average (CGPA) which is the Grade Point Average for all the
completed semesters at any point in time.
11.2 Degree Requirements: The degree requirements for the MBA programme are
completion of minimum 102 credits.
11.3 Maximum Duration for completion of the Programme: The candidates shall complete
the MBA Programme within 4 years from the date of admission.
11.4 Grade Improvement: A Candidate who has secured any grade other than F (i.e. passed
the MBA programme) and desires to avail the Grade Improvement option, may apply under
Grade Improvement Scheme within five years from passing that Examination.
12. Attendance:
The student must meet the requirement of 75% attendance per semester per course for grant
of the term. The institute may condone the shortage in attendance in exceptional
circumstances, up to a maximum of 10%. The institute shall have the right to withhold the
student from appearing for examination of a specific course if the above requirement is not
fulfilled.
12 Medium of Instruction:
The medium of Instruction & Evaluation shall be Urdu.
13. Detailed Course List for each semester is provided in Annexure I.
14. Detailed syllabus of each course is provided in Annexure II.