TRACXN BUSINESS MODEL REPORT

B2C MARKETPLACES

MAY 08, 2023

Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview Summary
Funding Taxonomy
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 B2C Marketplaces - Summary (1/2)
Taxonomy Top Companies Key Stats
Horizontal E-Commerce (Ozon) Tracxn Score Market Size
(# Cos: 12519 | $49.6B) Amazon 82.2 Companies 2955
(1994, United St.., $8.0M)
Marketplace (Amazon)
(# Cos: 2960 | $31.2B) Ozon 81.4 Funded Companies 465
(1998, Russia, $592M)
Total $ Invested $31.2B
Lazada 80.6
(2012, Singapore, $690M)
$ Invested in last 2 years $6.5B
MercadoLibre 80.6
(1999, Argentina)
Exits
Flipkart 77.2
(2007, India, $10.8B)
IPOs 16

Acquisitions 82
Description Top Geographies
B2C Marketplaces Total Cos. Interesting Companies
Asset-light platforms connecting sellers with customers and India 636 Unicorns 6
generally monetize through commissions and advertisements
United States 357 Soonicorns 12

United Kingdom 151 Minicorns 18

Pakistan 69 Editor’s Pick 30

United Arab 66
Emirates
Unfunded Companies Funded Companies
Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

4 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 B2C Marketplaces - Summary (2/2)
# Companies by Stage Y-o-Y Funding $ Funding by Geography
Total Funding: $31.2B
India (45%)
Founded 2955 -
Indonesia (13%)
Funded 465 100%
South Korea (13%)
Series A+ 89 19% United States (6%)
Turkey (5%)
Series B+ 60 12%
Singapore (4%)
Series C+ 37 7%
Russia (3%)
Series D+ 28 6% Others (11%)
$ Funding # Rounds

Top Funding Rounds in last 2y Top Investors Top Exits

Company Round Details Stage Investor # Portfolio Type Company Acq. Price/IPO Mcap
Flipkart Y Combinator 3 Flipkart
(2007, India, $10.8B)
$3.6B-Series J Seed (2007, India, $10.8B)
$16.0B
Techstars 3
Stage
Trendyol India Accelerator 3 Allegro
$1.5B-Series D Acq. (1999, Poland)
$3.3B
(2010, Turkey, $1.5B)
Andreessen Horowitz 2
Tiki Early Zulily
$258M-Series E Sequoia Capital 2 (2009, United States, $135M)
$2.4B
(2010, Vietnam, $455M) Stage
CRV 2
AliExpress Wish Shopping
$192M-Series D (2011, United States, $929M)
$14.1B
(2010, Russia, $192M) Alibaba 3
Late IPO
Tabby Sequoia Capital 3 Ozon
$58M-Series C Stage $5.4B
(2019, Saudi Arabia, $410M) SoftBank Group 3 (1998, Russia, $592M)

5 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Taxonomy(1/2)
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

Horizontal E-Commerce 12510 1622 $49.5B $9.1B (▲66%) Amazon, Ozon

Marketplace 2958 465 $31.1B $6.5B (▲153%) Amazon, Ozon

Personalized Product Prices 10 3 $100M -- (▼100%) Snapcommerce, I'll Pay

Eco Friendly 131 24 $64.3M $11.8M (▲1260%) Qtrove, Minne

Local Stores 166 31 $63.4M $19.0M (▼47%) LoveLocal, West Tenth

Independent Designers 48 13 $136M -- (▼100%) Etsy, Redbubble

Auction 150 53 $115M $2.7M (▲7%) DealDash, GraysOnline

6 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Taxonomy(2/2)
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)
Purchase Financing 7 6 $964M $713M (▲2019%) Tabby, Snapmint

Customized 11 3 $7.6M iCustommadeit, miPic

Subscription 11 4 $93.1M $37.0M (▲37%) Italic, Cratejoy

Flash Sales 13 2 $609M -- (▼100%) Bukalapak, Temu

Women Owned Brands 10 5 $3.0M $1.4M (▲180%) Dough, The WMarketplace

Decentralized 11 3 $27.6M $2.6M Operator, Selly

DIY products 1 1 $1.7M -- (▼100%) I MAKE

View full Taxonomy on Tracxn Platform

7 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding Y-o-Y Funding Trends
Investors Funding by Geography
Acquisitions Y-o-Y Stage wise Funding
IPOs Median Round Size by Stage
Companies New Entrants to Funded Club
Sub Business Models Funding by Team Background - College wise
Competing Business Models Funding by Team Background - Company wise
News List of Key Funding Rounds
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Y-o-Y Funding Trends
Top Funding Rounds in last 2 years
Company Funding Round
Flipkart
(2007, India)
$3.6B - Series J

Trendyol
(2010, Turkey)
$1.5B - Series D

Atome
(2016, Singapore)
$500M - Series D

Tiki
(2010, Vietnam)
$258M - Series E

AliExpress
(2010, Russia)
$192M - Series D

Tabby
(2019, Saudi Arabia)
$58.0M - Series C

Tabby
(2019, Saudi Arabia)
$54.0M - Series B

Tabby
(2019, Saudi Arabia)
$50.0M - Series B

Yamibuy
$ Funding (3y) CAGR = -42% (2012, United States)
$50.0M - Series B

OnBuy
$ Funding (5y) CAGR = -49% (2006, United Kingdom)
$48.6M - Series A

Note: Funding includes only Equity Funding. It excludes Debt, Grant, Post-IPO and ICO funding.

9 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Funding by Geography
Distribution by Country - Total Funding ($) Top Cities by Funding

# Rounds Top Funded Company Bengaluru $10.9B

India 119 Flipkart (10.8B)

Jakarta $4.0B

Indonesia 33 Tokopedia (3.3B) Songpa-gu $3.9B

South Korea 9 Coupang (3.9B) Delhi $2.6B

Wish Shopping Istanbul $1.6B

United States 114
(929M)
Singapore $1.3B
Turkey 6 Trendyol (1.5B)

San Francisco $1.0B

Singapore 12 Lazada (690M)
Moscow $867M
Russia 16 Ozon (592M)
Dubai $567M

Algeria 6 Jumia (593M) Ho Chi Minh

$455M
City

Note: Funding includes only Equity Funding. It excludes Debt, Grant, Post-IPO and ICO funding.

10 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Y-o-Y Stage-wise Funding Trends
Stage-wise $ Invested Stage-wise Number of Rounds

$4.2B $948M $1.4B $6.8B $185M $58.0M 35 34 34 54 24 3

Seed Early Stage Late Stage Total Funding Seed Early Stage Late Stage Total Rounds

Note: Seed includes Seed, Angel rounds. Early Stage includes Series A,B rounds. Late Stage includes Series C+, PE, Pre-IPO rounds.

11 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Median Round Size by Stage
Stage Round size - Min, Median, Max (2018-2023) Y-o-Y Median Round Size (2018-2023)

Late Stage $192M

$3.8M $3.6B

Series B $50.0M
$12.0M $100M

Series A $9.5M
$1.0M $48.6M

Seed $825K
$12.0K $14.5M

2018 2019 2020 2021 2022 2023 YTD

Note: Seed includes Seed, Angel rounds. Early Stage includes Series A,B rounds. Late Stage includes Series C+, PE, Pre-IPO rounds.

12 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Funding Funnel
# Companies Funding Funnel Moved from Avg. Years from first
Stage
% previous Stage % funding

Founded 2,955 - - -

Funded 465 100% 16% -

Series A+ 89 19% 19% 2.6

Series B+ 60 13% 67% 2.8

Series C+ 37 8% 62% 2.2

Series D+ 28 6% 76% 5.1

13 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 New Entrants to Funded Club

Notable
Companies
Italic Tabby Clicky AliExpress SeQura HomeRide
(2018, United States, (2019, Saudi Arabia, (2015, Pakistan, (2010, Russia, $192M) (2013, Spain) (2021)
$86.9M) $410M) $3.1M)

14 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Funding by Team Background - College wise
Distribution by Team Background

Harvard Business Coupang Trendyol Tabby

School $3.9B $1.5B $410M

Harvard University Coupang Trendyol Zulily

$3.9B $1.5B $135M

IIT Delhi Snapdeal ShopClues Wadi

$1.8B $249M $97.0M

Wharton School Snapdeal Wadi Kleora

$1.8B $97.0M $40.0K

University of Snapdeal Wadi Kleora

Pennsylvania $1.8B $97.0M $40.0K

HEC Paris Jumia Bukalapak Jumia

$593M $584M $176M

University of Wish Shopping Snapcommerce

Waterloo $929M $100M

Kellogg School of Lazada Zeex iTaggit

Management $690M $11.8M $1.0M

Total Funding

Note: Number in the bracket is the Total Funding raised by the Company

15 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Funding by Team Background - Company wise
Distribution by Team Background

McKinsey Lazada Jumia Jumia

$690M $593M $176M

Google Wish Shopping Snapcommerce Wadi

$929M $100M $97.0M

Morgan Stanley Lazada Jazpost

$690M -

Boston Consulting Bukalapak LoveCrafts

Group $584M $88.6M

Microsoft ShopClues Zulily FlierWall

$249M $135M -

eBay ShopClues The Silicon Bali Alando

$249M - -

Bain Zulily Dote A little Market

$135M $23.0M $2.8M

Operator Alando
Facebook
$25.0M -

Total Funding

Note: Number in the bracket is the Total Funding raised by the Company

16 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Top Funding Rounds in last 24 months (1/2)
Company $ Amount Round Date Investors

Flipkart (2007, India, $10.8B) $3.6B Series J Jul 2021 Jadoff SPV 5, Pantai Remis Investment, WCH Q3 2020 1, +15 more

Trendyol (2010, Turkey, $1.5B) $1.5B Series D Aug 2021 Qatar Investment Authority, ADQ, Princeville Capital, +2 more

Tiki (2010, Vietnam, $455M) $258M Series E Nov 2021 Innoven Capital, Yuanda Financial Holdings, STIC Inv.., +5 more

AliExpress (2010, Russia, $192M) $192M Series D Aug 2021 Alibaba

Tabby (2019, Saudi Arabia, $410M) $58M Series C Jan 2023 PayPal, Endeavor, Arbor Ventures, Mubadala, STV, Sequoia C..

Tabby (2019, Saudi Arabia, $410M) $54M Series B Mar 2022 Global Founders Capital, Mubadala, Arbor Ventures, STV, +1 more

Tabby (2019, Saudi Arabia, $410M) $50M Series B Aug 2021 HOF Capital, Jimco, Outliers Venture Capital, Global V.., +8 more

Yamibuy (2012, United States, $60.0M) $50M Series B Mar 2022 Balsam Bay Partners, GGV Capital, J P Morgan, Altos Ve..

OnBuy (2006, United Kingdom, $58.7M) $49M Series A Jul 2021 Fuel Ventures, Guy Hands, Knut Frängsmyr, Richard Goulding

Italic (2018, United States, $86.9M) $37M Series B Oct 2021 -

Snapmint (2015, India, $42.3M) $21M Series B Oct 2022 Negen Capital PMS, Anicut Capital, 9Unicorns, Kae Capi.., +2 more

LoveLocal (2015, India, $25.5M) $18M Series A Oct 2021 Henkel, Henkel, Arca Continental, Saha Fund, Star, Sojourm.., +29 more

17 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Top Funding Rounds in last 24 months (2/2)
Company $ Amount Round Date Investors

Snapdeal (2010, India, $1.8B) $12M Series H Oct 2021 Hindustan Media Ventures

Flipkart (2007, India, $10.8B) - Series J Oct 2021 Tencent

18 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors Most Active Investors: Accelerators & Incubators
Acquisitions Most Active Investors: VC - Seed
IPOs Most Active Investors: VC - Early
Companies Most Active Investors: VC - Late
Sub Business Models Most Active Investors: PE
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Investors: Accelerators & Incubators
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Rocket Internet Germany 161 5 Lazada ($690M), Jumia ($593M), Linio ($211M)

2 Endeavor United States 1074 5 Bukalapak ($584M), Tabby ($410M), AWOK.com ($30.0M)

3 In5 United Arab Emirates 354 5 Tabby ($410M), Kinzzi, YDAWI

4 500 Global United States 2157 4 Bukalapak ($584M), Blisby ($300K), Worldshop

5 Y Combinator United States 4348 4 Cratejoy ($6.2M), GiveAway ($150K), Shopscribe ($125K)

6 Start-Up Chile Chile 1065 4 Bio ($40.0K), Kleora ($40.0K), TuCreaz ($30.0K)

7 Techstars United States 3313 3 West Tenth ($1.5M), Shop Latinx ($1.1M), Rejoicy ($500K)

8 Launchpad Accelerator United States 141 3 LoveLocal ($25.5M), Elo7 ($16.0M), Kichink

9 Startup Lisboa Portugal 268 3 eSolidar ($1.4M), SugarTrends, Fair Bazaar

10 India Accelerator India 132 3 SustainKart ($500K), OhLocal ($150K), Recycle ($58.5K)

Note: *Feed = B2C Marketplaces. The number in bracket refers to the total funding raised by the company.

20 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Investors: VC - Seed
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Brand Capital India 552 6 Flipkart ($10.8B), Snapdeal ($1.8B), ShopClues ($249M)

2 FJ Labs United States 749 5 Coupang ($3.9B), Wish Shopping ($929M), Wikimart ($82.6M)

3 East Ventures Japan 417 5 Tokopedia ($3.3B), Bizzy ($12.0M), Blisby ($300K)

4 HV Capital Germany 195 4 Lazada ($690M), Ozon ($592M), Linio ($211M)

5 CyberAgent Capital Japan 178 4 Tokopedia ($3.3B), Tiki ($455M), Selly ($2.6M)

6 Nexus Venture Partners United States 198 3 Snapdeal ($1.8B), ShopClues ($249M), Qoo10 ($82.1M)

7 SoftBank Group Japan 41 3 Coupang ($3.9B), Snapdeal ($1.8B), Paytm Mall ($808M)

8 Artesian United States 516 3 The 360 Mall ($100K), I'll Pay, Cuzin

9 Andreessen Horowitz United States 885 3 Zulily ($135M), OB1 ($9.4M), Cratejoy ($6.2M)

10 Beenext Singapore 233 3 Tokopedia ($3.3B), Ajkerdeal ($1.3M), Marketa

Note: *Feed = B2C Marketplaces. The number in bracket refers to the total funding raised by the company.

21 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Investors: VC - Early Stage
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Sequoia Capital United States 1710 7 Coupang ($3.9B), Tokopedia ($3.3B), Tabby ($410M)

2 Tiger Global Management United States 777 6 Flipkart ($10.8B), Trendyol ($1.5B), Souq ($425M)

3 Index Ventures United Kingdom 581 5 Ozon ($592M), 1stdibs ($197M), Etsy ($98.0M)

4 Tengelmann Ventures Germany 51 5 Wish Shopping ($929M), Lazada ($690M), Jumia ($593M)

5 Temasek Singapore 472 4 Tokopedia ($3.3B), Snapdeal ($1.8B), Wish Shopping ($929M)

6 GGV Capital United States 443 4 Wish Shopping ($929M), Yamibuy ($60.0M), Operator ($25.0M)

7 Acton Capital Germany 82 4 Etsy ($98.0M), Tictail ($33.2M), Yatego

8 Vulcan Capital United States 193 4 Flipkart ($10.8B), Souq ($425M), LoveLocal ($25.5M)

9 Kleiner Perkins United States 755 3 Trendyol ($1.5B), Amazon ($8.0M), Storenvy ($6.5M)

Naaptol ($133M), OpenSky ($49.4M), BiddingForGood

10 Canaan United States 423 3
($29.1M)

Note: *Feed = B2C Marketplaces. The number in bracket refers to the total funding raised by the company. Early Stage refers to Series A and Series B rounds

22 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Investors: VC - Late Stage
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 SoftBank Vision Fund United Kingdom 336 4 Flipkart ($10.8B), Coupang ($3.9B), Tokopedia ($3.3B)

2 TrueBridge United States 37 3 Coupang ($3.9B), Wish Shopping ($929M), Zulily ($135M)

3 Sofina Belgium 94 3 Flipkart ($10.8B), Souq ($425M), 1stdibs ($197M)

4 DST Global United States 169 2 Flipkart ($10.8B), Wish Shopping ($929M)

5 Princeville Capital United States 26 2 Trendyol ($1.5B), Ozon ($592M)

6 Princeville Global United States 17 2 Trendyol ($1.5B), Ozon ($592M)

7 137 Ventures United States 43 2 Coupang ($3.9B), Wish Shopping ($929M)

8 Sapphire Ventures United States 188 1 Paytm Mall ($808M)

9 Bond Capital United States 98 1 Trendyol ($1.5B)

10 Mirae Asset South Korea 124 1 Tiki ($455M)

Note: *Feed = B2C Marketplaces. The number in bracket refers to the total funding raised by the company. Late Stage refers to Series C & beyond rounds.

23 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Investors: PE
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 General Atlantic United States 358 4 Trendyol ($1.5B), Wish Shopping ($929M), Etsy ($98.0M)

2 Ardian France 321 2 Menlook ($16.7M), Allegro

3 Warburg Pincus United States 434 2 Atome ($500M), Wsmall ($115M)

4 Hermes GPE United Kingdom 139 2 Hepsiburada ($100M), Allegro

5 Providence Equity Partners United States 183 2 HomeShop18 ($65.0M), OpenSky ($49.4M)

6 Anicut Capital India 99 2 Snapmint ($42.3M), Gobbly ($2.0M)

7 Apax China 209 1 QXL.no

8 3i Group United Kingdom 281 1 PriceMinister ($9.1M)

9 Meritech United States 184 1 Zulily ($135M)

10 The Abraaj Group United Arab Emirates 126 1 Hepsiburada ($100M)

Note: *Feed = B2C Marketplaces. The number in bracket refers to the total funding raised by the company.

24 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions Acquisition Trends
IPOs List of Acquisitions
Companies Most Active Acquirers
Sub Business Models List of Acquihires
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Quick Snapshot - Acquisitions
Key Stats Y-o-Y Acquisition Trends All-time Top Acquisitions
$85.5M - $118M $112M - Company Acq. Price
82 6.5 Yrs Flipkart
$16.0B
(2007, Bengaluru, $10.8B)
# Total Avg. yrs from first
Acquisitions funding to Acq. Allegro
$3.3B
(1999, Poznan)

Zulily
$1.0B $2.4B
$503M (2009, Seattle, $135M)

Avg. Funding Avg. Acq. Price Gmarket(eBay Korea)

$1.2B
raised before Acq. (2000, Seoul)
# of Acquisitions Avg. Acquisition Price
Lazada
$1.0B
(2012, Singapore, $690M)
Top Investors by # Acq. Exits Acquisitions Distribution by Acq. Price
Trendyol
Investor # Acq. Notable Acq. $750M
(2010, Istanbul, $1.5B)
Tiger Global Flipkart, ShopClues,
5 Souq
Management Trend.. $580M
(2005, Dubai, $425M)
Lazada, Daraz, Linio,
Rocket Internet 4
Wadi Qoo10
$573M
Tokopedia, Bizzy, (2010, Singapore, $82.1M)
East Ventures 3
Megafash
ricardo.ch
Helion Venture Flipkart, ShopClues, $259M
3 (1999, Zug)
Partners NGPay
Tengelmann Buy.com
3 Lazada, Daraz, Linio $250M
(1997, Aliso Viejo)
Ventures
# of Acquisitions

26 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Acquisitions
Company Acquirer(s) Acq. Date Acq. Price
Interpark Qoo10 Mar 2023 NA
(1996, South Korea)

Trouva Restore Jan 2023 NA

(2013, United Kingdom, $41M)

Skygarden Lipa Later Dec 2022 NA

(2015, Kenya, $5M)

Empik - Aug 2022 NA

(1948, Poland)

Gumtree Impresa Capital Jul 2022 NA

(2005, South Africa)

ePRICE Portobello Jun 2022 $6M

(2000, Italy)

MyDeal Woolworths Group May 2022 $218M

(2011, Australia, $4M)

Marketfleet Olsam May 2022 NA

(2011, Puerto Rico)

Juntoz.com Tiendas Efe Feb 2022 NA

(2015, Peru)

E-ville Verkkokauppa Feb 2022 NA

(2006, Finland)

27 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Acquisitions
Company Acquirer(s) Acq. Date Acq. Price
Dough International Market Centers Jan 2022 NA
(2018, United States, $1M)

1-2-3.tv iMedia Brands Sep 2021 $93M

(2004, Germany)

Elo7 Etsy Jun 2021 $217M

(2008, Brazil, $16M)

Tokopedia Gojek May 2021 NA

(2009, Indonesia, $3.3B)

Bizzy Warung Pintar Feb 2021 $45M

(2015, Indonesia, $12M)

Gregsons Auctions GraysOnline Aug 2020 NA

(1929, Australia)

Chilindo.com Ascend Jan 1970 $18M

(2014, Thailand)

uBid Deals Restaurant.com Mar 2020 NA

(1997, United States)

Proxibid TA Feb 2020 NA

(2001, United States)

ShopClues Qoo10 Oct 2019 NA

(2011, India, $249M)

View all 82 companies on Tracxn Platform

28 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Most Active Acquirers
Average
# Acquirer Country # Acq. Companies Acquired
Acq. Price
1 eBay United States 6 $535M Gmarket (eBay Korea), Qoo10 ($573M), GittiGidiyor ($215M), EachNet ($150M) +2 more

2 Alibaba Group China 4 $875M Lazada ($1.0B), Trendyol ($750M), Daraz, Daraz

3 Rakuten United States 4 $178M Buy.com ($250M), PriceMinister ($246M), Play.com ($39.2M), Tradoria

4 Etsy Ireland 2 $217M Elo7 ($217M), A little Market

5 Flipkart India 2 NA eBay India, NGPay

6 Portobello Italy 1 $6.3M ePRICE ($6.3M)

7 Impresa Capital South Africa 1 NA Gumtree

8 Qoo10 Singapore 1 NA Interpark

9 Restore 1 NA Trouva

Note: Numbers in bracket indicate the Acquisition Price of the company.

29 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Acqui-hires
Company Acquirer Acq. Date Acq. Price
Lamido Lazada Mar 2015 NA
(2014, Philippines)

30 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs IPO Trends
Companies List of IPOs
Sub Business Models
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Quick Snapshot - IPOs
Key Stats Y-o-Y IPO Trends All-time Top IPOs
- $9.7B $4.1B $3.4M - Company IPO MCap

16 8.1 Yrs Wish Shopping

$14.1B
(2011, San Francisco, $929M)
# Total IPOs Avg. yrs from first
funding to IPO Ozon
$5.4B
(1998, Moscow, $592M)

Hepsiburada
$3.8B $4.1B
$328M (1998, Istanbul, $100M)

Avg. Funding Avg. IPO Mcap Etsy

$1.8B
raised before IPO (2005, Dublin, $98.0M)
# of IPOs Avg. IPO MCap
DangDang
$1.2B
(1999, Beijing, $27.0M)
Top Investors by # IPO Exits IPOs Distribution by IPO Mcap
Redbubble
Investor # IPOs Notable IPOs $195M
(2006, San Francisco, $24.3M)
MercadoLibre, Etsy,
General Atlantic 3 Blibli.com
Wish Sh.. $3.4M
(2011, Jakarta)
Index Ventures 2 Ozon, Etsy
Bukalapak
-
Amazon, Wish (2010, Jakarta, $584M)
Temasek 2
Shopping
Jumia
MercadoLibre, -
Endeavor 2 (2012, Algeria, $593M)
Bukalapak
Herald Investment MercadoLibre
2 Amazon, Redbubble -
(1999, Buenos Aires)
Management
# of IPOs

32 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of IPOs
Company Investors IPO Date IPO Mcap
Blibli.com GDP Venture Nov 2022 $3M
(2011, Indonesia)

Bukalapak Microsoft, GIC, Emtek, +23 more Aug 2021 -

(2010, Indonesia, $584M)

Hepsiburada The Abraaj Group, IFC, Hermes GPE Jul 2021 $4.1B
(1998, Turkey, $100M)

Wish Shopping General Atlantic, Temas.., +67 more Dec 2020 $14.1B
(2011, United States, $929M)

Ozon Sistema Venture Capital, +18 more Nov 2020 $5.4B

(1998, Russia, $592M)

Jumia mastercard.co.in, Briti.., +10 more Apr 2019 -

(2012, Algeria, $593M)

Redbubble Blackbird Ventures, +8 more May 2016 $195M

(2006, United States, $24M)

Etsy TPG, Index Ventures, +20 more Apr 2015 $1.8B

(2005, Ireland, $98M)

DangDang Walden Venture Capital, +2 more Dec 2010 $1.2B

(1999, China, $27M)

MercadoLibre PayPal, General Atlantic, +4 more Aug 2007 -

(1999, Argentina)

33 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of IPOs
Company Investors IPO Date IPO Mcap
Mercado Libre Aug 2007 -
(1999, Brazil)

Amazon MEDC, Man Capital, Kleine.., +37 more May 1997 -

(1994, United States, $8M)

Happigo Sequoia Capital, CITIC .., +4 more May 1997 -

(2005, China)

Lauritz.com Rite Ventures, Bure Equity May 1997 -

(1885, Denmark)

MercadoLibre May 1997 -

(1999, Argentina)

B2W Companhia Digital May 1997 -

(1999, Brazil)

34 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding Top Companies
Investors Early Stage Editor’s Pick
Acquisitions Companies by Geography
IPOs Companies by Team Background - College wise
Companies Companies by Team Background - Company wise
Sub Business Models Funded Deadpooled Companies
Competing Business Models Unicorn Trends
News List of Unicorns
Appendix Investors in Unicorns by Stage of Entry
Top Unicorn Investors by Stage of Entry
Soonicorn Club - List of Soonicorns

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Top Companies
Company Tracxn Score Company Tracxn Score Company Tracxn Score
Amazon 82.2 Etsy 70.6 bol.com 65.7
(1994, United St.., $8.0M) (2005, Ireland, $98.0M) (1999, Netherlands)

Ozon 81.4 Bukalapak 70.3 Daraz 64.5

(1998, Russia, $592M) (2010, Indonesia, $584M) (2012, Pakistan, $55.6M)

Lazada 80.6 eMAG 70.0 Redbubble 63.2

(2012, Singapore, $690M) (2001, Romania, $100M) (2006, United St.., $24.3M)

MercadoLibre 80.6 Zulily 70.0 Pinkoi 63.1

(1999, Argentina) (2009, United St.., $135M) (2011, Taiwan, $9.0M)

Flipkart 77.2 Blibli.com 69.4 LoveCrafts 63.0

(2007, India, $10.8B) (2011, Indonesia) (2012, United Ki.., $88.6M)

Tabby 75.2 Wish Shopping 68.9 Souq 62.9

(2019, Saudi Ara.., $410M) (2011, United St.., $929M) (2005, United Ar.., $425M)

Coupang 74.0 Tokopedia 68.9 OpenSky 62.6

(2010, South Korea, $3.9B) (2009, Indonesia, $3.3B) (2009, United St.., $49.4M)

ShopClues 73.4 Hepsiburada 68.6 LoveLocal 62.5

(2011, India, $249M) (1998, Turkey, $100M) (2015, India, $25.5M)

Trendyol 71.9 Tiki 66.8 Elo7 61.7

(2010, Turkey, $1.5B) (2010, Vietnam, $455M) (2008, Brazil, $16.0M)

Snapdeal 70.8 Amazon India 65.9 Daraz 61.5

(2010, India, $1.8B) (2005, India) (2012, Pakistan, $56.3M)

View all 2,957 companies on Tracxn Platform

Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

36 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Amazon
Online marketplace offering multi-category consumer products
236K
Twitter Followers
1.9B
Mobile Downloads

1994 United States $8.0M - 1.5M NA 51.9K

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Jeff Bezos Andy Jassy
Founder CEO
Founder Blue Origin, Bezos Expeditions, Ex-Amazon Web Services. Harvard MercadoLibre Flipkart ShopClues
ex-Fitel, Banke.. University BA 1990, HBS.. (1999, Buenos Aires) (2007, Bengaluru, $11B) (2011, Gurgaon, $249M)

Tauseef Bari
Senior Financial Analyst
Ex-ShipBob, ICICI Bank, Tata Consultancy Snapdeal Zulily Wish Shopping
Services. Mani.. (2010, Delhi, $2B) (2009, Seattle, $135M) (2011, San Franci.., $929M)

View all 3320 Competitors

Funding Rounds Key News

May 2019 $861M Post IPO • May-2023 - Amazon reportedly plans to reboot Alexa with ChatGPT-like
features samacharcentral.com
Jun 2017 $5M Grant .. MEDC
• May-2023 - CEO of fitness band maker Whoop mocks the demise of
Jun 2012 Undisclosed Post IPO Man Capital Amazon's Halo health device samacharcentral.com
Jun 1996 $8M Series A Kleiner Perkins • May-2023 - Westinghouse Partners with Amazon for the Great Summer Sale
samacharcentral.com
- 1 Grant ..
• May-2023 - Amazon Business kicks off its Small Business Month with Small
Business Grants Designed to Spur Innovation and Growth samacharcentral.com
View all Key News

37 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Early Stage Editor’s Pick
Company Tracxn Score Company Tracxn Score Company Tracxn Score
West Tenth 45.7 Jinglebid 29.3 eMoment 15.9
(2019, United St.., $1.5M) (2020, India, $754K) (2019, India)

4K 40.0 The WMarketplace 27.9 Hokosoko 13.1

(2021, United St.., $3.0M) (2020, United St.., $1.9M) (2019, India)

GiveAway 39.7 Combonation 27.4 ZakasApp 13.0

(2019, Belarus, $150K) (2021, India, $2.0M) (2019, India)

Kreate 39.1 Poptron 23.6 Skyfron 12.2

(2020, India, $24.3K) (2019, Malaysia, $1.1M) (2020, Malaysia)

SustainKart 38.2 60seconds 23.6 Toqri 11.6

(2021, India, $500K) (2018, Serbia) (2019, India)

Weget 35.6 Shupple 21.1 Urbanby 10.3

(2018, United St.., $3.0M) (2020, India) (2019, India)

Jazp.com 35.6 Auctionity 20.8 GoodFair 9.7

(2018, United Ar..) (2018, France) (2020, United St..)

HubrisOne 35.5 Lyngum 20.6 Partage 8.2

(2018, United Ki.., $1.6M) (2018, India) (2020, United Ki..)

Selly 30.3 Berbera Market 20.3 Finclif.com 8.1

(2021, Vietnam, $2.6M) (2021, Ethiopia) (2018, United St..)

Shopscribe 29.7 Listerr 19.3 Mall91 8.0

(2021, United Ki.., $125K) (2019, India) (2019, India)

View all 31 companies on Tracxn Platform

Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

38 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Companies by Geography
Distribution by Country - Companies founded Top Cities by Companies founded

Total Companies London 63

India 636
Mumbai 63
United States 357
Bengaluru 60

United Kingdom 151

Dubai 51

Pakistan 69
Jakarta 50
United Arab
66
Emirates Singapore 45

China 64 New York City 25

Australia 38 San Francisco 17

Germany 33 Beijing 11

Hangzhou 8
Unfunded Companies Funded Companies

39 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Companies by Team Background - College wise
Distribution by Team Background

Stanford University Zulily Operator ShopClues

($135M) ($25.0M) ($249M)

Harvard Business Coupang Trendyol Tabby

School ($3.9B) ($1.5B) ($410M)

Harvard University Coupang Trendyol Zulily

($3.9B) ($1.5B) ($135M)

IIT Delhi Wadi Snapdeal ShopClues

($97.0M) ($1.8B) ($249M)

HEC Paris Jumia Jumia Bukalapak

($176M) ($593M) ($584M)

Wharton School Wadi Snapdeal Kleora

($97.0M) ($1.8B) ($40.0K)

Stanford Business Zulily MercadoLibre Kleora

School ($135M) ($40.0K)

University of Wadi Snapdeal Kleora

Pennsylvania ($97.0M) ($1.8B) ($40.0K)

Unfunded Companies Funded Companies

Note: Number in the bracket is the Total Funding raised by the Company

40 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Companies by Team Background - Company wise
Distribution by Team Background

Google Wish Shopping Wadi Snapcommerce

($929M) ($97.0M) ($100M)

The Silicon Bali ShopClues Alando

eBay
($249M)

McKinsey Jumia Jumia Lazada

($176M) ($593M) ($690M)

Zulily FlierWall ShopClues

Microsoft
($135M) ($249M)

Bain Zulily Dote A little Market

($135M) ($23.0M) ($2.8M)

The Silicon Bali Baskena Buyeroad

Amazon

Splyt Core Fou.. Bidli costBo

Cisco
($109K)

InstaMall Splyt Core Fou.. FabPanda

Intel

Unfunded Companies Funded Companies

Note: Number in the bracket is the Total Funding raised by the Company

41 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Funded Deadpooled Companies
Company $ Funding Company $ Funding Company $ Funding
Elevenia $149M Shenqibuy $3.0M ZingoHub $600K
(2013, Jakarta) (2015, Shenzhen) (2014, Bengaluru)

Wikimart $82.6M Drop Till You Shop $2.4M Tupomoja $570K

(2008, Moscow) (2012, New York City) (2014, Rudersdorf)

Yikuaiyou.com $25.0M Pricefalls $2.2M SwopBoard $565K

(2013) (2008, Las Vegas) (2013, Seattle)

Menlook $16.7M Lelee $1.6M Bidz Direct $550K

(2010) (2016, Beijing) (2014, Sydney)

Swoopo $14.0M Paraplou $1.5M ibid2SAVE $550K

(2005, Mountain View) (2012, Brooklyn) (2011, Charlotte)

Indiaplaza $8.0M Fenhongshop $1.5M JinggaMall.com $500K

(1999, Bengaluru) (2014, Qingdao) (2012, Jakarta)

Madbid $5.8M GEMFIVE $1.4M Uber Dreams $500K

(2008, London) (2015, Kuala Lumpur) (2014, Mumbai)

Utah Street Labs $5.4M Frooly $1.3M Buystand $450K

(2010, San Francisco) (2009, Sheffield) (2012, Durham)

Educents $3.4M Bilua $1.2M Strolby $397K

(2012, San Francisco) (2012, Llinars Del Valles) (2013, Brooklyn)

Zhimai001 $3.1M iTaggit $1.0M HobbyTalk $301K

(2016, Suzhou) (2006, Austin) (2008, Amersham)

View all 85 Funded Deadpooled companies on Tracxn Platform

42 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Unicorn Trends
B2C
Marketplac
6 7.4 $278M 4.6 6.2
es # Total Unicorns Avg Years from Series A Avg $ Funding before Avg # Funding Rounds Avg Institutional Investors
to Unicorn Round Unicorn Round before Unicorn Round before Unicorn Round

Global
1207 4.4 $176M 4.4 7.9
# Total Unicorns Avg Years from Series A Avg $ Funding before Avg # Funding Rounds Avg Institutional Investors
to Unicorn Round Unicorn Round before Unicorn Round before Unicorn Round

Top Seed Stage Investors Top Early Stage Investors Top Late Stage Investors Top Countries
Accel Tiger Global Management Tiger Global Management India (2)

Batavia Incubator Nexus Venture Partners SoftBank Vision Fund South Korea (1)

Felicis Ventures CyberAgent Ventures GIC Romania (1)

Digital Garage Formation 8 Naspers Vietnam (1)

Helion Venture Partners Kalaari Capital Temasek Singapore (1)

+ 4 more + 30 more + 121 more

Note: Investors refers to Institutional Investors only. Top Investors are calculated based on investments before the Unicorn Round.

43 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Unicorns
Unicorn Time from Series
Company Short Description $ Funding2 # Rounds2 # Investors2
Event Date A (yrs)1
Coupang Online marketplace offering multi-category
May 2014 - - 1 1
(2010, Songpa-gu, $3.9B) products

Snapdeal Online marketplace platform offering

May 2014 4.7 $313M 8 10
(2010, Delhi, $1.8B) multi-category products

eMAG Online marketplace offering multi-category

Dec 2018 - $100M 1 1
(2001, Bucharest, $100M) products

Tiki Online marketplace offering multi-category

May 2022 10.2 $498M 12 16
(2010, Ho Chi Minh City, $455M) products

Atome Online marketplace offering multi-category

Sep 2021 - - 0 0
(2016, Singapore, $500M) products on purchase finance

Paytm Mall App-based marketplace offering multi-category

Mar 2018 - $200M 1 3
(2009, Delhi, $808M) products

1 - Time taken from First funding to the Unicorn Event Date. 2 - Before Unicorn Round

44 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Investors in Unicorns by Stage of Entry
Company Seed Stage Early Stage Late Stage

Coupang Primary Venture Partner, Founder Collective, Toba Capital, Raptor Group, LeFrak, Nima
137 Ventures, TrueBridge, Cross Creek
(2010, Songpa-gu, $3.9B) Illuminate V.., +10 more Capital, Altos Ventu.., +9 more

Snapdeal RTP Global, Milliways Ventures, Valiant Capital, Bessemer Venture Partners, Nexus Venture eBay, Saama Capital, ruNet, Recruit Strategic
(2010, Delhi, $1.8B) Anand And .. Partners, Kalaar.., +7 more Partners, Intel.., +1 more

eMAG
Prosus Naspers
(2001, Bucharest, $100M)

Tiki Sumitomo Corporation, CyberAgent Ventures, Concord Fortune Group, UBS, Mirae Asset, AIA
AppWorks, Seedcom, CyberAgent Capital
(2010, Ho Chi Minh City, $455M) Ncore Ventures Group, Taiwan Mo.., +10 more

Atome
JDAC Capital
(2016, Singapore, $500M)

Paytm Mall Reliance Capital, MediaTek, RNT Associates, Alibaba, Elevation, SAIF Partners, Sapphire
K2 Global
(2009, Delhi, $808M) Bace Capital Ventures

Note: “Investors” includes only those Institutional Investors who have invested before the Unicorn Round.

45 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Top Unicorn Investors by Stage of Entry
# Unicorn
Investor Seed Stage Early Stage Late Stage
Portfolio

SoftBank Vision Fund 4 - - Trendyol, Tokopedia, Coupang, Flipkart

Temasek 3 - - Tokopedia, Wish Shopping, Snapdeal

Naspers 3 - Souq eMAG, Flipkart

SoftBank Group 3 - - Paytm Mall, Coupang, Snapdeal

Brand Capital 3 Flipkart - ShopClues, Snapdeal

Innoven Capital 3 - - -

eBay 3 - - Paytm Mall, Snapdeal, Flipkart

BlackRock 2 - - Coupang, Snapdeal

Sequoia Capital 2 - Coupang Tokopedia

Note: “Investors” includes only those Institutional Investors who have invested before the Unicorn Round.

46 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Soonicorn Club - List of Soonicorns
Company Tracxn Score Company Tracxn Score
Tabby 75.2 OnBuy 48.7
(2019, Saudi Ara.., $410M) (2006, United Ki.., $58.7M)

Snapdeal 70.8 Qtrove 44.7

(2010, India, $1.8B) (2016, India, $51.6M)

LoveCrafts 63.0
(2012, United Ki.., $88.6M)

Craftsvilla 58.5
(2011, India, $54.5M)

AliExpress 58.2
(2010, Russia, $192M)

Yamibuy 57.7
(2012, United St.., $60.0M)

Italic 54.4
(2018, United St.., $86.9M)

Snapcommerce 51.8
(2016, Canada, $100M)

1stdibs 51.8
(2001, United St.., $197M)

Naaptol 51.1
(2008, India, $133M)

Note: A Soonicorn is a company which is likely to achieve US $1 billion valuation in the short to medium term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

47 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Soonicorn Club - List of Minicorns
Company Tracxn Score Company Tracxn Score
Pinkoi 63.1 ZoodMall App 43.8
(2011, Taiwan, $9.0M) (2018, Switzerland, $10.0M)

LoveLocal 62.5 Nearby 41.2

(2015, India, $25.5M) (2020, United St.., $21.0M)

Snapmint 60.6 Zeex 39.8

(2015, India, $42.3M) (2017, Israel, $11.8M)

Dote 58.8 Gobbly 37.9

(2014, United St.., $23.0M) (2019, India, $2.0M)

Creema 57.8 Droppe 35.7

(2010, Japan, $11.0M) (2020, Finland, $2.5M)

Lipa Later 52.7 Flora 35.3

(2015, Kenya, $12.0M) (2010, United St.., $9.0M)

Fyndiq 52.6 Phygicart 32.9

(2009, Sweden, $34.5M) (2016, United Ar.., $14.5M)

Operator 50.6 Crowdfox 32.8

(2013, United St.., $25.0M) (2014, Germany, $10.9M)

Youdi Internet (Be.. 44.7

(2018, China, $15.3M)

OB1 44.3
(2015, United St.., $9.4M)

Note: A Minicorn is a company which is likely to achieve US $1 billion valuation in the medium to long term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

48 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models List of Sub Business Models
Competing Business Models One-pager on Sub Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Sub Business Models(1/2)
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

Horizontal E-Commerce 12510 1622 $49.5B $9.1B (▲66%) Amazon, Ozon

Marketplace 2958 465 $31.1B $6.5B (▲153%) Amazon, Ozon

Personalized Product Prices 10 3 $100M -- (▼100%) Snapcommerce, I'll Pay

Eco Friendly 131 24 $64.3M $11.8M (▲1260%) Qtrove, Minne

Local Stores 166 31 $63.4M $19.0M (▼47%) LoveLocal, West Tenth

Independent Designers 48 13 $136M -- (▼100%) Etsy, Redbubble

Auction 150 53 $115M $2.7M (▲7%) DealDash, GraysOnline

50 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Sub Business Models
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

W W W W W 2275 363 $10.6B $4.6B (▼ 55%) Workday, Kronos

W W W W W 1682 261 $9.5B $4.2B (▼ 58%) Workday, Kronos

W W W W W 694 95 $7.1B $3.6B (▼ 58%) Workday, Kronos

W W W W W 979 165 $2.4B $575M (▼ 59%) Paychex, Gusto

W W W W W 354 22 $2.5B $15.5M SynergySuite, Jibble

W W W W W 87 28 $4.7B $215M (▲ 442%) Rippling, Envoy

W W W W W 51 11 $800M $1.4M PeopleDoc, Merit

W W W W W 43 18 $1.4B $20.1M (▼ 69%) Topia, Tripeur

W W W W W 32 15 $3.5B $116M (▲ 410%) Behavox, Syndio

W W W W W 12 4 $5.9B $20M (▲ 1792%) Hivebrite, Talivest

W W W W W 14 4 $3.5B $116M (▲ 410%) OrgAnalytix, OfficeWork Software

W W W W W 14 4 $5.9B $20M (▲ 1792%) OrgAnalytix, OfficeWork Software

View full Taxonomy on Tracxn Platform

51 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Personalized Product Prices $ Invested in last 1 year

Snapcommerce I'll Pay 60seconds 0

(2016, Canada, $100M) (2013, Australia) (2018, Serbia) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
10 3 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Personalized Product Prices

$100M 1 (Snapcommerce)
Total $ Invested Soonicorn Club (# Cos: 10 | $100M)

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

52 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $10.6M (▲804.1%)
Eco Friendly $ Invested in last 1 year

Qtrove Minne SustainKart 3 (▼40.0%)

(2016, India, $51.6M) (2001, Japan) (2021, India, $500K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Flora (2010, United States) Horizontal E-Commerce (Ozon)

131 24 $9.0M - Seed - Sep 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies Thriftify (2015, Ireland) Marketplace (Amazon)

$1.6M - Angel - Aug 2022 (# Cos: 2958 | $31.1B)
Recycle (2017, India)
Eco Friendly (Qtrove)
$64.3M 2 $12.6K - Angel - Aug 2022
(# Cos: 131 | $64.3M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

53 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $896K (▼95.1%)
Local Stores $ Invested in last 1 year

LoveLocal West Tenth NearSt 3 (▼40.0%)

(2015, India, $25.5M) (2019, United States, $1.5M) (2015, United Kingdom, $6.8M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Fyrtel (2020, Poland) Horizontal E-Commerce (Ozon)

166 31 $896K - Seed - Jun 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies HomeRide-2021 Marketplace (Amazon)

Undisclosed - Seed - Mar 2023 (# Cos: 2958 | $31.1B)
Jetconnect (2022, Turkey)
Local Stores (LoveLocal)
$63.4M 3 Undisclosed - Seed - Aug 2022
(# Cos: 166 | $63.4M)
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

54 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Independent Designers $ Invested in last 1 year

Etsy Redbubble Creema 1

(2005, Ireland, $98.0M) (2006, United States, $24.3M) (2010, Japan, $11.0M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Muqbis (2020, Egypt) Horizontal E-Commerce (Ozon)

48 13 Undisclosed - Seed - Dec 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Independent Designers (Etsy)

$136M 1 (# Cos: 48 | $136M)
Total $ Invested Soonicorn Club

2 3
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

55 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Auction $ Invested in last 1 year

DealDash GraysOnline Auction 0

(2009, United States, $1.5M) (1989, Australia, $35.0M) (1998, South Korea) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
150 53 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Auction (DealDash)
$115M 0 (# Cos: 150 | $115M)
Total $ Invested Soonicorn Club

2 18
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

56 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $79.0M (▼87.5%)
Purchase Financing $ Invested in last 1 year

Tabby Snapmint Atome 2 (▼75.0%)

(2019, Saudi Arabia, $410M) (2015, India, $42.3M) (2016, Singapore, $500M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Tabby (2019, Saudi Arabia) Horizontal E-Commerce (Ozon)

7 6 $58.0M - Series C - Jan 2023 (# Cos: 12513 | $49.5B)

Companies Funded Companies Snapmint (2015, India) Marketplace (Amazon)

$21.0M - Series B - Oct 2022 (# Cos: 2958 | $31.1B)

Purchase Financing (Tabby)

$964M 4 (# Cos: 7 | $964M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

57 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Customized $ Invested in last 1 year

iCustommadeit miPic laTostadora 0

(2013, India, $5.7M) (2015, United Kingdom, $2.0M) (2005, Spain) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
11 3 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Customized (iCustommadeit)
$7.6M 0 (# Cos: 11 | $7.6M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

58 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Subscription $ Invested in last 1 year

Italic Cratejoy Scriberr 0

(2018, United States, $86.9M) (2013, United States, $6.2M) (2017, India, $57.0K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
11 4 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Subscription (Italic)
$93.1M 1 (# Cos: 11 | $93.1M)
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

59 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Flash Sales $ Invested in last 1 year

Bukalapak Temu Rolloverstock 0

(2010, Indonesia, $584M) (2022, United States) (2020, India) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
13 2 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Flash Sales (Bukalapak)

$609M 0 (# Cos: 13 | $609M)
Total $ Invested Soonicorn Club

1 -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

60 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $1.4M
Women Owned Brands $ Invested in last 1 year

Dough The WMarketplace Shecobysheroes 1

(2018, United States, $1.1M) (2020, United States, $1.9M) (2020, India) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

The WMarketpl.. (2020, United States) Horizontal E-Commerce (Ozon)

10 5 $1.4M - Seed - May 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Women Owned Brands (Dough)

$3.0M 0 (# Cos: 10 | $3.0M)
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

61 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Decentralized $ Invested in last 1 year

Operator Selly OpenBazaar 0

(2013, United States, $25.0M) (2021, Vietnam, $2.6M) (2014, United Kingdom) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
11 3 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Decentralized (Operator)
$27.6M 1 (# Cos: 11 | $27.6M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

62 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
DIY products $ Invested in last 1 year

I MAKE 0
(2017, France, $1.7M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
1 1 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

DIY products (I MAKE)

$1.7M 0 (# Cos: 1 | $1.7M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

63 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $2.0M
Combo Deals $ Invested in last 1 year

Combonation 1
(2021, India, $2.0M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Combonation (2021, India) Horizontal E-Commerce (Ozon)

1 1 $2.0M - Seed - Aug 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Combo Deals (Combonation)

$2.0M 0 (# Cos: 1 | $2.0M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

64 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models List of Competing Business Models
News One-pager on Competing Business Models
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 List of Competing Business Models
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

Horizontal E-Commerce > Marketplace 2958 465 $31.1B $6.5B (▲61%) Amazon, Ozon

Horizontal E-Commerce > Marketplace > Eco Friendly 131 24 $64.3M $11.8M (▲93%) Qtrove, Minne

Horizontal E-Commerce > Marketplace > Eco Friendly

55 9 $52.2M $645K (▲100%) Qtrove, Minne
> Handicrafts

Horizontal E-Commerce > Retailer 6311 494 $10.1B $672M (▼65%) LightInTheBox, VipShop

Horizontal E-Commerce > Retailer > Eco Friendly 201 25 $21.8M $15.5M (▲64%) OneGreen, Naturitas

Horizontal E-Commerce > Retailer > Eco Friendly >

59 5 $6.0M $6.0M (▲100%) Peepul Tree, Sir Gordon Bennett
Handicrafts

Horizontal E-Commerce > Marketplace >

11 4 $93.1M $37.0M (▲27%) Italic, Cratejoy
Subscription

66 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $10.6M (▲804.1%)
Eco Friendly $ Invested in last 1 year

Qtrove Minne SustainKart 3 (▼40.0%)

(2016, India, $51.6M) (2001, Japan) (2021, India, $500K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Flora (2010, United States) Horizontal E-Commerce (Ozon)

131 24 $9.0M - Seed - Sep 2022 (# Cos: 12513 | $49.5B)

Companies Funded Companies Thriftify (2015, Ireland) Marketplace (Amazon)

$1.6M - Angel - Aug 2022 (# Cos: 2958 | $31.1B)
Recycle (2017, India)
Eco Friendly (Qtrove)
$64.3M 2 $12.6K - Angel - Aug 2022
(# Cos: 131 | $64.3M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

67 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Handicrafts $ Invested in last 1 year

Qtrove Minne SoJustShop 0

(2016, India, $51.6M) (2001, Japan) (2014, United Kingdom, $345K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
55 9 (# Cos: 12513 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Eco Friendly (Minne)

$52.2M 1 (# Cos: 131 | $64.3M)
Total $ Invested Soonicorn Club
Handicrafts (Qtrove)
(# Cos: 55 | $52.2M)

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

68 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $130M (▼76.1%)
Retailer $ Invested in last 1 year

FourKites Automile TraceLink 21 (▼43.2%)

(2013, United States, $106M) (2013, United States, $56.2M) (2009, United States, $230M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

The Rounds (2020, United States) Horizontal E-Commerce (Amazon)

6312 494 $38.0M - Series A - Oct 2022 (# Cos: 12514 | $49.5B)

Companies Funded Companies Dwarfs (2021, Netherlands) Retailer (LightInTheBox)

$31.2M - Series C - Nov 2022 (# Cos: 6312 | $10.1B)
Iidus (2013, South Korea)
$10.1B 30 $16.1M - Series C - Jan 2023
Total $ Invested Soonicorn Club Must It (2011, South Korea)
$15.0M - Series B - Jun 2022
Peepul Tree (2022, India)
$6.0M - Seed - Jan 2023
18 111 Pacifiko (2019, Guatemala)
IPOs Acquisitions
$4.5M - Series B - Sep 2022
sxtljc.com (2017, United States)
$4.2M - Series A - Nov 2022
View all 21 Funding Rounds on Tracxn Platform

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

69 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $7.5M (▼6.5%)
Eco Friendly $ Invested in last 1 year

OneGreen Naturitas Peepul Tree 2 (▼71.4%)

(2020, India, $1.8M) (2014, Spain) (2022, India, $6.0M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Peepul Tree (2022, India) Horizontal E-Commerce (Amazon)

201 25 $6.0M - Seed - Jan 2023 (# Cos: 12514 | $49.5B)

Companies Funded Companies OneGreen (2020, India) Retailer (LightInTheBox)

$1.5M - Seed - Jun 2022 (# Cos: 6312 | $10.1B)

Eco Friendly (OneGreen)

$21.8M 1 (# Cos: 201 | $21.8M)
Total $ Invested Soonicorn Club

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

70 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $6.0M
Handicrafts $ Invested in last 1 year

Peepul Tree Sir Gordon Bennett Aseel 1

(2022, India, $6.0M) (2018, United Kingdom) (2018, United States) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Peepul Tree (2022, India) Horizontal E-Commerce (Amazon)

59 5 $6.0M - Seed - Jan 2023 (# Cos: 12514 | $49.5B)

Companies Funded Companies

Retailer (LightInTheBox)
(# Cos: 6312 | $10.1B)

Eco Friendly (OneGreen)

$6.0M 1 (# Cos: 201 | $21.8M)
Total $ Invested Soonicorn Club
Handicrafts (Peepul Tree)
(# Cos: 59 | $6.0M)

- -
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

71 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Subscription $ Invested in last 1 year

Italic Cratejoy Scriberr 0

(2018, United States, $86.9M) (2013, United States, $6.2M) (2017, India, $57.0K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Ozon)
11 4 (# Cos: 12514 | $49.5B)

Companies Funded Companies

Marketplace (Amazon)
(# Cos: 2958 | $31.1B)

Subscription (Italic)
$93.1M 1 (# Cos: 11 | $93.1M)
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

72 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $38.1M (▼10.1%)
Subscription $ Invested in last 1 year

Bespoke Post FabFitfun Blingg 2

(2011, United States, $48.9M) (2010, United States, $94.6M) (2021, India, $100K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

The Rounds (2020, United States) Horizontal E-Commerce (Amazon)

106 16 $38.0M - Series A - Oct 2022 (# Cos: 12514 | $49.5B)

Companies Funded Companies Blingg (2021, India) Retailer (LightInTheBox)

$100K - Seed - Feb 2023 (# Cos: 6312 | $10.1B)

Subscription (Bespoke Post)

$194M 2 (# Cos: 106 | $194M)
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

73 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 $0
Listings $ Invested in last 1 year

FourKites Automile TraceLink 0

(2013, United States, $106M) (2013, United States, $56.2M) (2009, United States, $230M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Horizontal E-Commerce (Amazon)
191 8 (# Cos: 12514 | $49.5B)

Companies Funded Companies

Listings (JamesEdition)
(# Cos: 191 | $10.9M)

$10.9M 0
Total $ Invested Soonicorn Club

- 1
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

74 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Top Companies in Competing Markets
Company Tracxn Score Company Tracxn Score Company Tracxn Score
Amazon 82.2 Snapdeal 70.8 Hepsiburada 68.6
(1994, United St.., $8.0M) (2010, India, $1.8B) (1998, Turkey, $100M)

Ozon 81.4 VipShop 70.7 Showroomprive.com 68.4

(1998, Russia, $592M) (2008, China, $120M) (2006, France, $80.9M)

Lazada 80.6 Etsy 70.6 Takealot 68.4

(2012, Singapore, $690M) (2005, Ireland, $98.0M) (2011, South Afr.., $215M)

MercadoLibre 80.6 JD.com 70.6 Privalia 67.5

(1999, Argentina) (1998, China, $2.8B) (2006, France, $273M)

Flipkart 77.2 Bukalapak 70.3 Tiki 66.8

(2007, India, $10.8B) (2010, Indonesia, $584M) (2010, Vietnam, $455M)

Tabby 75.2 eMAG 70.0 Fynd 66.2

(2019, Saudi Ara.., $410M) (2001, Romania, $100M) (2012, India, $17.4M)

Coupang 74.0 Zulily 70.0 Amazon India 65.9

(2010, South Korea, $3.9B) (2009, United St.., $135M) (2005, India)

ShopClues 73.4 Blibli.com 69.4 bol.com 65.7

(2011, India, $249M) (2011, Indonesia) (1999, Netherlands)

LightInTheBox 72.1 Wish Shopping 68.9 Taobao.com 65.0

(2007, China, $35.0M) (2011, United St.., $929M) (2003, China, $40.0M)

Trendyol 71.9 Tokopedia 68.9 Daraz 64.5

(2010, Turkey, $1.5B) (2009, Indonesia, $3.3B) (2012, Pakistan, $55.6M)

Note: A Minicorn is a company which is likely to achieve US $1 billion valuation in the medium to long term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

75 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News Recent Key News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Recent Key News (1/3)
Transactions Company Updates
● Amazon acquires artificial intelligence firm Snackable.AI to boost ● Amazon reportedly plans to reboot Alexa with ChatGPT-like features
podcast features New York Post Samachar Central

● Cyan signed a preliminary agreement on the acquisition of SmartDeal ● CEO of fitness band maker Whoop mocks the demise of Amazon's Halo
CNews health device CNBC
● Cilia raises R$ 110 million in round with Cloud9 Capital and Mercado ● Alexa’s new feature lets your Echo speaker announce your Uber Eats
Livre Banijay Americas order updates TechCrunch+
● Robotics safety firm Veo raises $29 million, with help from Amazon ● Amazon Business kicks off its Small Business Month with Small Business
TechCrunch+ Grants Designed to Spur Innov.. Cerebral
● Amazon could look to acquire Kroger, Albertsons stores Supermarket News ● Amazon unveils new fulfilment centre in Connecticut, US Retail Insight
Network
● Chairman of Manipal Group Dr. Ranjan Pai invests in the new-age
marketplace Meolaa Business News This Week ● Amazon’s latest Matter update brings support for Thread The Verge

● Amazon Says Will Invest Heavily in Generative AI as Competitions Hots ● Amazon expands Matter smart home support to older Echo speakers
Up IBTimes Samachar Central

● Andy Jassy: One Medical, Amazon will change primary care Becker's ● Trellix expands AWS integrations to provide users with centralized
Hospital Review visibility of their secu.. Help Net Security
● Alibaba invests another $352.9m into SE Asia arm Lazada ● Blaupunkt To Launch Its All New Sigma Series 40-inch Android TV Mobility
shareandstocks.com India

● Bukalapak Reportedly Acquisition of Crewdible Warehousing Startup ● US’ Amazon’s net sales climb 9% to $127.4 bn in Q1 FY23 Fibre2Fashion
Katadata

77 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Recent Key News (2/3)
Legal Partnerships
● Big Tech to Face New Law Designed to Strengthen UK's Competition ● Westinghouse Partners with Amazon for the Great Summer Sale Mobility
Watchdog Gadgets 360 India

● Britain will legislate to establish a new regulatory agency to supervise ● Bukalapak, 500 Southeast Asia partner for early-stage investments Tech in
technology companies such as Go.. 36Kr Asia

● Todd J. Leonard Law Firm Wins New Jersey Workers’ Compensation Case ● Chase and Amazon introduce new Amazon Visa card options Electronic
Payments International
Against Amazon After Judge.. ICrowdNewswire
● BitAuto, Alibaba's TMall Car join forces for video manual AIM Group
● Amazon defeats consumer antitrust lawsuit over fulfillment centers The
Star Online ● CBORD and Amazon Collaborate on Just Walk Out technology
BusinessFortNight
● Amazon must face driver's spying claims in US court The Star Online
● Amazon enters flex payment partnership for Amazon Pay Chain Store Age
● Amazon filed a civil lawsuit against five service providers suspected of
"spreading orders and speculati.. 36Kr ● Matter partners with Flipkart for pre-bookings of Aera EV Overdrive
● FTC fines supplement maker $600,000 for 'review hijacking' Amazon ● Pinterest announces multiyear ads partnership with Amazon alongside
listings Engadget earnings beat TechCrunch+
● Ftc Fines Supplement Maker $600k For Deceptive Amazon Reviews: A ● Amazon Web Services, Accenture and WindEurope launch digital tool to
Wake-up Call For Businesses TechStory accelerate permitting evwind.es
● Monopolies watchdog probes Amazon’s £1.4 billion acquisition of ● 3 Health Systems Join Amazon, Cvs, Best Buy in Supporting Home-Care
Roomba maker iRobot London Evening Standard Expansion Becker's Hospital Review
● UK to review Amazon's $1.7B acquisition of iRobot Breaking The News

78 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Recent Key News (3/3)
People Movement Other
● Amazon layoffs: Company cuts jobs in Studios and Prime Video divisions ● Mercado Libre Q1 2023: Net income more than trebles AIM Group
Business Today
● Etsy tops revenue estimates on demand for personalized products,
● Amazon lays off employees in Cloud computing, HR units in fresh wave higher fees Fashion Network
Business Standard
● Bukalapak Makes IDR 1 Trillion Net Loss in Q1 2023 Dailysocial
● Layoffs begin at Amazon Web Services DCD
● Amazon posts strong Q1 results; grocery still is key Supermarket News
● Purple Quarter Identifies Ex-Amazon Techie for G.O.A.T Brand Labs' Head
of Engineering, Pro.. BusinessFortNight ● Bukalapak slips into the red with $68.18M net loss in 1Q TechNode

● Booktopia Appoints Amazon Veteran As CEO ChannelNews ● Amazon’s quarterly results show some signs of economic slowdown
crast.net
● Nykaa appoints Rajesh Uppalapati as CTO, P Ganesh as CFO; announces
additions in leadership Business Today ● Amazon's outlook brightens on consumer confidence overseas, cloud
hopes Devdiscourse
● Paytm Ads Elevates Aditya Swaminathan To Vp - Strategy, Partnerships
And Marketing Role BestMediaInfo ● Amazon Shares Up 10% As Sales Rebound ChannelNews

● Amid Strong Layoffs in Tech Space, MercadoLibre to Add Over 13,000 ● Amazon Cloud And Ad Revenue Grows As Shoppers Remain Cautious
International Business Times
Jobs Coinspeaker
● Amazon CEO: we expect to have our fastest Prime delivery speeds ever
● Goat Brand Labs appoints Saumitra Kuma as head of product Fashion
Network in 2023 Post&Parcel

● Mercado Livre plans to hire almost 6,000 employees in Brazil throughout

2023 Grupoglobo

79 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
IPOs
Acquisitions
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - B2C Marketplaces - May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Vendor Discovery
# Vendor Name Country # Customers Customers

1 AduClick India 5 Flipkart ($10.8B), Tokopedia ($3.3B), Lazada ($690M), Amazon ($8.0M) +1More

2 Cross Commerce S.. Brazil 5 Wish Shopping ($929M), Amazon ($8.0M), MercadoLibre, Americanas +1More

3 Ideris Brazil 5 Wish Shopping ($929M), Amazon ($8.0M), MercadoLibre, Shoptime +1More

4 24ORM Russia 4 Wish Shopping ($929M), Ozon ($592M), Amazon ($8.0M), eBay +3More

5 Adcrony South Korea 4 Coupang ($3.9B), Gmarket(eBay Korea), Auction, Hmall +1More

6 Chanlogic United States 4 Flipkart ($10.8B), JD.com ($2.8B), Snapdeal ($1.8B), Amazon ($8.0M) +3More

7 SMS-iT United States 4 Wish Shopping ($929M), Mercari ($114M), Tophatter ($21.0M), Amazon ($8.0M) +3More

8 CODRUK Saudi Arabia 4 Souq ($425M), Wadi ($97.0M), AWOK.com ($30.0M), noon +1More

9 Enmo Capital Malaysia 4 Lazada ($690M), Amazon ($8.0M), eBay, Shopee +2More

10 Glams Trading India 4 Flipkart ($10.8B), Snapdeal ($1.8B), ShopClues ($249M), Amazon ($8.0M)

Note: Numbers in bracket indicate the total funding of the company.

81 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Explore more on Tracxn
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82 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
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83 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Amazon
Online marketplace offering multi-category consumer products
236K
Twitter Followers
1.9B
Mobile Downloads

1994 United States $8.0M - 1.5M NA 51.9K

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Jeff Bezos Andy Jassy
Founder CEO
Founder Blue Origin, Bezos Expeditions, Ex-Amazon Web Services. Harvard MercadoLibre Flipkart ShopClues
ex-Fitel, Banke.. University BA 1990, HBS.. (1999, Buenos Aires) (2007, Bengaluru, $11B) (2011, Gurgaon, $249M)

Tauseef Bari
Senior Financial Analyst
Ex-ShipBob, ICICI Bank, Tata Consultancy Snapdeal Zulily Wish Shopping
Services. Mani.. (2010, Delhi, $2B) (2009, Seattle, $135M) (2011, San Franci.., $929M)

View all 3320 Competitors

Funding Rounds Key News

May 2019 $861M Post IPO • May-2023 - Amazon reportedly plans to reboot Alexa with ChatGPT-like
features samacharcentral.com
Jun 2017 $5M Grant .. MEDC
• May-2023 - CEO of fitness band maker Whoop mocks the demise of
Jun 2012 Undisclosed Post IPO Man Capital Amazon's Halo health device samacharcentral.com
Jun 1996 $8M Series A Kleiner Perkins • May-2023 - Westinghouse Partners with Amazon for the Great Summer Sale
samacharcentral.com
- 1 Grant ..
• May-2023 - Amazon Business kicks off its Small Business Month with Small
Business Grants Designed to Spur Innovation and Growth samacharcentral.com
View all Key News

84 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Ozon
Online retailer of multi-category products
6.8K
Twitter Followers
75.3M
Mobile Downloads

1998 Russia $592M $971M - NA 103

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Alexander Shulgin
CEO
Ex- Yandex, Coca-Cola Hellenic AliExpress PChome Wildberries
(2010, Moscow, $192M) (1998, Taipei) (2004, Moscow)

Joom Sima-land NGPay

(2016, Moscow) (2000, Yekaterinb..) (2004, Bengaluru, $2M)

View all 69 Competitors

Funding Rounds Key News

Mar 2020 $150M Series E Sistema Venture Capital +2 more • Apr-2023 - Russia's Ozon reports 55% jump in 2022 revenue zawya.com
Apr 2019 $154M Series E Baring Vostok, Sistema Venture Cap.. • Mar-2023 - Russia's Ozon appeals Nasdaq delisting plan zawya.com

May 2018 $20M Series D MTS Group • Feb-2023 - Ozon will accrue Litrobonuses to sellers for placing goods in the
warehouses of the marketplace zawya.com
Apr 2014 $150M Series D MTS Group, Sistema Venture Capital
• Feb-2023 - Ozon launched a platform for working with external developers
Sep 2011 $100M Series C ru-Net, Alpha Associates +4 more zawya.com

Apr 2007 $18M Series B Index Ventures +2 more

View all Key News

85 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Lazada
Online marketplace offering multi-category products
5.5K
Twitter Followers
308M
Mobile Downloads

2012 Singapore $690M $35.1M - 4 557

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Magnus Ekbom Maximilian Bittner
Co-Founder Ex-Founder
Ex-Rocket Internet SE, Modern Times Vestiaire Collective, ex-McKinsey & JD.com Blibli.com Tokopedia
Group, The Swedish .. Company, 3i Group, .. (1998, Beijing, $3B) (2011, Jakarta) (2009, Jakarta, $3B)

Chun Li
CEO
Ex-Alibaba Group, PayPal, eBay, Inpro Tiki Sendo MATAHARI
System, Quova, Qw.. (2010, Ho Chi Min.., $455M) (2012, Ho Chi Min.., $130M) (2006, Tangerang, $600M)

View all 562 Competitors

Funding Rounds Key News

Nov 2014 $254M Series E Temasek, Rocket Internet +2 more • Apr-2023 - Uob and Lazada Collaborate to Offer Loans for Sellers,
Co-Branded Credit Cards fintechnews.sg
Nov 2013 $250M Series D Access Industries, Tesco +2 more
• Nov-2022 - Former Lazada President Liu Xiuyun joins Shein as Vice President
Jun 2013 $100M Series C Summit Partners, Kinnevik +3 more of Global Brand Operations fintechnews.sg
Jan 2013 $20M Series B Tengelmann Ventures • Oct-2022 - Lazada South East Asia reports shrinking revenue, surging losses
Dec 2012 $26M Series B Summit Partners in FY2021 fintechnews.sg

Nov 2012 $40M Series B Kinnevik • Sep-2022 - Lazada announced to upgrade the one-stop solution for Chinese
merchants to go overseas to Southeast Asia fintechnews.sg
View all Key News

86 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 MercadoLibre
Online marketplace offering multi-category products
212K
Twitter Followers
300M
Mobile Downloads

1999 Argentina - - - NA 275

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Marcos Galperin Pablo Moretti
Founder & CEO Director
- - Amazon Elo7 Empik
(1994, Seattle, $8M) (2008, Sao Paulo, $16M) (1948, Warsaw)

Submarino Mercado Libre Linio

(1999, Rio de Jan.., $106M) (1999, Marechal C..) (2012, Cuauhtemoc, $211M)

View all 289 Competitors

Funding Rounds Key News

Mar 2019 $750M Post IPO PayPal • May-2023 - Mercado Libre Q1 2023: Net income more than trebles
aimgroup.com
Jun 2007 Undisclosed Post IPO General Atlantic
• Mar-2023 - Latin American E-Commerce Giant Mercado Libre Expands
Crypto Trading to Chile aimgroup.com
• Mar-2023 - Mercado Libre to invest more than $5B in Brazil and Mexico this
year aimgroup.com
• Feb-2023 - Mercado Livre earns US$ 165 million in the 4th quarter and
reverses the previous year's loss aimgroup.com
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87 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Flipkart
Online marketplace offering multi-category products
2.9M
Twitter Followers
1.1B
Mobile Downloads

2007 India $10.8B - 7.5K 4 11.3K

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Kalyan Krishnamurthy
CEO
CEO Flipkart, ex-eBay Asia Pacific,Procter Amazon ShopClues Snapdeal
& Gamble. As.. (1994, Seattle, $8M) (2011, Gurgaon, $249M) (2010, Delhi, $2B)

Fynd Amazon India TATA CLiQ

(2012, Mumbai, $17M) (2005, Bengaluru) (2016, Mumbai)

View all 1402 Competitors

Funding Rounds Key News

Oct 2021 Undisclosed Series J Tencent • May-2023 - Blaupunkt To Launch Its All New Sigma Series 40-inch Android
TV mobilityindia.com
Jul 2021 $4B Series J CPP Investments +17 more
• May-2023 - Flipkart expands footprint in Telangana with new fulfillment
Sep 2020 $63M Series J Tencent centre mobilityindia.com
Jul 2020 Undisclosed Series J • Apr-2023 - Matter partners with Flipkart for pre-bookings of Aera EV
mobilityindia.com
Aug 2018 $33M Series J The Times Group
• Apr-2023 - Ensologic announces Rs 1000 crore Business Deal with Flipkart
Sep 2017 $156M Conven.. Axis Bank mobilityindia.com

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88 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Tabby
Provider of AI-based purchase financing solutions to businesses
35.0K
Twitter Followers
-
Mobile Downloads

2019 Saudi Arabia $410M - - NA 139

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Hosam Arab Daniil Barkalov
Co-Founder & CEO Co-Founder
Ex- Namshi.com. Queens University BSc Ex-CEO Revo Technology, Lamoda Group, Tamara Ezetap Splitit
2002, Harvard Bus.. Siemens Managemen.. (2020, Riyadh, $216M) (2011, Bengaluru, $66M) (2009, New York C..)

Tamara Khazna Postpay

(2020, Riyadh, $216M) (2019, Giza, $47M) (2019, Dubai, $35M)

View all 16 Competitors

Funding Rounds Key News

Jan 2023 $58M Series C Sequoia Capital, STV, Pa.. +3 more • Mar-2023 - noon payments partners with Tabby to provide flexible
payments at checkout for merchants as a payment solution albawaba.com
Aug 2022 $150M Conven.. Atalaya Capital Management +1 more
• Mar-2023 - Namshi partners with Tabby to introduce greater payment
Mar 2022 $54M Series B Sequoia Capital, STV +3 more flexibility albawaba.com
Aug 2021 $50M Series B Global Founders Capital +11 more • Jan-2023 - Dubai Parks and Resorts, Tabby launch new BNPL payment
Jun 2021 $50M Conven.. Partners For Growth option using Tabby Card albawaba.com

Dec 2020 $23M Series A Arbor Ventures, Mubadala +10 more • Jan-2023 - Saudi delivery app ToYou joins forces with BNPL platform Tabby
albawaba.com

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89 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Coupang
Online marketplace offering multi-category products
20.7K
Twitter Followers
60.7M
Mobile Downloads

2010 South Korea $3.9B $18.2B - 4 661

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Bom Kim
Founder & CEO
Harvard University, Harvard Business SSG Tmon Iidus
School (1991, Seoul, $938M) (2010, Seoul, $524M) (2013, Seoul, $57M)

PChome Shopify Gmarket(eBay Korea)

(1998, Taipei) (2006, Ottawa) (2000, Seoul)

View all 100 Competitors

Funding Rounds Key News

Dec 2019 $100M Series F • Mar-2023 - South Korean e-commerce giant Coupang to exit Japanese
market this month 36kr.com
Nov 2018 $2B Series F SoftBank Vision Fund
• Mar-2023 - Coupang earnings extend winning streak in Q4 2022 36kr.com
Apr 2018 $400M Series E BlackRock, Fidelity Investments
• Feb-2023 - Coupang Unveils AI-based Logistics System at Daegu Fulfillment
Jul 2017 $267M Conven.. Goldman Sachs Center 36kr.com
Jun 2015 $1B Series E SoftBank Group • Feb-2023 - Coupang reveals Asia's largest fulfillment center in Daegu 36kr.com
Jun 2015 Undisclosed Series D Max Ventures

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90 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 ShopClues
Online marketplace offering multi-category products
74.4K
Twitter Followers
75.0M
Mobile Downloads

2011 India $249M - 200 4 455

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Sanjay Sethi Radhika Aggarwal
Founder & CEO Ex-Co-Founder & Chief Bus..
Ex-eBay, TradeBeam, Steel Authority of Ex-FashionClues, Abhivyakti Infotech, Amazon Flipkart Snapdeal
India. Indian In.. Nordstrom. Washin.. (1994, Seattle, $8M) (2007, Bengaluru, $11B) (2010, Delhi, $2B)

Saurabh Agarwal
-
South Asia Sourcing Group. Fynd Amazon India TATA CLiQ
ex-Champion Apparels, AASAN... (2012, Mumbai, $17M) (2005, Bengaluru) (2016, Mumbai)

View all 1402 Competitors

Funding Rounds Key News

Aug 2018 $17M Series E GIC, Unilazer Ventures +3 more • Apr-2023 - ShopClues Bazaar launches 'Expectedly Thin' Sleek AXL Notebook
Laptops at Rs 17990 aninews.in
Feb 2018 $1M Series E Unilazer Ventures
• Oct-2022 - ShopClues has special launch two New JMax Smartphones on its
Oct 2017 Undisclosed Series E Brand Capital platform this festive season aninews.in
Apr 2017 $8M Ventur.. Innoven Capital • Feb-2022 - Google launches Hustle Academy to train 5,000 SMEs and
aninews.in
Jan 2016 $100M Series E GIC, Tiger Global Manage.. +1 more
• Jul-2019 - Clueless on where to get funds, ShopClues may shut shop in a few
Jan 2015 $100M Series D Tiger Global Management +2 more months aninews.in
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91 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Trendyol
Online marketplace of multi-category products
231K
Twitter Followers
300K
Mobile Downloads

2010 Turkey $1.5B - - NA 48

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Demet Suzan Mutlu
CEO, Founder
Global Shaper - World Economic Forum, Hepsiburada PChome PttAVM
ex - Reckitt Benc.. (1998, Istanbul, $100M) (1998, Taipei) (2012, Cankaya)

N11 A101 GittiGidiyor

(2012, Istanbul) (2008, Umraniye) (2001, Istanbul)

View all 160 Competitors

Funding Rounds Key News

Aug 2021 $2B Series D General Atlantic +4 more • Apr-2023 - Trendyol will offer technology and software-oriented
experiences to Teknofest visitors egirisim.com
Tiger Global Management, Kleiner
Jul 2011 $26M Series C • Apr-2023 - Trendyol Food announced the most ordered items in Ramadan
Per..
egirisim.com
Nov 2010 $10M Series B Tiger Global Management
• Dec-2022 - Trendyol aims to increase the number of international
Jul 2010 $3M Series A Tiger Global Management customers to 5 million in 3 years egirisim.com
• Dec-2022 - Trendyol Art brings art to the metaverse with GoArt egirisim.com

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92 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
 Snapdeal
Online marketplace platform offering multi-category products
887K
Twitter Followers
303M
Mobile Downloads

2010 India $1.8B $75.6M 492 4 2.2K

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Rohit Bansal Kunal Bahl
Co-Founder Co-Founder
Co-Founder Titan Capital, AceVector AceVector Group, Titan Capital, Piramal Amazon Flipkart ShopClues
Group, Snapdeal. II.. Enterprises. Un.. (1994, Seattle, $8M) (2007, Bengaluru, $11B) (2011, Gurgaon, $249M)

Rohit Bansal
-
- Fynd Amazon India TATA CLiQ
(2012, Mumbai, $17M) (2005, Bengaluru) (2016, Mumbai)

View all 1402 Competitors

Funding Rounds Key News

Oct 2021 $12M Series H Hindustan Media Ventures • Apr-2023 - Snapdeal reduces losses by over 93% on road to profitability
fashionnetwork.com
Jul 2019 Undisclosed Angel
• Mar-2023 - Snapdeal claims to offer fastest deliveries in ecommerce
Mar 2017 $17M Series H Nexus Venture Partners fashionnetwork.com

Jan 2016 $200M Series H Ontario Teachers' Pension .. +2 more • Jan-2023 - Snapdeal’s Loss Quadruples To INR 510 Cr In FY22, Sales Rise 14%
To INR 540 Cr fashionnetwork.com
Aug 2015 $500M Series G Foxconn Electronics +6 more
• Dec-2022 - Snapdeal to shelve its $152 million IPO amid tech stock market
Oct 2014 $627M Series F SoftBank Group, Temasek +4 more retreat fashionnetwork.com
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93 May 2023 Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
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