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IB Question Paper

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20 views2 pages

IB Paper PDF

IB Question Paper

Uploaded by

maneesh15d
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Executive Post Graduate Program in Management

END-TERM EXAMINATION

Course Title International Business


Instructor Prof. Nycil George
Duration 3 Hours
Maximum Marks 50 marks
Year and Batch 2021-22; EPGP-12

Instructions

a. This is an Open-book examination. However, you are not expected to refer any
materials other than course materials, class notes and the case itself.
b. The Question paper is enclosed along with a case (Title- Grolsch: Growing
Globally).
c. Refer to these documents for answering questions. Answer the questions in the
context of the given case.
d. This question paper contains 2(two) pages
e. All questions are compulsory.
f. In case of missing information, make suitable assumptions, and clearly state the
same.
g. Use the case facts to back up your argument with clear and appropriate
workings/calculations.
h. If you refer to any information outside the material provided in the course pack,
ensure that you cite the references using footnotes or endnotes.
i. Please write your name and roll number in the first page of the answer sheet.
j. All answers sheets will be checked for plagiarism and similarity. Grades will be
deducted for high plagiarism and/or similarity scores following an increasing
non-linear scale.

This study source was downloaded by 100000848870493 from CourseHero.com on 02-25-2024 10:24:25 GMT -06:00

https://www.coursehero.com/file/101290052/IB-End-Term-Quetion-Paperpdf/
Case: Grolsch: Growing Globally

1. What is the rationale for the international expansion of Grolsch? Assess the
performance of Grolsch in the international market. (10 marks)
2. Comment on Grolsch’s market prioritization criteria. What are the pros and cons of
MABA framework? (10 marks)
3. Evaluate the “Adaptation” Strategy adopted by Grolsch? (8 marks)
4. Why has the company chosen different entry modes in different countries? Assess the
fit between target market choices and entry mode choice in respective markets.
(12 marks)
5. What are the drivers of consolidation in the global brewing Industry? What are the
implications of the Grolsch- SABMiller merger? (10 marks)

This study source was downloaded by 100000848870493 from CourseHero.com on 02-25-2024 10:24:25 GMT -06:00

https://www.coursehero.com/file/101290052/IB-End-Term-Quetion-Paperpdf/
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