Aspiring for Middle level managerial assignments in Sales & Marketing,

Distribution, and Business Development preferably in FMCG, FMCD and

Telecom Sector.
PROFESSIONAL SNAPSHOT

 Over 13 years of Qualitative experience across wide gamut of functions including

Strategy Planning, Marketing & Business Development, Channel Management, Key
Account Management, Distribution, and Training & Development.
 Proficiency in initiating business plans, budgets, Promotional activities (trade and
SARATHKUMAR N consumer) with Dealer/Distributors to establish market presence (primary and
secondary), competitors profile & monitoring operations at regular intervals; with
Tel: +91-9003373636 (M) focus on profitability for diverse products & services.
E-Mail: jaisarath@yahoo.co.in  Skilled in managing large accounts & Territories, developing Strong business
relationships with Customers.
 Proficient in implementing pre & post marketing activities for successful launch of
new products in markets; managing products and expanding markets for the
same.
AREA OF EXPERTISE  An effective leader with excellence in training & motivating a workforce; abilities
in coordinating with of Stockists, Dealers, Distributors as well as accomplishing
 Strategy planning
greater operational efficiency towards promoting cost effective products in
 Channel Management different segments for business excellence.
 Key Account Management  Possess Proactive Attitude, capability to think In & Out of the box, Excellent
Interpersonal Communication skills with proven abilities in problem solving,
 Marketing organizational abilities, management & retention.
 Business Development
 Distribution & ROI ORGANIZATION SCAN
 Product Promotions
1. Since Feb’16: Reliance Jio Infocomm Ltd. – Mobility Sales Lead
 Liaison work
 People Management  Handling and Motivating a team of 23 ( 2 CSL, 2 SDRS, 6 DSS and 13 JAE)
 Implementing effective distribution of Handsets and responsible for Sellout
 New Market Development through 2 Distributors
 Generating a Business of 1.5 Crore per month in the assigned territory through
 Training & Development
480 outlets.
 New Initiatives  Success fully completed 3000 sell-out PB & LYF brand Handset.
 Effectively recruited Promoter, XDSS, JPM Team in the required time line.
 Significantly brought up SIM , LYF mobile, Jio Phone as a competitor to the leading
brand across the territory
 Within 1 Year successfully achieved 40 % of 4G Future Phone market share
 Sufficiently achieve all Sales parameter @100% @ past 2 years
 Bagged the best MSL Outstanding performer award in TN West & Achieved Best
Jio Centre Award for 3 Months
 Achieved Jio Super Star Contest JC Level Group A at Aug, September -2018
 Consistently achieved topper in all Jio Premier League in 2019
 Bagged the Regional Topper award in March to Victory Contest in 2020

2. Nov’13 – Jan’16: Hindustan Unilever Ltd. – Territory Sales Officer

 Responsible for TATA Docomo Distribution in Rural Market.

 Handled a team of 28 DSE & 12 RSO along with a business value of 9 crores /
annum with 106 BTS.
 Significantly increased RCV distribution by 32%
 Consistently achieved MOC closing with 110% performance in all parameters.
 Increased UAO & DUAO to 62% from 29% in rural markets.
 Increased URO by 28% which resulted in revenue growth of 22%
 3. July’11 – Oct’13: Reliance Communications Ltd. – CSM

 Directing Primary &Secondary sales, Customer acquisition and BTL activities.

 Handled a team of 18 DSR and 5 Direct sales executives.
Date of Birth : 24th May 1989  Significantly appointed 3 distributors for Dharapuram, Kangeyam & Tiruvallur
market.
Sex : Male
 Effectively rolled out Distributor module and increased the revenue by 80%
Marital Status : Married  Effectively Improved 6 Low utilization BTS to high revenue BTS.
 Improved overall health of the business in the rural market and increased the
Languages : Tamil, revenue by 48%
 Completed AOP targets in all parameters (GSM/CDMA) for two subsequent quarters
English.

4. Feb’10–June’11: Videocon Telecommunications Ltd. – KRE

Address  Managing Key Retailers and responsible for Customer acquisition.
No.60/A, 10th Street,  Handling a team of DSR, Merchandisers and In Shop Demonstrators.
 Significantly launched Videocon Mobile Services in Thiruvallur
Sakthi Nagar Extn,  Increased Customer Acquisition by 81% July & Aug 2010 for Videocon Mobile
services
Chennai - 600099  Increased UAO & URO to 78% of the Universe
 Significantly launched Videocon Handset Bundle offer in Thiruvallur

5. Feb’07–Jan’10: Vodafone Essar Ltd. – Sales Executive

 Responsible for Secondary & Customer acquisition in the assigned route.

 Handling the queries of retailers and maintaining a proper communication in
Scheme updates.
 Bagged the Best Sales Executive Award & Incentive for Oct & Nov 2008
 Increased RCV only outlets to match Bharti Airtel outlet base

ACADEMICS & IT SKILLS

 B.B.A (Business Administration) from University of Madras in 2010
 OS Windows XP/Vista & Internet Applications MS OFFICE 2003/2007