B.M.S.

College of Engineering, Bengaluru-19

(Autonomous Institute, Affiliated to VTU)
Department of Electronics & Instrumentation Engineering

Product Management Techniques (19EE6HSPMT / 19GC6HSPMT) VI Sem

The SEE QP is common for both EIE & EEE students.

Unit Choice: III & IV

UNIT I

1. Compare the difference between product manager v/s project managers by considering any industry.

2. Name any four key functions of the product manager.

3. With flow diagram describe the hard skills required for the product manager.

4. Define Product Management. Explain the key functions of the product management.

5. Describe the roles and responsibilities of product manager v/s project manager in any
industry.

6. With flow diagram describe the hard skills and soft skills required for the product manager.

7. List and explain the internal and external stakeholders in product development.

8. Name and describe briefly any four key functions of a product manager.

9. Illustrate at least five different modes of communication that a product manager should apply. Illustrate
with example situations for each.

UNIT II

1. Explain the building blocks of business model canvas of the product management system.

2.Calculate the Net Promoter Score (NPS) percentage for the below survey information.

What is the significance of NPS feedback?

 Score 1 2 3 4 5 6 7 8 9 10
Responses 2 4 5 8 3 10 18 12

3.Illustrate the following terms with respect to value proposition, Target Segment, Insight,
substitutes.

4. With relevant block diagram explain the building blocks of business model canvas of the product
management system.

5. Calculate the Net Promoter Score (NPS) percentage for the below survey information.
Score 1 2 3 4 5 6 7 8 9 10

Responses 2 2 4 10 12 5 15 10
Consider detractor range from 1 to 3, passive range from 5 to 6 and promoters range from 8
to 10. What is the significance of NPS feedback?
6. Explain the following terms with respect to value proposition, Target Segment, Insight, Market
Research, Substitutes
7. With relevant block diagram explain the building blocks of business model canvas for new Start-up
8. Define value proposition. Describe the following terms Target Segmentation, Insight, Market Research
with respect to value proposition.
9. Create Pugh matrix to purchase of Vehicle A, Vehicle B and Vehicle C with weighted scoring of criteria,
price (5), Fuel consumption (6), reliability (4), Available space (3), engine power (2).
10. What are the key elements of “INSIGHT” in value proposition creation process?

11. Chart out Opportunity statement by elaborating the Target segment, Insight and competitors (Direct
& Indirect) by listing out at least three elements for each. Choose any ONE product from below:
1) Robotic Vacuum cleaner
2) Netflix
3) Amazon ecommerce
4) Uber taxi service

UNIT III

1. Explain the importance decision matrix in product management system.

2. With proper block diagram explain the process of implementation of cost driver in product management
techniques.

3. Illustrate the process of implementation of revenue model in an industry

4. Explain the following terms with respect to Business case, Cash flow, Net Present Value, Payback.

5. Explain the pricing strategy to ensure sustainable profit for the company.
5. Given cash out and cash in of automobile industry, evaluate net cash flow for 5 years. After two year it
announce 10% discount on each product. Considering 10% discount evaluate net present value (NPV).

YEAR1 YEAR2 YEAR3 YEAR4 YEAR5

Cash Out 1000k

(INR)

Cash In 200k 400k 600k 800k 1000k

(INR)

6. Explain the pricing strategy to ensure sustainable profit for the company

7. Describe the factors and significance of the decision making.

8.Illustrate the product cost built-up of Factory to Business.

9. Describe the process of price strategy analysis in product management.

10. Mention the cost driver building blocks that comprises in Factory Selling price and Net Selling price for a
hardware product.

11. Explain at least SIX different pricing strategies that one would consider as a product manager.

UNIT IV

1. Describe the process of implementation traditional waterfall technique in a food industry.

2.List the difference between hardware and software with respect to pricing, service, road map development,
testing, cost drivers and product life time.

3. List and explain metrics of software code quality.

4. Explain the process of implementation of Agile. Technique in a software industry.

5. Give the difference between traditional waterfall and Agile product development

6. List the difference between product lifetime and product life cycle period.

7. Explain the UI and UX in product management techniques.

8. What are the factors to consider to make or buy a product in a business?

9. What is Minimal viable product(MVP)? As a product manager, what factors will you consider to arrive at
an MVP? Illustrate MVP features for a new electric car launch
 UNIT V:

1. Describe the design thinking process considering reference model as Stanford d. school.

2. Explain the process of human centred design process in design thinking.

3. List the differences between a prototype and a commercial product.

4. With proper justification, explain the behaviours of the of beginner designers and expert designers.

5. With your words give comparison of the Low-Fidelity Prototyping and High -Fidelity
Prototyping.

5. Name any four idea generation methods/processes commonly used in the industry.

6. What is co-creation in an ideation process? Explain the benefits.