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Marketing Scavenger Hunt

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Sandra Lean
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89 views2 pages

Marketing Scavenger Hunt

Uploaded by

Sandra Lean
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Nestle Dibs Vanilla with Crunch Coating has a bright red package with
the well-known Nestle and Crunch logo on the lid as well as on the
front side. It depicts the nestle crunch frozen snack itself all over the
package. Dibs is one of my favorite snacks; it’s delicious, sweet, not
cheap but a definite must remember snack.
2. La Roche Posay are products I use daily, my skin care products cost
$105.96 altogether and I buy every six months. It saves me time by
being an effective product that works on my skin, I don’t spend large
amounts of time or money trying to find the right skin care products for
my skin.
3. Whataburger opened a second location off I35, and I believe that was a
smart move and one that can be appreciated by its customers. It
allows customers to choose between two locations minutes from each
other, it divides the wait time and rush in half! During lunch or
weekends, it allows for a less congested lot, less waiting time with hot
food waiting on you!
4. Advertising: H-E-B advertises their weekly ad; it contains the savings
for the week on products such as meats, fruits, vegetables, and
household necessities. They also include Combo Loco where you buy
one product to get another product for free! I love using the weekly ad
to shop and save on my favorite H-E-B grocery items.

Sales Promotion: CVS promotes its sales on the app and in store. I use
these sales along with coupons to save money on my necessities. The
most I have saved so far is $76 on a $125 purchase. With the “Save
Even more with this deal” it shows you how to stack coupons on top of
the sale which you can see in your cart while you shop or during
checkout.

Public Relations: Spotify introduced Wrapped in 2016, a wrap up of


their listening patterns of x year which have been delivered in
engaging, bold and colorful graphics which can be shared on social
media platforms. It allows users to share their personal listening
experience which has yet to be successfully recreated by its rivals.
Social Media: Barbie has used Instagram and other social media
platforms to promote Barbie the movie, using Instagram Filters and
“popular content creators” to push promotions especially in the
BarbieAI where AI can turn you into a Barbie.
Personal Selling: Mary Kay has independent beauty consultants where
one can buy the necessities to promote and sell the Mary Kay products
you buy when you become a consultant. Customize your start up
experience by choosing between different packages that have various
resources and products. Their consultants are predominately women
who promote and sell to their friends, family, co-workers, and other
women.

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